...A…..Identify the following Body Cavities …..Provide an answer for each number: [pic] B……Identify the Body Planes…..Provide answer for each number.. [pic] c……Identify…Body Parts: Dorsal View….1-12…. [pic] D….Identify the Body Parts: Frontal View…numbers 13-37… [pic] E….. Complete the Terms Referring to Direction/Relative Position 1. Superior = above; Inferior = below-(Example how to complete others listed) 2. Anterior = 3. Medial = 4. Cephalad = 5. Ventral = 6. Proximal = 7. Superficial = F….Complete the following-Nine Abdominopelvic regions |1. |2. |3. | | | | | | | | | | | | | | | ...
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... 13) calculate total magnification of specimens being viewed * To calculate the total magnification of specimens being viewed, it must first be understood that each objective lens has its own level of magnification, which is then multiplied by 10, as the ocular has a magnification of 10. To calculate the total magnification then, one must multiply the magnification of the objective lens by 10. So, on the 4X objective lens, the total magnification would be 40X. So to calculate the total magnification of specimens being viewed, simply focus the view and multiply the objective lens you’re on by ten. For example, if I was viewing a specimen under the 10X objective, the total magnification would be 100X. 14) estimate sizes of macro and microscopic specimens in metric units * In order to estimate the sizes of macro and microscopic specimens in metric units, you first need a microscope with a reticule, which is a scale that is built into the eyepiece. Or, another type of scale built for this purpose. The scale should be in mm. Above is an example of a scale from http://www.ruf.rice.edu/~bioslabs/methods/microscopy/measuring.html. The distance between the largest lines represents 1 mm, the distance between the next largest lines represents 0.1 mm, and distance between the smallest lines represents 0.01. To measure a specimen, simply line up the edge of the thing you are measuring with the 0 mm mark and count the lines. To see the smaller measurements, it may be necessary...
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...the microscope supports the microscope and houses the illuminator •Arm connects to the base and supports the microscope head. It is also used to carry the microscope. When carrying a compound microscope always take care to lift it by both the arm and base, simultaneously. Ocular with Pointer eyepiece which magnifies image projected by objective Body Tube maintains the correct distance between the eyepiece and the objectives (usually 25 cm) Arm supports the body tube and is used to carry the microscope Coarse Adjustment a knob that makes large adjustments to the focus Fine Adjustment a knob that makes small adjustments to the focus Nosepiece holds the objectives and can be rotated to change the magnification Objective Lenses Adjustable lens system that permits the use of a low power lens, a medium lens, a high power lens, or an oil immersion lens Low Power This objective lens provides the lowest magnification Medium Power This objective lens provides a medium magnification level High (Dry) Power This objective lens provides the second highest magnification Oil Immersion the use of a drop of oil, that has the same...
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...Biology 100 – K. Marr (Revised Spring 2010) Lab 2. Microscopic Observation of Cells Prelab Assignment 1. Before coming to lab, read carefully the introduction and procedures of each part of the experiment. If you and your group members are not familiar with the procedure before coming to lab, you may have difficulty completing this exercise during the lab period. 2. Answer the Prelab Questions on the first three pages of the report sheet and be prepared to hand them in at the start of your lab class. Please be aware that you need to go online to answer prelab question #3. Goals of this Lab Exercise After completing this lab exercise you should be able to..... 1. Identify the parts of a compound light microscope and use a microscope to competently examine biological samples 2. Determine the diameter of the field of view for the various objectives of a microscope 3. Accurately sketch, describe and cite the major functions of the structures and organelles of the cells examined in this lab exercise 4. Estimate the size of specimens viewed with a microscope. The Microscope The microscope is one of the principal tools of the biologist. Without the microscope, many of the great discoveries of biology would never have been made. The light compound microscope, illustrated in Figure 1, is the type of microscope most commonly used. Proper, comfortable use of the instrument demands practice. The practice afforded you in this exercise depends upon familiarity with the parts of the microscope...
