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Organizational Commitment and Communication

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Organization Commitment and Communication
John Pfaff, V
COM530
April 27, 2015
Gloria Davis

Organization Commitment and Communication
Starbucks is a multinational, multi-billion dollar company, and they did not get there by accident. This status was achieved through the direction of the company’s founders and senior executives and careful communication of the company’s goals and plans to other members of the organization. If there were mismanagement in the leadership structure or power sources, then Starbucks would not have been able to reach the heights it currently enjoys. In addition, if there were not buy-in from the employees in regards to Starbucks’ mission, the company could have fallen short of its current stature. Therefore, it is easy to see that Starbucks is successful because of their leadership style, the power holders in the organization, the motivation of their employees, and effective communication between the three.
The current Chief Executive Officer (CEO) of Starbucks is Howard Schultz, and when he returned to the company in 2008, he brought a transformational style of leadership with him. At the time, Starbucks was expanding at a dangerously fast pace and had lost sight of what set them apart from other coffeehouses. Schultz felt that the baristas had lost their passion for their work and for helping the customer, so he set to rekindle both of these passions by retraining the baristas. In addition, he led several thousand employees in donating over 50,000 hours of work to help clean and rebuild New Orleans after Hurricane Katrina (Schwartz, 2011). Schultz was able to accomplish both of these goals due to his effective communication of his vision for Starbucks and because of his transformational leadership style. According to Robbins & Judge (2011), “Transformational leaders inspire followers to transcend their self-interests for

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