...It seems humans are programmed with their own unique beauty detectors. Across cultures, there are variations of aesthetic preferences shaped by thousands of years of evolutionary standards, and now – in this modern age where technological advances influenced social ideals such as the mainstream media’s portrayal of physical beauty, it caused some of us to be subliminally fooled into copying unrealistic beauty standards of Photoshop and one of the solutions towards that insane goal of perfection is by using a wide selection of trendy makeups. We hear a lot of stories out there that tell women don’t really need makeup to look beautiful and it’s okay to have blackheads, acne and other image issues. Meanwhile, there are those girls who have a...
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...The concept of beauty is the difficult thing to explain. The perception of beauty differs from each person. Beauty is depended on the eyes of the beholder or sometimes it is defined by the feeling and personal opinions. For many people, they explain the word “beauty “that means someone owes a good – looking appearance. Beauty can be considered as the external appearance. These days, people spend a lot of time and money on how they look; they also spend on cosmetics, fitness programs, expensive clothes as well as plastic surgery in the billions dollars a year in order to achieve the beauty in their own perception. The perception of beauty’s appearance is varied. In studies done by Psychologist such as Victor Johnston at New Mexico State University and David in Scotland, men regularly showed preference for women with certain features: larger eyes, fuller lips and a smaller nose. Another study suggests that women prefer men with large shoulder and a narrow waist. There are people who always believe that beauty is truly expressed by appearance. But in contrast to their concept, some other people are attracted by internal beauty. They do believe that appearances are generally deceptive. Beauty is the essence of life but internal beauty is the essence of the soul. Nobody knows if a person with a beautiful face may have an ugly heart? The face as well as the appearance does not speak out anything in mind. External fades with the time, but internal beauty stays with you forever. Your...
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...Unveiling Beauty “Beauty is in the eye of the beholder.” This quotation was firstly heard in Greek in the 3rd century. This means that various people could interpret beauty in different ways. So what is beauty then? According to Oxford Dictionary, beauty is “A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.” On the other hand, Merriam-Webster Dictionary defines it as, “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.” Based from these stated definitions, which is a more appropriate meaning of beauty? Where and how do these perspectives come from? From these descriptions about beauty, we can say that beauty has various meanings to people and media mainly influences these perspectives. Initially, the way a person looks plays an important role in our society. Our generation becomes conscious on aesthetic beauty and they base this on the trend nowadays. “Youth, clear skin, a symmetrical face and body, feminine facial features, and an hourglass figure —are those indicating that a woman would be a healthy, fertile candidate to pass on a man's genes.” This is an example said by Amy Alkon of how women should look for them to be seen as appealing and for men to be easily attracted to them eventually. Most women in this era struggle on numerous ways on how to become beautiful and maintain their physical appearances even at...
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...Alicia A. Smith October 29, 2014 Eng.4705/Essay #2 Beauty Complex The word beauty has many negative connotations for African American women. Over the years African American women have been subjected, misrepresented and also dehumanized by the exemplification of beauty and identity. This pattern of internalizing the perception of beauty to coincide with European standards have caused many African American women in the process to alter their physical appearances and personify a culture that has disregarded the uniqueness of being “ black and beautiful”. The cultural aesthetics of being “black and beautiful” has been distorted in literature, movies and television shows to appease an acceptable standard of beauty that in reality is unrealistic....
