...1. The Company Costa Coffee is a specialist coffee shop concept that is part of Whitbread, a FTSE-listed British leisure company operating in UK. Costa Coffee has been growing in sales, profits and number of outlets in the past 4 years with 75%, 86% and 39% growth respectively. Table 1.1 Key Financial Ratios 2011-2015 (in GBP Millions) Ratio 2014/15 2013/14 2012/13 2011/12 Turnover 952 805 670 542 Profit (Loss) before Taxation 125 93 87 67 Profit Margin 0.13 0.12 0.13 0.12 Return on Capital Employed 44 35 34 32 Number of Stores 1931 1755 1578 1392 Employees 12645 11432 10031 8196 (Whitbread Annual Reports, 2011-2015) Graph 1.1 (Whitbread Annual Reports, 2011-2015) Competitive Environment UK coffee shop market will exceed 30,000 outlets and £15 billion turnover by 2025, driven by branded coffee chain expansion and non-specialist operator growth. Current market is valued at £7.9 billion (Allegra World Coffee Portal, 2015). Harris + Hoole has been ranked number one for coffee quality. Other players like Starbucks and Caffe’ Nero, food service chains like McDonalds, Subway, Pret a Manger and Paul all compete for the market share. Costa’s customers are mainly mature adults, students and professionals segmented to upper middle and the privileged class. The key challenges will be to retain the leading market share by changing the unique selling proposition of Costa. (Euromonitor International...
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...Internationalization of the Costa Coffee in China By Student’s Name Code+ course name Instructor’s Name University Name City, State Date Internationalization of the Costa Coffee in China Internationalization is a modern business trend that enterprises are using to enlarge their markets and therefore increase profits. It involves expanding the enterprises’ activities in foreign countries after a thorough market analysis. A company has to consider a number of factors before investing internationally. Barriers to trade have in the recent past decreased with many countries getting involved in economic integrations. Costa coffee is a UK company that has now expanded its activities in many foreign countries; China is one of the countries where it has been doing very well (Liberman 2013) Costa coffee moved to China in 2006 and since that time it has been doing very well, its aim is to make China the second biggest market of its coffee by ensuring that it takes a third of the total production. This may be achieved because since then there are already more than 250 stores of Costa coffee. The determinants of internationalization include the availability of a market, nature of competition, availability of willing local partners to do business with; local conditions such as the locals culture and beliefs (Clarence-Smith 2003) Availability of market for a particular product is mainly influenced by the population of a country, China is known for its high population...
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...Higher National Diploma in Business Management An Introduction to Marketing Unit 4: Marketing Principles Outcome 1: Understand the concept and process of marketing Outcome 2: Be able to use the concepts of segmentation, targeting and positioning Task 1 – Outcome 1 You are a marketing manager for a chain of small cafes or restaurants in Dubai such as Tim Hortons, Starbucks or Costa Coffee. You have been asked to run a series of training sessions to new marketing assistants. Produce a series of hand outs that investigates the concept and process of marketing, include the following. a) Explain the various elements of the marketing process ( P1 ) b) Evaluate the benefits and costs of a marketing orientation for a selected organizations ( P2) Hand in Date: Wednesday 21 March 2012 Task 2 – Outcome 2 Choose a small chain of restaurants or cafes in Dubai. Prepare a 15 minute presentation, demonstrating your understanding of the concepts of segmentation, targeting and positioning. You will need to: a) Examine macro and micro environmental factors which influence marketing decisions. Produce a PESTLE and SWOT analysis. ( This can be included in your appendices) (P3) b) Propose segmentation criteria to be used for two products in different markets (P4) c) Choose a targeting strategy for a selected product (P5) d) Demonstrate how buyer behaviour affects marketing activities in two different buying situations (P6) e) Propose new positioning...
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...A. External Factors B. Internal Factors III. Competitive Analysis: Porteu’s Five Model IV. Strategy Formulation A. Present B. Proposed C. Strategy Formulation Matrix V. Strategy Implementation A. Objectives B. Recommendation I. Introduction COMPANY PROFILE (History of Dunkin Donuts) Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts, in Greater Boston. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts. Since its founding, the company has grown to become one of the largest coffee and baked goods chains in the world, with more than 11,300 restaurants in 36 countries. The chain's products include doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. The company primarily competes with Starbucks, as over half the company's business is in coffee sales, as well as with Krispy Kreme Doughnuts and Honey Dew Donuts. Before 1990, Dunkin' Donuts' primary competitor was Mister Donut, but in February of that year Mister Donut was acquired by Dunkin' Donuts' owner Allied-Lyons. After the acquisition of Mister Donut by Allied-Lyons, all Mister Donut stores in North America were offered the chance to change their name...
