Premium Essay

Our Everyday Idol

In:

Submitted By tingwy13
Words 1863
Pages 8
| CONSUMER BEHAVIOUR BUS273C | OUR EVERYDAY IDOL |

Contents Page 1. Executive Summary

2. Introduction

3. Theories that Apply to the Way Viewers Form their Perception

i. Selective Perception ii. Consumer Learning iii. Classical Conditioning

4. Impact of Reality Programs on Various Industries

i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry

5. Involvement Level and Interactivity that affect Viewers Perception

v. High Involvement Level vi. Low Involvement Level

6. Conclusion

7. Appendices

8. Reference List

1. Executive Summary

This report discusses about the impact of Reality TV shows on viewers. Firstly, the theories that apply to the way in which viewers form their perceptions are discussed. Three different types of theories namely selective perception, consumer learning and classical conditioning will be examined and how they relate to the forming of a viewer’s perception of a Reality TV Show.
Secondly, the report also discusses how these programs impact the viewer’s purchasing decisions. Information from four industries was used to evaluate and explained the impact of Reality TV on consumer purchases.
Lastly, involvement theory was used to evaluate the impact of involvement to the perception of the consumers/viewers. High-level and low-level involvement consumers/viewers are used in deriving to the answers.

1 2. Introduction

Reality TV Show has impacted consumer lives in a huge way. Fashion trends, eating habits, purchasing preferences and lifestyles of viewers have all been influenced by Reality TV Shows. Reality TV Shows also affect viewers’ understanding about human relationships (Tom 2013). How these shows alter and affect the types of viewers’ perceptions,

Similar Documents

Premium Essay

Our Everyday Idols Case Study

...Case 5.1 Our Everyday Idols Questions: 1. What learning theories apply to the way in which viewers form their perceptions of reality based on reality TV programs? • Consumers are predominately exposed to vicarious/observational learning theory or operant conditioning. (Hint define and elaborate vicarious learning theory (monkey see, monkey do) or operant conditioning via rewards and punishments) • Reality programs provide viewers to learn various life skills. (Use case facts to explain/justify the life skills acquired through watching such programs and how vicarious learning takes place) Using Master Chef Australia to illustrate, elaborate on how contestants, when at home, can model this behavior and experience to prepare and present similar meals to their family and friends. 2. How are these programs influencing our consumer purchasing decisions, particularly for products in intrinsically linked industries such as food, home improvement, entertainment and health? Reality shows can influence our consumer purchase decisions both directly, and indirectly. • Directly – consumers viewing the show are often exposed to various types of products [both goods and services] which are central to the show’s theme. For example, we may feel that by purchasing these items, we are better equipped to engage in the same behaviours as our favourite reality contestants. • Another form of direct influence that reality based shows have can be identified through the...

Words: 535 - Pages: 3

Premium Essay

Baco Bacon: The Four Cultures Of American Culture

...look around here in America, you see many cultures that follow Bacon’s idea of four idols, “idol of the tribe, cave, marketplace, and theater”.(Jacobus 592) These idols represent different things to many cultures. As a whole America, is progressively moving towards representing all four of these idols in everyday life. One of Bacon’s idols mentioned is the Idol of the Tribe. This idol, “[has] their foundation in human nature itself”(Jacobus 594). This means people are more likely to follow human nature such as exaggeration. In our culture, we see celebrities exaggerating photos with photo shop. This in turn makes the rest of our culture, because of human nature, follow these people and try to emulate them....

Words: 493 - Pages: 2

Premium Essay

Popular Music TV Shows That Entice American Icons

...Infatuation with Music Stars. A. Hee Haw, a country singing show which was on air from approximately 1969 until 1997 had numerous unknowns that became legendary singers. Some of the singers were Loretta Lynn, Dolly Parton, Tammy Wynette, Keith Whitley, George Jones, George Strait and Johnny Cash. B. Star Search aired from 1983 until 2004. Music icons such as Sam Harris, Sawyer Brown, Beyonce, Usher, LeAnn Rimes, Brittney Spears, Justin Timberlake, and Christina Aguilera were all hopefuls back in the 1990’s on this television show. C. American Idol first aired in 2002 and was to be cancelled in 2016. The show has been revamped and is to air on the Fox network in...

