...business, then it would be | | |problem from the renting companies because they might charge more for the cruise. Not only the | | |manufactures, the suppliers who supply other facilities like food, beverages, band people etc. | | |They also affect the business, if they increase their prices the prices of ticket will also go | | |and the people might not be interested in the cruise market. | |Buyers power |Buyers are the most powerful in any business, because they have many choices to select, which one| | |is more affordable they will choose. So they play a major role in price setting, because as a | | |travel enterprise it should attract customers based on low prices and facilities. In industry | | |like cruise traveling the customers are more organized and they are few. If buyers are organized | | |then they will have more bargaining power. As cruise industry is approached by high economic and | | |social class, price change will not effect them until they...
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...Serena Li, Grass Cao, Amy Li, Lola Yang, Vicky Zhang, Sven Li 16 December 2012 Sias International University Abstract The objective of this paper is to help people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However, as China rapidly...
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...Analyze current scale, scope and diversity of the hospitality industry so that your report will help The Mittal Group to take a decision. 1.1, M1 Assume that if I am a senior team member in “Expert Business Consultancy Firm” then my role is to show/give the information about the current scale, scope and diversity about the hospitality industry so that The Mittal Group will invest in hospitality industry and the information was briefly describe given below:- 1.1 Hospitality industry The hospitality industry is a broad diverse fields that include the service industry with the warm and friendly environment which provides lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. According to the (Dulal, 2010) Hospitality defines as the reception and entertainment of guest, guest visitors with good well and friendly service. Hospitality Industry is responsible for warm and friendly service to the people who have left their home for different propose service may differ depending upon type of the guest. Some of the examples of the hospitality industry are hotel, restaurant, pubs, nightclubs, travel agency, airlines, hospital etc. In contest of Nepal, Hospitality is also one of the booming developing industries but there are only few star categorized hotel and resort. In order to develop the hospitality in Nepal there must be good and attractive hotel, hospital, airlines etc…... Every year thousands of tourists...
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...differences between types of operations including commercial and service sectors. Commercial Sector - What is the commercial industry? The commercial sector is a non-manufacturing business establishments, including hotels, restaurants, wholesale businesses, retail stores, warehouses, storage facilities, and health, social and educational institutions. Public Sector- What industries are in the public sector? Far from an industry filled with stuffy offices and jobsworths, the public sector is a huge employer with jobs covering everything from Firefighter Police Officer and Community Support Officer Politician Civil Servant Infantry Soldier Post Women and Postman Service Sector- What is the service sector? The service sector consists of the "soft" parts of the economy, for example: activities where people offer their knowledge and time to improve performance,productivity, potential and sustainability what is termed affective labor. The basic characteristic of this sector is the production of services instead of end products. Services (also known as "intangible goods") include advice, attention and access experience, and discussion. The production of information is generally also regarded as a service, but some economists now attribute it to a fourth sector, the quaternary sector. The tertiary sector of industry involves the provision of services to other businesses as well as final consumers. Services may involve the transport, distribution and sale of goods...
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...It comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism is different from travel. In order for tourism to happen, there must be a displacement: an individual has to travel, using any type of means of transportation (he might even travel on foot: nowadays, it is often the case for poorer societies, and happens even in more developed ones, and concerns pilgrims, hikers …). But all travel is not tourism. Three criteria are used simultaneously in order to characterize a trip as belonging to tourism. The displacement must be such that: • It involves a displacement outside the usual environment: this term is of utmost importance and will be discussed later on; • Type of purpose: the travel must occur for any purpose different from being remunerated from within the place visited: the previous limits, where tourism was restricted to recreation and visiting family and friends are now expanded to include a vast array of purposes; • Duration: only a maximal...
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...tourism sector. Table of Contents Chapter | Topics of Discussion | Page | 1 | * Introduction * Tourism in Bangladesh | | 2 | Major Tourism attraction of Bangladesh * Cox’s Bazar * Kuakata * Shundarban * St. Martins Island * Maheskhali * Bandarban * Paharpur * Mohastanghar | | 3 | Marketing Tourism Sector of Bangladesh * Setting Vision, Mission and Values * Tourism Destination Management * Tourism Marketing | | 4 | Tourism Marketing Promotion * Branding in Tourism * Use websites as a marketing tool * Using social Media for social marketing * Sustainable tourism marketing * International Marketing | | 5 | * SWOT Analyis of tourism in Bangladesh * Recommendation to develop the tourism industry of Bangladesh | | 6 | * Conclusion | | 7 | * References | | Introduction: Tourism has become a very important and dynamic sector both in the world economy and particular in the developing countries. Its growth affects not only the activities directly linked to tourism but also...
