... unique essential oil blends, | Shave:Original shave gel, 75ml, 2.5 fl.oz, $10.99Original Shave Gel, 5.9fl oz. $9.99Skincare:Original after shave blam: 2.5fl oz. $10.99Original moisturizer 3.3fl oz. $13.99Original face scrub: .3fl oz. $9.9Original face wash: 5.9fl oz. $9.99 | low | Display in high-end organic supermarket and grocers, cheap price, gift card, free shipping | 20-40 yrs old, price-sensitive, seeking for a health lifestyle | High-end retail | Kiehl’s | High quality of skin and hair care; natural ingredients; personal care expert; simple, efficient and recyclable packing | Skin Care:Facial Fuel Anti-Wrinkle Cream: 1.69 fl$36Facial Fuel Transformer Age Correcting Shave:Facial Fuel Energizing Face Wash: $8-30Close-shavers shaving formula 31-O, 1.7fl.oz.Bottle, $18Ultimate Brushless Shave Creame – White Eagle: $9-19Ultimate Men’s after Shave Balm and Moisturizer: 4.2 fl. Oz. Bottle $18Ultimate Man Razor Bump Relief: 4.2 fl.oz.Bottle $27.50Facial Fuel Sky Flyin’ Foaming Multi-Gel, 5.0 fl.oz. bottle: $19 | medium | Specialty stores or counters in shopping malls, Gift card / gift pack | 30-45, success, mature, caring of their skin, seeking for an elegant and healthy lifestyle | | Lab series | high-tech approach, simple...
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...Tshwane University of Technology The Faculty of the Arts ENTERTAINMENT TECHNOLOGY MAKE-UP II PROJECTS 2013 0 ------------------------------------------------- Projects are to be handed in, posted as a pdf-file on the Blackboard Learning System at www.mytutor.tut.ac.za (Assignment Dropbox) 1 ------------------------------------------------- Projects should comply with the regulations as set out by the University, according to the prescribed Harvard method of citation. 2 ------------------------------------------------- No project handed in late will be accepted. 3 ------------------------------------------------- All projects must be typed. 4 ------------------------------------------------- Projects to be assessed according to the criteria stipulated below. PROJECT 4: FILM REVIEW ESSAY: To Wong Foo – Thanks for Everything Julie Newmar. This film will be watched during class time, accompanied by the lecturer. After watching the short film “To Wong Foo – Thanks for Everything Julie Newmar” , write a review, focusing on the following: The Film Production and characterization * A short outline of the story; * A concise overview of the specific production, with special attention to the director, art director and make-up and hair stylists. * The actors and the characters* they portray in the production, comparing the look of the actor and the character created for the film. * The styling and make-up (body and face)...
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...Personal Budget School Supplies- This consists of various items needed for school such as books or class supplies like notebooks and pencils. This cost is normally higher during the beginning of the school year and goes down as the school year progresses. Food- This consists of the food I must purchase each day in order to eat my daily meals. I normally eat two meals a day and they are almost always cooked at home. I occasionally eat at the Cafeteria at school so this cost can be variable. Non-food essentials- This consists of any item I use daily as well. Such as shampoo, body wash, face wash, deodorant, toothpaste, shaving cream etc. I use these items everyday and this cost is fixed. Non-food refreshments- This consists of anything I consume that is not a food. Entertainment- This consists of items or services that are purchased for entertainment such as going to the movies or a museum etc. This is done on a fairly consistent basis from week to week. Clothing- Clothing is more of an occasional cost. I normally go out and purchase clothing a few times a year for each season and occasionally will purchase single items throughout the year. Car Expense- This consists of my expenses that go towards my car on a regular basis such as gas and oil changes. This excludes emergency type expenses such as extensive vehicle damage or issues. Charity- This consists of money donated to charity each week. Subscriptions- This consists of my monthly subscriptions...
