...ANALYSIS OF MARKET PROSPECT TO INTERNATIONALIZE A PRODUCT OF BANGLADESH 1 Letter of Transmittal 12th October 2015 Md Arifur Rahman Asst. professor Faculty of Business Studies Bangladesh University of Professionals Subject: For the acceptance of the Term Paper Report. Dear Sir, It gives me immense pleasure that we are undergoing the undergraduate degree in Faculty of Business Study (FBS), Bangladesh University of Professionals (BUP). We were needed to compose a term paper report that is on Internationalizing a Bangladeshi Product: Sun Chips. Via this application we would like to submit our term paper report with its associated details. We have put our best efforts to apply all the theoretical concepts of different research methodology in real life situation. The detailed report has been attached along with this letter. I hope with great excitement that you will like and accept our report, humbly looking forward to your cooperation. Sincerely, 1. 2. 3. 4. 5. Rahnuma Firdaus (ID:1304081) Sahira Zaheen (ID:1304067) Sanjia Khan Sivan (ID:1304087) Labiba Mahmood (ID:1304105) Sumana Afrin (ID:1304053) 2 Acknowledgement We would like to thank our honorable sir Assistant Professor Md Arifur Rahman, for his keen efforts and invaluable guidance which helped us to understand how to properly and efficiently conduct research in any field necessary, especially in the field of business as well as its different implementation and impact ...
Words: 5832 - Pages: 24
...Introduction of Dove Shampoo Dove shampoo is a very well known brand which works under Unilever’s head name. It began its working in 1957 by launching a personal cleansing bar. Later on they developed a new cleanser for burned or effected skins by using the old formula and it was the time during World War II, when such cases usually appeared. At that time it was a very innovative concept that a non-soap cleanser is available which allows users to get rid of skin dirt without using the soap again and again. In 1970 a dermatology study recognized the efforts of Dove shampoo in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single...
Words: 6399 - Pages: 26
...developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing. Introduction to Unilever No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products. Unilever today: Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Look in your kitchen, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we...
Words: 3237 - Pages: 13
...ASSIGNMENT ON OPERATION RESEARCH ( FIN – 3104 ) 3RD YEAR , 1ST SEMESTER BBA – 3RD BATCH DEPARTMENT OF FINANCE JAGANNATH UNIVERSITY TOPIC Quantitative Analysis for Optimization : Using Linear Programming & Transportation Problem Group Name Name & ID No. of the Group Members: |Sl. No. |Name |ID No. | | | | | |01 |Suman Chandra Mandal (Group Leader) |091557 | | |Md. Nahid Islam |091604 | |02 | | | | | | | |03 |Mahbuba Mehreen |091619 ...
Words: 1940 - Pages: 8
...Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them...
Words: 2969 - Pages: 12
... 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact.” Hence we are going to show how they have made these two brands as one of the top brands in the world. Objective of the study In this project our objective is to analyze the 4P’s of marketing i.e. Product, Price, Place...
Words: 2523 - Pages: 11
...Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company’s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Unilever Bangladesh has outsourced its distribution channels to third party distributors which allow them...
Words: 2982 - Pages: 12
...RETAIL BUSINESS Since 1985, Malaysia has seen unprecedented growth in retail business. International names like Tesco, Jusco, Carrefour, Isetan, Cold Storage to name a few have made their presents felt among the consumers in the country, influencing the consumers buying behaviour, and affected by these very same consumers in their business strategies and policies (Elle Morena, 2014) Their business models have led to low prices and good quality products. This is also the outcome of supply strategy of high volume purchases, and in the process developing strong supply community. Local mom and pop retailers, though are making a hue and cry about the almost monopolistic business practices by these big retailers, have found new means of surviving. Knowing the local communities almost by names, they have found niche market by offering personalized services such as delivering gas tanks to their homes and supporting community activities such as the Rukun Tetangga. Standardization was the strategies developed for global consumptions. This strategy has become global phenomena, and had a profound impact to the globalization of taste such as the taste for fast food as in Mac Donald's, KFC, Star Bugs and many more. The standardization strategies are manifested in the supply policies, image, branding, human resource policies and many more. However, as consumer s are becoming more and more diverse, standardization as it was requires a re evaluation. The consumer expectations have...