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...objectives, which creates the visual effect of depth perception. Thus making a upright, three dimensional perspective. Stereo microscopes, are sometimes still referred as dissecting microscopes, Parts of a Microscope: Me Alright so let’s move on the parts of a microscope, we will be focusing on a compound microscope due to the fact it is one of the most common ones. Also due to the fact we use this type of microscopes here at our school. Eyepiece or Ocular is what you look through at the top of the microscope. Typically, standard eyepieces have a magnifying power of 10x. Optional eyepieces of varying powers are available, typically from 5x-30x. Eyepiece Tube holds the eyepieces in place above the objective lens. Objective Lenses are the primary optical lenses on a microscope. They range from 4x-100x and typically, include, three, four or five on lens on most microscopes. Objectives can be forward or rear-facing. Body Tube holds the nose piece at one end and the eyepiece at the other end; conducts light rays Nosepiece houses the objectives. The objectives are exposed and are mounted on a rotating turret so that different objectives can be conveniently selected. Standard objectives include 4x, 10x, 40x and 100x although different power objectives are available. Coarse and Fine Focus knobs are used to focus the microscope. Stage is where the specimen to be viewed is placed. Stage Clips holds slide in place on the stage....
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...Chapter 4) C.S. Lewis seemed to be attempting to convey an often missed message. The lens through which we look at a set of circumstances changes our understanding of those circumstances. If we fail to look through different lenses and learn from what we see, important details will be unaccounted for. The four lens model exercise revealed differences, similarities and the tendencies of lens that I view the world through. The differences in the concepts changed depending on the lens. Leadership was described as missing through the cultural lens. The management and motivation lenses appeared to be compensating for what the cultural lens showed to be lacking. The same trend shows itself in the management and motivational categories with one exception. The cultural lens in these categories has a positive tone verses a nonexistent one. Diversity and change categories show an adoption of current status view without being connected to greater understanding. The differences still had a common thread. The exercise has showed that I feel as though I am playing catch up. The similar theme in the four lens model is staggering even to myself. The lens changed but the theme of what I saw through the lens stayed very much the same. There is a progression through the lenses like stages. The cultural lens no matter the category seems under informed or a feeling of a lack of advantage. The lens changes to experience or academic the tone of the comments become more full and balanced. Diversity...
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...eventually were found out to be planets moving around the sun (although at the time they were discovered, it was thought that everything revolved around the earth); albeit all of these stars and planets were discovered before Galileo’s telescope. The tool still helped gain better calculations of the stars, which helped Galileo support Nicolaus Copernicus’ heliocentric (sun-centered) solar system as opposed to the geocentric (earth-centered) solar system that people in those times believed. With Isaac Newton, one of the most famous physicists, discovering most of laws of motion through his studies in astronomy, Philosophiae Naturalis Principia Mathematica, one of the greatest works in the Scientific Revolution, was born. From Newtonian physics, theories of fluid mechanics, electricity and magnetism, and most importantly, quantum mechanics. Further along the line of the history of telescopes, humans eventually needed to see deeper into space. This was revolutionary because now mankind wasn’t just looking up into the constellations and the movement of the sun and the moon, now they were actually...
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...physical science makes it very important on how much is learned and studied in the fields of astronomy, chemistry, physics and even earth sciences. There have been many advances that allow for direct measurements in the field of physics, there are many obstacles and challenges to making direct observations in many circumstances. Physics is the study of energy, matter and the interaction between the two, which are impossible to observe with the naked eye. One common thing the field studies is energy creation to non-particles, all of the most recent discoveries in subatomic particles and the origins of the universe have all creative methods to study things that are extremely tiny. This would be the first major challenge to making direct measurements in physics. To avoid this problem, physicist usually studies these particles indirectly through things like associated radiation, energy, or the displacement of other atoms and/or compounds. Every measurement made on atoms or subatomic particles has caused indirect measurements (Kross). There are certain measurement tools whose invention has been very important through a large range of scientific fields. One example of this is the microscope. The microscope uses electrons to develop high resolution images of small objects. The smallest microscope has a system of two curved lenses that magnifies an image. The use of multiple lenses at two ends of the tube greatly increases the magnification effect on the microscope...
