...Competitors Analysis Table 6.1 Comparative Analysis | Fridays | Cibo | Target Market | Male and female, income class A, B, and C1 | Male and female, income class A, B, and C1 | | Age 15 - 65 | Age 15 - 65 | | People who love eating steaks, young working professionals. Foreigners | Young working professionals | Product | Beverages, steaks, salads, pasta, appetizers, seafood, burgers, champagne | Appetizers, crepes, seafood, beverages, salads, white bread, rustic bread, pasta, margarita’s main, pizza | Positioning | “give me more Fridays” | “we do it best” | Packaging | For takeout, Fridays have two formats – trays and bag meals that are both ready in less than seven minutes. | Plastic, disposable plastic containers | Labeling | Black plastic, with its logo printed at the center. Fridays logo printed in black, while the background are color in white and red. | Blue background, logo is printed in white bold font. | Merchandising | In malls or establishments, where customers can order and choose from the menu, | In malls | Price | Starters P280 – 460Soup – P195Jack Daniel’s specialty food – P300 - 1400Steaks – P400 -1000Sizzling – P500 – 640Burgers – P300 – 470Customized steaks – P1500 – 2000Chicken and seafood – P300 – 1000Pasta – P400 – 800Desserts – P200 – 350Beverages – P 90 - 200 | Staters – P110 - 250Rustic bread – P170 – 240White bread – P170 – 300Seafood – P160 – 270Meat – P190 – 300Soup – P170 – 190Salads – P200 – 500Pasta – P200 – 600Margarita’s...
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...syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to plan their time accordingly. Candidates should acquaint themselves thoroughly with the case study and be prepared to follow closely the instructions given to them on the examination day. Candidates are advised not to waste valuable time collecting unnecessary data. The cases are based upon real-life situations and all the information about the chosen organisation is contained within the case study. As the case represents a real-life situation, anomalies may be found in the information you have before you. Therefore, please state any assumptions you make that are reasonable when answering the questions. Remember, you are going to be tested on your overall understanding of the case issues and your ability to answer the questions that are set in the examination. In order to prepare for the examination, candidates will need to carry out a detailed analysis of the case material ahead of the examination. Candidates will have sufficient time during the examination to answer all the questions, but this means that detailed analysis should have taken place before commencing the examination. The examiners are looking for clear evidence that candidates have a good understanding of the case and can use the relevant course ideas from the syllabus to answer the...
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...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
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...Statement Analysis of BJ’S Restaurants, Inc. Jennifer N. Adams ACCT 205: Principles of Accounting Prof. Christine Covan August 17, 2015 Financial Statement Analysis of BJ’s Restaurants, Inc Introduction This paper is a financial statement analysis of BJ’s Restaurant, Inc. We begin with a company overview, continue into a three-year horizontal analysis of the restaurants income statement and balance sheet covering 2012, 2013 and 2014 based on the restaurants Annual Reports submitted to the SEC. I will also complete a ratio analysis that includes calculations of the current ratio, quick ratio, cash to current liabilities ratio, for 2013 and 2014. Finally I will recommend whether or not an investor should invest in this company and what risks and strengths this company faces. Company Overview BJs Restaurants, Inc. opened its first restaurant in Orange County, California in 1978. The restaurant began showcasing Chicago style deep dish pizza with a unique California flair. Eventually, BJ’s expanded from a small pizzeria to a full service restaurant. BJ’s signature deep-dish pizza, other menu items and pizza cookie dessert, known as the “Pizookie,” are all parts of BJ’s award winning menu. Eventually the company expanded in 1996, offering proprietary craft beers and opening BJ’s Restaurant and Breweries. As of 2015, BJ’s Restaurants comprise of 158 locations in 19 states. BJ’s Restaurants, Inc., offer a casual dining experience with an award winning menu, and craft...
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...MARKETING MANAGEMENT TERM PAPER COMPARATIVE ANALYSIS OF SUBMITTED TO SUBMITTED BY Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar Vaibhav Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced...