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...The tourism industry in Vietnam ------------------------------------------------- Group 1 Nguyễn Trọng Nhật Nguyễn Đức Huy Lê Ngọc Dũng Vũ Phương Thảo Phạm Việt Anh Lê Đắc Linh ------------------------------------------------- Contents I. Introduction II. Using PESTEL to analyze opportunities and threats of Vietnam tourism industry 1. PESTEL: a. Political b. Economical c. Social d. Technological e. Environmental f. Legal 2. Opportunities and threats of Vietnamese tourism industry: a. Opportunities b. Threats III. Competitors: IV. Tourism is a high competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion: I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations of customers change, such as satisfaction, safety and comfort of customers. II. Use PESTEL to analyze opportunities and threats of industry tourism in 1. PESTEL analyzing a. Political _Tax policy: Reducing costs, anti-tax...
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...forces." - Kotler et al Macroenvironmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because it is the primary operator in this market and holds the greatest market share. Hungry Jack's was chosen because the product they offer is the most similar to McDonald's. I thought it would be interesting to compare marketing strategies of two organisations that offer a fairly similar product. McDonald's is the market leader both in Australia and throughout the world. Hungry Jack's is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation, market targeting and market positioning. McDonald's primary target markets are seniors, adults and teenagers however the most heavily targeted segment is children. Hungry Jack's also essentially segment their market using demographic variables. The final step in target marketing is developing a marketing mix. These tools are also known as the four P's and in the case of services, the seven P's. They are product, price, promotion, place, people, process and physical evidence. With the marketing mix of McDonald's compared to Hungry Jack's, the major difference is that McDonald's promote their product using...
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...common law says that hotel is a place where all who conduct, themselves properly and who being ableand ready to pay for their entertainment, accommodation and other services including the boarding like a temporary home. It is home away from home where all the modern amenities and facilities are available on a payment basis. It is also considered to be a place where tourist stops, cease to be travellers and become customers. The definition presented by hotel operators to authorities of the National Recovery Administration in Washington is found to be a more comprehensive definition, presented by Stuart McNamara. The definition states that, “ Primarily and fundamentally, a hotel is an establishment which supplies boarding and lodging not engaged in inter – state commerce or in any intrastate commerce, competitive with or affecting inter – state commerce (or so related that the regulation of one involves the control of other).” The hotel may furnish quarters and facilities for assemblage of people for social business or entertainment purposes and may engage in retaining portion of its premises for shops and businesses whose continuity (i.e., proximity) is deemed appropriate to a hotel. The assemblage of people for social business and entertainment purposes makes it essential that hotels are also furnished with a big conference hall where the maximum possible accommodation is available. We also call it the function room. INTRODUCTION OF HOTEL INDUSTRY One of the fastest growing...
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...current scale, scope and diversity of the hospitality industry so that your report will help The Mittal Group to take a decision. 1.1, M1 Assume that if I am a senior team member in “Expert Business Consultancy Firm” then my role is to show/give the information about the current scale, scope and diversity about the hospitality industry so that The Mittal Group will invest in hospitality industry and the information was briefly describe given below:- 1.1 Hospitality industry The Standard Industrial Classification (SIC) (1968) defined it as 'establishments (whether or not licensed for the sale of intoxicating liquors) providing meals, light refreshments, drink or accommodation (.Jones, 1996). Knowles (1996:2) further describes the hospitality industry as 'any combination of the three core services of food, drink and accommodation...a blend of 'tangible and intangible elements - and the service, atmosphere and image that surrounds them. Hospitality defines as the “reception and entertainment of guest, guest visitors with good well and friendly service”. Hospitality Industry is responsible for warm and friendly service to the people who have left their home for different propose service may differ depending upon type of the guest. Some of the examples of the hospitality industry are hotel, restaurant, pubs, nightclubs, travel agency, airlines, hospital etc. (Gurung, 2010) As Nepal is a country of Mount Everest, birth place of Lord Gautam Buddha, country of diverse culture...
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...ANALYSIS People Management – Singhania & Partners Group D1 Ankit Agarwal Kausik.R Meenu Rajpal Pramod Khandelwal Syed Reza Salis Naqvi Objective of the Analysis 1. How can Singhania and Partners sustain the effectiveness of people management policies with increasing competition? I think the CEO is worried about what they pay rather than the HR policies per se. Be more specific PESTC Analysis Political and Legal: Economic liberalization by the government of India. LPG (liberalization, privatization and globalization) by GOI gave a fillip to foreign investment and subsequently, legal services industry. Foreign law firms are not allowed to set shops in India or practice Indian law. Imminent liberalization of legal service industry which will increase competition. Law firms were prohibited to directly market their services. Legal system was very slow. Economic: High growth market for legal services. Availability of highly skilled capital at competitive prices. Growth of LPO (legal process outsourcing) industry providing a boost to legal services. Huge market for legal services in the US accounting for 49% of the global industry. Arbitration opportunities in India provided a market for legal services. Growth in the IT and infrastructure sector giving a fillip to legal services. Social: Lack of educational and vocational opportunities for the people to develop their career in legal services industry. Inclination of people to make...
