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Photojournalism

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CHUKA UNIVERSITY

NAME: GLORIA MAKAU

REG. NO. : CB2/O6580/11

COURSE: BA. (COMMUNICATION AND MEDIA)

UNIT: AUDIO VIDEO PRODUCTION

CODE: COMM 330

DATE: DECEMBER 2, 2013

TASK: discuss 5 attributes of a good news anchor or presenter in the digital era of audio video production.

INSTRUCTOR: MR. H.N.NABEA

INTRODUCTION
A news anchor or a news presenter is a professional who specializes in presenting news in the broadcast medium. They are also called newscasters. He or she presents latest information to the world. The digital era has brought in a great demand in the broadcast field. Therefore, news casters being the soured of information to the audience must possess stable qualities and skills in order to pass information to the digital audience.
A newscaster is the face of his or her station and must ensure good relationship is maintained between the station and the audience. With the raising art of competition in broadcast production, a good news anchor, must develop many superior attributes to enhance his or her career.
QUALITIES OF A GOOD NEWS ANCHOR 1. Knowledge
News personnel must possess good knowledge of the happenings in the world. They must be aware of social, Political, and cultural news making events and insights.
They must possess understanding of names, issues, geography, history and the ability to put all this together for the viewers. They must have a sharp memory and be able to maintain all these information for future.
Similarly they must have research skills to enable them find out about issues before they inform their audience. In other words, a news anchor should be a student of news. Always ready to learn and gain more knowledge every day.
News anchors must be able to process new information. They must be creative enough to organize and prioritize information especially in cases on breaking news.

2. Confidence
A news anchor or presenter should be confident and relaxed on camera. They must not be anxious and shaky as this will affect their news reading technique. They must sit upright and ensure good breathing to ensure clarity and flavor in their voices.
In order to ensure confidence, the news anchor should make sure they are well prepared and know all their news items. Similarly they should be punctual to avoid last minute rush.
Lack of confidence may also come about due to uncomfortable dressing and make up. Therefore news anchors should dress comfortably and overcome fear to enable them have self-confidence.
To add on this, most news items require courage and confidence to present them. Cases of deaths, tragic accidents, terror attacks and thefts may lead to mixed emotions. However, the anchor should develop much confidence to air this. For example a news anchor presenting news of a terror attack in which his or her father is a victim. Confidence in such a situation is inevitable.

3. Good interviewing skills
Interviews play a great role in news production. Therefore good news anchor should have great interviewing skills. First and foremost, a news anchor should be able to know what the people want to find out from the interviewee, and what elements are missing from the story. They should be able to ask questions related to the interview, follow up and take control of the session. Similarly they must be inquisitive that is have a desire to find out. This will enable them be creative enough to formulate questions that may arise during the interview.
News anchors must be able to read the mind of their interviewees in order to understand them before and during the interview, they must be able to find out which questions they have avoided and rephrase them again.
A good news anchor should be flexible enough during the interview and control cases of confrontations and emotions during the session. for example during a live interview in KTN, where the news anchor was confronted by the interviewee due to lack of enough knowledge on the matter on interview. This leads to embracement and may question the credibility on the anchor

4. Good command in language and expressive voice
News anchors and presenters should possess top-notch speaking skills. First, they should be fluent in their language of presentation; both in written and spoken voice. This ensures that they are eloquent and do not miss out on some words. They should possess excellent communication skills to avoid instances where they are taken to be rude or misunderstood by their audience. Their grammar, pronunciation, tone and storytelling skills must be perfect.
Secondly, they must possess a clear and expressive voice. They must be audible to ensure their listeners do not struggle to hear them out. Similarly their projection must be normal to give the news some flavor.
A sweet voice and neat appearance will go hand in hand during news presenting. Instances where the anchor runs out of words should never be the case.

5. Objectivity and accuracy
News anchors must provide precise facts and unbiased news. This is because the audience highly depends on their words and hence lies and untrue facts would lead to controversies.
News anchors must be efficient despite the fact that they have to work under pressure. The news aired must also be true and up to date.
On the other hand news anchors must present the news as it is, without being biased. Objectivity is a core factor in news anchoring. It makes your audience acquire trust in you and what you say.
Similarly objectivity lies also in religious, cultural and family trends. One must be sensitive to other cultures and religions and not favor their own. Unconfirmed information, breaking news, graphical photos, and words that endanger the lives of the audience should be done away with till confirmed. For example the post-election violence in Kenya (2007) might have been as a result of lack of accuracy and objectivity.

REFERENCES

Boyd, A (2007) Broadcast Journalism, Focal Press New York.
Compesi, R.C (2007) video Field Production and Editing, Pearson New york

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