...Offer you a complete choice of machines which include Oil Extraction Machines such as Cotton Seed Oil Extraction Machine, Soybean Oil Extraction Machine, Peanut Oil Extraction Machine, Sesame Oil Extraction Machine, etc. Our Oil Extraction Machine has the follow features: 1). Adopt stainless steel fixed grid plate and increase the horizontal grid plates, which can prevent the strong miscella from flowing back to the blanking case, so as to ensure good extraction effect. 2). The feeding system can adjust the rotating speed of airlock and main engine according to the feeding quantity and maintain a certain material level, which is beneficial to the micro negative pressure inside the extractor and reduce the solvent leakage. 3). Specially suitable for the extraction of various pre-pressed meals. 4). The advanced miscella circulation process is designed to reduce the fresh solvent inputs, reduce the residual oil in meal, improve the miscella concentration and save energy by reducing the evaporation capacity. 5). The rotocel extractor is driven by rack, with unique rotor of balanced design, low rotating speed, low power, smooth operation, no noise and quite low maintenance cost; 6). The high material layer of the extractor helps to form immersion extraction, reduce the meal quality in miscella, improve the quality of crude oil and reduce the evaporation system scaling. We are an ISO 9001:2008 certified firm, presently engaged in offering a superior range of...
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...product. The plan begins by researching the products competitors are offering and the products competitors are lacking. The new product should meet the needs of consumers not currently met in the market. This offers the new product a greater chance of success. The next step in developing the plan should include an analysis of the strengths, weaknesses, opportunities, and threats that the new product will face. The plan should also include the marketing approach and implementation to bring the new product to market. The market approach includes product, price, place, and promotion. Each item is carefully considered because they are important to the products success. A detailed marketing plan is outlined below for Starbucks new product, the peanut butter cup Frappucino. Organizational Overview Starbucks opened its first store in 1971 in Seattle, Washington, at Pike’s Place Market. Starbucks is known for outstanding coffee, tea, and treats as well as a warm, inviting atmosphere. Starbucks’ Mission is “to inspire and nurture the human spirit – on person, one cup and one neighborhood at a time” (Company Profile, p. 1). As of October 2, 2011 the total amount of Starbucks stores in operation is 17,003. Starbucks values its employees and calls them “partners” to show the value each of them brings to the company. The partners of Starbucks receive full benefit packages and stock options. Starbucks is also a company that thrives on ethical decisions, environmental...
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...ECON 310 Intermediate Microeconomics Costco; Your Local Friend Lawrence Lam Cal State Fullerton Superstores such as Wal-Mart, Target, and Home Depot have always been frowned upon by local businesses because of the competition it brings. Lower prices forces nearby stores to lower their prices until they shut down because of the negative profits from lowering their prices or because they don't acquire enough revenue to stay in the market. However ironically this feeling isn't shared towards the opening of Costco, another wholesale superstore. Costco's lower prices surprisingly causes local businesses to raise their prices. Even to the point where investors find area's relatively close to Costco to be an ideal location to start and open their own business. (Ann Arbor News) There are many differences between the way Wal-Mart and Costco works and what they provide to the community. To begin we will illustrate some benefits of Costco' entrance into a local town that is commonly known. As a wholesale store, Costco generates employees, from cashiers, stock associates, butchers, up to manager positions which provides job opportunities to the local area. In Pittsfield, the newly arrived Costco hired 180 employees out of the 1000 applicants, most which were locals. (annarbor) Costco indeed provides items at a cheaper price for the customers. This even applies to the top of the line brand's such as Sony, Samsung, Toshiba and more. Costco provides Kirkland brand items...
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...SWOT Analysis on McDonald’s: Strength: * McDonalds has built up huge brand equity. It is the No. 1 fast-food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth. The business was ranked number one in Fortune Magazine's 2008 list of most admired food service companies. * Globalization: 31,000 restaurants serving 120 countries. Of the 31,000restaurants at least14,000 restaurants in the US * Good innovation and product development. It continually innovates to retain customers in the business. * The McDonalds brand offers consumers choice, reasonable value and great service * Large amounts of investment have gone into supporting its franchise network,75% of stores are franchises * Loyal staff and strong management team. * Very strong brand name * Recognizable characters. One of the world's most recognizable logos (the Golden Arches) and spokes character (Ronald McDonald the clown). According to the Packard Children's Hospital's Center for Healthy Weight children age 3 to 5 were given food in the McDonalds packaging and then given the same food without the packaging, and they preferred the food in the McDonald's packaging every single time. * Large target group * New stores almost 100% guaranteed to succeed * Ability to adapt when faced with criticism * Play Area for children * Successful advertisement (i’m...