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...comprehend the composition of the most basic cells. The exact issues are the current issues in the field of physical science today, but it’s particularly true in the world of physics. While new technologies exist to measure phenomenon, it is not always safe to do so in the field that deals with radiation, unstable compounds, particles and atoms. As a result, the technology that we have in the field of physics, but across the board in the physical science field of astronomy, chemistry, physics and earth science. Challenges in Measurements Over the years there have been many adventures that allow for direct measurements within the field of physics, there are still many obstacles and challenges to making direct observations. Physics is the study of energy and matter and the interaction between-both of which are impossible to observe with the naked eye. The first major challenge in making direct measurement in physics is the size of the particles being studied. To solve this issue, physicists study these particles indirectly through things like associated radiation, their energy, or the displacement of other atoms. Almost all measurements that have been made on atoms or subatomic particles has been the result of indirect measurement. The second major obstacle to direct measurement in the field of physics is the Heisenberg Uncertainty Principle. This principle states that it is important to measure both velocity and the location of a particle at exactly the same time, because...
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...Booten 1 Collin Booten Mrs. Mantooth Physics Honors 28 October 2015 Isaac Newton The life of Isaac Newton was remarkable. He was very well known for mathematics, his discoveries in optics, and motion. This amazing physicist was instrumental in changing the way we think about many things today. He was born on January 4, 1643, in Woolsthrope, England. He was the son of a prosperous local farmer, Isaac Newton. (Biography.com) They may have shared the same name, but sadly, Isaac Newton II did not get to share his life with his father. His father died three-months before he was born. Newton was born prematurely and wasn’t expected to survive because he was so tiny and weak. A few years later, Isaac’s mother, Hannah Newton,...
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...Vistakon, a high profile business in Johnson & Johnson (J&J) professional segment, has become a market leader in the contact lens industry due to the development and launch of Acuvue, the first one week disposable extended wear lens, and of Surevue, a two week disposable daily wear contact lens. Vistakon’s key success factor lies in the company’s strong technological advantage. Acuvue’s revolutionary manufacturing process (“stabilized soft molding”) allowed Vistakon to produce lens with improved optics and superior comfort to patients, whilst also keeping production costs (and prices) low. The technological leadership and continued innovation was also made possible by J&J. On the one hand, the highly decentralized organizational structure provided an ideal entrepreneurial environment which fostered change and innovation. On the other hand, the parent company provided Vistakon with the financial resources needed to attack a mature and competitive market. The latter two elements will prove to be crucial in creating a sustainable competitive advantage based on technological superiority and fast go-to-market (first mover advantage). In fact, although Vistakon’s current manufacturing technology will likely be matched and surpassed by competitors, Vistakon’s continuous search for innovation, coupled with J&J’s strong financial support will ultimately guarantee a constant technological leadership. In 1993 Vistakon is considering launching 1 Day Acuvue, the first daily...
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...PHYSIC AL CONSTANTS CONSTANT Speed of light Elementary charge Electron mass Proton mass Gravitational constant Permeability constant Permittivity constant Boltzmann’s constant Universal gas constant Stefan–Boltzmann constant Planck’s constant Avogadro’s number Bohr radius SYMBOL c e me mp G m0 P0 k R s h 15 2p"2 NA a0 THREE-FIGURE VALUE 3.003108 m/s 1.60310219 C 9.11310231 kg 1.67310227 kg 6.67310211 N # m2/kg 2 1.2631026 N/A2 1H/m2 8.85310212 C 2/N # m2 1F/m2 1.38310223 J/K 8.31 J/K # mol 5.6731028 W/m2 # K4 6.63310234 J # s 6.0231023 mol21 5.29310211 m BEST KNOWN VALUE* 299 792 458 m/s (exact) 1.602 176 4871402 310219 C 9.109 382 151452 310231 kg 1.672 621 6371832 310227 kg 6.674 281672 310211 N # m2/kg 2 4p31027 (exact) 1/m0c2 (exact) 1.380 65041242 310223 J/K 8.314 4721152 J/K # mol 5.670 4001402 31028 W/m2 # K4 6.626 068 961332 310234 J # s 6.022 141 791302 31023 mol21 5.291 772 08591362 310211 m *Parentheses indicate uncertainties in last decimal places. Source: U.S. National Institute of Standards and Technology, 2007 values SI PREFIXES POWER 1024 1021 1018 1015 1012 109 106 103 102 101 100 1021 1022 1023 1026 1029 10212 10215 10218 10221 10224 THE GREEK ALPHABET PREFIX yotta zetta exa peta tera giga mega kilo hecto deca — deci centi milli micro nano pico femto atto zepto yocto SYMBOL Y Z E P T G M k h da — d c m μ n p f a z y Alpha ...
