...goods companies in the world, both P&G and Unilever have been extremely successful in building highly recognized brands that meet consumer needs and drive sustainable value to its shareholders. Currently, P&G operates in two unique segments: Beauty/Grooming and Household Care. It has completely exited the foods segment with the latest divestiture of Pringles. In comparison, Unilever operates in three different segments: Personal Care, Foods, and Homecare. In the past five years, Unilever has re-aligned its foods portfolio (with the divestitures of Lawry’s & Bertolli) while making major acquisitions in the Personal Care space (TIGI & Alberto Culver). For both companies, growth is the name of the game. P&G has committed to growing organics sales 1%-2% faster than the market while Unilever set a goal to double the size of its business in 10 years while reducing its environmental impact. To achieve their ambitions, both companies have articulated their corporate strategy within their annual reports (P&G Shareholder Report 2011, Unilever 2010 Annual Report). Today P&G’s strategy revolves around market development through innovation. Their process starts at identifying a consumer need and developing a product that solves the problem. Once the product and design are finalized, they leverage their complimentary assets such as marketing and distribution to launch. (Anthony, Video) Although a CPG’s value chain is more complicated and involved, P&G is extremely efficient from points A...
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...Arelys Perez Instructor Nicole LaPointe Mkt-120-OL02 9 February 2014 P&G, Unilever, Panasonic: The $2-a-Day Initiative The method used by Procter & Gamble (P&G), Unilever, and Panasonic entering into foreign markets was direct investments. The fact that places like China and India have income disparity makes this market very challenging. In other words, in some areas there are rich whereas others are very poor. The direct invest method is the highest risk method, but it counts with the highest return. Panasonic’s used their lifestyle research to create and market specific products that are produce locally. Panasonic base their product design in demographic makeup. The key was understanding the needs and purchasing power of the region. Also, P& G and Unilever invest in a research team to do an extensive lifestyle research in these markets. Furthermore, P&G invested 70 million in these research and develop a facility in Beijing in order to research, source, and develop products for the region without relying on any other company’s location in the globe. The development of new product and lifestyle research for these demographics are very difficult and time consuming. It can be inferred that they used applied research because the companies make several changes in the existing products and design new products. These companies study carefully the economic factor of these regions. For example, the consumers’ income, the companies find out consumers’ income in these...
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...Dynamic Business Management Financial Analysis Executive Summary Unilever & Proctor and Gamble Unilever Liquidity Understanding Unilever from a liquidity perspective, an investor must realize that both current and quick ratios for Unilever decreased on a year over year comparison (2012, 2013, 2014). Assets during this period remained almost unchanged but liabilities grew over the designated years. This is due to bond maturity as stated in the 2014 annual report, but still a flag as the decrease has been YOY. Efficiency According to the efficiency ratios I calculated, Unilever shifted its strategy towards a less frequent collection cycle. They managed to collect receivables less frequently, showing a more accepting credit policy towards customers. Unilever’s Days Sales Outstanding ratio also increased, signaling it took longer to collect cash from its credit sales – which are apparent from the decrease in accounts receivable turnover ratio. Unilever’s inventory turnover ratio also increased into 2014, eluding that Unilever improved its ability to manage its inventory. In terms of evaluating the working capital ratio, Unilever leverages cash for programs more often – giving them a -22 for days in working capital. This is alarming to an extent, as Unilever could cash its way out of business in case it needs more working capital. Profitability After completing profitability ratios, Unilever financials provided two indications; firstly, it was moderately effective...
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...Company and Unilever Group 5 Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan Date: 03/18/2016 Project #: FINC 5300-WINTER 2016 Prepared for: Joan Miao Prepared by: Zhang, Leizi; Zhang, Lingfei; Zhu, Senglin; Zhang, Suyuan STRATEGY ANALYSIS Macroeconomic Environment Overview U.S. growth has been recovering since the end of 2014, powered by private consumption. The labor market has been improving as well. The Eurozone is recovering on the heels of increases in private consumption and exports and growth is continuing to expand mildly. Growth in the emerging markets has been decelerating relative to the past in view of China’s structural slowdown, declining commodity prices, a downturn in foreign investment and the need to base growth on domestic demand. The developed countries’ monetary policies are likely to change direction gradually. In our judgment, the Fed will begin liftoff at a moderate pace, bringing its rate to about 1.0% by the end of 2016. Eurozone interest is unlikely to change in 2015 and 2016. Roughly Two thirds of The Procter & Gamble Company (P&G)’s revenue is from outside the United States. In fiscal 2015, net sales of all five-business segments were negatively affected by foreign currency fluctuations due to strong dollar, boosted by recovery of U.S. economy (See the table below). Company Overview P&G The Procter...
