...1. Define the Industry in Question: Postal Services 2. Vision Mission Statement: Australia Post is committed to providing high-quality mail and parcel services to all Australians. Mission We will meet our customers' changing needs by providing: innovative and easy-to-use products and services; friendly service by knowledgeable staff; consistent on-time delivery; value for money; and modern, efficient networks. We will build our people's commitment to these goals by: promoting job satisfaction; encouraging participation in the success of the business; recognising outstanding service to customers; and rewarding outstanding performance. (Ref: Australia post website) 3. Strategy Followed: Focus strategy as they will be more customer focused and specifically in the e-commerce businesses. 4. Is it a Global Company: It is a government business enterprise and also a self-funding business. 5. Key Products & Service Segments: Mail and parcel deliver services, postage stamps, mail sorting and distribution in Australia and overseas, messenger services, and mailbox rentals and post office facilities. 7. Turnaround point of the company: Future ready business transformation program because Australia Post has the lowest profit in 20 years and held only 1% of the market share on written communication. The remaining was carried on email, texts or social networks. 8. Industry is at decline stage. They had the lowest profit in 20 years in 2010...
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...Essays By Mashell Chapeyama Porter’s five forces Effectiveness of generic strategies The study of strategic management is quite stimulating. It gives a person insight in a lot of leadership and managerial roles. One such aspect I have come across is that of generic strategies. This has been quite stimulating to me as it relates to some questions I have had in the past. The question related to the effectiveness of applying human resources systems and strategies across many companies in various continents. After a long time of studying such a scenario, I concluded that having human resources systems that are used the world over would not be effective because of the diverse cultures that are found in the world. But in some field such as accounting there are standards that are applied world over. So what about generic strategies? Can these really be effective across industries, across continents and in varying business sizes and scope? This essay will answer these questions in a very simple way. The first thing to understand is what a generic strategy is. Generic strategy refers to the use of predetermined strategy, based on some basic principles and assumptions, that if applied would lead to business success. A generic strategy is an outline of what a firm must or can do so as to be successful, disrespectful of the industry or nature of business of that firm. The question is could all industries and firms be able to use prescriptions of a generic strategy and be successful...
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...| Marketing Strategy for AGL | | | | | | Executive Summery The courier and logistic business have a significant impact in the economy of United Stated. Billions of dollar transaction is occurring throughout the world through courier service. The courier company is also earning millions of dollar through those transactions. But this amount of money has made this business more competitive. In this report, we are going to find out those competitive factors for American Global Logistic. We will also find out a marketing strategy for this company. I am very happy to be a part of such important study. Contents 1.00. Introduction 1 Company Overview 1 2.00. Problem Statement 2 3.00. Methodology 1 4.00. Current Situation Analysis of the company 1 4.01. Situation analysis by marketing mix 1 4.01.01.Product 2 4.01.03 .Price 2 4.01.03 .Place 3 4.01.03. Promotion 3 5.00. Segmentation, targeting and positioning (STP) 3 5.01. Market segmentation 3 5.02. Positioning of the AGL 4 6.00. Environmental analysis 4 6.01. SWOT analysis of the company 4 6.02. PESTE analysis 5 6.03. Competitive analysis 6 7.00. Recommendations 7 7.01. By using S.M.A.R.T. goal 7 7.02. Recommendation by using 4p’s 8 8.00. Conclusion 8 References 8 1.00. Introduction A person or company who is responsible for exchanging items or materials between to different parties’ securely is called currier. Couriers are usually employed by a company that charges a flat rate to the party using...
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...Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily accessible. A major multinational organisation, Kodak was listed on the New York Stock Exchange and became a powerhouse in the photography industry. The company led the way as an innovator, launching a large range of new products and processes to make photography simpler, more useful and more enjoyable. With the rapid growth of digital photography, competition against its product and being slow to embrace the move to digital technology Kodak has fallen on hard times. In January 2012, Kodak and its US subsidiaries filed voluntary petitions for Chapter 11 business reorganisation1 in the US Bankruptcy Court for the Southern District of New York. A company spokesperson said the aim of the business reorganisation was to enable Kodak to bolster liquidity, sell off nonstrategic intellectual property, and enable the company to focus on the most valuable business lines. The process will allow Kodak to continue normal business operations while it attempts to emerge a profitable and sustainable enterprise2...
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...Exam cases: Kodak Virgin Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily accessible. A major multinational organisation, Kodak was listed on the New York Stock Exchange and became a powerhouse in the photography industry. The company led the way as an innovator, launching a large range of new products and processes to make photography simpler, more useful and more enjoyable. With the rapid growth of digital photography, competition against its product and being slow to embrace the move to digital technology Kodak has fallen on hard times. In January 2012, Kodak and its US subsidiaries filed voluntary petitions for Chapter 11 business reorganisation1 in the US Bankruptcy Court for the Southern District of New York. A company spokesperson said the aim of the business reorganisation was to enable Kodak to bolster liquidity, sell off nonstrategic intellectual property, and enable the company to focus on the most valuable business lines. The process will allow Kodak to continue normal business operations while it attempts to emerge a profitable and sustainable enterprise2....