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...The Judgement of Beauty The judgments of beauty are universally consistent and biologically based, not influenced by culture and individual history. Argue for or against this statement using what you have learned from the course to support your point of view. You may use one or more examples from outside readings to illustrate your points. “Beauty”, as defined in the Oxford Dictionary (2015), is a collection of pleasant qualities, especially those increase the attractiveness of a person or an object. It can be categorized into two different kinds: external beauty and inner beauty (Panek, 2011). External beauty mainly focuses on appearance and body shape (Etcoff, 1999), while inner beauty refers to internal qualities which is considered nice and graceful to others (Perry, 2011). A person described as “beautiful” usually possess a combination of both. While the concept of “inner beauty” is universal, the standard of external beauty is subject to variations (Carla615, 2011), hence would be the main focus of this essay. Some believe that such judgments are universally consistent and based on biological evidence, while others are convinced that culture and one’s individual background may also impact on judgements of beauty. In fact, judgments of beauty are made under a mixed factor of biological intuition, individual history and cultural change. They are not universal across the world. Across centuries, the standard of beauty was always under the influence of culture. Culture...
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...BEAUTY IN THE AGE OF MARKETING Bingqing Yin and Susie Pryor Contact person: Susie Pryor Bingqing Yin Assistant Professor Master’s student School of Business School of Business Washburn University Washburn University 1700 S. W. College 1700 S. W. College Topeka, KS 66621 Topeka, KS 66621 Phone: 785-670-1601 Phone: 785-670-1601 Email: susie.pryor@washburn.edu Email: bingqing.yin@washburn.edu Beauty in the Age of Marketing Beauty, it is said, is in the eye of the beholder. It is, accordingly, subjective and presumably both socially and culturally influenced. From a marketer’s perspective, this is a less than useful perspective, for beauty sells. A body of research suggests, for example, that physically attractive models used in advertising produce consumer expectations of accountability, dynamism and trustworthiness; therefore, marketers tend to use these models to enhance and strengthen the appeal of their advertisements and products (Atkin and Block 1983; Kamins and Gupta 1994). Physically attractive people are known to be perceived by consumers as friendly, warm, dominant, sociable, outgoing, responsive, and possessing both self-esteem and intelligence (Adams, 1977; Adams & Read, 1983; Berscheid & Walster, 1974; Bloch & Richins, 1992; Cann, Siegfried, & Pearce, 1981; Dion & Dion ,1987; Goldman & Lewis, 1977). Individuals favor and are favorably disposed towards physically attractive people...
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...Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations…………………………………………………….8 3. Perception…………………………………………………………………………………………………..9 3.1 TV advertisement in China: New L’Oréal Paris shampoo……………………….10 3.2 Perceptions of customers 3.2.1 Vision Perception…………………………………………………………………………13 3.2.2 Sound Perception…………………………………………………………………………14 3.3 Improvements and recommendations…………………………………………………..14 4. Conclusion………………………………………………………………………………………………...15 References………………………………………………………………………………………………...16 1. Introduction | L’Oréal, which started as a hair coloring business by a French chemist, Eugène Schueller, was established in 1909. By following the guideline, “innovation in the field of beauty ”, L’Oréal has now perceived by worldwide as a multidimensional brand in terms of beauty products. Aside from hair coloring products, the company stretches its product range to make up, skin care, hair care and fragrances. Nowadays, L’Oréal sells its products in approximate 130 countries across five continents (Braizaz, 2014). Cultural learning and product adaptation have become the priorities for the company to successfully earn its brand recognition in the global market. Moreover, the perception of customers is another influencing issue that affects consumer behavior, which is worthy to be discussed. This report will firstly focus on L’Oréal’s marketing activities through...
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...Makeup, big hairdos, spray tans, gowns, high heels, and a lot of glitter – this is what child beauty pageants consist of. At a very young age, little girls are exposed to the world of child pageants and often forced to participate in the contests. The popular television show, Toddlers and Tiaras on TLC which aired first in 2009 exposes viewers the life of young pageant stars. It entertains viewers by displaying how the young girls and their families deal with child beauty competitions which is not all fun, as it consists of tantrums and attitude. Toddlers and Tiaras displays how the young girls wake up early on the day of their competition, get dressed up with their big gowns, apply heavy weight of makeup, and walk down the stage in front of...
