The key success factors for Phoenix Health & Wellbeing in massage industry are
1. Market share:
Calico massage has the maximum market share yet in leeds there main customers are NHS, Capita, Direct Marketing, Whitewater, The Open University etc. whereas Phoenix Health & Wellbeing has provided their services so far in Wester, Leeds City Council and Arla food. Take15 comes in between calico massage and Phoenix Health & Wellbeing in context of their market share.

2. Customer Care:
All these firms are providing almost same level of customer services. All these organizations carry same tools to workplaces and they provide complimentary services.

3. Strong Online Presence:
Calico massage and talk 15 they both come before Phoenix Health & Wellbeing in google ranking and Phoenix Health & Wellbeing website content is also not appropriate in compare to calico …show more content…
Advertising Budget:
Phoenix Health & Wellbeing advertising budget is really low as they don’t have sufficient funding to advertise their services in corporate sectors. Calico massage company is investing google ad ward as their ad is showing up in google search. 6. Price Competitiveness:
Phoenix Health & Wellbeing is charging slightly more than its competitors in spite of their poor brand image than calico massage and take 15. Pricing is one of the major of weakness of Phoenix Health & Wellbeing and they need to rethink about their pricing strategy to compete in massage industry at Leeds. Phoenix Health & Wellbeing score only .42 in compare to .56 of calico massage.

7. Social Media Management: Phoenix Health & Wellbeing is using social media to advertise their business in corporate sector so they have a strong social media management in compare to their competitors. Phoenix Health & Wellbeing is keeping themselves updated on Facebook, twitter google+. In social media management Phoenix Health & Wellbeing as ahead of calico massage and they have scored .28 in compare to .21 of calico