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...BeachBody.com’s straight forward guide to eating so you lose fat and improve your health forever – 100% GUARANTEED! Step-By-Step DIET GUIDE 6 STEPS LET’S BEGIN... The actual goal of most fitness and slimming programs is to increase the ratio of lean muscle to stored fat. That means trimming a lot of fat and toning/building muscle. It does not mean “losing weight.” We’ve heard ads that promise 10 pounds of “weight loss” in a weekend. And the only way that is possible is by losing water weight. Maybe you’ll lose a pound or two of fat by starving your body along the way. But the rest is water weight. And of course, as you re-hydrate, your weight will go right back up — but because you starved your body, your metabolism was reset! So the next time you eat food, your body will be ready to store any leftover calories as fat. And soon you’ve got more fat stored than when you started. Not good. to transform your body. 1 CONTROL your portions. Don’t eat until you are full, eat until you’re not hungry. 1 CONTROL your portions. In restaurant terms, generally, eat half what the chef serves you. An adequate portion of a meal is 3 ounces of protein (like chicken, tuna or lean ground beef) which is about the size of your palm. Don’t eat until you are full. Eat until you’re not hungry. Same goes for salad dressing; On a large salad, limit it to just enough for taste. You will be surprised how much less dressing you need to get the same flavor. Control Your Calorie Intake and Portion Size...
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...PHIL 252 UNIT 1- Exercise 1 Write out answers to the questions in Exercises 1.1 and 1.2 in the Cederblom and Paulsen textbook as you come to them. • You may omit #5 of Exercise 1.2 on page 14. • For Question C on page 15, you may work with one of the accompanying editorials. • After completing the exercises in the textbook, as outlined above, it will be useful for you to produce a short piece of writing. This is a starting point in developing your reasoning skills, and it will be used later to help you improve your writing. In a paragraph or two, express an opinion on one of the following issues and support it: • a. censorship • b. capital punishment • c. abortion • d. use of alcohol or other drugs • e. marriage • f. single parenting • g. gun laws • h. building new prisons • i. the prospects for your generation[1] UNIT 2- Exercise 2 When you have completed the reading, answer the questions in Exercise 2.3, on pages 36–38 of Critical Reasoning. UNIT 3 -Exercise 1 Please answer the questions in Exercise 4.3, pages 98 to 99 of Critical Reasoning. Also do mini quiz on moodle. UNIT 4 - Miniquiz 1 Translate the following statements into standard-form categorical propositions. 1. Violets are blue. 2. There are glasses in the dining room. 3. Only faculty members may use the lounge. 4. Insults make her angry. 5. Every dog has his day. 6. A rare warbler was sighted in this area last week. 7. Any one will do. 8. Shakespeare...
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...Pro-Choice vs. Pro-Life People love to argue. Not in a screaming at each other because the peanut butter lid was left off again kind of way, but with intentions of being progressive. With a little bit of structure to an argument, it ends up being more of a debate and is usually enjoyable, especially if you win. Since people have been debating for so long, and like to do it, you would think that there would be a surefire way to come to a mutual understanding. However, certain topics will be debated until the end of time before there is ever any sort of resolution. When it comes to abortion, seldom is somebody without an opinion; and others could not be more rooted in their beliefs. In order to form an objective opinion it is imperative to understand both sides of a debate and then make a decision based on the facts. On the matter of abortion, the logic behind being pro-choice is more objective and therefore the stronger viewpoint. The first step in choosing a stance on abortion is to understand what the different beliefs are. There are two main beliefs on the matter: pro-life and pro-choice. A recent poll shows that about 51 percent of Americans are pro-life while 42 percent are pro-choice (Operation). According to the world’s oldest and largest pro-life organization, the mission of the pro-life belief is “to protect and defend the most fundamental right of humankind, the right to life of every innocent human being from the beginning of life to natural death” (NRLC)...
