...Brumfeld, Ronnie Evans Barksdale College Abstract Self-esteem is an individual's estimate of one's own self worth, the extent of individual views of good, competence, and decent. Within this activity paper we will discuss why self esteem is important, and why there are discrepancies between the actual self and the ideal self. This paper will discuss the theory of cognitive dissonance in regards to the self-evaluation theory, self-affirmation theory and the realization trap while defining the self-discrepancy theory. The need for high individual self-esteem may lead to irrational logic and individual actions against their own best interest as will be theoretically supported throughout this paper. Concluding that our teams position, will support the theory that individual competence may be inaccurate at times to maintain individual self-esteem. Self-esteem is defined as an individual’s estimate of his or hers own self-worth and the extent of individual views of what is good competent and decent. This activity paper will discuss the importance of self-esteem and explore any discrepancies between the actual self and the ideal self. The theory of cognitive dissonance as it relates to the self-evaluation theory, self-affirmation theory and the realization trap will be covered while also defining the self-discrepancy theory. This paper will theoretically support the concept of the need for high individual self-esteem and how it may lead to irrational logic and individual...
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...Marketing plan for a new entrepreneurial venture Mantziaris Ioannis and Naidenis Anastasios Executive Summary The following project represents a marketing strategic plan for a new type of gym. Firstly, it is essential to describe the market analysis throughout the business canvas, a useful managerial tool to comprehend the structure of any business plan. Besides of that it is critical to penetrate each element separately to get a concrete view of business environment. Afterwards, the authors analyze Porter's 5 forces framework, evaluating the level of competition is going to be addressed. Finally, the research mention specific target groups as well as the initial and future objectives, concluding the reasons why should the company approach them. Introduction During the last five years in Greece, it is observed an unprecedented economic downturn put pressure in many aspects in society. Considering this fact, consumer attitudes have dramatically changed. However, the enterprises focus more to quality in a long term as their competitive edge are the most sustainable as Donnelly states (1989 cited by Anon, 1989). Additionally, establishment to a strategic location combining with innovative features consists three major components of success. All things considered it is appropriate idea to invest in something close to trends. A Gym seems to be a convenient solution to fulfill people requirements for an alternative way of entertainment but also emerge a buffer after turbulent...
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...What Can Be Discerned about Jesus from His Words Concerning Himself… 3 V. Hosea and “the Son of the Living God” in Mattew 16:16b 3 VI. Jesus as Messiah in the Gospel of Luke 3 VII. Narrative Christology and the SON OF MAN: What the Marken Jesus says instead 3 VIII. Conclusion 3 IX. Reference 4 I. The meaning of Christology The Greek for “Messiah” is Christos, whence “Christ”. So, “christology” would discuss how Jesus came to be called the Messiah or Christ and what was meant by that designation. In a broader sense, “christology” discusses any evaluation of Jesus in respect to who he was and the role he played in the divine plan. Scholars distinguish different kinds of Christology. “Low christology” covers the evaluation of him in terms that do not necessarily include divinity, e.g. Messiah, Rabbi, Prophet, High Priest, Savior, Master. “High christology” covers the evaluation of Jesus in terms that include an aspect of divinity, e.g. Lord, Son of God, God. There are a wide range of conceivable possibilities in understanding the degree or manner of Jesus’ divinity. As to degree, theoretically Jesus could be seen as divine but as lesser than, e.g. angels who were known in the OT as “sons of God”; or Jesus could be deemed equal in divinity to “the one true God” who sent him. As to manner,...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...Nguyen Le Huyen CUSTOMER SATISFACTION SURVEY ACTILIFE FITNESS CENTER - KOKKOLA Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Business Management May 2010 FOR Thesis Abstract Department Date Technology and Business, 8 May 2011 Kokkola Degree Programme Degree Programme in Business Management Author Nguyen Le Huyen Name of thesis Customer Satisfaction Survey for Actilife Fitness Center – Kokkola Instructor Birgitta Niemi Page 41 + Appendices (6) Supervisors Kai Ahlroth & Birgitta Niemi Fitness industry is predicted to have a bright, blooming future . In a world of lots of competition, customer satisfaction is an important key to ensure customer loyalty as well as the living of a company. Since customers are pleased with the company, they can bring more potential customers by word of mouth communication. Therefore, a company should retain customer satisfaction by providing them excellent quality of services. This study is related to measure the customer satisfaction level of Actilife Fitness Center – Kokkola. W ith the strengths of innovative technology supported by Hur, Actilife constantly develops to bring customer joy, energy and good feeling. Customer satisfaction theories and service literatures are considered as the reference to the main findings of the survey. Throughout the r esearch, Actilife can measure where it lies in customers’ mind. Besides, the company can develop its strengths...