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... The media has branded the idea on people’s minds. While magazines and television certainly heighten their consciousness of looks. There can be no doubt that most people in the world would like to be physically attractive. In their quest to look good on the outside, they sometimes do forget about some serious issues within their selves. Many spend a great deal of time and money doing all they can to make their appearance appealing to others. For a lot it would have to be said that it’s an inordinate amount of time and money and that it is an obsession it’s just because that people feel a responsibility to fit into today's society, they want to look as better as possible due to the outside influences one has. People’s desire for physical beauty, while shaped and polished by the superficial media culture rather than just having a nice personality, actually has deeper roots in who they are. This desire for physical appearance is an original human feeling, like the desire for food, nurturing, or happiness according to Studies. In this times this even includes surgical procedures to correct perceived faults in the face or body they have been given. Before, only the rich and famous people or those with severe deformities, birthmarks and injuries would have any kind of cosmetic surgery. Now it’s becoming increasingly. And also before World War I, women were supposed to be soft and feminine, as in the case of the oft-referenced Rubens nude paintings. Now their culture worships jutting...
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...How do religious/social norms impact the definition of beauty? The common saying that, “Beauty is in the eye of the beholder,” may hold steadfast to those who believe in a lie, as stated on in Katz example of the blind date. Today people may say they believe that saying; in actuality, physical appearance effects beauty’s perception. Religious norms cause people to perceive another’s opinion of beauty as altered because their definition of beauty is different. Religious norms effect the definition of beauty as a means of changing the perceptions in the mind of the people. People participate in different religious practices in different religions: Muslim women wear draping clothes to cover up and some Chinese women have their feet bound. Religious practices cause some people following that religion to have a different mentality of beauty. The meaning of beauty is also altered in different societies due to a distorted belief of beauty. In Saudi Arabia, women must wear full clothing because their laws forbid women to show skin. A woman clothed in all black may be perceived as containing some beauty to the men in Muslim countries; however, women and men in America perceive beauty in a woman as wearing tight, small clothes. Social norms distract other attributes in a person because of all the media. Magazines, movies, and advertisement all have a typical person they portray as beautiful. These people are supposed to be emulated by the mass in America by conforming to skinny bodies...
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...INTRODUCTION This study is conducted to determine the physical image of women portrayed by Filipino beauty commercials. A feministic view of these commercials is applied in trying to show the ideal image they present which influences the decisions and perceptions of women. Specifically, the researchers are defining how it has shaped the outlook of women towards beauty with regards to the physical aspects. The methods used to achieve results were documentary analysis and interviews. Through interviews, the researchers were able to generate information based on perceptions of selected individuals with expertise on feminism and visual communication. The documentary analysis deals with the examination of sample commercials which are part of the research scope. CHAPTER I THE RESEARCH AND ITS BACKGROUND This chapter contains the background of the study with a short introduction of the whole research and the reasons why the researchers chose the topic. It also contains the specific problems of the study as well as the theoretical and conceptual frameworks which were the foundation of the research. The limitations and scope are also provided in this chapter. It also contains the significance of the study to different people affected by the research and the definition of terms as to how they were used in the study. BACKGROUND OF THE STUDY As people tend to watch television, we also tend to encounter the commercials that come along with watching. According to a study conducted...
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...Central Luzon State University College of Arts and Sciences Department of Psychology The Golden Ratio: Reference of Beauty Submitted to: Nixon Agaser Submitted by: Jam Shimei I. Gamboa Jeanne R. Dadufalza Eden Leigh Pagoso Micah A. Montes The Golden Ratio: Reference of Beauty Beauty has been defined as a combination of qualities that give pleasure to the senses or to the mind. It is a philosophical concept, the aspects of which are studied under the term aesthetics, derived from the Greek word for perception (aisthesis). Aesthetics, therefore, is the study of beauty and, to a lesser extent, it’s opposite the ugly. It involves both the understanding and evaluation of beauty, proportions and symmetry. The assessment of facial beauty is immersed in subjectivity and therefore leans towards the world of art. Facial proportions and facial balance, however, can be measured and therefore fit somewhere between art and science. Aesthetics itself is now essentially a science in the formation, although obviously with a very strong philosophical and artistic background (Naini, et al. 2008.) According to Jang (2014) it is becoming clear that there is a science to beauty. Extensive research has shown that we have similar ideas about what constitutes a beautiful face. When British researchers asked women to rate pictures of various men, their choices were identical. When a group including English, Chinese, and Indians were asked to choose a “good looking” face from a selection of racially...
