...OUTBACK STEAKHOUSE: GOING INTERNATIONAL 1. BACKGROUND: _ Outback Steakhouse is an American casual dining restaurant chain based in Tampa, Florida with over 1200 locations in 22 countries throughout North and South America, Europe, Asia, and Australia. It was founded in February 1988 in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper and Tim Gannon, and is now owned and operated in the United States by OSI Restaurant Partners, and by other franchise and venture agreements internationally. _Canadian Outback restaurants began in 1996. In March 2009, Outback Steakhouse Canada abruptly closed all nine locations in the province of Ontario, citing poor economic conditions. In June 2009, an Outback restaurant reopened in Niagara Falls, but has since closed. After closing one location in 2012 and a second in 2013, only one Outback location in Canada continues to operate in Edmonton, Alberta. _ In 1997, Outback entered the South Korean market through the franchise agreement with Aussie Chung Inc. Currently, there are 101 Outback Steakhouse locations throughout South Korea. On June 14, 2007, OSI Restaurant Partners completed a stock repurchase plan, and the company is now privately held. _ In April 2012, Bloomin' Brands, the current owner of Outback Steakhouse, filed with the SEC to raise up to $300 million in an initial public offering. 2. OUTBACK’S START-UP STRATEGY _ The Company's strategy is to differentiate its restaurants by emphasizing consistently...
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...Question 1: Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The Selection process within most organizations is the foundation of competitive advantage through people. Upon reading this case, there is one particular aspect that stands out: the people are the main ingredients that make the company successful. Therefore, since the competitive advantage to an organization’s success is it choices of the people that the leaders in charge hired. In a job fit option, the leaders create the job specification that needs satisfying by the employees hired. It is very important to select the right contender for the job based on the needs of each individual business, which fall sole on the premise of employee selection. Outback Steakhouse has integrated a defined selection process for hourly and management workers that will help Is this essay helpful? Join OPPapers to read more and access more than 550,000 just like it! GET BETTER GRADES hire and retain people to successfully run their organization. This selection process helps the organization achieve a competitive advantage because it allows Outback to recruit the applicant, assess their qualifications rigorously, then select the most competent centered on its objective by choosing employees who are willing to adapt to the culture, vision, values and beliefs of Outback Steakhouse. And it does allow them to employ people that appreciate the value of teamwork,...
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...Running Head: Outback Steakhouse Outback Steakhouse Keitric Wiley Strategic Human Resource Management August 6, 2011 Dr. Larry Byrd I. For the following reasons, the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage: a. This examination of the competitive advantage built by Outback Steakhouse employee is based on a five-category framework. On all five points, Outback employees has performed excellently, melding the resources in the following categories to build its advantage: (1) financial resources, (2) physical resources, (3) human resources, (4) organizational knowledge and learning, and (5) general organizational resources including brand names, relationships with stakeholders, and reputation. b. Outback Steakhouse employees has clearly developed a competitive advantage that allows Outback to perform a service, manufacture a product, or offer a bundle of benefits that competitors cannot match. While it is extremely difficult to sustain a competitive advantage, especially in the restaurant industry, Outback Steakhouse works to create advantages through differential development of resources and capabilities. Superior resources or capabilities are those that have value in the market, are possessed by only a small number of restaurants, and are not easy to substitute. If a particular resource is also costly or impossible to imitate, then the competitive advantage may be sustainable. Successful...
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...Outback Steakhouse March 3, 2014. Outback Steakhouse ............................................................................................................................ 3 Appendix A: Situational Analysis: Why has Outback been so successful? ........................ 7 Appendix B: Internal Analysis: What are Outback’s Strengths, Weaknesses, Opportunities and Threats? ............................................................................................................. 8 Appendix C: Internal Financial Analysis ...................................................................................... 9 Appendix D: External Analysis: What are some Key Success Factors for the restaurant industry? ............................................................................................................................................... 11 Appendix E: External Analysis – How attractive is the restaurant industry? ................ 12 Appendix F: External Analysis: PESTEL ...................................................................................... 14 Appendix G: Analysis of ...
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...1. What are the principal features of Outback Steakhouse’s strategy in the US? Why has the strategy been so successful? (The reason as to why the strategy is successful is discussed together with the key features below.) a. Differentiation strategy: Consistently high quality of ingredients and food; generous portions; limitation of items offered to appeal to different taste; relaxed ambience and enjoyable experience for the customers b. Customer satisfaction: restaurants are always fully staffed and employees are well trained to satisfy the needs and preferences of customers to make sure the customers have a fantastic experience. c. Alignment of interest for management and employees: management people of restaurants are given the option to purchase a 10% interest in the restaurant they manage; all the employee are eligible for the stock ownership plan and also health insurance is provided to all employees. So employees and management are motivated to work hard to fulfill every need of their customers. d. Only dinner service: less employee hours and costs required; fresh food made at dinner time, which again ensures the high quality of food. e. Location and Australian theme: lower rental costs for suburbs and residential areas compared to downtown so outback steakhouse can provide more space to create a laidback and relaxed feelings for customers as opposed to being bustle and hustle downtown. f. Rigorous selection of staff:...