Words: 394 - Pages: 2

Premium Essay

The Nature of

...God The Nature of God Barbara J. DeYoung University of St. Francis Abstract Through the reading of the book of Genesis and Exodus, one would almost say that God is a merciless God of punishment and rules. The truth is God is the same in the Old Testament and the New Testament of the Bible. We are just seeing different attributes of God at different times. God does not change, he is omnipotent, omniscient, and omnipresent. Keywords: Faith, Old Testament, God The Nature of God The Nature of God: The Old Testament The book of Genesis opens with an omnipresent (or everywhere present) God creating the world that we know today. How is it possible to be in all places at once? David asked the same question in Psalms 139:7-10 “Whither shall I go from thy spirit? or whither shall I flee from thy presence? If I ascend up into heaven, thou art there: if I make my bed in hell, behold, thou art there. If I take the wings of the morning, and dwell in the uttermost parts of the sea; Even there shall thy hand lead me, and thy right hand shall hold me.” (Bible, KJV) God is everywhere at the same time, but we can be separated from God. God is “everywhere” present, but this does not mean that we are continuously with God. We can be separated from God as we read in Isaiah 59:2 “But your iniquities have separated you from your God; your sins have hidden his face from you, so that he will not hear?” The Bible clearly states that iniquities (sin) can separate us from God...

Words: 1486 - Pages: 6

Free Essay

Hallyu in Vietnnam

...is not an exception of this trend. The Doi Moi in 1986, which gave a motivation of media exchange, is the leverage for Korean Wave to come to Vietnam. However until the late 1990s and soon 2000s, the Korean wave has started pervaded into Vietnam through some dramas such as: Autumn Fairly Tale," "Winter Sonata" and "Daejanggeum (Huong Dang, 2009). At that time, the Korean film had gradually altered the Chinese films. The Hallyu wave has strongly in infiltrated in recent years via the music from Korean idol. The K-Pop has influenced much to the young generation, which creates a huge impact on Vietnam. Although Korean wave affects variety aspects, this paper will partly analyze the effects of Hallyu on a fraction of Vietnamese’s culture. The domain that will be focused is the influences of Hallyu wave to the young generation of Vietnam. II. Researching: It is easy to see that Korea dramas are dominating the airtime on television channel, from the North to the South. Everyday at least two to four Korean dramas are broadcasted. Taking the BTV channel as an example. Within 9 hours, there are two Korean dramas are shown on TV. This is a schedule of a general channel; if we consider the entertained or movie channel, the number of Korean films broadcasted will be more. The Korean films now become the mental food of a large portion of...

Words: 3203 - Pages: 13

Premium Essay

Madonna's Influence On American Culture

...An American experience can be vastly different for each individual. Thus, the exact reason why America is so unique and diverse. Madonna Louise Veronica Ciccone is her own person and is confident in everything she does. She is my idol, and I have personally been to her concerts and plan to attend more. Even though Madonna is 58 years old, she preforms better than most people my age. She has lived her American dream of being a singer, songwriter, mother, and actress. She has achieved this dream by pushing the social boundaries of everyday life. Hence, why it is so inspirational to learn about her American experience Madonna’s early life portrays vastly the image of herself now. Through all her troubles she faced, she was able to make them into her muse, which made her music resemble her whole self. Madonna was born in Michigan to parents Silvio “Tony” Ciccone and Madonna Fortin. Since Madonna had the same first name as her mother, family members would call her by the nickname “Little Nonni”. Madonna’s mother died from breast cancer when Madonna was five years old. Not having a mother, Madonna states: "’I think the biggest reason I was able to express myself...

Words: 1162 - Pages: 5

Premium Essay

Relevance of Rizal to Contemporary Nationalism

...sparked the 1896 revolution against the Spaniards. He gave importance to education, our freedom, promoting peace and equality, being proud of our filipino heritage, and many more. Although, while I was growing up, he was never one of my idols, or someone i really looked up to. I never really felt Rizal’s importance and presence in our culture. In fact, if not for this paper, the importance of Jose Rizal would have never crossed my mind. Dr. Jose Rizal was nothing more than another lesson to learn about in History to me. I knew he was many things, and contributed a lot of things to the country but all of these didn’t really mean that much to me. The Relevance of Rizal today, is something I have yet to discover in writing this paper. Growing up, I was in an environment highly influenced by the western culture. The school I was in, in my grade school years was a school where not many of the kids knew how to speak straight tagalog. We struggled with our Filipino classes and this resulted to really easy Filipino lessons because the teachers knew we were not very good at it. Looking back, I realize that the lessons we had in my grade school were extremely easy, compared to the ones they would have in other schools. We barely used Tagalog or Filipino at home. English was the first language taught to the children in our family and Filipino was only learned in school. Filipino was used when speaking to our helpers and the drivers, and those who we knew could not speak English fluently...