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...Family Counseling Approach: Narrative Lisa R. Murray Liberty University Online Abstract Narrative therapy is a therapeutic approach that is used alone or in conjunction with other methods of therapy. This particular method of therapy is used in family therapy to help clients focus on gaining access to preferred story lines in reference to their lives and identities the family dynamics that may affect them. The preferred story line will replace the place of the previous negative and self-defeating narratives about themselves. Helping clients within a family counseling to begin to become the author of their own story is important in many cases to overcoming multigenerational affects. Narrative therapy aids in this process. This comprehensive evaluation of narrative therapy within the structure of family therapy and the integration of faith will be constructed in the following pages. Keywords: self-defeating, Narrative therapy, multigenerational, therapeutic Introduction Narrative therapy is considered apart of the Social Construction Model. This particular type of therapy, the counselor or therapist is not a dominant entity or focal point of the process. Instead the therapist is seen as an influential individual to the client. The counselor will aid the client with the process of internalization and the creation of new stories or narratives within themselves that help them to draw new assumptions about themselves. This is done through the process of the client...
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...April 9, 2013 Live UP Marketing Campaign Client: Jawbone Product: UP Health Wristband Industry Background The Jawbone UP is a band and smartphone app that allows its’ users to be able to track their movements, sleep, and food consumption (Jawbone). The wristband makes it easier for users to live a healthier lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness...
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...subject. This has been in part to greater interest in Scriptural literature and also due to popularization of biblical dramatization. The modern push of interest is based on books and movies like The Late Great Planet Earth, or The Left Behind series. These publications are themselves based on theological arguments but place them in emotionally driven drama’s that attune people to want to relate to them, and in many cases believe these renditions without any critical evaluation. In the developing twenty centuries of the Christian faith there have been many disagreements on theology, doctrine, practice, and canon of scripture which were settled time and again by coming together and debating the issues and measuring those controversies and made a decisions on what was within the boundaries of acceptability of Christianity, it has been within the last few centuries that the time tested definitions of Christian theology have been razed to the ground and new systems have been rebuilt. Under the new schematics of self-appointed theologians and Christian leaders an innovative understanding of the Escahton and eschatology has supplanted traditional theology with an emphasis on emotionalism, escapism, literalism, futurism, and adherence to and understanding of God’s covenants that places Christians, followers of God’s Messiah, second to a national people group. Herein lays the tremendous struggle for those who...
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...National American University Harold D. Buckingham Graduate School Certificate of Authorship Date: June 29, 2011 Student: Anissa Douglas-WilliamsAssignment: LP 5 – Final Paper - MotivationCourse: MT6320 – Employee Evaluation and Compensation Number Section Instructor: Dr. Janet Smith By submitting the following written assignment: I certify that: (1) I am the sole author of the following written assignment; (2) I prepared the assignment specifically for this course; (3) I properly cited all sources of information; and (4) I conducted and referenced all research in accordance with the current APA Publication Manual. I acknowledge and agree that my assignment may be submitted to an external service to determine the originality of the work and that it shall be subject to the terms and conditions of such service. I further acknowledge that I am subject to the academic integrity policies and procedures set forth in the university catalogs.Signature: Anissa Douglas-Williams | LP 5 – Final Paper - Motivation | | | Anissa Douglas-Williams | MT6320 – Employee Evaluation and CompensationJune 29, 2011 | | Table of Contents I. Abstract II. Introduction III. Motivation IV. Maslow’s Needs Hierarchy Theory V. McClelland’s Needs Theory VI. Equity Theory VII. Expectancy Theory VIII. Emotional Needs and Appreciation IX. Communication and Input X. Department Retreat ...
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..."THINK ON THESE THINGS" (Philippians 4:8) A Critique of Telling Yourself the Truth, by William Backus & Marie Chapian and The Lies We Believe, by Chris Thurman Much current "Christian" counseling is heavily rooted in Freud, promoting archaeological digs into the hidden recesses of one's past and strong encouragement to see oneself as a victim of the sins of others. In contrast to this increasingly popular approach, other Christian authors have opted for the cognitive techniques developed primarily by Albert Ellis, founder of Rational Emotive Behavior Therapy (REBT).1 Two key examples are Telling Yourself the Truth and The Lies We Believe (abbreviated as TYT and LWB). Both Backus and Thurman give credit to Ellis for his ideas. However, it should be noted at the outset that Ellis is an aggressive atheist who believes that religious faith is grounded in "irrational" ideas and is evidence of mental instability. (See Discernment Publications' critique of Ellis in "Exposing the Roots" series.) At first glance, the cognitive approach may appear consistent with biblical teachings about renewal of the mind. Personal responsibility is a critical emphasis, in opposition to the prevalent "victim" theory that permeates too much modern counseling. However, as we shall explore more fully, there is nevertheless a wide chasm between the REBT of Albert Ellis and scriptural truth. In addition to Albert Ellis, Thurman quotes and credits M. Scott Peck, a popular author who espouses New Age theology...
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...© 2011 by Perpetual Success. The book authors retain sole copyright to his or her contributions to this book. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or Copyright Clearance Center. Requests to the Publisher for permissions should be addressed to books@pscache.com, 785-307-0194 Copyright: Perpetual Success Dedication To the many teams supporting and defending our country Contents Individual Differences AGE: What a Difference a Day Makes 6 The Effect of Stress on the Metabolic Process 7 Leveraging Attributes Of Younger Team Members: 10 Who are these people? 10 Experience 15 Integrating team members 16 _______________________________ Individual Differences _______________________________ In the first chapter of the Teambuilding section I would like to introduce, Michael Huffman. Mr. Huffman is a retired Command Sergeant Major with more than 26 years experience with increased levels of leadership. He is the Director of International Relations. In this capacity he is required to meet with and train dignitaries from countries all over the world. When I met Michael...
