Free Essay

Placebo Effect

In:

Submitted By pfl19ways
Words 2503
Pages 11
The Placebo Effect
Theodis Holmes
Liberty University

Abstract

The placebo effect is an amazing phenomena that presents the mind with the idea that we can heal ourselves or make ourselves sick by just using our thoughts. From a psychological point of view, a person is given medication that effects the prefrontal cortex with the periaqueductal gray matter that modulates the transmission of pain information to the brain. The placebo effect allows a person to believe that something fake could become real, because of someone’s perspective of it. The placebo effect works on the neurochemistry in the brain sending pain relievers to parts of the body where the pain was, by acting as the actual pain reliever. In light of the placebo effect, it’s not what you go through that matters, it’s how you feel about it. This paper will explain the history of the placebo effect from a biblical Christian worldview, the positives and the negatives of the placebo effect, while explaining why the placebo effect is so effective.

While researching for this paper, I recalled a conversation that I had with my mother a few years back; it was disclosed to me that in 1962, my grandfather was in the hospital with cancer. My mother, sister, and I were discussion the effectiveness of doctors and the generic medication that gets prescribed to certain patients who can’t afford the expensive ones. My father died three years ago from prostate cancer, two weeks after having surgery. Before the surgery, my father seemed as if he was always in pain, but could get up and move around, spend time with the family, struggle; but try to complete different activities and task around the house. After the surgery, my father was a totally different person, he could hardly walk, he had extreme breathing problems, he felt exhausted every day, and he had to take several different types of medication throughout the day. My father started to believe that the surgery made him worse and the medication that was prescribed to him wasn’t working, because they only made him feel sick and worse than he did before his surgery. My father wasn’t much of a believer, but my grandfather loved God and whenever the doors of the church was open; he was there. It has been said that religious people who are believers, improve more in health then those how are nonbelievers (Czerniak & Davidson, 2012, p. 773). In 1962, my grandfather was admitted into the University Hospital of Chicago with cancer in his lymph nodes, and they produced orange sized tumors in his groin and abdomen. My mother explained to me that the physicians of that day exercised every available treatment and could find nothing. They convinced my grandfather to try a new medication that would assuredly yield better results. Amazingly in three days it was said that the tumors shrunk by half and within ten days he was completely discharged from the hospital with no sign of cancer in his body. My mother went on to tell me that there were other patients on the same medication that showed no improvement. It was evident that my grandfather was experiencing the placebo effect.
The placebo effect is centered on the idea that a person’s expectations and beliefs drive symptoms and disease. What helps me understand about my grandfather in 1962, is that the medication that they gave him consisted of no active ingredients; my mother explained to me that my grandmother would call them “sugar pills”. Postmodern physicians would struggle with the amount of time they would spend with patients and had limited amount of supplies. Not only were patients given sugar pills, physicians also deceived patients by administrating useless medication, like distilled water (Justman, 2011, p. 100). Yet my grandfather took the pills with the psychological expectation that if he took the pills he would get better. In essence, I believe that the medication did nothing, but I believed his mind changed, and because his mind fostered the belief that he was being healed, his body complied with his minds thoughts. Placebo is a word that comes from the Latin placere which means, “I shall be pleased”. During the 19th century the placebo effect was defined as medicine that was developed to please patients more than benefiting them (Czerniak & Davidson, p. 772). Around the 20th century the placebo effect was still pleasing people, but it was also giving them comfort while their life proceeded naturally (Kamper & Williams, 2013, p. 6). Although, the placebo effect was pleasing to most by tailoring their perception to react to how they feel, others were never involved in the deceptive process, because the placebo effect wasn’t effective for every condition (Justman, p. 96). The placebo effect is only successful in 40% of all patients, according to Czerniak & Davidson, “Through observation conducted during the 50’s and the 60’s, the therapeutic effects of any intervention was due to the placebo effect” (Czerniak & Davidson, p. 772). In other words; people are going to lose their fight with a disease or some area in their life just as my father did, because they don’t believe that they are going to be pleased. It is suggested to us that psychologically, belief is a more power weapon then medicine.
The placebo effect is also known as subject expectancy, when people know what the results are supposed to be, they adjust their reaction to meet the desired result. According to Sliwinski & Elkins, “The magnitude of the placebo effect could be altered through the creation and manipulation of positive response expectancies” (Sliwinski & Elkins, 2013, p. 237) In other words, a person’s mind has to be in a place where it tells their body what it expects. Others are classically conditioned to expect relief when they take medication, but the reality is; what do we want God to do for our life. It’s having the understanding that when God gets into our minds it doesn’t matter what is going on around us, we walk with a different kind of determination and self-assuredness, for that the Bible says, “Do not fear or be dismayed because of this great multitude, for the battle is not yours but God’s” (2 Chronicles 20:15, KJV), but if it’s in our minds, “But they that wait upon the