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...Vistakon is a highly successful manufacturer of contact lenses with leading brands in the disposable contact lens segment. Following the recent success of its Acuvue and Surevue products, the company has developed a daily disposable contact lens, 1 Day Acuvue. The new product has been launched in the Western region, and based on the results, Vistakon needs to decide how to roll out the product nationally. Positioning, pricing and distribution of the product are some of the main focus areas for Vistakon. The soft contact lens market had 21M consumers in 1994. Vistakon penetrated this market in 1987 with Acuvue – an extended wear contact lens that was the first disposable lens at the time. It was a revolutionary concept – a lens that you “never had to clean”. But what caused Vistakon to originally develop the product was an inexpensive manufacturing technology. Disposability was largely a consequence of the manufacturing process rather than an identified consumer need. Yet, this helped Vistakon differentiate the product, and create a market that grew to 4.6M consumers in 1994, while making profits due to high volume, low cost production. The success of Acuvue was also a result of innovative “pull and push” marketing strategies – reaching out directly to the consumer, while establishing a close relationship with Eye Care Professionals (ECPs). The financial backing of parent company, Johnson & Johnson (J&J), was a big reason why Vistakon was able to pursue an aggressive marketing...
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...Harvard Business School 9-596-087 Rev. February 1, 1999 Vistakon: 1 Day Acuvue Disposable Contact Lenses “Well Gary, what do you think?,” asked Bernard Walsh former CEO of Vistakon and current Company group chairman of Vistakon’s parent company Johnson & Johnson (J&J). Bernie Walsh had been president of Vistakon from 1987 to 1993. During his tenure, Vistakon had grown from a specialty manufacturer with $20 million in annual sales to a market leader in the contact lens industry with over $250 million in annual sales. Gary Kunkle had succeeded Walsh in 1993 and the two were meeting in early 1995 to review the performance of 1 Day Acuvue contact lenses in the western regional rollout. The world’s first daily disposable contact lens, 1 Day Acuvue was designed to be worn for one day and then discarded. A national launch decision needed to be made, but based on the test market and the western regional results, there were lingering concerns regarding product positioning, pricing, promotion, advertising and trade support. Vistakon was an autonomous and highly entrepreneurial division in J&J’s renowned decentralized organization, and Gary Kunkle knew the decision was his to make. However, he also knew that J&J expected product excellence and market success. As Kunkle considered his options, he recalled a remark made by Walsh, We need to be careful that we don’t allow our past success to undermine our future growth. Big companies tend to be too cautious. Now that...
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.... Case 3: Nike MaxSight Contact lenses: Seeing a Need 1. To identify different markets and products for MaxSight, Nike has used an analysis of consumer needs bases on the present products in the market. In fact, there were some kinds of contact lens but none of them reach consumer needs, which is a contact lens can protect the eyes as a pair of sunglasses. Nike has given MaxSight to take full advantage of visual acuity and is suitable for ones need or don’t need prescription. Athletes and sports participants are likely to be the largest segments, but individuals who have active lifestyle also play an important role to adopt product. 2. Elements of the marketing mix for Nike MaxSight currently are 4P : a. Product: two tints including grey-green and amber-tinted contacts. b. Price: $60 for a two-month supply c. Promotion: customers are able to purchase products only when they get examination and fitting. d. Place: MaxSight contact lens came out at the time other products cannot satisfy customer’s need and the public way Nike gives information. According to 4P analysis, Nike has a very good product with lots of advantages which addresses customers’ satisfaction. They also get on time promotion, when there was no such contact lens exit. So, base on marketing mix Nike has already undertaken, I think Nike should reduce the price just a little bit. $50 is more affordable than $60. Because the lowest price is $25 and the most expensive...
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