...Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County...
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...2007-2008 School of Sustainable Development of Society and Technology Malardalens University Vasteras, Sweden. Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing, Ravi Road, Lahore, Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan Leif Linnskog How the marketing communication of Pepsi cola and Coca cola is seen in Pakistan and how come the strong position of Pepsi cola? The research is done basically on the qualitative format in which some facts and figures are used for the support of the central issue of research. The data was collected by approaching different sources including primary and secondary styles. The purpose of this research is expose the facts of the appearance of both Pepsi and Coca Cola in Pakistan in terms of marketing communication. This research is mainly based on the marketing communication in which the purpose is to expose the either company’s marketing communication on the media and contribute the matter to the fact of Pepsi cola’s strong position. The appearance can be better in seen in the physical manner and the marketing communication is the best possible activity...
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...Tetra Pak Visit SIBM Pune | AbstractA visit conducted to Tetra Pak for SIBM Pune Students. I have listed all my learnings derived from the conversations and sighting of the factory. Swati Singh,114029 Project Management | Tetra Pak Visit SIBM Pune | AbstractA visit conducted to Tetra Pak for SIBM Pune Students. I have listed all my learnings derived from the conversations and sighting of the factory. Swati Singh,114029 Project Management | Story behind Tetra Pack The Rs 700-crore Chakan facility was inaugurated in 2013 with a production capacity of 8.5 million packages a year. The plant also has potential to scale upto 16 billion packages with the ever growing consumption in India, South East Asia and Middle East. The Chakan plant’s core focus is on the Tetra Classic Aseptic (TCA) and Tetra Fino Aseptic (TFA) eyeing the rural markets of India. Small packets of TFA which starts from five small sizes of 100 ml, 200 ml, 250 ml, 500 ml and 1000 ml and TCA that comes for 65 ml. The Chakan facility, the Tetra Pak’s second largest plant after its Lund plant in Sweden. Parle were the first ever to use a TCA Tetra Pak, the small little triangular pack that can be sold in chains of multiple packs and known as the samosa pack. Tetra Pak's automated solution for juices and dairy milk applications. Its aseptic processing technique, a key process in their production shopfloor allows liquid food to retain colour, texture, natural taste and nutritional value for up to...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...the company is given, objectives are established, and the internal and external environments are analyzed. Obstacles Tetra Pak could face are discussed and solutions are presented. Tetra Pak is in an industry most would consider boring, packaging. Yet somehow the company has continued to grow throughout the last 50 years. Tetra Pak now supplies packaging for a large number of major food suppliers. Tetra Pak’s designs are influenced by their Swedish heritage. Their packaging is simple yet elegant. What may seem like small changes to the untrained eye are actually revolutionary leaps for food. It is these revolutionary leaps alone that have catapulted Tetra Pak to success. In an industry full of competitors with a product that has a low switching cost, they must continue this innovation if they are to continue their growth. Tetra Pak’s strengths are innovation and brand. No one would have expected there to be so many different ways to produce a straw—no one but Tetra Pak. Now that they have built their reputation in the mind of businesses Tetra Pak can build a more sustainable competitive advantage by positioning themselves in the mind of consumers. If consumers believe Tetra Paks are superior to other cardboard boxes producers may feel the pressure to use Tetra Paks when they would use an alternative. In order to continue their growth tetra Pak needs to focus on innovation, first and foremost. Innovation can be achieved in the form of, producing entirely new product...
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...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...other key features and attractiveness of the Bun Festival. First is ritual marking start of Bun Festival (啟壇開光). Taoist priests will hlod the ceremony on the stage, and the purpose of this ceremony is to invite gods and goddesses to join the Bun Festival. After the ceremony, the festival will start officially. Second is the sending of boats (遣船). In this activity, black paper dolls with paper boats will be sent towards the sea by local residents. This has the meaning of ‘driving away the plague and bad luck’, and welcome a new start for Cheung Chau. Third is the ceremony to send the deities back to their temples (走菩薩). In the ceremony, different groups of local residents will lift up the statues of god and goddesses and race back to the Pak Tai Temple Plaza. As running can stimulate the atmosphere and has the meaning of being healthy and energetic, it is an important part of the ceremony. Fourth is the flower board (花牌). In Cheung Chau, flower boards are used to announce joyful occasions such as birthdays, weddings and gatherings. During the Bun Festival, flower boards are also used to decorate the stage. (RTHK,2010) Changes of the Cheung Chau Bun Festival The Cheung Chau Bun Festival has gone through a long history and changes have been adopted to fit the society. Most of the changes are shown in the Piu Sik parade, the Bun Scrambling Competition and the Ping An buns. For the Piu Sik parade, the dressed children are lifted up by four people in the past. Also, children...
