...Executive Summary Founded in 1956 Payless shoes was founded and later on sold to Matt Rubel in year 2005 to make changes within the company to regain its marketing leadership due to its loss of market shares from previous years. The company took a turn in establishing a new image of luxury meets low-end prices. Although Payless wants to continue to maintain its image of maintain low prices the change mainly within the company is to create fashion goods by colliding with fashion designers to hit that niche that was missing for all those years. The following examines the company analysis and marketing mix of year 2005. Payless shoes have grown in becoming one of the largest shoe retailers in North America, with over 4500 stores. Payless shoes have been operating one of the lowest priced retailers in the market in producing inexpensive shoes to mass market. Founded in 1956, Payless was first established in Topeka, Kansas, it was based on being low cost provider of shoes for families, however, once it hit year 2005, Payless hired a new CEO to establish a new image for Payless. Business was slowing beginning to drop and stores were closing, therefore, new CEO, Matt Rubel needed to make changes to regain its market leadership (385). The changes within the company needed to be done to achieve fashionable footwear although still maintaining an affordable retail price. Payless evolved in the change of customer demand and increased retail competition by producing on-trend fashion...
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...This paper will benchmark Payless Shoe Source Incorporated and Kmart as well as explain the purpose of cash budgeting. Cash budgeting is the “primary tool of short run financial planning” (Jaffe, J., Ross, S., Westerfield, R., 2005). Payless Shoe Source Incorporated is a large family footwear retailer in the United States. The store is located in Topeka, Kansas and the store strategy was selling low cost high quality family footwear. Payless Shoe Source Company has retained 2.5 billion in sales and has sold approximately 210 million pairs of shoes as well as served over 150 million customers. Payless Shoe Source Incorporated has “ purchased inventory, property, and trademarks, as well as assumed leases of 186 stores from J. Baker, Inc and the purchase price was equal to approximately 28 million in cash, which it funded for the operating cash flows” (Sec.gov). Each of the Payless Shoes Source stores carries 9000 pairs of fashionable shoes for men, women and children with over 600 styles including canvas, leather, sandals, dress, and boots, and the store operates within a variety of shopping malls, freestanding buildings, and strip malls. The styling of the shoes is updated regularly to keep up with fashion trends, and the shoes are sold within the companies stores at average retail prices of $11.35 a pair. The company has a significant market that focuses on its target customers, which are women within the average age range of 18-64. Payless Shoe Source Company believes that...
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...“Retailer Relationships” Professor Zoppi 1) Describe how you selected the retailer and explain your rationale. The retailer I selected is Payless Shoe Source. The reason I chose this retailer is because they have been in business for a very long time and a very popular place to shop for shoes. It is the largest footwear retailer in the United States. I also worked there about 18 years ago so I have some knowledge of how the company runs and what they do to appeal to customers. This is a place that people love to shop at due to the prices of their shoes and the selection that they have for the whole family. I think this store is great for kids shoes since kids out grow them so quick. Why spend so much money on shoes when they will outgrow them in a couple months. I don’t think there is anyone who does not know what Payless Shoe Source is. They may not have shopped there but they know what the store is by the name. Payless Shoe Source opened in 1956 as Pay-less National. In 1991 they changed their name to Payless Shoe Source, Inc. I think this is a great company to write about because they have been around so long and in that time they really have not changed who they are as a company and what they offer to the customers. 2) Describe how your selected retailer uses social media to build relationships with its customers. Payless Shoe Source uses many social media to build relationships with its customers from television ads to online ads to the advertisement that they...
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...This exercise is particularly important for you because not much success is achieved without really knowing your clients and the people they work with. YOUR ASSIGNMENT SHALL INCLUDE: The description of a fictitious foreign company that is about to enter the Mexican market. * Business, administrative and contact information. * Introduction and strategy. * Business concept. * Management and ownership. * Current customers and projects (including completed ones). * Supporting documentation. I. Cover page. a. Name of the company, logo, institutional colors, main contact. II. Business, administrative and contact information. b. Business name (company, corporation, etc.) i. Payless c. Business type (sole proprietor, private company, trust,...
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...BUS 343 Direct Observation of Customer Behaviour The products selected for our assignment were shoes and because they are everyday necessities as well as wearable statements, also the market demand is high. We chose shoes mainly because the ranges of consumers are continuous. This allowed us to thoroughly observe people who made purchases based on needs, social class, culture, age groups, and consumer behaviours. The shoes stores that our data was derived from were Payless Shoes Source, Stone Ridge, and Holt Renfrew. Payless Shoes Source is a discount footwear retailer located in a low traffic mall center. Customers that enter the store are mostly families with children or older ladies in their late forties. There was little communication between sales associates and customers for they could choose and try on their shoes without assistance. The consumers of this store were purchasing due to the need of footwear but also for the reasonable or sales prices. Stone Ridge is a slightly higher end shoe store located in Metrotown Center that adheres to the younger edgier generations The consumers that walk in are individuals that stimulate their self –esteem by standing out and being constantly aware of their own appearances. A majority of the ladies like to try shoes that are compatible with their outfits and meet the approval of friends. The younger generations were inclined to purchase popular brands and styles mainly...
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... and Indonesia are different nations that have grown with technology and culture due to western society. Technology makes our lives as people more efficient and for these countries a change from traditional ways of lives. The workforce of these countries and culture change with adaptation to what technology they are exposed to in life. Venture capitalists and consumers have their ways to expand business with technology in these countries and affect lives in good and bad ways. There are always ups and downs to everything and technology has its glitches too. There are even some of the best hackers but have been caught that come from the Philippines. Thailand, Vietnam, China, and Philippines are some countries that will open their first Payless shoe operation recently due to some of our western culture. Technology and its culture have made some lives more civilized within these countries. Technology is a universal language that people all over the world may use that has access and is able to communicate. There are many opportunities for capitalist to expand businesses in countries such as these because of many reasons. One it is cheap, cheap labor, and chance to broaden business overseas. There are good and bad reasons with everything as in some people benefit and others pay for it in a negative way. Technology has its negativity where there is little one on one relationship. It’s all based on video or thru telecommunication devices. Video conference calls have allowed people to...
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...For the exclusive use of D. Xiang, 2015. 9-200-044 REV: JANUARY 15, 2002 LISA MEULBROEK Kmart Inc. and Builders Square Introduction In July 1997, Kmart appeared to be nearing a year-long effort to sell its faltering Do-It-Yourself (DIY) home improvement chain, Builders Square. Leonard Green & Partners, a Los Angeles-based retail buyout firm, had proposed to buy Builders Square (BSQ) and merge it with Hechinger’s, a Washington, D.C.-based DIY chain that had been a pioneer in the retail home improvement industry. The newly-formed Builders Square-Hechinger combination would create the nation’s third largest DIY retailer, and seemed to be one of the few options left to Kmart. Kmart’s CEO, Floyd Hall, had a difficult decision to make: should he move forward with Green’s offer of $10 million for Builders Square, or should he continue the search in hopes of receiving a higher offer? Green’s offer seemed surprisingly low, even given Builders Square’s recent sub-par performance, yet bidders for Builders Square had been slow to materialize. Indeed, Kmart’s recent talks concerning a joint venture with Waban Co.’s HomeBase centers ended when Waban’s management withdrew without explanation. As the decision neared, Kmart’s options seemed limited and time was short. Kmart and its Entry into Specialty Retailing Kmart Corporation, one of the world’s largest mass merchandise retailers, began as the S.S. Kresge Company in 1912 and by the 1950s it was one of the largest...
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