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...Shoud Unilever sell its underperforming Flora margarines business and buy more personal care companies? Jiayin Lyu, University College Dublin Executive Summary Flora is a famous brand of margarine. Sold in most places over the world. It is produced by Unilever and sold in other parts of the world under the brand name of Becel. However, people start to doubt about the safety of margarine. And in this essay, it will be analyzed that why Unilever should sell the Flora margarines business but purchase personal care brands especially high-end personal care companies. Health The initial problem of Flora margarines was called health crisis. Initially, Unilever claimed that Flora is absolutely healthy. Even its slogan said “Flora love your heart”. However, is that really means Flora, which is man made butter good for people’s health? Expert hold different opinion. In Dr. John Briffa’s essay The facts about why margarine is worse for us than butter. Margarine is made from chemically processed vegetables oils which have generally been bleached, coloured, deodorised and flavoured to make them ‘edible’. That means it is not a very proper food for people have it in daily life. The recent Food and Chemical Toxicology study seems to be nothing more than the usual pro-margarine propaganda. (John, 2006) So the advice of John is do not eat any Flora Margarine. Initially, even though the Food and Chemical Toxicology study found margarine had lower cholesterol levels. But that does not...
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...Cố vấn chiến lược toàn cầu. . . Ranh giới khó khăn và xa hơn nữa Unilever Unilever House, Blackfriars London EC4P 4BQ, Vương quốc Anh Gửi qua thư điện tử RE: Phân tích Chiến lược Thưa quý vị: Theo yêu cầu của Hội đồng quản trị của công ty Unilever, chúng tôi cung cấp tài liệu này phân tích của chúng ta về Sản phẩm Công nghiệp cá nhân và phân tích chiến lược của cả Unilever và đối thủ cạnh tranh lớn nhất, Procter & Gamble. Phân tích kèm theo cũng cung cấp các khuyến nghị cho Unilever nâng cao lợi thế cạnh tranh của mình. Kính gửi, Procter & Gamble, Unilever và Sản phẩm Công nghiệp cá nhân Cố vấn chiến lược toàn cầu Lee Ann Graul, Sherry Henricks, Steve OLP và Thái Trác Nghiên Strohecker Đại học Maryland, Đại học AMBA 607 19 tháng 2 năm 2006 Mục lục 1. Báo cáo tóm tắt tôi 2. Ngành công nghiệp sản phẩm phân tích-Công nghiệp cá nhân 1 một. giới thiệu 1 b. Ngành công nghiệp định nghĩa 1 c. Phân tích dữ liệu lịch sử 2 d. Đối thủ cạnh tranh lớn 3 e. Xu hướng và Công nghiệp Outlook 3 f. Thách thức và Cơ hội 5 chiến lược g. Kết luận ngành công nghiệp 5 3. Procter & Gamble và Unilever 6 một. Phân tích đối thủ cạnh tranh: P & G 6 b. Phân tích đối thủ cạnh tranh: Unilever 8 c. StrategyP & G 10 i. Kinh doanh Cấp 10 ii.Global 11 iii. E-Business 13 iv.Corporate 14 d. Chiến lược: Unilever 15 i. Cấp kinh doanh 15 ii.Global 16 iii. E-kinh doanh 17 iv.Corporate 19 e. Kết luận và kiến nghị 20 4. phụ lục 22 A. SIC Mã số 2844 và Công...
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...also used to persuade governments and the wider public, that company is taking current issues like health and safety, diversity or the environment seriously and so avoid intervention. CSR programs also draw attention away from companies' perceived negative impacts e.g. the petroleum giant BP has run campaign to clean oil spill and also installed very visible wind-turbines on the roofs of some petrol stations in the UK. The Procter & Gamble Company P&G is one of the world largest consumer goods manufacturing companies with US $78.9 billion revenue (2010) employing over 127000 people. It is 6th most admired company in Fortune magazine 2010 list. Company is 172 years old and has grown through enormous amount of challenges and Depression. Through all this volatility, the one factor above all others that has enabled P&G to grow responsibly, which is the clarity and constancy of P&G's Purpose - to touch and improve consumers' lives with branded products and services. Out of more than 300 brands, some of the famous brands owned by P&G are as follows; Ariel laundry detergent, Braun a small-appliances, Crest toothpaste, Duracell batteries and flashlights, Gillette variety of razors for men and women, Head & Shoulders, Rejoice shampoo,...