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...P R E FAC E W elcome to the evolving world of organizational behaviour! Social networks and virtual teams are replacing committee meetings. Knowledge is replacing infrastructure. Values and self-leadership are replacing command-and-control management. Companies are looking for employees with emotional intelligence and team competencies, not just technical smarts. Diversity and globalization have become challenges as well as competitive opportunities for organizations. Co-workers aren’t down the hall; they’re at the other end of an Internet connection located somewhere else on the planet. Canadian Organizational Behaviour, Seventh Edition is written in the context of these emerging workplace realities. This edition explains how emotions guide employee motivation, attitudes, and decisions; how values have become important for guiding workplace behaviour; how self-concept influences employee motivation, team cohesion, leadership, and behaviour; and how appreciative inquiry has become an important strategy for changing organizations. This book also presents the new reality that organizational behaviour is not just for managers; it is relevant and useful to anyone who works in and around organizations. Canadian and Global orientation Canadian Organizational Behaviour, Seventh Edition is written by Canadians for Canadians. It includes several Canadian cases, is anchored by Canadian and global scholarship, and is filled with Canadian examples of organizational behaviour in...
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...What is internal control? Why is internal control important in organizations? Internal controls are processes established by a business or organizations board of directors, management and other personnel to provide reasonable assurance for that businesses objectives in effectiveness and efficiency, reliability of financial reports and compliance with laws and regulations. Internal controls are used to safeguard businesses assets. They help a to establish guidelines within a business and makes sure that everyone within that business follows those guidelines and procedures. Internal controls are important because without them a business would be more susceptible to fraud. Internal controls are used to prevent people from stealing from a business and to make sure all the rules are followed. Feedback: Internal control is a system of policies and procedures designed to help an organization run more efficiently and effectively. Without strong internal control, an organization is much more susceptible to various forms of risk which can compromise its operations and its financial reporting. What are the four basic purposes of internal control? Give an example of each one. The first purpose of internal controls is to safeguard assets. Internal controls should protect your assets such as cash. One internal control that helps with protection of assets is the segregation of duties, another is sequential numbering of checks or locking checks in a safe place. The second purpose is to ensure...
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...Will Lululemon Athletica Become the Next Top Brand? Christopher Boyken MGT 4013 April 24, 2012 Executive Summary Lululemon was founded by Chip Wilson in 1998. The company started out in Canada with several stores where the company eventually grew to 165 stores in Canada, United States, Australia and China. The industry in which Lululemon competes in is fitness apparel, with competitors such as Nike, Adidas, Under Armour, and Champion. The fitness apparel industry is very attractive with an ever growing increase in the amount of individuals choosing to lead a healthier life. Lululemon holds a good position in this industry and have room to grow in the future to gain an advantage over its competitors. The way Lululemon has been executing its strategy is a key factor to how well the company has been performing the past years. Although the company’s performance has been outstanding recently, there is a strategic issue in which Lululemon should try to deal with, and this is advertising. There is a couple of action plans that can be implemented and help fix the strategic issue Lululemon faces. Lululemon is a growing company that has a promising future and will continue to attract numerous investors. Table of Contents Introduction (Needs and Purposes) 4 Strategic Posture 5 Brief History 5 Core Values 5 Mission Statement 9 Vision Statement 9 Business Definition 10 Broad Goals 12 Smart Objectives 14 Key Functional...
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...00-BBR_18.2.book Page 209 Friday, September 12, 2008 12:00 PM Bulletin for Biblical Research 18.2 (2008) 209–231 “The Disciple Jesus Loved”: Witness, Author, Apostle— A Response to Richard Bauckham’s Jesus and the Eyewitnesses andreas j. köstenberger and stephen o. stout southeastern baptist theological seminary Richard Bauckham’s Jesus and the Eyewitnesses: The Gospels as Eyewitness Testimony (Grand Rapids: Eerdmans, 2006) makes a persuasive argument that the Gospels display eyewitness testimony and thus renews the quest for the identity of the Beloved Disciple as the author of the Fourth Gospel. While Bauckham attributes this Gospel to “the presbyter John” mentioned by Papias, the authors of this study show that the patristic evidence more likely seems to support the authorship of John the apostle and that the literary device of inclusio in the Fourth Gospel, astutely observed by Bauckham, also favors the authorship of John the son of Zebedee. Key Words: Fourth Gospel, Beloved Disciple, John, authorship, apostle, Zebedee, John the Elder, Papias, Eusebius, Muratorian Fragment, Polycrates, Irenaeus, Bauckham Introduction Recent years have witnessed a significant number of publications on the identity of “the disciple Jesus loved” in John’s Gospel. The ever more daring proposals have included identifications of this figure as diverse as the apostle Thomas, Mary Magdalene, Lazarus, James the son of Zebedee, and even the Samaritan woman, among others. 1...
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