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...13 CHAPTER CONTRACTS AND SALES: PERFORMANCE AND REMEDIES TRUE/FALSE 1. A contract with a minor is voidable at the minor's option. ANS: T NAT: AACSB: Analytic TOP: capacity 2. A contract with a party who has been declared incompetent is voidable. ANS: F NAT: AACSB: Analytic TOP: capacity 3. The contracts of a person who has been declared legally incompetent are void. ANS: T NAT: AACSB: Analytic TOP: capacity 4. Minors are liable for the reasonable value of necessaries. ANS: T NAT: AACSB: Analytic TOP: capacity 5. Material information is something that would affect the decision to buy or sell. ANS: T NAT: AACSB: Analytic TOP: misrepresentation 6. Misrepresentation must be fraudulent before rescission can be permitted. ANS: F NAT: AACSB: Analytic TOP: misrepresentation 7. Puffing is sufficient grounds for setting aside a contract on the basis of misrepresentation. ANS: F NAT: AACSB: Analytic TOP: misrepresentation 8. "This shirt is 100% cotton" is a statement that is puffing. ANS: F NAT: AACSB: Analytic TOP: puffing 9. Fraud is misrepresentation with intent to mislead or deceive. ANS: T NAT: AACSB: Analytic TOP: fraud 10. Duress requires proof of physical force. ANS: F NAT: AACSB: Analytic TOP: duress 11. Scienter is required for misrepresentation. ANS: F NAT: AACSB: Analytic TOP: misrepresentation 12. Undue influence requires proof of a confidential relationship. ANS: T NAT: AACSB: Analytic TOP: undue influence 13. Competency licensing statutes do not prevent enforcement of contracts...
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...Jetstar Airline is an airline company that provides low cost flight Jetstar have their code of practice. They always want to be better and more informative relationship between their customers and insurers. They have improved their customer confidence towards their services. Each complaint they receive from a customer, they will find a way to resolve the problem by providing better services for their customers. They will keep their customer services standards as high as possible in order to get their customers coming back for it. Other than that, Jetstar has a cultural belief that they need to focus on providing their customers the lowest rate as possible so that more customers in the Asia Pacific region that takes their flight from Singapore and Australia. As a low cost carrier airline, they face a lot of challenges from their competitors especially their market in Australia, Singapore and in the other parts of the Asia Pacific but still they kept on fighting in the challenges they encountered. Due to the challenges, Jetstar’s income statements have been hard to remain constant. Jetstar needs to implement more strategies in order to stabilize their sales and get them increase higher. Their strategy of providing low cost fares to their customers really promotes themselves as one of the low cost airline leaders. Jetstar has had a unique way of selling that enables them to offer the cheapest fares compared to the other low cost airline in the industry. Marketing mix consists...
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...Early Friday morning, I received a call from my manager informing me that he needed me work the evening shift. For some reason, the majority of my coworkers decided to pick Friday of all days to call in. I was supposed to be driving to Atlanta with my at noon. “Great!”, I thought. “How was this going to work out?” I knew I needed to talk to the one person that could find resolution to most challenging problems. While dropping my daughter off at my parent’s house, I told my mom about my dilemma. She listened patiently as I told her about my problem. I watched as an impish grin spread her face and knew that I would hate her solution. My mother suggestion was to stay back so that we could fly to Atlanta together. No matter how reasonable her answer may have seemed to any other person, flying was just not something that I would have considered. Because of my fear of flying, I had completely eliminated traveling to anyplace that I was unable to drive, ride a bus or catch a train to. Since time was short, I knew that I would have to...
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...Rocks Why Do You Like What You Like? If you are thinking about buying a car, your choices can be overwhelming: Should you buy or lease? New car or used? A sport utility vehicle, a sedan, a sports car, or a minivan? Should you get a sunroof or four-wheel drive? How much extra would you pay for a vehicle that will have a high resale value in the future? What are the expected operating expenses for each model—insurance, repairs, gasoline, and so on? Finally, what opportunities will you forgo if you buy a car? How else could you spend your money, either today or in the future? Making decisions about a product with many options is not easy. Before buying a car, for example, you might draw on the experiences of friends and family, read advertisements, visit dealers, and test-drive vehicles. You might also research different models and financing options on the Web, read Consumer Reports, price insurance rates for favorite models, or even visit chat rooms frequented by car buffs. As a consumer, you make choices every day of your life. Besides choosing among automobiles, you must decide what kind of housing to rent or purchase, what food and clothing to buy, how much education to acquire, and so on. Consumer choice provides an excellent example of constrained optimization, one of the key tools discussed in Chapter 1. People have unlimited desires, but limited resources. The theory of consumer choice focuses on how consumers with limited resources choose goods and services. besa44438_ch03...