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...2015 Fast Moving Consumer Goods: IN AFRICA NAME: DENATA BALYAGATI STUDENT NO: 213570712 INTRODUCTION This paper aims at firstly creating an overview of what constitutes as a fast moving consumer goods industry, from which we conduct an analysis for such goods within the African continent in attribution to Unilever; one of the leading fast moving consumer goods companies. Fast moving consumer goods (FMCG) also known as consumer packaged goods (CPG) form one of the biggest industries in the world, there are many facts for this; 1.) Strong companies are behind this industry, they gain dominance through the big brands they establish i.e. products that are recognised and preferred by consumers 2.) The FMCG industry is characterised by fast changes and evolution, this is evident in the pace at which products move in the shelves of retail shops and innovative changes in products themselves 3.) The resilience of the FMCG industry during the recession whilst other company’s weathered is because consumers still need their products for their daily activities 4.) The FMCG industry is focused with offering what consumers want and need these are demands that can never be fully fulfilled because of changing preferences. This guarantees business. (Reckitt Benckiser Group plc, 2015) The rise in the presence of FMCG companies in Africa can be attributed to the fact that nine of the 20 fast growing economies are from the African continent; Mozambique, Zambia, Nigeria to mention but a...
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...MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process ................................................................................. 2 Influences on consumer decision making ............................................................ 2 3. MAIN PLAYERS AND THEIR CURRENT STRATEGIES .................................................. 3 3.1. 3.2. Unilever and their current strategies ................................................................... 3 P&G and their current strategies ........................................................................ 4 4. 5. SWOT ANALYSIS ............................................................................................................... 4 STRATEGIES FOR UNILEVER ......................................................................................... 5 5.1. 5.2. Growth Strategies ................................................................................................ 5 Market Penetration Strategy ................................................................................ 6 6. 7. CONCLUSION ...........................
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...uk/news/worldnews/asia/india/2279971/Criticism-in-India-over-skin-whitening-trend.html> * Eluta.ca. "Procter & Gamble Inc. ." eluta.ca. N.p., n.d. Web. 17 Oct. 2012. <http://www.eluta.ca/top-employer-procter-%26-gamble>. * Mother Nature Network. "Procter & Gamble and the environment | MNN - Mother Nature Network." Mother Nature Network. N.p., n.d. Web. 16 Oct. 2012. <http://www.mnn.com/money/sustainable-business-practices/stories/procter-gamble-and-the-environment>. * Palm Oil Issue - "Ape protest at Unilever factory" BBC, Tuesday, 22 April 2008 <http://news.bbc.co.uk/2/hi/uk_news/england/7358071.stm> * P&G. "2011 Annual Report." P&G. N.p., n.d. Web. 15 Oct. 2012. <www.pg.com/en_US/downloads/sustainability/reports/PG_2011_Sustainability_Report.pdf>. * P&G. "Purpose & People." P&G.com. N.p., n.d. Web. 16 Oct. 2012. <http://www.pg.com/en_US/company/purpose_people/index.shtml>. * P&G. "2012 Annual Report." P&G.com. N.p., n.d. Web. 15 Oct. 2012. <annualreport.pg.com/annualreport2012/files/PG_2012_AnnualReport.pdf>. * Richardson, Tim. "Mission Statements." witiger.com. N.p., n.d. Web. 15 Oct. 2012. <http://www.witiger.com/ecommerce/missionstatements.htm>. * TERIF Analysis for...
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...P&G, Unilever, Panasonic, The $2-A-Day Initiative 1) There are five methods for entering foreign markets. P&G and Unilever used the direct investment method to reach he $2-a-day consumer. Both companies have invested a large sum of money into teams to do lifestyle research in various developing markets. Specifically, P&G has invested $70 million in a regional research and development facility in Beijing in order to research, source, and develop products in the region, instead of at the company’s headquarters in Cincinnati, Ohio. Unilever has invested in a division in India that developed Pureit, a $43 battery powered water purification system. 2) A global marketing mix is a blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanged worldwide. P&G uses standardization as their marketing mix. Standardization is the use of a single product for all markets. P&G drastically changed an existing product to innovate for the area it is selling to. For example, P&G came out with Tide Naturals, which is free of chemical irritants for those who have to do laundry by hand. They have also used product adaption by slightly altering existing products. P&G increased package size of Tide Naturals. In doing so, P&G kept the price the same for the bigger bottle. P&G have worked on their distribution by increasing the awareness of their disposable diapers to the population. 3) Many companies are...