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...Marketing Plan for Starbucks Coffee BMM 364 Assessment-Part A Written by: Tianyi Wang (WAN12383771) Written for: Leo Billington 2012/10/19 * Table of Contents 1.0 Executive Summary 3 2.0 Introduction 4 3.0 Current External Marketing Situation 4 3.1 External/General Environment analysis and Trends 4 1 Demographic Segment 4 2 Economic Segment 5 3 Political/Legal Segment 6 4 Social-Cultural Segment 6 5 Technological Segment 8 3.2 Detailed Market Analysis and Projected Demand 8 1. Market Size 8 2. Market Growth Rate 9 3.3 Industry Analysis Including Porter’s Five Forces 9 1. Threat of New Entrants 9 2. Bargaining Power of Supplies 10 3. Bargaining Power of Customers 10 4. Power of Substitutes 11 5. Intensity of Rivalry 11 3.4 Competitors Analysis 11 4.0 Current Internal Analysis 12 4.1 SWOT of the Business and the Product/Service 12 1. Strengths 12 2. Weaknesses 13 3. Opportunities 13 4. Threats 14 4.2 Issues and Risk Analysis 14 1. Strategic Risk 15 2. Operational Risk 15 3. Political Risk 15 4. Country Risk 15 5. Technological Risk 16 6 Environmental Risk 16 4.3 Ethical and Corporate Socially Responsible Behavior 16 5.0 Identify a Commercially Viable Market Opportunity 17 5.1 Market Opportunity Including Potential Segments of the Market and Justification 17 5.2 Define the Value Provided 17 5.3 Positioning statement 18 6.0 Marketing Plan Objectives 19 7.0 Conclusion...
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...INTERNATIONAL TRADE & INVESTMENT Prof. Dr. Natalia Ribberink World Trade Center, Seoul, South Korea (Picture: Ribberink) INTERNATIONAL TRADE & INVESTMENT Preliminary Notes World Trade Center, Seoul, South Korea (Picture: Ribberink) Preliminary notes • Combination of lecture, seminar, group work and other forms of learning as appropriate; • Grading: working paper 60%, case studies 40% • Communication: natalia.ribberink@haw-hamburg.de © Prof. Dr. Natalia Ribberink 3 Agenda Chapter 1: Chapter 2: Chapter 3: Chapter 4: Chapter 5: International trade and investment environment International trade policy and instruments Forms of international trade FDI theories, patterns and forms FDI policy instruments For details s. Syllabus (will be provided in class on Nov 10, 2015). © Prof. Dr. Natalia Ribberink 4 Message icons Further reading Question for group discussion Case study Int. Trade & Investment Vocabulary © Prof. Dr. Natalia Ribberink 5 Online sources: AuslandsGeschäftsAbsicherung des Bundes: www.agaportal.de Außenwirtschaftsportal: www.ixpos.de Berne Union: www.berneunion.org.uk Kreditanstalt für Wiederaufbau: www.kfw.de OECD: www.oecd.org Statistisches Bundesamt Deutschland: www.destatis.de The Economist: www.economist.com UNCTAD: www.unctad.org World Trade Organisation: www.wto.org © Prof. Dr. Natalia Ribberink 6 CHAPTER 1: International trade & investment environment Westside Market...
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...STARBUCKS COFFEE © ORGANISATIEANALYSE COOLSINGEL ROTTERDAM Project Organisatieanalyse op basis van een personeelsbeleid en smoelenboek Wanissa Phromson Toan Dinh Opdrachtgever: Starbucks Coffee EMEA B.V. Accraweg 19 1047 HJ Amsterdam Tel: +31 204 07 65 00 Fax: +31 204 07 64 81 Onderzoeker: Hogeschool Rotterdam namens: Randstad HR Solutions, Randstad Professionals, Randstad Search & Selection Rhijnspoor 211 2901 LB Capelle a/d IJssel Tel: 010-2661166 Fax: 010-2661167 Copyright © 2012 Wanissa Phromson & Toan Dinh Hogeschool Rotterdam Instituut Commercieel Management | Nederland Voorwoord Dit rapport is geschreven in kader van de cursus SMBPRJ21R2 “Project personeelsbeleid op basis van een organisatieanalyse”. Deze cursus is onderdeel van de Hogeschool Rotterdam, opleiding Small business & Retail management. Wij hebben de opdracht gekregen om adviesrapport schrijven met daar in twee onderdelen in verwerkt, namelijk een smoelenboek van 25 personeelsleden en een personeelsbeleid document. Voor dit project zijn wij een projectgroep van de Randstad uitzendbureau. Hebben de opdracht gekregen om er voor zorgen dat de opdrachtgever Starbucks ongeveer 25 geschikte/passende personeelskandidaten tot zich in beschikking krijgt, die er voor moeten zorgen dat het nieuwe filiaal aan de Coolsingel laat lopen. Voordat wij het onderzoek mochten starten, moesten wij eerst plan van aanpak schrijven en goed laten keuren door onze project begeleider...
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..., What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people Nestlé in society Creating Shared Value and meeting our commitments 2012 Full report Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 1 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability sustainability Human rights and compliance Our people Nestlé in Society: Creating Shared Value A message from our Chairman and our CEO About this report Nestlé in Society: Creating Shared Value Creating Shared Value explained Nestlé Corporate Business Principles Our Commitments Materiality Key Performance Indicators Summary Consolidated environmental performance indicators Nestlé in society | Creating Shared Value and meeting our commitments 2012 | Full report 3 6 8 9 10 11 15 18 20 2 What is CSV How we implement CSV Nutrition Water Rural development Responsible sourcing Environmental sustainability Human rights and compliance Our people A message from our Chairman and our CEO We have always believed that in order to prosper we need the communities we serve and in which we operate to prosper as well: and that over the long term, healthy populations, healthy economies and healthy business performance are mutually reinforcing. We recognise...