Words: 2425 - Pages: 10
...1.0 Introduction Bangladesh is a labor surplus country and this country contributes in the international labor market through temporary labor migration. People usually migrate internationally for better opportunity and financial wellbeing. But the pattern of migration is different according to socioeconomic status of migrants. Some are temporary and others are permanent migrants. Both categories of migrants send money to their country of origin, to their families, but the temporary migrants, often poor, sends more. Remittances have become the most powerful means to maintain relationship with migrants with their societies of origin. Remittances play a most important role in the accounts of many developing countries and are crucial to the survival of poor individuals and communities around the world. The emphasis of development policy is now firmly on poverty alleviation and the achievement of the Millennium Development Goals (MDGs) and remittances are playing a significant role to achieve some goals of MDGs. According to Bureau of Manpower, Employment and Training (BMET); up to December 2009 total approximately 8 million people migrated from Bangladesh from 1976 to 2009 to different countries. In 2008, total 875055 people migrated to different countries temporarily. Among them 132124 people migrated to Saudi Arabia, 419355 to U.A.E and 131762 to Malaysia (BMET website link: http://www.bmet.org.bd/report.html). Most of these people migrated for short-term employment like for 3...
Words: 5949 - Pages: 24
... Executive Summery The pizza hut always provides high quality pizza. Pizza hut offering various type of pizza drinks, entertainment facilities. Now we are offering special type of pizza that is vegetable pizza. Although pizza hut provide high quality food in little time, people may not come to this restaurant, as they don’t have much idea about this type of unique product. There is also a chance of risk, as there are many well-known restaurants in that area as well it is a new product. We want our customers to be satisfied in all the way possible, and we want all type of customers come to pizza hut, that’s why we are also offering some this kind of product . We are also offering ‘take away’ service, ‘home delivery’ (only to the offices, homes) and also take orders for occasions such as meeting, family gatherings, and parties. We also have gift items for the customers in some occasions like, New Year, New Year (Bengali), Religious Festivals, Wedding, and Birthday with this special product. Our advertising objective is to inform, to persuade, and to remind the customers about this food item. But our advertising objective is to provide the information to the customer for a longer period. Table of contents Page no. Executive summery 1.0 Introduction (Chapter # 1) ...
Words: 1887 - Pages: 8
...1030350030 Tashfiq Shad 0910344030 Montasir Hossain 0910939020 Keya Super Beauty Soap Company Profile Key Info | Keya Super Beauty Soap | Type | Manufacturer | Industry | Cosmetic | Founded | 1997 | Headquarters | Factory: Jarun, Konabari, Gazipur, BangladeshDhaka office: House : 45, Navana Tower, Gulshan Avenue, Post Code: 1212 | Area Served | Domestic: Bangladesh International: Nepal, India , Bhutan, Saudi Arabia etc | Key People | Mr. Abdul Khaleque Pathan | Products | Soap | Parent Company | Keya Cosmetic Ltd. Of Keya Group | IPO | 2001 (Public Ltd Company) | Website | www.keyagroupbd.com | | | Corporate Logo Where Are We Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected as...
Words: 3776 - Pages: 16
...Hassan 092057453 Shakawat Hossain Patwary 1030350030 Tashfiq Shad 0910344030 Montasir Hossain 0910939020 Keya Super Beauty Soap Company Profile Key Info | Keya Super Beauty Soap | Type | Manufacturer | Industry | Cosmetic | Founded | 1997 | Headquarters | Factory: Jarun, Konabari, Gazipur, BangladeshDhaka office: House : 45, Navana Tower, Gulshan Avenue, Post Code: 1212 | Area Served | Domestic: Bangladesh International: Nepal, India , Bhutan, Saudi Arabia etc | Key People | Mr. Abdul Khaleque Pathan | Products | Soap | Parent Company | Keya Cosmetic Ltd. Of Keya Group | IPO | 2001 (Public Ltd Company) | Website | www.keyagroupbd.com | || Corporate Logo Where Are We Now? Core Product Description Name: Keya Super Beauty Soap Corporate Owner: Keya Group Manufacturer: Keya Soap Chemicals Ltd Brand Name Keya Variants Name Keya Super Beauty Soap (White, Pink & Green) Keya Super Lemon Soap (Lemon) History Keya Super beauty Soap is presently at its growth stage and Keya is currently one of the leading brands in Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected as per different soaps. Since...