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...Sensory Perceptions Human observers have fair accuracy within certain restricted domains. An example is a comparison of a flying ant and termites. The correct classification of each can repeatedly and accurately be made by many different observers with minimal training, thus making unaided vision and an accurate detector of termites. Despite elevation of human detectors by specialists in this field as the ultimate standard, the domains of accuracy, precision and resolution of the human senses, and even within those domains humans often do not provide the best results. One may think that each sense consists in discrete and completely independent ways of processing information about the world. Also, there is the perception that the processing of signals from the eyes is completely separate from the processing of signals from the ears. Others still think that there are physically isolable systems in the brain corresponding to each sense. Looking at human physiological mechanisms pertaining to different senses, we find that they are not completely discrete (Macpherson, 2011). Research shows that there is interaction between sensation and audition referred to as sensory modalities. I believe human senses can be accurate because deliverables of senses feed into one cognitive system that comprises and governing beliefs, desires, thoughts, and other proportional attitudes. An example is that if one hears a scream and sees a Lion, it is obvious to come to one believe that there is both...
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...Perceptions of Third Year Fine Arts Students In Far Eastern University on the Use Of Nude Models in Art In Partial Fulfillment of The Subject Requirements In English 8 (Technical Writing) Submitted to: Mr. Rogelio Ramos Guce English Department Institute of Arts and Sciences by Alimorong, Aislin Nika Alterado, Charles Caga-anan, Mark Nathaniel Elpedes, Jhune-Marx Nuñez, Domnilourd Pangilinan, Shem Salvador, Mikaela Valdez, Judah Yatco, Ma. Barbara FT0933 First Semester S.Y. 2011 - 2012 CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction In the early days, great masters like da Vinci, Michaelangelo and Botticelli had been using nude models as references in their artworks for religious purposes. Up until now, this idea is still being implemented by artists but it is now more about aesthetics. Nude art generally refers to the artists’ depiction of artistic elements of nudity instead of actually showing the naked form of humans. Different cultures react differently on the use of nude models in art. It is through the aesthetic view of nude art that most countries accept this kind of art (Changing Depictions of Art Nudes, 2011). Art schools including Far Eastern University also accept the use of nude models in art such as paintings, sculpture, photography, and the like. In the curriculum of the Fine Arts Department, there are subjects like Anatomy, Life Drawing and Life Painting wherein nude models are used as references in...
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...support and explain my possition: a essay, entitled “The Globalization of Eating Disorders” written by Susan Bordo from Gilbert H. Muller’s book The New Worlds Reader, an research article published in the magazine International Journal Of Eating Disorders entitled “Boday Image and Eating Disturbance Among South Asian-American Women: The Role of Racial Teasing”, by Dana Sahi Iyer and Nick Haslam, and the seventh chapter, entitled “Sociocultural Influences: The Impact of Western Culture on Eating and Body Image Disturbances”, of the book Too Fat or Too Thin: A Reference Guide to Eating Diorders by Cynthia R Kalodner. During reading three resources, I come up with question how western culture impacts eating disorders due to the standards of beauty among women through media and personal connections. Susan Bordo argues that the globalization of eating disorders crosses the economic levels of countries, races, genders, classes, and ages in her essay. She believes that eating disturbances become universal events in both developed and developing nations. The foundation causes of global phenomena rely on western media that...
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