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...thermal power generation and steam and combustion turbines. Historically, thermodynamics developed out of a desire to increase the efficiency and power output of early steam engines, particularly through the work of the French physicist Nicolas Léonard Sadi Carnot who believed that the efficiency of heat engines was the key that could help France win the Napoleonic Wars. The Irish-born British physicist Lord Kelvin was the first to formulate a concise definition of thermodynamics in 1854: Initially, thermodynamics, as applied to heat engines, was concerned with the thermal properties of their 'working materials', such as steam, in an effort to increase the efficiency and power output of engines. Thermodynamics was later expanded to the study of energy transfers in chemical processes, such as the investigation, published in 1840, of the heats of chemical reactions by Germain Hess, which was not originally explicitly concerned with the relation between energy exchanges by heat and work. From this...
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...Importance of Six Sigma as Process and Sustainability Improvement in United Parcel Services Martin Tunggadjaja March 2013 ABSTRACT Six Sigma is a process improvement developed by Motorola in 1985 that encompasses a set of strategies and tools acquired in order to improve the current business practice and systematic processes to fulfill the objectives. It is initially designed to measure how many faults or defects are in the process so that they can be eliminated systematically as part of improvement to reduce weaknesses and reinforce quality. One of popular process improvement methodology that is part of Six Sigma is DMAIC, which consists of: Define, Measure, Analysis, Improve and Control. Originally Six Sigma was first incorporated into manufacturing industries; this methodology also applies well to logistics companies since the focus is customer-oriented. Supply chain management is a key strategic factor for increasing organizational effectiveness and for better realization of goals such as enhanced competitiveness, better customer care and increased profitability (Gunasekaran, Patel, Tirtiroglu, 2001, p71). Therefore, Six Sigma as shown to be successful in delivering business benefits through variation reduction (Knowles, Whicker, Femat, 2005, p51). This paper discusses how Six Sigma apply to the logistics processes and an example case study of United Parcel Service (UPS) incorporating this technique to reposition itself in the world’s most improved logistics and...
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...UPS Case Study Considerations of Macro Environment Market Demographics: The target market is everyone in the world who needs to ship an item. Christmas time is a particularly busy time for shipping items across the world, whereas people need a company like UPS to do the delivering for them. Economic: Gasoline prices, along with rising energy prices are the major concern. Jet fuel prices are at $2.80/gallon! However, many people would rather have items shipped rather than spend money on gas to go and buy the item. Legal: International express services can be delayed by government policies and restrictions that can include anticompetitive practices of government-owned or authorized monopolies, licensing requirements, customs procedures, restrictions on access to aviation markets, restrictions on access to ground transportation systems, and restrictions on foreign investment. Socio-Culture: The economy is really bad right now, so many people don’t have extra money to make a lot of online purchases and businesses are not selling as much, therefore not needing to ship as much. Global: Worldwide packaging shipping volume is increasing as a result of global exchange, e-commerce, and changes in supply-chain management. Technological: The internet has expanded the reach of direct marketing. Industry Analysis: Dominate Characteristics: With globalization, shipping is now a major priority for businesses and many individuals, especially those that...
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...Introduction Business SegmentsFedEx ExpressFedEx GroundFedEx FreightFedEx ServicesCorporate Strategy“Compete Collectively, Manage Collaboratively” • 3. Brand Planning AssessmentThe FedEx PositionWho is the target market?“anyone who needs to send something anywhere in the world. Whether it’s the one and only package you'll ever ship in your life or you have 1000 packages to ship every day.” • 4. Brand Planning AssessmentThe FedEx PositionWho are the main competitors?UPS • 5. Brand Planning AssessmentThe FedEx PositionWhat are the points of parity?-Both companies ship packagesBoth online services allow you to track packages, order supplies and pay bills.What are the points of difference?-FedEx has 3 times as many planes-Print and ship from anywhere services-FedEx has been known to update technology more frequently than UPS • 6. Brand Planning AssessmentThe FedEx PositionFast Forward MovingPrecise • 7. Brand Planning AssessmentKey Marketing ActivitiesAlliances with NFL, NBA, FedEx cup, FedEx racing, the FedEx orange bowl, and the FedEx field Senior Vice President of International Marketing, Rajesh Subramaniam, said, “FedEx sponsors and associates with several sports that share its attributes of speed, reliability, precision, teamwork and flawless execution.” • 8. Brand Valuation Assessment Building EquityFavorability & Awareness Through Six ElementsMEMORABLEMEANINGFULLIKEABLETRANSFERABLEADAPTABLEPROTECTABLE • 9. Brand Valuation...