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...Outback Steakhouse Joyce LaBorde Strategic Human Resource Management HRM 530 May 9, 2011 Dr. Lila Jordan Outback Steakhouse This paper will discuss how employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage and the importance of job fit to this organization. This paper will also evaluate Outback’s selection process including the order of selection methods and evaluate whether or not these selection methods are valid. Discuss How the Employee Selection Methods at Outback Steakhouse Help the Organization Achieve a Competitive Advantage. When thinking about the employee selection process there are a few important facts employers will need to know so that they are able to pick the best person for the job and decide if that person is a good role model for the company. There is a lot of information a person will need to know when trying to join the Outback team. There are a few steps that are important causing the hiring process to take three days (Zinzi). When the employees are notified about receiving the job, the next step in the process is an orientation. In this process, there is a total of three class room training sessions where employees learn a lot of well needed information such as the core values and mission of Outback as well as the array of items offered on the menu (Zinzi). Employees will need to have great memorization skills because they are expected to know what’s going on in each aspect of the restaurant...
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...Outback Steakhouse Chandra Shaw Dr. Sherbert Strategic Human Resource M Discuss how the employee selection methods at Outback Steak house help the organization achieve a competitive advantage. The selection process allows for them to pick the employee’s that best fit the company’s profile. The process seems to be laid back with an introduction to the company. The company takes time to allow for the candidate to be familiar with what the company expects from them. This also allows for the applicant to see if they can meet the company standards. If the applicant feels that they cannot meet the standards they can dropout and the company has not wasted any money on training the applicant. We share a document, called a dimension of performance, which provides detailed examples of the kinds of Behaviors expected of outbackers and how Those behaviors are tied to the vision of Outback. This is a candidate’s first exposure to our vision. (At this point, some candidates have withdrawn from The process because these dimensions set a very high standard.) (Stewart 234) The competitive edge this gives the company is that it is able to be very selective about their employees. This method saves them money...
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... February 12, 2016 Outback Steak House Case This case will reveal information in detailed facts about outback steakhouse and give my personal option as to how I feel the company will succeed in areas of their expansion. Outback steakhouse was one of the fastest-growing and most acclaimed restaurant chains in North America. Outback steakhouse’s principal feature strategy in the US was to emphasize on high-quality ingredients and preparation with a limited number of menu items that can appeal to a diverse array of tastes people will enjoy and try. Serving only at dinner time was the main idea of outback because simply food prepared in the morning would lose its freshness by evening. Making there dinner portions sizeable at moderate prices that can attract different customers through casual dinning but also with high attentive service. Having their restaurants in residential areas rather than downtown enforces the merits of keeping rent low, and encouraged customer and employee loyalty. With their Australian theme and appeal, outback steakhouse has truly got the respect they deserve and have develop long-term relationships for futures to come. Outback Steakhouse key elements for international expansion was a huge belief they lived by and opportunity for their suppliers. Huge Connerty, the president of Outback International believed that the approach that they are going to take is that they will...
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...Assignment 3: Outback Steakhouse 2/12/2012 1. Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. According to Hellriegel and Slocum (2010), effective employee selection is a critical component of a successful organization. How employees perform their jobs is a major factor in determining how successful an organization will be. Job performance is essentially determined by the ability of an individual to do a particular job and the effort the individual is willing to put forth in performing the job. Through effective selection, the organization can maximize the probability that its new employees will have the necessary skills to do the jobs they were hired to do (Hellriegel & Slocum, 2010). The selection process within Outback has allowed it to become the market leader in hiring and maintaining the most competitive workforce. Outback exercises a rigorous process in employee selection in order to acquire the best employees with exceptional qualities that not only enable them to deliver the best services, but also to retain employees and reduce turnover. The selection process involves five major steps. The first step involves offering employees a preview of responsibilities and duties that they will be charged with as employees and how they will be held accountable. The second step involves sharing with the prospective employee the dimension of performance overview, which states the expected behaviour...
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...Business Principals 110 5/21/12 Global Business Outback Steakhouse Outback Steakhouse first came onto the restaurant scene in Tampa, Florida in 1988 (IFG, 2012). Outback Steakhouse features a full service experience in a causal environment. The unique menu is based on the Australian Outback theme. The food is Aussie inspired, as well as the décor. Outback’s most popular items include their appetizer the Bloomin` Onion, their Victorian Filet steak, and the Outback Special sirloin (IFG, 2012). The interesting part of researching this paper is that Outback Steakhouse did not originate in Australia. Outback Steakhouse expanded into the global market in 1997 when the first restaurant opened in South Korea (Outback 2012). According to Outback’s website, there are now restaurants in 22 countries including Brazil, Guam, Hong Kong and Taiwan (Outback, 2012). There are currently 6 franchise locations in Australia (Outback, 2012). After reviewing the differences between the United States Outback Steakhouse menu and the Australian, there are some different ingredients. There are more pasta dishes, and rib dinners in Australia (Outback, 2012). In the United States, there are more salad options, and more fish and chicken dinners (Outback, 2012). I found the Australian hamburgers to be intriguing; eggs and beetroot are common items to add to your sandwich (Outback, 2012). Beetroot is a type of beet, which can be pickled or sweetened (Food...
