...techniques which are used in the image such as the text, composition and connotations. First, the male is in the center of the image and occupies a substantial amount of the composition size, thus making the viewer, I, focus my attention on the man. We notice the male is very thin and lean which suggests he is poor and starving. At the centre of the image we see in bold capitals, “AFTERSHAVE” with a price tag as 35 Euros. Underneath we see “Basics for a new home” which only costs 6.50 Euro. The obvious underlying message is below the the main bolded text stating “AFTERSHAVE”. This creates an analogy which could suggest that people think that aftershave, a luxury is more important than ‘basics for a new home’ which is a necessity. This is shown by the underlying message being in lower case and smaller text rather than big bolded capitals symbolizing dominance. This advertisement image is also a parody of the stereotypical aftershave campaigns you see on television or billboards. Which generally features a young model lying down in a relaxed position holding the product with a price tag underneath. Well Image one is almost exactly like a stereotypical aftershave ad but the fact they have added an underlying message or hidden agenda further promotes a certain attitude towards the image, guilt. We are positioned and promoted to feel guilt, that we are spending our easily earned money on luxuries such as aftershave rather than helping others buying necessities such as basics for a new...
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...invented the Ihole and made millions of dollars. And yet Thierry didn’t find it much pleasing being a millionaire without friends or healthy family. Before he invented the Ihole he had no enemies, no friends and not a life anyone knew of. After the Ihole, people either loved or hated Thierry for the invention he had made. Tough it was a beautiful design it was not very useful. The Ihole basically swallowed everything you dropped in there. It was an innocent invention in the beginning but when the new version came and people started to experiment and abuse it. The theme in the story is about how money isn’t helping on happiness and how a project can go wrong and change the world into something bad. Just like Jessie-J sings in her song price tag: Money can’t buy you happiness. The story...
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...tourist looking at the trophy cabinet of a few millionaires.” Banksy wanted to be available to everyone to the contrary of the traditional artists. As a matter of fact, he gives out thousands of his works for free or with a very low price tag. Banksy regularly provides high resolution images to be downloaded for free on his website www.banksy.co.uk. Over time Banksy’s art appeared all over the world, from New York to Detroit, from Melbourne to the West Bank. Although Banksy’s preferred atypical abandoned spaces for exhibiting his work, he is no stranger to the involvement of traditional galleries in his shows. On June 19 2002, Banksy had a small show at 331⁄3 Gallery in Los Angeles. His more famous show in Los Angeles took place in a warehouse during September 16-18, 2006, where he featured a live elephant painted in a pink and gold floral wallpaper pattern matching the wallpaper (shown below) in the room along with the fliers handed to the attendants that said: “There’s an elephant in the room...20 billion people live below the poverty line.” Among the attendees were many celebrities, including Brad Pitt and Angelina Jolie. Banksy’s most recent exhibition is Dismaland Bemusement Park, located at the seaside of Somerset, England, which is a parody of Disneyland amusement parks. The project was funded entirely by Banksy himself and involved 58 guest street artists. The tickets were sold for only £3 British pounds each. The exhibition brought the local economy of Weston-Super-Mare...
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...GRADUATION THESIS PSEUDONEWS IN THE MODERN MEDIA Evidence from NewsBelarus.net site By DMITRY BUTER Minsk, 2011 INTRODUCTION People have been always interested in news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation...
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...Shocking the art world with her black silhouette depictions of blacks and whites engaged in situations ranging from lynchings to rape and even bestiality during the pre-Civil War South, Kara Walker has achieved both notoriety and acclaim in the art world while still in her twenties. “It is hard to think of another artist in the last three or four years who has emerged as rapidly,” commented Alexis Worth on Walker in a 1996 issue of Art in New England. In a way, Walker’s goal with her art is to make the viewer gasp and laugh at the same time. “I want to provoke the audience in the most enjoyable way possible,” Walker told Artnews “I think of my art as a kind of melodrama, producing a certain giddiness that entertains but also empowers.” A blend of social commentary and humor is clearly in evidence in works such as Before the Battle: Chickin’ Dumplin’, which shows a Confederate solider kneeling to kiss a topless black woman on the breast as she drops a chicken leg in surprise. Walker employs a nineteenth-century style of art combined with an uncensored modern perspective to highlight the full range of physical and sexual exploitation during the ante-bellum era. Her art installations evolve from drawings or smaller watercolor sketches she renders that help her determine her themes, and some of her shows have included these preliminary studies in juxtaposition with the final artworks. Sometimes she cuts her images right into the wall of the gallery. Many of them life-size in scale...