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...Finally, suggest implementations that should be taken in order to achieve the goal. As a leader in the heath product and grooming manufacturer company, Paramount is introducing a more technologically revolutionary nondisposable razor into the super-premium market to maintain market share. However, there are many competitors in this segment and Paramount is considering the proper the positioning method to choose to gain the most market shares. Both niche positioning and mainstream positioning have pros and cons. Niche positioning focus on specific group of male that are very concerned with the functionality and the messaging of the razor. They seek superior shaving experience and consider shaving as daily grooming ritual. Mainstream positioning focus on a broad market and target at the consumers that have ordinary shaving needs. However, the key issue is that mainstream positioning may cause cannibalization effect, triggering decline in sales of the company’s old products due to the intrusion of new advanced products. Without cannibalization, net profit is higher in mainstream positioning....
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...Cosmetic Products Available In The Bangladeshi Market Course: Cosmetology (PHR 322) Faculty: Professor ABM Faroque Submitted by: M. Mahfuzur Rahman ID: 081420046 Department of Pharmacy, NSU Products for Women | |Product Name |Product Category |Purpose of use | |1. |Garnier® Fructis Triple Nutrition Dryness Reversal Treatment |Hair Care |For nourishment, softening & smoothing | |2. |Garnier® Fructis Color Shield |Hair Care |For long-lasting vibrancy and extra softness | | |Instant Color Sealer | | | |3. |Garnier® Fructis Long & Strong Conditioner |Hair Care |To strengthen & protect longer hair | |4. |Garnier® Fructis Style Sleek & Shine Thermo-Sleek Non-Aerosol |Hair Care |To nourish and facilitate blow-dry | | |Spray | | | |5. |Garnier® Fructis Style |Hair Care |To create new volume without weighing...
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...University Dear Informative Friends: This survey is about the Razor of the company namely Gillette. The purpose of the survey to analyze the marketing strategies of Gillette Razor. This is an examination research project which is assigned be the Virtual university. The people who are selected for the participation of this survey are of great importance. In the selection educated people is considered as a criteria to participate in it. Your sincerely, Umer shahzad MBA (final semester) Virtual university Questionnaire 1) How often do you shave? a) Daily b) After two days c) Weekly d) Forth nightly 2) Which type of shaving instrument you use: a) Razor with disposable Blade b) Disposable Razor 3) Have you shaved with Gillette Razor? a) Yes b) No 4) Which Gillette razor you use? a) Blue II b) Mach 3 c) Fusion d) Fusion Plus 5) To use Gillette Razor is easy? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree 6) Do you agree that Gillette’ Razor has a positive psychological factors on consumer? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree 7) Gillette makes its different brands so good that it always in accordance to its target market. What do you think about this statement? a) Strongly Agree b) Agree c) Neutral d) Disagree...
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...possibilities for a Brand. Gillette can position the various products it has separately, or treat Gillette as a master Brand. If Gillett is one Brand, then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories, then there is a shaving line, and then a deodorant line, and it can get into an aftershave line as well, unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2. Is Gillette making the best use of the brand equity that has been created with Sensor? Given that Gillett is attempting to make a name for itself and that Sensor has been its biggest success, it makes sense to use the impetus of that to tie into the rest of its line. The tagline of the best a man can get is a solid enough vague claim to make, and own. Since the equity was established for the 'the best a man can get' and not just Sensor, Gillette is making good use of this, since the Sensor can be seen as a product from Gillette, and one that works very well, at least as per consumer response. Also, given that for men’s grooming, shaving is tied...
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...consumers watch movies and television commercials and see good looking, well groomed actors, they will follow suit and emulate the actor’s appearance. Western grooming habits are becoming more noticed in Middle Eastern and Asian society, the clean cut look is becoming a desirable look. The only way to obtain this look is by shaving. This will obviously generate demand for blades. The race of a person plays a huge role in the demand for blades. It’s a fact that people of the Asian race do not grow facial hair as quickly as people of Middle Eastern descent. If you don’t have to shave as often, then you will not buy blades as often. Regions where the population of men grows hair quicker are area’s where demand for blades will be higher. A country’s economy plays a large role in demand for blades. When businesses can operate at full capacity, there are more people employed. People need to look clean on the job to maintain a professional image. Shaving is a huge part of this image, as one cannot be taken seriously with a messy beard- especially in dealing with people from other countries. Lastly, the amount of education people have about shaving will affect demand. Simply put, if people do not know how to shave, then they will not do it. If people do not shave,...