Lord shall renew their strength; they shall mount up with wings as eagles; they shall run, and not be weary; and they shall walk, and not faint” (Isaiah 40:31, KJV). While the placebo effect originates in our heads, it has been proven to show measurable change to relax the muscles, to unnerve the tension, and to alleviate whatever pain that may exist. The placebo effect points to the importance of perception and the brains rolls on physical health, in other words; it’s all the matter on how we see it, all the more of how we see ourselves. When we operate and exercise in self-defeating behavior, the enemy looks for a portal to mess with our self-esteem, but if we could understand through our perception, while we are going through a rough season, we are not going to die in it. Our perception suggest to us; that where we are, doesn’t match the prophecy over our lives, so because it doesn’t match the prophecy over our lives, it won’t last. Our thoughts are forms of energy and they transmit information through the cells in our bodies as to how they ought to respond and how they ought to react.
There was once a method that neuroscientists used on religious believers to find a link between religion and the placebo effect, by using a magnetic field to stimulate the temporal lobe (Czerniak & Davidson, p. 773). The temporal lobe is part of the brain that interprets the meanings of different visual stimuli, formulates and recognize different objects. The prefrontal cortex is part of the brain that controls the emotions, the attention span, and controls the perception of the mind once it changes. The placebo effect has a duality of power, giving you the belief that you can either get better or you’re going to get worse, and when you get better or worse, it’s within the confines of the dimensions of your thinking. If you think you’re going to get better the placebo effect sends that message to the body, “get better”; but if we begin to worry and become overwhelmed with anxiety, the message to our body is, “we are staying in this”. Carlson stated, “The effects of the neurotransmitter are kept relatively brief by their reuptake by transporter molecules in the presynaptic membrane or by their destruction by enzymes” (Carlson, 2014, p.83). “The placebo effect is affected by other neurotransmitter such as; dopamine (DA), gamma-aminobutyric acid (GABA), cholecystokinin (CCK), opioids, serotonin, and endocannabinoids” (Nayak & Patel, 2014, p. 74). The molecules, atoms, genes, cells, and organs in our bodies have no agenda, they float around in our body with no leadership. They have no leadership until our thoughts send a message, about what it is; that is about to take place in our body, because the molecules, atoms, genes, cells, and organs in our body are under the auspice of our authority. Based off of the direction we tell the cells in our body to go, that will be the direction that they will follow, because our body believes our mind. There are two expectancies that help move the molecules through the distributed biological system; conscious expectations and unconscious conditioning. Conscious expectations are augmented by desires, hope, and belief, while unconscious conditioning “embodied experiences” or “remembered wellness” (Nayak & Patel, p. 75). Our perception is responsible for our pain, because according to Carlson, “When people take a medication that they believe will reduce pain, it triggers the release of endogenous opioids and actually does reduce pain sensations” (Carlson, p. 186). Opioids are in conjunction with the neurotransmitter when chemicals are released by a terminal button; to place an excitatory or inhibitory effect on another neuron. Geers, Wellman, Fowler, Helfer, & France mentioned that, “The desire for reduced pain predicts placebo analgesia and that placebo analgesia can be mediated by endogenous opioids” (Geers, Wellman, Fowler, Helfer, & France, 2010, p. 1165). According to Nayak & Patel, “Placebos act through conscious mechanisms (verbal suggestions, desire to get well, hopeful expectations, belief, and faith), as well as unconscious conditioning (psycho-neuro immune responses, positive transference in therapeutic relationship)” (Nayak & Patel, p. 78).
The Bible says, “For the thing which I greatly feared is come upon me, and that which I was afraid of is come unto me. I was not in safety, neither had I rest, neither was I quiet; yet trouble came” (Job 3:25-26, KJV). To understand this scripture, we must also understand that chronologically that Job is placed in the middle of the Old Testament, it is in fact the oldest book of the Bible, because it predates its authorship before the book of Genesis. The Book of Job is very perplexing, because it’s not a book of answers, but a book of circumstances. In the first chapter of the Book of Job, his allegiance to the Almighty is called into question, and Jehovah allowed Job to participate in some temporary testing. For temporary test the objective of the test is to see if Job would stick, because He needed to have an observation on whether or not Job would only worship God when things went well. So the test that he went through was not to kill him, but to inspect him. The enemy came in and took everything from Job, his home, his money, family, his cattle, but the last thing the enemy took from Job was his health. In Job chapter 3, Job is upset about his birthday and he curses the day that he was born, he hates the night that they announced a son has been birth. The thing that warrants our attention is when Job stated that, “For the thing which I greatly feared is come upon me, and that which I was afraid of is come unto me” (Job 3:25, KJV), which means that if this is the one thing that Job feared, he feared this before God and Satan met. Jesus says that He knows our prayers before we pray them, so he was scared that this was going to happen; before it happened. So, Job is our first case of the placebo effect that what happened in his mind, then manifested in his body. Before God even signed the permission slip, Job already thought that it was going to happen. He was fearful that he was going to lose his house, lose his money, lose children and his investments and because he thought it, it came to pass. It’s the placebo effect!