Words: 650 - Pages: 3

Free Essay

Blessing

...‘Everyday is a blessing. And I want today to be a day full of appreciation for everyone who has ever come into my life. From the little child I see passing on the street babbling adorable baby talk that makes me smile, to the feeble but amazingly kind and warm old woman that takes time to say ‘hello, darling, you alright?’ when she runs into you even though she’s a stranger. Everyday a complete stranger smiles at you, not because they get anything out of it, but because your face ticked something inside them that made them want to make you smile. Isn’t that great?   Those silly yet wonderful people called friends that we have around us and in our hearts, how can we not be grateful for them? What would we do without those who would be ready to make you a cuppa hot chocolate in the middle of the night when you’re having an emotional breakdown, or when dance with you on ridiculous music so loud that all you hear and feel is exhilaration and absolute joy?   That best friend we know we all call a ‘sibling’, the annoying devil we all love to hate when they  don’t get along with us, but run to when nothing else in the world makes sense. I, for one, can say I’m blessed to have the best sister in the world. A true friend, always there to tell you what no one might say , always looking out for you, regardless of their age, always protective and proud of you and so excited to be a part of every joy you share. I can’t think of siblings as anything less than the sweet little angel god...

Words: 723 - Pages: 3

Premium Essay

Evan 101 Testimony Paper

...Him in Heaven. Accepting Christ to live in your heart requires four steps. The first step is to agree with God that you live a sinful life, you are not a perfect person, but Jesus was. The second step is to believe that Jesus is God, and the Holy Spirit. You must also believe that any other idol in your life, money, food, work, another person, etc. is a sin. God should be the center of attention in your life and you should strive to know Him more everyday and grow a strong, personal relationship with Him. The third step is to really believe that the only way man could be saved from our sins is when Jesus was crucified on the cross. If Jesus had not given His own life, man would have to suffer for our sins. The last step to having faith in God believes that he rose from the dead three days after dying on the cross. This proves to us that not only can Jesus conquer spiritual death, but also physical death. With God ALL things are possible. God performed so many miracles and still does everyday. All we have to do is believe that what the Bible says is true. When we decide to live for Christ after we ask Him to live in our hearts, He will work miracles and write us a wonderful story with our lives. Why would someone want to pass up an opportunity for eternal life in Heaven rather then a burning,...

Words: 418 - Pages: 2

Premium Essay

America

...make your own decisions on what you want to do in life. Being able to practice any religion you wish. Being an American you can decide what kind of job you wish to have. Being an American is something very lucky. Being American means to be a leader and to be powerful and in control. I believe being an American means to be the best and I am proud to be an American everyday. I believe being an American also means helping one another in rough and hard times. Americans always seem to bond together when needed the most and make America the greatest country in the world. When you think about America, you think about football, American Idol, Mcdonalds, and so many other things. We have many beliefs in our country but I believe the main one is we believe in people having rights. Our attitude is to be the best and be a leader. I think about our flag and the constitution as being American and what makes our country great. Being an American means to be your own person and make your own choices but also when needed to come together as one and work towards a common goal. We have the right to vote on who we want to lead our country. America is a very diverse and wonderful country to be a part of. I think America has it all and you can do anything you want in this country and make a wonderful life for...

Words: 285 - Pages: 2

Premium Essay

Same Sex Marriage

...As we approach 2010, with our First black president in office, Americans share so many memories of historical events. Conquering wars, poverty, and eliminating racial segregation are just a few. Yet, as the rate of open homosexuality increases in the United States, there are a stir of arguments that opposed same sex marriage. Over the past few years, the media regarding this issue has created a large debate. Despite the mixed arguments, mainly surrounding religion, this opposition violates the right of American homosexual couples innate lifestyle. Religion was erected thousands of years ago and as time has changed, there have been many revisions made to accommodate the change in the world. There are several known exceptions that allow forgiveness. In the heat of many arguments the followers of these world religions have forgotten the overall message surrounding their teachings, acceptance. We are a country that was established by pioneers who escaped religious persecution. This allowed the freedom to worship a religion of choice. Many religious figures have argued that homosexuality is a sin. Western religions typically consisting of Christianity and Catholicism, state that homosexuality is against nature and the word God. These statements are true and can be found several times in the Bible as well as other religious scriptures. Though, homosexuality is frowned upon, one’s personal religious beliefs should not be imposed on another human being. As stated best, in...