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...Coca-Cola in India 1. What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India? Something that could have been a problem right from the start is communication. Countries have different ways of communication, and something could be translated completely opposite of what was meant. Communication problems could have been a cause of the problems in India. Also, the different styles of communication could have been an issue because the United States and India do not use the same styles. Another big problem is that something could be accepted in India and be completely wrong in the United States. What some people don’t understand is that every culture has their own way of doing things, and their own “rights and wrongs”. This is where businesses need to decide whether they are going to keep their rules and regulations and bring them into the foreign country (ethnocentric). Or, they need to consider the fact that every culture is different and they need their own practices (polycentric). Whichever way the business decides could bring up problems because if they do us the polycentric approach, then consumers living in the home country are going to see their practices as wrong, when indeed the company is allowing their cultural ways to occur. 2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs? Coca-Cola...
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...Coca-Cola in India 1. What aspects of U.S. and Indian culture may have been a cause of Coke's difficulties in India? There are four areas that of culture differences may cause the Coke’s difficulties in India. First of all, is the spoken and written language. During the contact with the India government, there might comes out some misunderstood with language express. Secondly is the service and empowerment. Asian culture is more conservative and the U.S. pays more attention on empowerment issues. Thirdly, is the laws, laws in the U.S. is much more wholesome than India. Fourthly, is the flavor preference difference between the two countries, that is why coke is not as popular in India as the America. 2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of reacting to negative perceptions among Indians of Coke and other MNCs? Firstly, it should apologize for the destroying of water resources in India, and then do some compensate for the villagers of Plachimada, like money or spring water, or other marketing strategies in that area. Find ways to solve the problem because it still needs to plant there. Give guarantees via publics to ensure not destroy environment anymore. It is very important to MNCs to built good reputation and consumer loyalty in international market. 3. If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make? Firstly, it should change its...
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...famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category. With his partner, art director Doris Cassar, Bruce had developed ten new creative concepts for Mountain Dew’s 2000 advertising to present to PepsiCo management. Gathered in the room to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships. But for Moffitt and the senior managers above him, the most important decisions of the year were made in conference rooms with BBDO creatives. Each of the ads would cost over a million dollars to produce. But the production costs were minor compared to the $55 million media budget that would be committed to air these spots. Historically, PepsiCo management had learned that selecting the right...
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...Carl Johansson International Business Environment MIRBIS Exchange Student, Sweden 2011-05-16 Cola Wars; Going global 1. Compare and analyse market strategies of Coca Cola and Pepsi in the following ways; Country Market entry strategy China Coke used a three-step strategy where the first sold concentrate to franschised Chinese bottle-owners who were fully responsible for production and distribution. This step made Coke their name in China. In the second step Coke bought shares in the bottling business to reduce the effect of uncertainty and to restrict opportunistic behaviour of its local partners. During the third stage Coke merged with two local producers and broadened their production line to tea drinks, fruit juices and carbonated sodas. Pepsi established joint ventures with local companies in an early stage. They had to enter the market pretty aggressively since Coke was already well established. Pepsi addressed the Chinese government and built a strong network with local companies. Via these local companies they got access to other markets such as beer and wine. The joint ventures signalled long-term commitment and fair strategies to the Chinese government. They also expanded their savoury snack sister company who proved profitable. Mexico Coke was “first” in Mexico, as early as 1903 and to access the Mexican market in an easy way they provided “free” refrigerators to restaurants to encourage the distribution and brand. Their initial...
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...Date: Introduction In today’s world, nearly everybody consumes a beverage every day of which, most of what we consume, is either a soft drink or hot beverages in the form of tea or coffee. The beverage business has in the modern world emerged as the top prayer with worlds renowned companies such as Coca Cola and PepsiCo being the leaders. In our study, we will focus on the history and mission statement of the PepsiCo Company. History and Background PepsiCo was founded in 1890’s by Caleb Bradham who was by then running a pharmacy business in New Bern, North Carolina. Today, it has risen to become one of the most recognized and successful snack and beverage companies in the world. What started as an in-house production of Pepsi-cola soft drink would then grow and spread with an outstanding establishment of over 250 licensed bottlers and distributors by 1910. By this time, PepsiCo production had exceeded the 1 million gallon production mark (PepsiCo, 2012). The effects of world war two would destabilize its operations notably due to acute sugar shortage due to rationing. In 1931, PepsiCo was declared bankruptcy following financial problems due to the notable acute sugar shortage during and aftermath of world war I. during various occasions between 1922 and 1933, the coca-cola company had been approached to take over PepsiCo due to the prevailing business difficulties but declined every time. This difficult was equally felt during the World War II, under the new...