Conclusion
So, in the case of my father; the cancer wasn’t a disease, and the case of Job; his loses were not because of the enemy. I believe it was a built-in alarm system that was telling my father and Job that there was an area in their life that was deserving of attention. When we go through pain, I believe it’s only a reminder that we need assistance. We cannot have pain and not feel it, or else we will die with no impact. I believe every now and then God allows pain to come into our lives, because he needs our attention, because if He didn’t release pain, we would think that everything was going well. So, the placebo effect is adjusted or altered by our perception; what we think, is what we believe and what we believe; is what we feel.

References
Carlson, N. R. (2014). Foundations of behavioral neuroscience (9th ed.). Upper Saddle River,
NJ: Pearson. ISBN: 9780205940240.
Czerniak, E., & Davidson, M. (2012). Placebo, a historical perspective. European
Neuropsychopharmacology, 22(11), 770-774. doi:http://dx.doi.org/10.1016/j.euroneuro.2012.04.003 Geers, A. L., Wellman, J. A., Fowler, S. L., Helfer, S. G., & France, C. R., (2010). Dispositional
Optimism Predicts Placebo Analgesia. The Journal of Pain, 11(11), 1165-1171. doi:10.1016/j.jpain.2010.02.014 Justman, S. (2011). From medicine to psychotherapy: The placebo effect. History of the Human
Sciences, 24(1), 95-107. doi:http://dx.doi.org/10.1177/0952695110386655
Kamper, S. J., & Williams, C. M. (2013). The placebo effect: powerful, powerless or redundant?.
British Journal of Sports Medicine, 47(1), 6-9.
Nayak, D., & Patel, P. (2014). Neuronal mechanisms of placebo effects. Psychiatric Annals,
44(2), 74-78. doi:http://dx.doi.org/10.3928/00485713-20140205-04
Powell, T., & Bailey, J. (2009). Against placebos. American Journal of Bioethics, 9(12), 23-25. doi:10.1080/15265160903316313 Sliwinski, J., & Elkins, G. R. (2013). Enhancing placebo effects: Insights from social psychology. American Journal of Clinical Hypnosis, 55(3), 236-248. Retrieved from
http://search.proquest.com/docview/1561992656?accountid=12085