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...PROCUTS BARBERSHOP The product life cycle of PROCUTS BARBERSHOP is a valuable tool used by the marketing officer to illustrate the four stage process which influences the sales and profitability of the business. Shaving is a popular service offered by barbershops, PROCUTS target men living around the suburban location of the building. Men go in to get a professional look of an expansive array of services; cuts, grooming, styling and shaving. Women also visit the barbershop to get their eyebrows trimmed and shaped. These services are created to exceed the customers’ expectations and stand out from other firms in the market in close proximity. The Barbershop’s mission is to become the number one recognized leader in its targeted market for barbering and hair cutting services. They intend to reflect class, excellence and professionalism in all that they do and maintain quality standards and make customer satisfaction a priority. PROCUTS has three or four licensed hair stylist on staff to provide the mentioned cosmetology services; this will preliminary be the main source of revenue for the firm. At the introduction stage PROCUTS is launched, potential customers are unknown and very few, making revenue minimal and expenses incurred; building renovation, promotion and equipment costs high. A lot is spent on advertising, The marketing officer decides to put An A-Frame in the front of the building displaying services offered and prices, Advertisements are place in all possible...
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...Dollar Shave Club University of Maryland, University College CMST 301 01/31/2016 Introduction & Synopsis In The New York Time article written by Dahl titled “ Riding the momentum create by a cheeky video” the author presents a founder of a Dollar Shave Club company which is based in Santa Monica, California. The company sells shaving razors to man based on a monthly subscription. Michael Dubin was the founder and he used digital media to achieve a goal of getting more customers but also to get investments from big companies. The prices range from a $1 to $9 a month based on what type of razor blade customer chooses. The idea of selling razor via subscription came to the owner Michael Dubin because he have heard of many man complain of the prices of razors in stores. At the begging of launching his business, he spent months driving down San Diego to connect with bloggers to spread the word. However, it was difficult and he decided to make a video to tell the story of buying a razor via subscription. After launching his video on YouTube it has been seen almost 10 million times. In the first 48 hours of launching the video, he had 12,000 orders placed. After the launch of the video the business kept growing, Dubin struck a deal with many investors, which helped him, grow the company. Today the business is valued at $615 million, what started, as a video ad now is multi million-dollar company. With the use of digital media, Dubin was able to...
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...theto the Bottom of the Pyramid (BoP). People belonging to the Bop represent economic group with low average incomes. They often earn less than $2 per day for them a key aspect in purchase decisions, therefore, is price and products that are affordable, simple and easily accessible. Let’s take the example of shaving. There are major differences in the behavior of customers in emerging and developed markets. Companies catering to these markets such as P&G often have to adapt to these difference. For example in the US the new Fusion Pro Glide with five blades is the top selling razor of P&G’s Gillette product portfolio priced at around $4. However this product does not address the needs of Indian customers. Most Indian people still shave with double-edged razors while balancing a hand held mirror. P&G realized that in order to enter India they had to investigate the needs of the Indian BoP customers. They sent a research to India to observe the shaving behavior of Indians and to understand the role that shaving plays in their daily life. P&G found out that Indian customers need a simple razor that can use without running water and which limits the risks of cuts while shaving. After conducting this research they introduced a simple razor called the Gillette Guard. It has just one blade, can easily be cleaned without running water, is safe and costs a fraction of the price of the Fusion Pro In fact, the razors and blade cartridges sell for about $0.30 and $0.10, respectively. To market...