Words: 1428 - Pages: 6

Premium Essay

Celebrities

...being constantly judged, disturbance by the paparazzi, attracting dangerous types of people and so on. But why do some people still seek to be famous at all costs? And has celebrity-status become the new normal? These are some of the questions Donna Rockwell raises with her article called ‘’Mindfulness in Everyday Life -- So You Want to Be Famous? What You Need to Know About Celebrity’’’, in which she gives the readers an interpretation of what she finds useful knowledge, before you suddenly decide to reach for fame. Our society has never existed of so many ‘’wannabe’’ celebrities, than it does now. You don’t have to have any specific talent to get recognition and attention from a bigger audience, and as Rockwell persuades in her article: ‘’Celebrity has been watered down considerably since those innocent days, when being called a celebrity really meant something’’ (P.1, l.7). We are witnesses to a culture that breads mass productions of willingly fame seekers, who cant be compared to legends like ‘’ Picasso, Princess Grace, Sidney Poitier, Frank Sinatra…’’(P.1, l.9). Donna Rockwell describes us as daily unknowledgeable consumers of celebrity gossip. ‘’The evolution of our celebrity-driven society finds us the unwitting consumers of celebrity "news’’. (P.1, l.13)." The author gives many examples in the article, to clarify her statements and knowledge about fame and celebrity. She includes experienced people like Simon Cowell and John Waters, who as a specific view on...

Words: 858 - Pages: 4

Premium Essay

An Analysis of "The Allegory of the Cave"

...return to the everyday world of politics, greed and power struggles. The Allegory also attacks people who rely upon or are slaves to their senses. The chains that bind the prisoners are the senses. The fun of the allegory is to try to put all the details of the cave into your interpretation. In other words, what are the models the guards carry? the fire? the struggle out of the cave? the sunlight? the shadows on the cave wall? Socrates, in Book VII of The Republic, just after the allegory told us that the cave was our world and the fire was our sun. He said the path of the prisoner was our soul's ascent to knowledge or enlightenment. He equated our world of sight with the intellect's world of opinion. Both were at the bottom of the ladder of knowledge. Our world of sight allows us to "see" things that are not real, such as parallel lines and perfect circles. He calls this higher understanding the world "abstract Reality" or the Intelligeble world. He equates this abstract reality with the knowledge that comes from reasoning and finally understanding. On the physical side, our world of sight, the stages of growth are first recognition of images (the shadows on the cave wall) then the recognition of objects (the models the guards carry) To understand abstract reality requires the understanding of mathematics and finally the forms or the Ideals of all things (the world outside the cave). But our understanding of the physical world is mirrored in our minds by our ways of thinking...

Words: 482 - Pages: 2

Premium Essay

Who Came To Latin America

...With different customs, languages, and traditions constantly being added and taken away to our culture. It is not a surprise that over time we might have completely changed our everyday lives. Some people who were drastically impacted by a change in short amounts of time were, the indigenous people of Latin America. Most of the changes in their lifestyle were caused by conquers. Conquers typically came from Spain and France and were paid by people with high profiles in society to go explore the land and look for riches such as gold. In the time they visited the Americas they experienced the life of the people. Although the conquerors were welcome with open arms, they felt that changes needed to be made in people's customs’ and proceeded to colonize cities. Sacrifices were one of the many and major things conquers disliked about the culture and frown upon it. They thought these...

Words: 851 - Pages: 4

Premium Essay

Jehoshaphat

...Jehoshaphat Submitted By: Timothy L. Rhiney OTS 315 Ancient Israel Dr. Hannah Harrington February 21, 2012 Introduction Thesis Statement of Points The power of God A. Pray and seek the Lord God Answers Jehoshaphat's prayers So why pray? A. Prayer admits our own limitations B. Prayer opens our eyes to the power of God IV. Conclusion/Summary Bibliography Introduction: There's a story in the Old Testament that people of God are faced with everyday. A situation that is utterly outside their control, a situation that threatens to completely destroy them; one they have absolutely no resources for and no ability to stop, and in which they are at a complete loss as to what to do. It's the kind of story in which, in their utter helplessness, they cry out to God and find that He comes to their rescue marvelously so that, though they started out with fear and trembling, they end with joy and rejoicing. Let’s take a look at the story about Jehoshaphat himself. A few generations before Jehoshaphat was born, all the twelve tribes of Israel had constituted one great nation. But King Solomon had failed to remain faithful to God; and so, the kingdom became divided under the reign of his son Rehoboam. The southern kingdom, Judah, was passed on to Rehoboam's son Abijah, then to Abijah's son Asa, and then to Asa's son Jehoshaphat...

Words: 1734 - Pages: 7