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...Chapter 1 INTRODUCTION TO THE STUDY This chapter includes five parts namely; (1) Background of the Study, (2) Statement of the Problem, (3) Significance of the Study, (4) Definition of Terms, and (5) Scope and Delimitation of the Study. Part One, Background of the Study, justifies the needs for the investigation, and discusses the importance of selecting the problem. Part Two, Statement of the Problem, state clear and sharply defined statement relating to the actual problems of the study. Part Three, Significance of the Study, specifies the benefits that maybe derived from the findings. Part Four, Definition of Terms, presents the definition of important terms, conceptually and operationally used in the study. Part Five, Scope and Delimitation of the Study, sets the limits and scope of the study. Background of the Study Libraries had been the main source of all sorts of information since the day when books were made. It can be accessed by everyone who uses books, magazines and other archives for research and recreation purposes. Today, libraries are seldom frequented by students due to the emergence of the so called internet. The internet caters to the various needs of students from books, research papers and articles that would provide them information to online games, social networking sites and chatrooms where they can find friends and interact with other online users. There is more than 150 billion...
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...William & Mary Law Review Volume 45 | Issue 4 Article 5 A Pattern-Oriented Approach to Fair Use Michael J. Madison Repository Citation Michael J. Madison, A Pattern-Oriented Approach to Fair Use, 45 Wm. & Mary L. Rev. 1525 (2004), http://scholarship.law.wm.edu/wmlr/vol45/iss4/5 Copyright c 2004 by the authors. This article is brought to you by the William & Mary Law School Scholarship Repository. http://scholarship.law.wm.edu/wmlr A PATTERN-ORIENTED APPROACH TO FAIR USE MICHAEL J. MADISON* ABSTRACT More than 150 years into development of the doctrineof "fairuse" in American copyright law, there is no end to legislative,judicial, and academic efforts to rationalizethe doctrine. Its codification in the 1976 CopyrightAct appearsto have contributedto its fragmentation, rather than to its coherence. As did much of copyright law, fair use originated as a judicially unacknowledged effort via the law to validate certain favored practicesand patterns.In the main, it has continued to be applied as such, though too often courts mask their implicit validation of these patterns in the now-conventional "caseby-case" application of the statutoryfair use "factors"to the defendant's use of the copyrighted work in question. A more explicit acknowledgment of the role of these patterns in fair use analysis would be consistent with fair use, copyright policy, and tradition. Importantly, such an acknowledgment would help to bridge the often difficult conceptual gap between fair use...
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...Aladdin – Things to Do/See: • Dessert Passage Shops • Strolling performers in the mall. • The clouded ceiling and has real full sized Moorish buildings creating the appearance of a Moorish Bazaar. Security guards dressed in kakis and red berets • One of the miracles not to be missed during your Desert Passage visit is the live rainstorm at Merchant's Harbor, featuring thunder, lightning and pouring rain. Catch the cloudburst every hour on the hour Monday through Thursday, and every half-hour Friday through Sunday. Free • Desert Tattoos provides henna tattoos, bindis, belly rings, Indian head dresses and other crystal body art. They use only all natural red and brown henna that lasts from 1 to 3 weeks. Tattoos are priced by design but start at $10. Desert Tattoos can be found in Sultan's Palace, across from Sharper Image. 702-303-4117 Bally’s- Things to Do/See: • free slot pull out front that you can do once a day so long as you have a Park Place slot card . • There is a large video amusement arcade in the basement. • Paris and Bally's are connected via Le Boulevard, the crossover corridor between the two resorts filled with upscale specialty retail shops and Très Jazz, a gourmet restaurant offering live jazz music and "New World Caribbean" cuisine. • A continuous promotion at Bally's, gives MVP Slot Club Card members a chance for a FREE Slot Pull with a chance to win a million dollars. One pull per person, per day between 9 am and 1 am. Many other smaller prizes...
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...How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop; Traditional Methods Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content. Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader...