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...India Introduction Fast Food Industry Overview India is blessed with one of the fastest growing fast food market of the world. It is estimated to be nearly worth of 41.3 billion USD and it is a healthy growing industry at a compound annual growth rate (CAGR) of 11%. The Organized Food Service Industry is worth $13.79 bn (approx. 33% of total Indian Food Service Industry), which is growing towards at 17%. (Industry report 2014) By year 2017 this bench marks will reach by other category, like as follows: (Ref) Category | Current Market Share | Compound Annual Growth Rate (CAGR) | Expected Market Share by 2017 | Organized | 30% | 12-14% | 45% | Unorganized | 70% | 8-10% | 55% | In present situation Indian GDP is around 6 % for last couple of years. As a result there is a significant numbers of monthly disposable Income are growing gradually. Now a day people of India spend on eating outside almost Rs.33, 000 Crore according to the size of the market. Some recent research study is expected this growth will reach US$68 billion by 2018. (Ref) On the other side delivery segment is an integral part of the Indian Food Service segment. The size of Organized Indian QSR delivery market is US$0.62 billion, growing at a healthy CAGR of 20% and is expected to reach US$1.1 billion by 2017-18. (Ref) In major cities comprise of large workplace clusters and high density residential areas people and young Indian consumers are highly price sensitive, through online they compare the...
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...E & J Gallo Case Study Thirumavalavan Murugaiyan Marketing Dr.Mango Dec 2nd 2010 Topics Summary of Situation: Problem/Opportunity Identification: Alternative Actions: Identify at least three possible courses of action to address problem: Key Decision Criteria: Identify specific criteria used to evaluate alternatives: Analysis of Alternatives: Recommendations: Initial Implementation plans for the Delivery alternative : Monitoring/Control procedures E & J Gallo Winery Summary of Situation: Identification and brief explanation of key information in the case affecting eventual decisions: The below information’s I believe to great extend affects the eventual decisions of the case. Ernest and Julio Gallo were the founders of E. & J. Gallo Winery. Since its establishment in 1993, E. & J. Gallo Winery had undergone rapid growth from a small-scale firm to an equivalent “Campbell Soup company of the wine industry”. Today, the company stands as a global wine producer. Its well-reputable brand name stems from its well-diversified product line, manufactured under various labels for a number of different price ranges to attract all types of consumers, and global recognition and awards. E. & J. Gallo was the first American company to date to be recognized three times as International Winery of the Year. In 2006, Gallo received the Gold and Best of Class awards at the San Francisco Wine Competition and won individual awards for its cabernet...
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...UNIVERSITY OF OREGON INVESTMENT GROUP February 26th, 2010 Consumer Goods California Pizza Kitchen BUY Stock Data Price (52 weeks) Symbol/Exchange Beta Shares Outstanding Average daily volume (3 month average) Current market cap Current Price Dividend Dividend Yield Valuation (per share) DCF Analysis Comparables Analysis Target Price Current Price Summary Financials Revenue Operating Cash Flow Net Income 662M 2009A 44.6M 2009A 4.6M 2009A 9.41 – 17.44 CPKI / NYSE 1.25 24,183,000 400,876 365,975,000 $15.07 $0.00 0% $15.18 $17.73 $16.46 $15.07 BUSINESS OVERVIEW California Pizza Kitchen was founded in 1985 by Rick Rosenfield and Larry Flax in Beverly Hills, California. Twenty years later, California Pizza kitchen operates over 250 restaurants around the world and is still run by its initial founders. The largest portion of CPK’s restaurants are still located throughout California, however they are now located in dozens of states as well as internationally in Asia, North America and the Middle East. Almost all of California Pizza Kitchens revenues come from company owned full Covering Analyst: Ari Siegel Email: Asiegel@uoregon.edu The University of Oregon Investment Group (UOIG) is a student run organization whose purpose is strictly educational. Member students are not certified or licensed to give investment advice or analyze securities, nor do they purport to be. Members of UOIG may have clerked, interned or held various employment positions with firms held in UOIG’s...
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...McDonald’s Corporation in the New Millennium J. Paul Peter and Ashish Gokhale University of Wisconsin—Madison Jack Greenberg, CEO of McDonald’s Corporation, stared into the clear September skies thinking about the “Big Mac Attack.” At one time, the term was an advertising slogan referring to a craving for a McDonald’s Big Mac burger. However; “Big Mac Attack” now referred to McDonald’s earnings declines in the late 1990s and early 2000s. Dynamic market expansion, new products, and special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and Hardees. Since these chains recognize the importance of drive-through customers (65 percent of sales), they are all trying to increase the speed of drive-through...
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...Analysis of Papa John’s I. Brief Introduction/Exec Summary The competitors in the pizza industry seem to have balance and be in cooperation with each other. While there are only a few main competitors, they do not seem to be in a price war. The only way for companies to grow in this industry is to take market share away from already-existing companies.The competitors do not differentiate themselves via price, but rather through different promotions and products ("Papa john's international,").Papa John’s have several strengths which include in-house commissaries and a strong supply chain. They also have a few weaknesses, such as fewer locations than competitors and low switching costs for customers.The purpose of this report is to assess Papa John’s in terms of its overall performance, mission, strategy, and capabilities. Strategy is analyzed from four components, which are goals, products market focus, value proposition, and core activities. At last, performance matrix is used to classify operating performance and organizational health. II. Assessing Firm Strategy Mission and values are very useful to inspire an organization and give it a basic sense of direction and broad guidelines for getting there. According to their web site, Papa John’s has four mission statements for customers, team members, franchisees, and shareholders. For customers, they will create superior brand loyalty, like "raving fans", through authentic, superior-quality products, legendary customer...
