...Executive Summary (art of war) Sun Tzu was an ancient Chinese military general, strategist and philosopher whose teachings are based on the principles of the Taoist religion. He is the author of one of the most prominent pieces of literature during the era of the Warring States in which China entered around the first millennium B.C.E. In this work of art Sun Tzu takes a rational approach to the problem of conflict and dissects every aspect of it. He details how to overcome a conflict using specific procedures and methods. The main objectives when engaging in war, according to Tzu, are to evaluate your environment, identify your strengths and weaknesses as well as those of your opponent, and develop a full proof strategy based on these assessments. He defines and calls the reader to actions such as planning sieges, effectively forming your army, using force, maneuvering your army, using espionage and fire attacks, and a host of other related behaviors. Although contradictory to the title of the book, Sun Tzu’s primary message is that the peak efficiency of knowledge and strategy come from either avoiding conflict or making it unnecessary altogether. He writes, “To overcome others’ armies without fighting is the best of skills.” In conveying this message Sun Tzu does not attempt to persuade one to back down or run away from conflict. He is instead suggesting that if one strategically assesses the situation effectively, one should be able to defeat the opponent with one’s mind,...
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...Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ..........................................................................
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...Quotes: James Madison: If men were angels, no government would be necessary. Theodore Roosevelt: Order without liberty and liberty without order are equally destructive. Benjamin Franklin: They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. Questions: 1. What do you think that Theodore Roosevelt meant by the above quote? I think that Theodore Roosevelt meant that that even if people are free, but without order, then there will be total chaos. Also, even if there is order with no freedom, there will be total chaos. For example, Adolf Hitler had order among his people, but the people were not free and did not like him. 2. What are the 3 branches of government and what does each branch do? The three branches of government are judicial, legislative, and executive. The judicial branch is in charge of the court systems. The legislative branch makes the laws. The executive branch enforces the laws and policies and the administration of public affairs. 3. What is the term which describes this division of power into the 3 branches of government? The term that is used to describe the separation of power into three branches is called checks and balances. 4. Questions about interpreting the Constitution are decided by which branch of government? Questions about interpreting the constitution are decided by the judicial branch. 5. Under the US Constitution, Americans are free to disagree with and criticize...
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...even forced sterilization accompanied second or subsequent pregnancies. It is not an all-encompassing rule because it has always been restricted to ethnic Han Chinese living in urban areas. Citizens living in rural areas and minorities living in China are not subject to the law. However, the rule has been estimated to have reduced population growth in the country of 1.3 billion by as much as 300 million people over its first twenty years. This rule has caused a disdain for female infants; abortion, neglect, abandonment, and even infanticide have been known to occur to female infants. The result of such Draconian family planning has resulted in the disparate ratio of 114 males for every 100 females among babies from birth through children four years of age. Normally, 105 males are naturally born for every 100 females. Recent Effects of the One Child Law Now that millions of siblings-less people in China are now young adults in or nearing their child-bearing years, a special provision allows millions of couples to have two children legally. If a couple is composed of two people without siblings, then they may have two children of their own, thus preventing too dramatic of a population decrease. Statistically, China's total fertility rate[->0] (the number of births per woman) is 1.7, much higher than slowly-declining Germany at 1.4 but lower than the U.S. at 2.1 (2.1 births per woman is the replacement level of fertility, representing a stable population, exclusive of migration)...
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...People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People...
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...meeting about getting more work to do. My boss hired 3 more people for now. He put me in charge of who was getting the workers and giving out the work load. This is what I said I will take one new hire , you take can take two. Then we will split the work load. My co worker said no that’s not fair. Then ran to the boss telling him I was putting the entire work load on him. I was not clear to him about what I was saying. I was not giving him more work; the work load was going to be 50 to 50, with or without the extra help. 6. How could this misunderstanding have been avoided? Should have said this is the work load, we are getting new workers I will take one and you will have two, and we will still have the same work load. 1. Who was the Sender? Hotel guest 2. Who was the receiver? Myself 3. What was the message? No one cleaned there room today. 4. What channel was used to send the message? Face to face 5. What was the misunderstanding that occurred? The guest did not understand way there room was not cleaned up. The rule is if you put the keep it green tag on your bed we just take out the trash and put in new towels. The keep it green saves energy plus cost. You keep the same bedding and we spot clean, also if there is any belonging on the bed we will not make it up anyway. The guest was very upset because no one told her about this. She said we are not clear about this when people check in. I made the mistake in saying you need to read the...