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...* History Main articles: History of Facebook and Timeline of Facebook 2003–2005: Thefacebook, Thiel investment and name change Z uckerberg wrote a program called Facemash on October 28, 2003, while attending Harvard University as a sophomore (second year student). According to The Harvard Crimson, the site was comparable to Hot or Not and used "photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the 'hotter' person"[14][15][16] To accomplish this, Zuckerberg hacked into protected areas of Harvard's computer network and copied private dormitory ID images. Harvard did not have a student "Facebook" (a directory with photos and basic information) at the time, although individual houses had been issuing their own paper facebooks since the mid-1980s, and Harvard's longtime Freshman Yearbook was colloquially referred to as the "Freshman Facebook". Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.[14][17] The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by the Harvard administration. Zuckerberg faced expulsion and was charged by the administration with breach of security, violating copyrights, and violating individual privacy. Ultimately, the charges were dropped.[18] Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final exam. He uploaded 500 Augustan...
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...Unleashing the Ideavirus 1 www.ideavirus.com Unleashing the Ideavirus By Seth Godin Foreword by Malcolm Gladwell ©2000 by Do You Zoom, Inc. You have permission to post this, email this, print this and pass it along for free to anyone you like, as long as you make no changes or edits to its contents or digital format. In fact, I’d love it if you’d make lots and lots of copies. The right to bind this and sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keep the movie rights too. Unless you can get Paul Newman to play me. Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™. Designed by Red Maxwell You can find this entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com. This version of the manifesto is current until August 17, 2000. After that date, please go to www.ideavirus.com and get an updated version. You can buy this in book form on September 1, 2000. This book is dedicated to Alan Webber and Jerry Colonna. Of course. Unleashing the Ideavirus 2 www.ideavirus.com STEAL THIS IDEA! Here’s what you can do to spread the word about Unleashing the Ideavirus: 1. Send this file to a friend (it’s sort of big, so ask first). 2. Send them a link to www.ideavirus.com so they can download it themselves. 3. Visit www.fastcompany.com/ideavirus to read the Fast Company article. 4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket. 5...
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...9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category. With his partner, art director Doris Cassar, Bruce had developed ten new creative concepts for Mountain Dew’s 2000 advertising to present to PepsiCo management. Gathered in the room to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships....
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also...
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...Developing Pricing Strategies and Programs Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing program to adjust; product features, channels, and even communications take more time. Price also communicates to the market the company’s intended value positioning of its product or brand. A well-designed and marketed product can command a price premium and reap big profits. But new economic realities have caused many consumers to pinch pennies, and many companies have had to carefully review their pricing strategies as a result. For its entire century-and-a-half history, Tiffany’s name has connoted diamonds and luxury. Tiffany designed a pitcher for Abraham Lincoln’s inaugural, made swords for the Civil War, introduced sterling silver to the United States, and designed the “E Pluribus Unum” insignia that adorns $1 bills as well as the Super Bowl and NASCAR trophies. A cultural icon—its Tiffany Blue color is even trademarked—Tiffany has survived the economy’s numerous ups and downs through the years. With the emergence in the late 1990s of the notion of “affordable luxuries,” Tiffany seized the moment by creating a line of cheaper silver jewelry. Its “Return to Tiffany” silver bracelet became a must-have item for teens of a certain set. Earnings skyrocketed for the next five years, but the affordable jewelry brought both an image and a pricing crisis for the company: What...
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...382 PART 5 SHAPING THE MARKET OFFERINGS ter p ha C 14 In This Chapter, We Will Address the Following Questions 1. How do consumers process and evaluate prices? 2. How should a company set prices initially for products or services? 3. How should a company adapt prices to meet varying circumstances and opportunities? 4. When should a company initiate a price change? 5. How should a company respond to a competitor’s price change? As a high-end luxury goods provider, Tiffany & Co. knows the importance of preserving the integrity of its prices. Developing Pricing Strategies and Programs Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing program to adjust; product features, channels, and even communications take more time. Price also communicates to the market the company’s intended value positioning of its product or brand. A well-designed and marketed product can command a price premium and reap big profits. But new economic realities have caused many consumers to pinch pennies, and many companies have had to carefully review their pricing strategies as a result. For its entire century-and-a-half history, Tiffany’s name has connoted diamonds and luxury. Tiffany designed a pitcher for Abraham Lincoln’s inaugural, made swords for the Civil War, introduced sterling silver to the United States, and designed the “E Pluribus Unum” insignia that adorns $1 bills...
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