You should write the case study in such a way that you start your answers from line 1. That is, there is no need for large introductions that we see in essays. You should apply the principles you have learned from lecture material/tutorials/readings that are specific to the case study. Case study 1 answers should be written in narrative form (i.e. sentences not bullet points), and should be 2000 words long, single spaced. Each case study should be referenced and show evidence of recommended readings as set out in the Guidelines to Case Study 1. You should use a minimum of 10 references for your case study. Questions for the case can be found at the conclusion of the case. Individual case study 1 You need to clearly demonstrate how you will solve the following problem.
Problem statement:
John Tomey (fictional name) is a business manager that is responsible for several divisions of Wesfarmers, a large Australian conglomerate of mixed businesses. Some facts include over 30 managers and 500 factory and distribution staff. Approximately half the managers work in Head Office on normal functions such as marketing, accounting, technical, and HRM functions. The other half of managers work in the factories. In a new restructure, John will lead up Wesfarmers Chemicals, Energy and Fertilisers. John’s CEO has asked him to grow the business by more than 20 per cent over the next three years. His other tasks include taking the existing business which just ‘plodded along’ to new heights by increasing skills and capabilities across both managers and other staff. John is acutely aware that approximately half the staff he has inherited do not ‘make the numbers’ in performance and some don’t ‘live the values’. John has had little experience in building people skills in such a way that divisional performance will increase as much of his past experience has been in accounting.