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...Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. Discuss the importance of fit to Outback Steakhouse. Maintaining and keeping a competitive edge weighs heavily on the innovation and strategic planning of an organization. What makes these organizations supersede their competitors? Gaining competitive advantage results in greater performance, increased production, larger sale volume and retention of satisfied customers. So the product or service, which enables organizations to generate competitive advantage, has to be uniquely different from its competitors; it has to be original, totally innovative, and “outside the box”. Outback Steakhouse competitive advantage is the result of the customer service offered through the employees that it employs. As the saying goes, “Good food gets them there, but customer service brings them back.” Investing in its people gives Outback this differential advantage. Outback Steakhouse realizes employing the right people is vitally important to the success of its operation. These individuals employed, must share in the culture, values and drive for quality service that the company promotes. Customers expect quality service, dished up with a smile! Hiring and training employees is very expensive and time consuming. By not ensuring a sound method of identifying the perfect fit, company’s profit are lost. Retention is key! Emphasizing consistent high-quality...
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...Outback Steakhouse Kayode Adewuyi Lawal Strayer University Strategic Human Resource Management (HRM 530) 13 November, 2011 Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The selection method at Outback is focused on tailoring the characteristic of potential employees towards the culture, values and norms of the organization (Stewart & Brown, 2009). Outback uses the realistic messaging approach during their hiring process, outlining what the applicant are to look forward to, in the process the applicants are given the realistic job preview which details the responsibilities and duties expected of the applicant. This approach allows outback to weed out applicants who do not share the same view as outback earlier on in the hiring process and eventually leads to hiring people that see and share the value as the organization, this creates loyalty and also enhances the production process or customer satisfaction at outback. Outback has a rigorous selection process that applicants go through before they are eventually hired, the Dimension of Performance is an excellent document which shows potential employees what kind of behavior is expected at the organization and how the behavior fits in to the whole vision and goal of outback. The organization is able to achieve a competitive advantage mostly because they have been able to create a...
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...Outback Steakhouse Strayer University Outback Steakhouse Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. For an organization to become successful the company must hire employees managers feel fit the culture of the company. Founders of Outback Steakhouse wanted employees to experience the working environment as a great place to work, have fun, and earn a living. The workforce at Outback Steakhouse gives the organization a competitive advantage because of the targeted screening process. Management at Outback Steakhouse understands the importance of hiring individual that fit the needs of the company. Their efforts are not an exact science, however, the company success is contingent on their ability to employ and maintain an engaged workforce to effectively operate within the organization. The hiring process established by Outback Steakhouse has proven to be a success. The company goes through great links to source the right applicants during the application, assessment, and interview phase. These processes allow managers to select the most desirable employee. Each potential new team member is evaluated the same ensuring he or she have similar baseline beliefs as the company. Sourcing employees that share similar cultural beliefs as the company make the transition of adhering to the values, vision and culture of the company transparent. The characteristic traits most covenanted by Outback Steakhouse...
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...Prasanna V oUTBACK sTEAKHOUSE 6000I Vikram Prasanna hereby certify that the attached assignment and all materials therein have been created by me unless otherwise footnoted and that all the material contained herein including charts, graphs and other materials have been created by me. | SUBMITTED TO: MARIA RADFORDSUBMITTED BY: VIKRAM PRASANNASTUDENT NUMBER: 212448858 DATE OF SUBMISSION: 2ND MARCH 2014 | CASE OUTLINE: The case outlines Outback Steakhouse, one of the fastest growing and most acclaimed restaurant chains in North America by 1995. The chain was founded by Chris Sullivan, Bob Basham and Tim Gannon when they realized an untapped opportunity existed in serving quality steaks at affordable prices. The chain differentiated itself through its consistent high quality food, dinner only timings, and unique “buy in” concept with managing partners, suburban locations, stringent hiring practices and a high emphasis on the quality and degree of personalization of service it provided. Although initially company owned and managed, based on requests from known acquaintances, the chain cautiously embarked on the franchisee route as well. By 1995, Outback acquired rights to develop Carrabba’s Italian Grill as part of its diversification strategy. In 1994, Hugh Connetty was appointed to lead Outbacks overseas expansion and charter out its future direction. INDUSTRY ANALYSIS: The industry has been analyzed using Porters’s Five Forces framework in APPENDIX1 .The food service industry...
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...Scoring a 4 out of 5 for an American Steakhouse (TripAdvisor.com), Outback Steakhouse in Houma, Louisiana is definitely a reliable restaurant to go to for a filling and delicious meal. Outback offers a variety of food and drinks for those willing to sit down and enjoy a nice and well priced meal. Between its prompt service, family friendly atmosphere, delicious American food, and ideal location, Outback Steakhouse is the perfect restaurant to go when seeking a fully belly. One of the most important aspects all customers look for when going to eat out at a restaurant is good and timely service from happy and attentive waiters. Customers hate having to wait for a drink refill and they definitely do not find it amusing when their waiters are...
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