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...which instantaneously became a competitive advantage. Gillette uses its aggressive advertising to compete with customers and keep its market share. The company will introduce a new women’s razor to put more emphasizes on women. The company will use aggressive advertising and survival pricing, to target low to moderate income women. The company projects that this product will bring in $20 million in sales after launched and increase Gillette’s overall market share. Situation Analysis The Internal Environment Review of marketing goals and objectives Whether a customer uses electric or disposable razors, Gillette hopes to give their consumer the best shaving experience possible. Gillette has a strong market background which helps with identifying customer trends and promotes new product development. This is why Gillette’s shaving products are in its maturity stage. The company has been in the industry for more than 100 years and has high sources of equity (Gillette, 2015). The company’s current marketing goal is to continue to differentiate its strategy by innovation and marketing products in an unusual way. Gillette’s primary focus has been on the extension of its core business and the marketing programs that support the business. Gillette utilizes its brand loyalty in order to be able to charge premium prices. Gillette distributes widely around the world but uses only a few major retailers. The company uses aggressive advertising and endorsees to reach their goals...
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...increase to 20% in 1996. Revenue expected to $27.6million in 1996, with a gross margin of 46%. Gillette also expects the revenue from the Sensor system to double. Other product to grow at a smaller margin. Price Gillette’s products are relatively expensive (4 times that of competitions) Place: Distribution is most complex challenge. * Geographical spread across 15K islands. * Regulatory restrictions on foreign companies from directly importing & distributing products . * Poor traffic conditions , no/lack of distribution service . Operating with 23 distributors achieved 60% increase in sales . Promotions: Gillette spends 9% of gross sales on advt. 3% on consumer promotion. $2 million is advertising budget for shaving products in 1995.Media advt. is addressed to urban male consumers. Special promotions for members of golf clubs , workers of MNC. Question - 1. What factors determine demand for blades? How...
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...First mover: advantages and risks The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. Its achievements include producing the first successful: • safety razor 1901 • twin bladed razor 1972 • twin bladed disposable razor 1976 • pivoting head razor 1979 • pivoting head disposable razor 1980 • razor designed specifically for women - Sensor 1992 • triple blade razor - Mach 3 1998 • battery powered razor - M3Power 2004. As well as being first to market, Gillette has also continuously produced products which feature improvements to existing technologies, including 3 bladed disposables and ergonomically superior handle developments, including Sensor, Venus Divine and M3Power. This timeline above also demonstrates how the speed of innovation has accelerated with shorter and shorter gaps between new introductions and superior products. Being 'the first to' can bring advantages known as 'first mover advantages'. These include being able to generate initial consumer interest via both media investment and accompanying press and PR coverage. This then leads to the main retail stores displaying the products in-store and supporting the products with powerful promotional campaigns. For as long as products remain the only one of their kind available, the 'first mover' can establish loyalty and reputation in its brands before potential competitors get going or catch up. A Brand is thus created. There are risks to being the innovator...
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...Situation/Background Analysis Paramount is a global consumer products company that is the current market leader in the global non-disposable razor market, a position it has held for more than 50 years. As of 2009, the company had $13 billion in worldwide sales and $7 billion in gross profits and revenues. Of that revenue, non-disposable razors and refill cartridges accounted for $170 million in revenue and $92 million in gross profit, with operating profit of $26 million. Paramount has two disposable razor products, the Paramount Pro, placed in the moderate segment of the product market and the Paramount Avail, a value offering in the market. The two combined make up 23.3% of the company’s share of the industry. Additionally, the shaving market is divided into three categories of “shavers”, each with unique needs from their razor. These are: maintenance shavers, social/emotional and aesthetic shavers. Recently, Paramount developed a new non-disposable razor, Clean Edge. With a new design, the Clean Edge offers scientifically proven, superior performance as it utilizes a vibrating technology to stimulate hair follicles and lift hair from the skin, which allows for a more thorough shave. Paramount is now faced with two options in introducing the Clean Edge razor in the market. With its innovative new features, Clean Edge will be priced in the “super premium” segment of the market. Competitor Overview Paramount’s competition consists of both direct competitors as...
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