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...People http://www.marketingteacher.com/lesson-store/lesson-people.html People as part of the marketing mix People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like, so the attitude, skills and appearance of all staff need to be first class. People have an important role in service delivery, they are relied upon to deliver and maintain transactional marketing and people play an important part in the customer relationship. People deliver services in all sorts of settings. It is an important element of the services marketing mix. If you go to an organized event such as the Olympics then everything about the experience is underpinned by people. Behind-the-scenes there are project managers, chefs and accountants. The people deliver the service and this is the same for restaurants, hairdressers and auto mechanics. People are the transactional interface between the company and its customers so people deliver the service and they collect money i.e. get paid on behalf the company for the service. So if you go to a restaurant the waiter will greet you, take your order and serve your food and finally he or she will take...
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...ese drives might be transformed to a desire to organize children’s activities or to clean up the local riverfront. In regression we return to earlier, safer stages of our lives. This defense mechanism is most easily seen in children. Rationalization is a mechanism involving post hoc (after the fact) logical explanations for behaviors that were actually driven by internal unconscious motives. Psychoanalysis well recognizes that the explanations we give for our behavior are not necessarily even remotely related to the true causes. Freud explored the unconscious in exquisite detail, but he was relatively unconcerned with possible cultural variations. Mechanical medical models saw people as influenced by internal fluids. Psychoanalysis Sigmund Freud’s approach to understanding human behavior; also, Freud’s psychotherapeutic techniques Psychoanalytic approaches to personality are generally difficult to evaluate as scientific theories. They often are not disconfirm able because there is always another postulated hidden mechanism ready to explain any observations. Controlled studies are rarely employed. Psychosurgery: operating on the brain in an attempt to repair personality problems—has a long and horrific history. In the 1940s, the prefrontal lobotomy was the technique of choice. The surgeons would drill holes into the skull, insert a dull knife, and slice the brain lobes until the patient (who was under only local anesthesia) seemed totally disoriented. The purpose of the...
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...I was a precocious kid, the kind that’s remarkably well-spoken for a 6 year old, and everyone thinks it’s cute. At that time I figured, since I got along with adults so well, I must be pretty much on par. I knew I had facts and figures to learn, but obviously I operated on a similar level. But then I turned 10, and I could plainly see how much sophistication I lacked when I was only 6. I’ll skip the montage, you get it, this is an ongoing process. But think about this. Now that you’re an adult, when is the last time you can remember being young and dumb? What is the oldest you can remember being, when you were a categorically different person? I remember turning 18, and I’m talking to this girl online for a couple months, and fast forward a year and I’ve eloped with her. That was dumb. I’m 21, I’m spending a lot of my week as an officer in this “business fraternity” at my third tier business school because I have this vague idea that it’s a “great networking opportunity,” whatever the fuck that means. That was pretty dumb. It gets fuzzier at that point. As an adult you have fewer growth experiences than you do as a child, so it takes longer. The gap between now and when you were young and dumb gets longer and longer. That’s a bad thing. I have a theory that you should strive to keep that gap as short as possible. Every year you should look back and think about what a dumbass you were a year ago. That way, you know you’re growing. To phrase it another way...
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...PEOPLE MANAGEMENT Table of Contents Introduction3 Organizational structure………3 Organizational Culture4 Leadership styles4 People Management5 Hilton UK6 The workforce6 Recommendations8 References9 Introduction An organization is a unit consisting of people structured in a particular manner and managed so that they could achieve one particular goal. It is basically a system of coordinated activities of a number of people together. Organizations have different structures that create positions and determine different members, positions, activities and relationships. How jobs need to be assigned, responsibilities and authority to be given to carry out different tasks. Organization is usually set up in different manners as to achieve their target. An organization structure helps it to excel and achieve those targets, if the structure is not correct it can play a major role in hindering the progress of the organization. It is structure of an organization that ensures that the organization will work smoothly as per the intentions. It is something that needs to be decided in the early development of organization as it is a way to maximize and enhance the efficiency and profitability of the organization. By defining a structure; the lines of authority in an organization are cleared hence helping to know who has what responsibilities. (Business dictionary, 2012) By taking under consideration Hilton Hotel UK, we can explain what their business management is all about....
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...Club IT is a nightclub owned by Rueben Keys and Lisa Tejada. They created a high energy night club that attracts young people to have a good time with friends. Club IT offers music from all genres including hip-hop, techno, dance, and some top forty hits. Club IT also offers live bands on certain nights for their customers to enjoy. Ruben and Lisa run the office and all financial aspects of the business, but need help in information management and beefing up several areas in regards to technology in the club. Lisa and Ruben believe it is time to expand their business and the main area they want to expand is the clubs technology and information systems. According to the club owners, an information system’s upgrade will increase both club profitability and customer satisfaction. Club IT’s technology plan recommendations are based on the areas where the company needs to either implement or upgrade its information technology. The club employs a full staff that consists of two assistant managers, five bartenders, six servers, two hostesses, three cooks, and four security guards. The main purpose of Club IT is to provide its customer base with a friendly atmosphere to enjoy music of all kinds, dancing, and a variety of good food. The primary customer base for Club IT consists of customers in the twenty one to forty age range, who are considered to be a part of the Net Generation, also called the Millennials. This clientele uses wireless technology on a regular basis like iPhones...
