Questions 1 Analyse eBay’s strategic capability using an analytical framework(s) from the chapter
Swot analysis:

Strengths: * Bought skype in 2005, which create e-commerce engine. * Vertical integration (PayPal) * The world leader in managing network effects * E-pay is one of Google’s biggest advert customer. * Ease to reach via internet. | Weakness: * System down risk * Inability to penetrate some markets * It pulled out of japan, suffering in Taiwan. | | | | | Opportunities: * Expansion in some countries. * More integrations. * New markets. | Threats: * Tough competition * Exchange rates |

Pestle analysis:
Political:
* Each user enjoys a privacy terms. * Taxis sometimes increase the price of some items . * Some internet regulation in some countries will make challenge as well.
Economical:
Fast growing in some countries but low growing and has opportunity in others.
Sociological:
buyers and sellers connected and enjoying the variety of products and services
Technological:
* Due to the competition eBay has to always be up to date. * Integration with some companies make it better and having a powerful networking. * Being online make it easy to access to the site and chose the desired object around the world to have it within few days

Legal: * Some internet regulation in some countries will make restrictions for the activity of eBay like japan.

Environmental:
Being such a leading ecommerce company that lead to have a base of customers around the world.

Porter’s Five Force Analysis

Threat of Entry there are low barriers to entry as it is online may be the government regulation in some state will make some barriers or specific barrier for some products
Threat of Rivalry
Tough competition with big companies like amazon, yahoo. power of Suppliers
No risk from them as