WHY AND HOW VIRAL ADVERTISEMENT THROUGH MEKASIM IS A GOOD CHOICE:
1. From exhibit 8 it is clear that Consumer time Spending with Internet is 28% and rising vs amount of advertising spending by TV ? media is far less which is 13% .
2. Millennials knew little else about the Brisk brand and what it stood for – so WORD OF MOUTH is a powerful approach to selling a fastest growing product to this audience. Also finding and sharing funny videos, music and other forms of entertaining content online had become an important online activity among millennials hence on social media male millennials and Hispanics were targeted.
3. Social media like Facebook, Twitter, U tube would be very powerful mediums to promote the brand and to increase its share of market by reaching to large number of audiences.
4. By the end of 2010, a study had found that 50% of viewers reported skipping through most of the ads while watching TV programs compared to 29% when watching online video ads.
5. By considering all above points a more appealing option of advertiser is Viral Advertising. Brands could take advantage of unpaid exposure by posting ads to social network sites like facebook and twitter , for little more than the cost of production. Once an ad was posted, the hope was that with some promotional activity it will spread quickly or virally,
If an online video was widely shared, it might end up reaching larger and more targeted audiences than TV ads, at the fraction of cost.
6. Studies have shown that viewers were most likely to watch , attend to and form favorable opinions of videos of brands that came from acquaintances rather than from an advertiser and online videos offered viewers more possibilities for interaction than Tv ads, which amounted to more brand- related time spent by the consumers.
7. As 2010 survey found that 48% audiences had ever visited a Brand website after viewing and online video ad, 11% had ever share it among their circle of friends and relations and 22% had ever made a subsequent purchase which clearly shows Around 46% of the audiences who visited the Brand web site made a subsequent purchase.??
8. As shown in exhibit 14 survey 55% millennials visit the social networking site once or more time in a day. The growth of audiences in the social network sites are increasing at rapid pace
9. MEKANISM approach of making advertisements which are a “product” in themselves, which create a long lasting impact on the viewer and in all probability have capacity to go ‘VIRAL’.