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...T he Mark eting Plan Chapter 5 Copyright ©2000 Sutia Kim Alter. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 License (http://creativecommons.org/licenses/by-sa/3.0/) Chapter 5 “Emerson said that if you build a better mousetrap the world will beat a path to your door, and that may have been true then … but it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come.” — King C. Gillette Gillette Razors O verview: Marketing is the process of planning and executing a strategy to get goods and services to customers. The components of marketing can be described as the “four P’s” or the marketing mix. Product consists of the products and services that your social enterprise furnishes; it is characterized by quality, assortment, packaging, and guarantees. Price is the amount you will charge customers for the products or services. Promotion is how you will create awareness of your products or services in the marketplace; advertising, publicity, and sales are aspects of promotion. Place (distribution) is how you will bring your products or services to your customers; distriMarketing Synergies bution comprises wholesalers, retailers, multilevel marketers, and “The most effective and efficient marketing plans are sales representatives. The marthose that maximize the synergy between products, distriketing mix is a set of tools and bution channels, price, and promotion. A unified promotechniques social...
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...tradeoff between the two: will you sacrifice to become a doctor if your wealth is taxed? Principle #2: The cost of something is what you give up to get it. example: College education. The benefits are the job opportunities and personal satisfaction, but there are costs besides “out of pocket” costs like tuition and books. Make sure you count the 4 years' lost earnings. (Lebron James made a good choice.) Just count the room and board costs over and above what you would have paid if you didn't go to college. opportunity cost--what you give up in order to obtain the item in question. Principle #3: Rational people think at the margin. A marginal change is a small adjustment to an existing plan of action. [a deriv*****] example: Suppose you are an airline executive deciding whether to sell a standby ticket for $300. The 200 seat plane is nearly, but not quite, sold out, and the total costs for the flight are $100,000, or an average cost of $500. Should you sell a standby seat "below cost"? Yes, since the marginal benefit, $300, exceeds the marginal cost (cost of peanuts, soda, extra fuel costs, discomfort due to congestion--at most $20). A rational decision maker (who can finely adjust his/her action) chooses the level of action where the marginal benefit equals the marginal cost. Principle #4: People respond...
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...Marketing 3001 Your Chosen Brand’s Strategic Elements You will write two 5 page, single-spaced papers over the course of this semester with a partner. Each of the papers will use your “Chosen Brand” within one of these categories: 1. A Computerized product (e.g. MP3 players, SmartPhones) 2. A Consumer Packaged Good (not food) (e.g. beauty supplies, cleaning supplies) 3. A food item (e.g. jello, peanut butter) The class will select 1 Chosen Brand for each category during a class period early on in the semester, in order for you to apply your classroom knowledge to an existing market brand. You and your partner will choose ONE of the 3 options as your subject. You may NOT choose a subject apart from the class’ choices or change your paper subject between papers. All papers will be written in pairs. NO individual papers will be allowed. Papers will: * not exceed 5 total pages * be single-spaced * have fonts no smaller than 11 point * have 1” margins * cite sources as an extra page beyond the stated limit * be handed during the class period noted on the syllabus to receive credit. * contain a cover page that includes this information (this does not count towards total pages): * Both writers’ names: Last, First; Last, First * Mktg 3001 & Section # * Name/# of paper Deductions of up to 10% of total points will be taken for: * Poor Writing Style * Poor Grammar/Spelling * Organizational/Formatting...
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...used her alluring ways to promote M&M’s Chocolate Candies as green interrupted the pink and red of traditional Valentine’s Day colors. After Valentine’s Day at the end of February 2008, M&M’s Brand introduced M&M’s Wildly Cherry Chocolate Candies marking the first time the brand used cherry fruit flavoring. M&M’s also released limited edition M&M’s Mint Crisp Chocolate Candies, in conjunction with the new movie Indiana Jones and the Kingdom of the Crystal Skull. 2008 also brought the announcement of personalized M&M’s Chocolate Candies. Consumers can now visit mymms.com and upload photos to be combined with custom messages creating personalized candies for birthdays, weddings and more. M&M’s Brand released Limited Edition Strawberried Peanut Butter Chocolate Candies to celebrate the release of Transformers: Revenge of the Fallen. M&M’s Brand releases Pretzel M&M’s. 2010: Orange Candy Spokesman becomes the new official M&M’s Pretzel Chocolate Candies Spokesman, featured in advertisements and on packaging with an x-ray image showing its pretzel center. 2009:  2012: Ms. Brown makes her debut during the Superbowl. Original Milk Chocolate joins the spotlight in a creative and humorous TV commercial depicting individuals snickering at her “nakedness” without her colored shell. Ms. Brown coolly confirms the Brown is her outer shell as Red comes in ready to join the party shedding his color candy coating. M&M’s continues with its innovative, fun campaigns to entice consumers...
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