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...Procter & Gamble and Unilever fined for laundry detergent price fixing Unilever and Procter & Gamble (P&G), the consumer goods giants, have been handed a €315.2m (£280m) fine for their involvement in a pan-European price-fixing ring. By Jonathan Sibun The Telegraph, 13 Apr 2011 The European Commission (EC) found that the two companies, together with Germany's Henkel, had colluded to fix the price of washing powder in eight continental European countries between January 2002 and March 2005. Unilever Unilever has agreed to pay €104m and P&G €211m following the investigation which was launched in June 2008. The scale of the fines reflect the size of the groups' businesses in the eight countries. Henkel was spared a fine after it informed the EC of the cartel's existence. P&G's fine was reduced by 50pc after it co-operated with the EC's investigation, with Unilever receiving a 25pc reduction after subsequently also co-operating. "Companies should be under no illusion that the commission will pursue its relentless fight against cartels, which extract higher prices from consumers than if companies compete fairly," said Joaquín Almunia, EC vice-president. A Unilever spokesman said no one had been fired as a consequence of the EC investigation but that a number of the staff involved had left in the interim. The EC said the cartel was formed after the three companies worked together to improve the environmental impact of their products. "The environmental objective, however...
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...Procter & Gamble Strategie: We are focused on strategies that we believe are right for the long- term health of the Company and will deliver total shareholder return in the top one-third of our peer group. The Company’s long-term financial targets are: * Grow organic sales 1% to 2% faster than market growth in the categories and geographies in which we compete, * Deliver earnings per share (EPS) growth of high single digits to low double digits, and * Generate free cash flow productivity of 90% or greater. In order to achieve these targets, we have created one over-arching strategy, inspired by our Purpose. At the heart of this strategy is innovating to win by touching and improving the lives of: * More Consumers. We are improving more consumers’ lives by innovating and expanding our product portfolio vertically, up and down value tiers. We continue to successfully develop and launch premium innovations focused on improving consumer value through enhanced performance. We are also serving consumers who are more price conscious through lower-priced offerings with superior performance versus other mid-tier and value-tier alternatives. * In More Parts of the World. We are improving lives in more parts of the world by innovating and expanding our existing product portfolio geographically into new markets. We are increasing our presence in developing markets and increasing the amount of sales from these markets by focusing on affordability...
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...Hồng Ngọc Hân 7. Nguyễn Tài Minh 8. Trần Thị Tố Uyên 9. Phạm Thùy Dung 10. Nguyễn Quang Thái Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing, Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo… For Unilever, sustainability is integral to how they do business. With 7 billion people on planet, the earth’s resources can be strained. They believes that as a business, they have a responsibility to their consumers and to the communities in which they have a presence. Around the world, Unilever invests in local economies and develop people’s skills inside and outside of Unilever. In 1995, Unilever started its business in Vietnam with a modern manufacturing site in Cu Chi Industrial Zone. Unilever Vietnam is actually a collection of three separate entities: Lever Vietnam joint venture headquartered in...
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...body spray one of the best sprays on the market. Discuss the company’s competitors, and the strengths and weaknesses of each. AIA Corporation competitors are Unilever the maker of Axe men care products and Proctor and Gamble the maker of Old Spice. Unilever is a company that works with a 5-year strategic plan. According to information from Unilever’s web site, the list below has been identified at some of the strengths of the company. 1. The company’s has deep roots in local cultures and markets around the world. 2. Unilever is a world leader in research and development through innovation and renovation. 3. Unilever has filed over 250 to 350 new patent applications a year. 4. Axe is the world’s most popular male grooming brand. 5. Every year Unilever is adding a new fragrance to its product line. The weaknesses are few but could eventually pose a problem. Unilever manufactures over 25 different brands; 10 of those are in personal care products. Another weakness is the advertisements. Axe has to meet the standard of the advertisements. Unilever has to ensure that it can deliver what is being stated in the advertisement. The other competitor that AIA Corporation has to deal with is Proctor & Gamble (P&G), the maker of Tag’s body spray. According to PG.com, P&G focuses on five core strengths: 1. The company uncovers the unarticulated needs of consumers. 2. Translating consumers desires into new...
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