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Overcoming the Coffee Crisis

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Overcoming the Coffee Crisis
Coffee is one of the most widely traded, produced, and consumed commodities in the world today, while globally, 2.5 billion cups of coffee are consumed daily (Ponte 2002, 1099) The drink itself is thoroughly enjoyed by many people, however the process of obtaining this desired commodity is economically and socially costly for many small or individual coffee farms. Many farmers and farm workers struggle to provide for themselves and their families due to the low prices paid by exporters, importers, and middlemen for their raw coffee beans. Some countries, however, have begun to implement regulations and guidelines in order to divert the uneven economical effects on the livelihoods of small farm owners and workers. We will discover that fair trade is the most vital system for small farm owners and workers who are looking to prosper in the coffee industry. Additionally, we will explore the façade that fair trade imposes to mainstream society and how the reality of fair trade is being obstructed by said façade. From raw coffee beans to the liquid cup of coffee we know and love, let’s now set out on a voyage to uncover the strains that are evoked on the people involved in the production process of this highly sought after commodity and ways in which the industry is evolving to facilitate small farm employees needs for sustainable livelihoods. Fair trade can provide peripheral economies with a sustainable coffee industry.
Our journey begins in the southern part of the globe, around the equator, where coffee beans are harvested from trees located on small plots of land usually consisting of one or two hectares. These small farms are often owned and operated by a family or small group of people who put in the work to harvest the beans as well as negotiate prices in which they are compensated for them. However, small producers often have

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