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...Policy in Liberia: A Case Study of the Property Tax Division at the Ministry of Finance, 2006 – 2010 BY MORRIS A. KIAZOLU, JR. (BSC – Economics- 1999, BBA – Accounting - 2003) A Thesis Submitted to the Graduate Program in Business and Public Administration in Partial Fulfillment as Requirement for Master Degree in Business Administration – MBA/Accounting, UL November 2011 TABLE OF CONTENTS Page Declaration i Abstract ii Acknowledgement iv Dedication v 1.0 CHAPTER ONE: INTRODUCTION 1.1 Introduction 1 1.2 Background to the Study 2 1.3 Statement of the Problem 3 1.4 Purpose of the Study 4 1.5 Research Questions 4 1.6 Significance of the Study 5 1.7 Delimitation of the Study ...
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...9-306-002 REV: JUNE 19, 2006 DAVID A. GARVIN LYNNE C. LEVESQUE Strategic Planning at United Parcel Service We fully recognize that it is not possible to develop a true strategic plan more than a few years out and that business plans should have an even shorter horizon. But we are convinced that it is possible and wise, indeed necessary, to develop a set of very long-range scenarios that can form the foundation for our future strategic plans. — Michael (Mike) J. Eskew, Chairman and Chief Executive Officer, United Parcel Service (UPS) As Mike Eskew walked through the long, open atrium of UPS’s corporate headquarters late in March 2005, he thought about his upcoming lunch meeting with Vice President of Corporate Strategy Vern Higberg. Higberg was preparing a presentation for the senior management strategy committee, the Strategy Advisory Group, on improvements to the strategic-planning process. While the company had made major progress in planning for the future over the past 10 years, Eskew had charged Higberg and his colleagues with developing recommendations for moving forward, citing one of his predecessors, who had said, “The future of our company will be no better or worse than the quality of planning we do to prepare for it.” Company Background History In 1907, 19-year-old Jim Casey borrowed $100 from friends to start the small company that eventually became UPS. From its humble origins delivering messages for the city of Seattle, Washington, UPS...
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...1.SWOT Analysis The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. The first letter of each of these four factors creates the acronym SWOT. As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and (depending on your job function) you may also be asked to provide market intelligence. The completion of a SWOT analysis should help you to decide which market segments offer you the best opportunities for success and profitable growth over the life cycle of your product or service. The SWOT analysis is a popular and versatile tool, but it involves a lot of subjective decision making at each stage. It should always be used as a guide rather than as a prescription and it is an iterative process. There is no such thing as a definitive SWOT for any particular organization because the strengths, weaknesses, opportunities, and threats depend to a large extent on the business objective under consideration. KEY POINTS 1. SWOT Analysis provides information that helps in synchronizing an organization’s resources and capabilities with the external environment in which the organization operates. ...
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...THE BRITISH COMPUTER SOCIETY Case Study of Successful Complex IT Projects AUGUST 2006 Case Study of Successful, Complex IT Projects Table of Contents Executive Summary .......................................................................................................3 Introduction....................................................................................................................5 Background to the study ............................................................................................5 The complexity of IT projects....................................................................................6 Part I: Research Methodology .....................................................................................11 Part II: Case Description..............................................................................................14 eCourier company background ................................................................................14 eCourier industry background..................................................................................16 eCourier technological issues ..................................................................................16 LogicaCMG company background..........................................................................17 LogicaCMG industry background ...........................................................................18 LogicaCMG technological issues ...............................
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...activities with organizational divisions and departments in order to complete their objective. There are a number of attributes to be considered for evaluating any investment project activities including: 1. the technical feasibility, 2. marketing prospects, 3. financial soundness, 4. economic viability 5. and environmental impact of the project A feasibility study is a detailed analysis of a company and its operations that is conducted in order to predict the results of a specific future course of action. Small business owners may find it helpful to conduct a feasibility study whenever they anticipate making an important strategic decision. For example, a company might perform a feasibility study to evaluate a proposed change in location, the acquisition of another company, a purchase of major equipment or a new computer system, the introduction of a new product or service, or the hiring of additional employees. In such situations, a feasibility study can help a small business's managers understand the impact of any major changes they might contemplate. The main objective of a feasibility study is to determine whether a certain plan of action is feasible “that is, whether or not it will work, and whether or not it is worth...
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...continents in a matter of seconds via the internet. Yet, as a human race we have done very poorly in treating our fellow human with the dignity and respect we expect to be treated ourselves in return. If we were to do as Kant said, to treat “their ends as our end," we would all be treating each other impartially, (Shaw and Barry, 2013, pg. 90). But, since we are not, we are still having this dialogue. Affirmative action was brought upon by necessity. It was adopted in order to shift the balance toward neutrality in such things as hiring practice, admission standards and housing. There was a need to ensure more adequate representation for underrepresented groups, such as racial, ethnic, cultural and general minorities. Unfortunately “studies reveal the persistence of discrimination in American life, and statistical evidence shows wide economic disparities between whites and racial minorities”...
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