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...External and Internal Environmental Analysis Yum Brands University of Phoenix Strategic Planning and Implementation STR / 581 March 17, 2014 Both external and internal environmental analyses are very important components for any organization’s strategy plan. A review of both of these environments enables the company to identify which ways to compete in the industry they operate. With this planning an organization may also identify what the companies’ weakness and strengths are. Both the internal and external environments are just as importantly equal. In today’s business the external environment is receiving an increasing amount of attention because of the recession being now a global concern. Yum Brands has suffered some changes by the external environments. Analyzing some important factors like external operating environments, along with remote, and industry are some topics covered. Identifying strengths is important and finding the weaknesses of Yum Brands of which may impact their ability to manage these factors will be discussed. Yum Brands is one of the top 10 fast food companies in the U.S. A clear leader in the quick-serve industry, Yum Brands operates about 18,000 restaurants domestically and almost 15,000 locations internationally. Yum Brands company sales accounted for $11million of annual sales in the fast food industry. This does not include franchise sales. Franchise fee accounted for $1.8 million which is approximately 4.5% of franchise sales. ...
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...Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. Pizza Hut opened its 5000 unit in Dallas, Texas. Pizza Hut celebrated its 30th anniversary with more than 6000 units in 1988. In 19th May 1982, Pizza Hut began its operations in Malaysia with the opening of its first outlet. In 1996, Pizza Hut sales in the United States were over $5 million. However,...
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...Question: The proliferation of western fast-food chains such as Mcdonald’s, pizza Hutt,Sub-ways and Dominos in the Indian market has only been a recent phenomenon .What are the reasons that have contributed to the increased popularity of western fast-food chain in India? Ans: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The concept of ready-cooked food for sale is closely connected with urban development. In Ancient Rome cities had street stands that sold bread, sausages and wine. As in Roman cities during antiquity, many of these establishments catered to those who did not have means to cook their own food, particularly single households. Unlike richer town dwellers, many often could not afford housing with kitchen facilities and thus relied on fast food. Travellers, as well, such as pilgrims en route to a holy site, were among the customers. since than fast-food business is thriving. It is not that there was no fast food shops before the proliferation of western food chain. But it is the western food-chain such as Mcdonald’s, pizza Hutt,Sub-ways and Dominos get the desired success. The reasons that have contributed to the increased popularity are: Targeting Markets: •Initial focus on...
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...purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Two uses for consumer-oriented promotions that could assist a fast food company in both the short and long term are proposed in this paper. The leading fast food company, McDonald’s, has made pricing decisions to meet their competitors’ prices so that price is a nonissue and focus rather on adding value to attract customers. When their prices are equal, fast food companies can take alternate actions in order to differentiate themselves and gain competitive advantage. Lastly, the most effective advertising medium for a company in the fast food industry, which is television advertising, is examined in this paper. Promotional Strategies: McDonald’s vs Domino’s Pizza McDonald’s is the largest global fast foodservice retailer with more than 35,000 restaurants in over 100 countries offering a substantially uniform menu with some geographic variations. McDonald’s restaurants serve about 70 million people each day (Fast Food Industry Profile: Global, 2012). Domino’s Pizza is an international pizza delivery chain with over 9,000 stores in more than 60 international markets. Domino’s pizza is also the second-largest...
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...Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Brand Choice Pizza Hut Lecturer Chris Smith Submit Day 18 April 2014 Pages Count 19 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 Mai Thi Kim Anh s3410200 Dang Ngoc Bao s3445804 Truong Thi Phuong Duyen s3446035 Le Ngoc Giang s3446610 Le Phuong Nghi s3445860 To Thi Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships: 12 4. Marketing-Oriented Public Relations and Publicity: 13 II. Evaluation and Control 15 1. Evaluation: 15 2. Control: 16 Executive Summary Since 2007, Pizza Hut has made a name for itself in Vietnam's booming market for fast food despite the industry’s increasingly competitive tendencies. With 40 locations scattered in cities across the country, Pizza Hut aims to reach the active and young urbanites, who are looking for more value and are attracted to the brand because of its proposition “Pizza and More”...
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