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...research of ESK cleaning service 1 Introduction The main purpose of writing this report is based on the market research on ESK cleaning services. The process of analyzing the balance of a new products or services through techniques such as surveys, product examining and focus groups. Researching the market allows a company to discover who their competitors is and what these clients think about products or services before it becomes available to the natives. Researching the industry may be performed by the company itself or by a third-party company that focuses primarily on general industry trends. I have chosen survey as a strategy to do the market research. ESK cleaning service provide several types of cleaning services. This will attract the customers to come to the shop for cleaning their clothes. Before setting up the company, I had given survey forms to individuals around the place and also have done analysis about the opponents and few other aspects. 2 Market trend The common route of a market or of the cost of a resource. Styles can differ long from brief, to advanced, to long lasting. If you can recognize a trend, it can be extremely successful, because you will be able to do business with the trend. This market trend will help to assess the customer care, the opponents, and the trend of overall industry, how the cleaning services will be placed. 2.1 Customer Satisfaction Marketing Techniques is easy, provide best quality of services and a great atmosphere...
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...follows: increase in budget revenues, production expansion, stimulation of investments, and improvement in the population’s welfare. Tourism influences social and cultural lives of people in a positive way by stimulating the development and revival of local cultures and encouraging intercultural exchange. Tourism has both positive and negative effects on the environment. Among the negative effects of tourism, the most important ones are inflation, financial leakage, infrastructure costs, and economic dependence. Political issues can also arise because of tourism. The countries should be aware of the negative effects of tourism in order to avoid them. Keywords: international tourism, environment, economic effect, leakage, tourist infrastructure. Table of Contents Introduction 2 The Negative and Positive Effects of Tourism 2 Positive Effects 2 Economic effects. 2 Environmental effects. 6 Cultural effects. 6 Social effects. 8 Negative Effects of Tourism 10 Political effects. 10 Inflation. 11 Financial leakage. 12 Increase in infrastructure and incidental costs. 14 Economic dependence. 15 Negative impact on the environment. 16 Conclusion 17 The Negative and Positive Effects of Tourism Introduction Nowadays tourism is widespread throughout the world. Millions of people travel to different countries all year round seeking rest, new experience, and impressions. Lately tourism has become quite a profitable...
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...to Business Case Stuidies.co.uk customer service is the service provided to customers before, during and after purchasing and using goods and services. Good customer service provides an experience that meets customer expectations. It produces satisfied customers. When there is bad customer service this generates complaints. It then leads to a loss of sales because customers will go elsewhere to get better service. Retailers should relate to their customers by using good customer service this is because by having good service it creates a memorable experience for the customer which will leave a good impression of them. This would make them to recommend the service to their friends and this builds more connection between the service and the customer. If they were to do this it would make customers aware that the retailer are trying to make the customer feel special and make their shopping experience worthwhile. Customer service is more demanding and highly formalized in some retailers more than others this is because of the amount of money they may have to spend on improving their services. A place like Sainsbury will have a higher customer service quality that Costcutter this is because of the money which has been used to improve the tills, loyalty scheme, bags, products available etc. Costcutter will have a lower standard as they are owned by private owners who have most of their concerns on profit rather than improving customer service. Customer satisfaction is a marketing term...
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...Study Question 1) How does marketing cars differ from marketing service for those same vehicles? Automobile industry is something different. Marketing and promoting in the automobile industry takes an extra skills. Marketing cars differs from the method of marketing services. Marketing cars can be done in the orthodox way of marketing. Marketing cars works with the marketing mix, which attempt to control the 4P’s (Product, Place, Price, Promotion). Automobile or the cars are tangible products that are being sold in unit. The procedure of production a car and consumption or usage of a car are separated process. On the other hand, marketing a service for a car includes the 7P’s (Product, Place and Time, Price, Promotion and Education, Physical Environment and People). Service industries face more challenges than its product counterpart because of the people factor. Marketing a car will usually emphasis on the buying process of the consumer, involving transection, to take ownership of the product. On the other hand in service, monetary transection, time and effort are exchange for labor or skills, but the ownership of the product is not seen or heard of. But a service is an intangible product that must offer superior service in order to hold a competitive advantage. Products and Service can differ in many aspects: * Intangibility * Inseparability * Non-standardization * Perishability * Regulation * Word-of-Mouth Marketing a car is easy because the product...
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