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...Business Level 3 Unit 13 – Recruitment and Selection in Business By: Khalid Jeylani P1 In this assignment I am going to identify how two organisations plan recruitment using internal and external sources. My two organisations are Samsung and Tesco Samsung Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has increasingly globalized its activities and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues, and 4th in market value), Samsung Heavy Industries (the world's 2nd-largest shipbuilder measured by 2010 revenues), and Samsung Engineering...
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...onoECONOMICS RESOURCE | 1 ECONOMICS RESOURCE | 1 ECONOMICS 2009-10: FUNDAMENTALS OF ECONOMIC THINKING Table of Contents Preface to the Economics Resource .................................................................................. 5 Fundamentals of Economics ............................................................................................ 7 The Basic Economic Problem—Scarcity ............................................................................................ 8 Production of Goods and Services .................................................................................................... 10 Increasing Costs ............................................................................................................................... 12 The Factors of Production ............................................................................................................... 14 Benefit-Cost Analysis – Marginal Decision-Making ......................................................................... 15 Marginal Utility and Waffles ............................................................................................................ 17 More on Marginal Utility and the Effect of Prices ............................................................................ 19 Individual and Social Goals .............................................................................................................. 20 Positive and Normative Economics...
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...Longman English Grammar L G.Alexander Consultant- R A. Close, CBE Pearson Education Limited, Edinburgh Gate, Harlow, Essex CM20 2JE, England and Associated Companies throughout the world www longman com © Longman Group UK Limited 1988 All rights reserved, no part of the publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the Publishers Distributed in the United States of America by Longman publishing, New York First published 1988 Twentieth impression 2003 BRITISH LIBRARY CATALOGUING IN PUBLICATION DATA Alexander L G Longman English Grammar 1 English language - Text-books for foreign speakers 1 Title 428 2'4 PE1128 LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Alexander, L G Longman English Grammar/L G Alexander, consultant, R A Close p cm Includes index ISBN 0-582-55892-1 1 English language - Grammar - 1950- 2 English language Text-books for foreign speakers 1 Close, R A II Title PE1112A43 1988 428 2'4-dc19 87-22519 CIP Set in 8 on 9 1/2pt Linotron 202 Helvetica Printed in China SWTC/20 Louis Alexander was born in London in 1932 He was educated at Godalming Grammar School and London University He taught English in Germany (1954-56) and Greece (1956-65), where he was Head of the English Department of the Protypon Lykeion, Athens He was adviser to the Deutscher Volkshochschulverband...
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...Salvatore fdedi.tex V2 - 11/10/2012 9:37 A.M. Page iv International Economics Eleventh Edition Dominick Salvatore Fordham University VICE PRESIDENT & EXECUTIVE PUBLISHER EXECUTIVE EDITOR OPERATIONS MANAGER CONTENT EDITOR SENIOR EDITORIAL ASSISTANT CONTENT MANAGER SENIOR PRODUCTION EDITOR ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER LEAD PRODUCT DESIGNER SENIOR MEDIA SPECIALIST DESIGN DIRECTOR SENIOR DESIGNER COVER PHOTO CREDIT George Hoffman Joel Hollenbeck Yana Mermel Jennifer Manias Erica Horowitz Lucille Buonocore Sujin Hong Amy Scholz Jesse Cruz Allison Morris Elena Santa Maria Harry Nolan Madelyn Lesure ©lightkey/iStockphoto This book was set in 10/12 Times Roman by Laserwords and printed and bound by R. R. Donnelley-JC. The cover was printed by R. R. Donnelley-JC. Copyright © 2013, 2010, 2007, 2004 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to...
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...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...
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...The prospectus is being displayed in the website to make the prospectus accessible to more investors. The Philippine Stock Exchange (PSE) assumes no responsibility for the correctness of any of the statements made or the opinions or reports expressed in the prospectus. Furthermore, the PSE makes no representation as to the completeness of the prospectus and disclaims any liability whatsoever for any loss arising from or in reliance in whole or in part on the contents of the prospectus. The offering information on this Web site is intended to be available only to Philippine and non-Philippine citizens residing in the Philippines or corporations or judicial entities organized and existing under Philippine law, and is not intended for distribution in the United States or to U.S. persons (as such term is defined in Regulation S under the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act")). The information contained in this Web site may not be published or distributed, directly or indirectly, into the United States and this information (including the preliminary and final Prospectus) and does not constitute an offer of Offer Shares for sale in the United States or to, or for the account or benefit of, U.S. persons. The Offer Shares described in the Prospectus have not been, and will not be, registered under U.S. Securities Act or with any securities regulatory authority of any state or other jurisdiction in the United States and may not be offered or...
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