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People Management Development at Unilever

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Submitted By Slavena
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People management could be defined as a concept that relies on change and flexibility over periods of time. Nowadays in this fast-moving world where new technologies and innovations lay in the foreground of the business, management improvements are inevitable – ‘The nature of work and industrial organisation is truly changing with unnerving speed’ ( Kumar,1991,p201, Bradley, 1999). This perception has been a subject of many discussions and analyses and is still very relevant and popular among the managers worldwide. Therefore considering management development as a crucial part from the giant machine called ‘industrial business’, my chosen organisation is a massive global company with strong history heritage in this current area. In this essay the main topic for discussion will be how Unilever changed its management strategies in terms of its people over the years based on a few management ideologies, and what are the positive and negative outcomes from these alterations. The basic management theories which are going to be used are Systematic management (Taylorism, Fordism), People Management and Environmental Management as well as some additional theories which will support and clarify the made arguments in order to be achieved both depth and breadth of the critical analysis. The main reason why Unilever was chosen to be discussed in this paper is because it is one of the most successful organisations in the fast-moving consumer goods industry today, with strong, built market position. Therefore it would be a great example for describing how its management was developed through the years. Unilever is a British–Dutch company, which was founded in 1929 when two separate legal companies Marger Unie and Lever Sunlight merged. In the beginning Unilever operated with dual structure consisting of two headquarters – Unilever PLC in London and Unilever NV in Rotterdam.

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