Words: 3790 - Pages: 16
...ASIAN METACENTRE RESEARCH PAPER SERIES no.20 The Social Organization of Remittances: Channelling Remittances from East and Southeast Asia to Bangladesh Md Mizanur Rahman Brenda S.A. Yeoh ASIAN METACENTRE FOR POPULATION AND SUSTAINABLE DEVELOPMENT ANALYSIS HEADQUARTERS AT ASIA RESEARCH INSTITUTE NATIONAL UNIVERSITY of SINGAPORE Md Mizanur Rahman is a Postdoctoral Fellow at Asia Research Institute, National University of Singapore, Singapore. He is a sociologist with particular interests in migration and development, migration and human (in)security, minority migration and migration policy in East and Southeast Asia. He obtained his Ph.D. in Sociology from National University of Singapore, Singapore, and M.A. in Sociology from Aligarh Muslim University, Aligarh, India. Brenda S.A. Yeoh is Professor, Department of Geography, and the Head of Southeast Asian Studies Programme, National University of Singapore. She leads the research cluster on Asian Migrations at the Asia Research Institute and is Principal Investigator of the Asian MetaCentre for Population and Sustainable Development Analysis (funded by the Wellcome Trust, UK) at the Asia Research Institute. She is a social geographer whose main interest in population-related studies lies in migration, family and gender issues. She has in recent years completed, in collaboration with other colleagues, research projects on modes of childcare in Singapore, migrant women as paid domestic labour in the Southeast Asian context...
Words: 15746 - Pages: 63
...little ability to change for better. Recently poor law and order, bad investment climate and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. To remove all the negative aspect and image surrounding Bangladesh and to make Bangladesh as a beautiful and prospective country it highly recommended to rebranding Bangladesh. Nation Branding: The concept of nation branding was elaborated by Simon Anholt in 1998 through his article “Nation Brands of the 21st Century” in the Journal of Brand Management where he pointed out that “brands create a value that is invisible”. Anholt, a market researcher from the corporate sector, reckons that brand is a “multiplier of value and as such represents a substantial advantage for its owner; it is as good as money in the bank.” It is said that a country cannot be sold like a toothpaste. Thus, nation...
Words: 3891 - Pages: 16
...ADMINISTRATION & ECONOMICS Identifying the Critical Issues of Stock Market: A Study on Dhaka Stock Exchange (DSE) Md. Moniruzzaman Sarker1*, Nusrat Nargis2* 1 2 Senior Lecturer, School of Business & Economics, United International University, Bangladesh. Senior Lecturer, Department of Business Administration, Daffodil International University, Bangladesh. *Corresponding author’s email: mrajib.sarker@gmail.com, mishu_fin@yahoo.com Article History Received: 19-05-2012 Accepted: 13-06-2012 Available online: 31-07-2012 ABSTRACT Bangladeshi Stock Market has experienced a big crash twice from its inception. In 1996, the market was crashed because of speculative bubble whereas; it was an asset bubble in the year 2011. The stock price was overvalued this time. Price was inflated about 500-700 percent compare to the face value. DGEN Index climbed at point 8918.51 on December 05, 2010 which signaled a steeper bubble. Our study postulates the present scenario of Bangladesh Stock Market through various quantitative and qualitative data which are extracted from the secondary sources. Quantitative data are gathered from the web site of Dhaka Stock Exchange and other qualitative data are collected from published research journals, newspapers, websites etc. This study has revealed that, Gap between the Demand and Supply of stock, extraordinary over pricing of stock, market manipulation, lack of knowledge about the stock market mechanism among the general investors, price distortion, inefficient...
Words: 4574 - Pages: 19