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...PEPSI CO Strategic Management Key internal and external factor 1. External - Coke would also like to dominate the cola industries - Consumer shift to less costly drinks and snacks - Coke manage to dominate marketing in China by a small margin - Continuing economics problem - Cost of sales and management increased as times changed - Increased in Liability cost ( transportation, tax, raw material ) - Low supplies of fresh and clean water 2. Internal - Cost of production in varies providence - Lack of strong personnel in marketing and administration - Lack of diversities in product offered into the market - 2 separate bottling company - Strength and weakness 1. Strength - Diversities of product - Huge assets around the globe - Create synergy between product categories - Having Indra K. Nooyi - Great marketing and advertisement plan 2. Weakness - Various company involved - rely on independence bottling company - Lack of expert personnel - Different in management and administration for each branch Main Strategies to Success - Bolstering manufacturing and sales in China - Further increase investment in Japan, India, Europe, Mexico and Latin America - Retake ownership of its two largest bottlers - Increase the number of non-carbonated product - Ventured into a conglomerate diversification business - Successfully develop a synergy between product categories ...
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...WEEK 1 DISCUSSION STRUCTURAL FORCES EFFECTS on COLA DRINKS INDUSTRY SUPPLY CHAIN by GIDAGA ALFRED HOOO31960 ABSTRACT Carbonated soft drinks branded under Coca Cola and Pepsi Cola remain major household names in the soft drinks industry. Spanning operation from the original Franchise agreement of 1899 to-date, is an indication of managerial ingenuity of strategy design, implementation and control. Profitability and sustainability as a key issue in business operations necessitates these value chain components to critically evaluate the Structure-conduct-performance framework as an ongoing process. As suggested by Porter (2008/1977), the evaluation of the industry structure would assume the assessment under the five forces concept: The threat of entry, the power of suppliers, the power of buyers, the threat of substitutes and the competitive rivalry. INTRODUCTION The major players in the Carbonated Soft Drinks (CSD) industry in the production and distribution process are classified in four major groupings: Concentrate producers, bottlers, retailer channels and suppliers. As major part players in the Carbonated Soft Drinks Industry (CSD), analysis of the Industry structure is synonymous to assessment of the Industry major players on Structure-Conduct-Performance (SCP) paradigm. This essay seeks to subject to assessment the CSD Industry major players to the five forces concept. CONCENTRATE PRODUCERS, In this part of the industry, raw materials are converted...
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...Carolyn Gaudioso 8-29-12 Intermediate Accounting Homework 1 CAC: a) Coca cola b) Coca cola- 34% Pepsi-32% c) Pepsi co had more depreciation and amortization expense, there is a difference in these amounts because coca cola had a higher percentage increase from 2008 to 2009 and also a greater 5 year average growth rate which shows that coca cola is a more popular company and there is a reduction in a capital account of the value of an asset over time. Also their equipment that they use can depreciate faster than coca-cola’s equipment. FSAC: a) Percentage change in sales from 2008- 2007 is 9% increase and from 2008-2009 is decreased 2%. The percentage change in operating profits from 2007 to 2008 is 4% and from 2008-2009 it is 2%. The change in net cash flow less capital expenditures from 2007-2008 is decreased 2% and from 2008-2009 is 57%. b) The trend that seems to be more favorable is the sales and the trend that seems less favorable is the net cash flow less capital expenditures. The significance of the trend being less favorable from net cash flow less capital expenditure is that is shows that the net cash flow in 2008 is less than the capital expenditure thus causing a decrease in 2008 which causes a decrease of 2%. IFRS 3-6) a) April 2010-7,153. March 2009 -7,258.1 b) Cash in April 2010 -1,229. c) Selling and Marketing expense 2010-3,618.5. In 2009- 3,371.9 d) Revenues 2010-9,536.6. In 2009- 9062.1 e) Pg 102- Prepaid pension...
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