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... Part II: Research Methods Describe research methods used in psychology by completing the following table. Then, select two of the research methods, and compare and contrast them. Your response must be at least 75 words. MethodPurposeStrengthsWeaknessesExampleExperimentalto create and collect evidence to confirm or disprove a hypothesisreplicateartificialityWhen doing an experiment if the procedure is not done properly it can cause artificiality within the project but if done correctly it will replicate between test.DescriptivecollectiondataconfidentialityDuring surveys people may have the tendency to lie which weakens the purpose but having the data from the survey strengthens your purpose.CorrelationalTo determine something existA much easier process less rigorousIt shows the weakness between two variablesIts like if the number of people who like chipotle increases and the number of baseball fans increases does this imply a relationship between the twoBiological Part III: The Brain Studying the functions and elements of the brain is essential to understanding human behavior. Watch the CyberPsych animation, “The Brain,” to research the brain in more depth. To access the animation, do the...
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...Television History - A Timeline 1878-2005 1878 William Crookes confirmed the existence of cathode rays by building a tube to display them in. 1897 German scientist Karl Ferdinand Braun constructs the cathode ray tube scanning device. 1900 Russian Constantin Perskyi introduces the word "television" at the 1st International Congress of Electricity at the World's Fair in Paris. Souvenir trading cards are sold at the same fair, two predicting color television and news radio in the year 2000. 1905 Philipp Lenard wins the Nobel Prize in physics for his research on cathode rays. 1907 A.A. Campbell Swinton in England and Boris Rosing in Russia independently propose an electronic scanning system in which a cathode ray tube could produce an image on a phosphorus-coated screen. 1923 Vladimir Zworykin, working for Westinghouse Electric, patents the iconoscope, a television transmission tube and in 1924, patents the kinescope, the receiver tube. 1925 In England, John Logie Baird demonstrates the first moving television pictures via a mechanical system based on Nipkow's disk; they were recognizable human faces in 1925 and moving objects in 1926. He had shown a still image of Felix the Cat in 1924. 1927 Philo Farnsworth transmits the first electronic television image and applies for a patent on the first complete electronic system, the Image Dissector. The first practical demonstration of television is arranged by Bell Labs and AT&T, when Commerce Secretary Herbert...
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...Weight Gain and Psychological Health Surprisingly weight gain and psychological health are related. Studies have shown that the more people who become stressed and depressed all the time become obese rather than the people who are not always stressed. "The study of more than 9,000 adults found that mood and anxiety disorders including depression were about 25 percent more common in the obese people studied than in the non-obese. (“Archives of General Psychiatry”, 2006) " Weight gain is very much influenced by stress and sleep. First, I am going to talk about how stress leads to weight gain. People who are stressed a lot are more likely to become depressed. People wanted to know why depression and obesity were closely related. When people are stressed, they tend to increase their eating habits and decrease their physical activity. People also wanted to know which came first: obesity or depression. Researchers studied this and said “there are very plausible reasons why depression could increase the risk for obesity and very plausible reasons why obesity could increase the risk for depression, (Boyles, 2009)” he says. “I think it is likely that both of these things are happening. (Boyles, 2009)” The key is to seek help when you think you are becoming depressed so you don’t end up becoming obese, and vice versa. Next, I am going to talk about how little or too much sleep leads to weight gain. Sleep and stress are also commonly related. If you get little sleep, then you...
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...Paparazzi Limitations Celebrities are able to enjoy a luxurious lifestyle, but fame comes at a price. Famous people are always being hounded by the paparazzi who invade their private lives in order to satisfy the curiosity of the public. Some people have called for restrictions to be put on the press, while others are against the idea. No one can forget the pain brought by knowing that our beloved Princess Diana was killed in a car accident in Paris when fleeing from paparazzi. Because of this tragedy, people began to consider whether the press has been given too much freedom. Until now, paparazzi are still invading celebrities’ private lives, even more serious than before. Therefore, some are calling for restrictions to be put on the press while some disagree. In order to reach a fair and reasonable conclusion, we must first look at pros and cons of this issue. First of all, some agree with the proposal of putting restrictions on the press because it helps to safeguard our basic human rights, one of which should be privacy. The fact is that no one has the right to exploit one’s privacy. It is even ridiculous and unfair to say that celebrities being the well-known people have to sacrifice their privacy to satisfy the curiosity of the public. We should always remember that privacy is something that every one of us could enjoy, let alone the celebrities. Moreover, these days no one can deny that animals are gaining more and more rights. Even the government has set up laws...
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