Similar Documents

Free Essay

Placebo Effect

...The `Placebo Effect' was defined by Wolf as "any effect attributable to a pill, potion or procedure but not to it's pharmacodynamic or specific properties" (Wolf, 1959. Cited by H.Brody, 1980). To date, the placebo has played a dynamic role throughout the history and development of medicine. Substances with no perceivable pharmacological benefit such as spiders, crocodile dung and human excrement have been prescribed up until the beginning of modern scientific medicine to treat various maladies. Obviously each of these substances induced a `Placebo Effect' in order to achieve the desired result as the treatment itself had no real medical value. However, as the medical sciences developed further, the incredible power of the placebo effect was anything but discredited - the power of the human mind in it's self-healing was deemed by clinicians as `voluminous'. It is quite profound, for instance, how a patient will commonly react much better when they are administered with a placebogenic injection as opposed to a lesser response from a tablet or capsule. This infers that the reaction received will vary in proportion to how potent the patient feels their treatment really is; obviously with the injection seeming to be the most potent agent. It is in conjunction with these hypotheses that the therapeutic sciences such as psychotherapy are formulated. It is also through the application of various forms of these `insight therapies' (communication therapy) that the use...

Words: 1732 - Pages: 7

Premium Essay

The Placebo Effect

...The Placebo Effect Placebo- the word usually implies deception and medical trickery to make you feel cured, but can the Placebo Effect actually be a medical cure? Memory pills, fake surgeries, and “Home Remedies” may all become a true type of medicine. When a person takes Prevagen, they expect to have an improved memory and better thought processes, as seen in the advertisement. However, Prevagen, scientifically, cannot work. This is because of the way the pill works. Prevagen works by circulating in the bloodstream, but to reach the brain it would have to pass a sort of filter, used to protect the brain in the event that something foreign enters the bloodstream. However, Prevagen still improves memory. The effect is not caused by the medicine...

Words: 360 - Pages: 2

Free Essay

Placebo Effect

...The Placebo Effect      The activity I chose to write about was on Dr. Walter A. Brown’s article in Scientific American about placebos and their effect on the patients. His article described what a placebo is and if it is ethical for doctors to prescribe this treatment to their patients.      Dr. Brown, who is a psychologist at Brown University, decided to do a study on the effects of a placebo. A placebo is any treatment or drug with no medicinal value that is given to a patient to relieve symptoms of an ailment. His hypothesis in the article focused on if the placebos had any effect on the patients who took the placebos.      To test his hypothesis, Dr. Brown and his colleagues performed experiments on patients who had depression. To test his idea, he employed what is known as the double blind technique. This type of experimentation involves that neither the doctors nor the patients know if they are receiving the real stuff or simply sugar pills (placebos). Only the experimenters know who gets what. What this supposedly does is that the patient will mentally think that the doctor is giving him/her the real drug and they will soon be feeling better. When in reality, it is themselves, not the medicine, which makes them feel better. These are the findings of Dr. Brown.      In his experiments on the placebos, he found that the placebo can make a person feel better, but it can also have no effect what-so-ever. In his study of the depressed patients, about 50% of the subjects...

Words: 578 - Pages: 3

Premium Essay

The Placebo Effect In Medical Research

...The placebo effect is most commonly used with medical research such as with types of sicknesses but is less commonly used in other ways as well. Typically when a patient or subject is given a placebo they report back with positive results, showing the placebo was effective. When given a placebo, the subconscious mind uses what is told will happen so it can achieve the expected result that is to occur. (Derren Brown – The Placebo Effect) When a patient is given a placebo it can either cause a positive or a negative effect on that specific patient, the results can widely vary based on the condition of the patient when they are given the placebo or even the time when the patient is given the placebo. One of the most common theories, if not the...

Words: 1200 - Pages: 5

Free Essay

The Philosophy and Psychology Behind the Placebo Effect

...that how placebos are administered plays a very important role in their ability to cause physiological changes in the body. A trained acupuncturist, Kaptchuck has tested the treatment's ability to work as a placebo by offering his patients qualitatively different treatments. In other words, patients who receive more care and "schmaltz" from their medical professional tend to receive the greatest benefit from sham treatments. Kaptchuk wonders to what extend, if at all, Western medicine can take advantage of the placebo effect to improve treatment.  Whats the big idea? For decades, the medical establishment has treated all placebo effects equally but Kaptchuk's studies show the importance of how fake treatments are administered. What has become most clear is that, despite the emphasis Western medicine places on material and chemical changes, medicine is a ritualistic event. Beyond the science of pharmaceuticals is the science of care, a role which encompasses how pills affect our physiology. Critics argue that were placebos to be encouraged in the practice of medicine, patients could delay other treatments with longer- lasting benefits. Similar to the placebo effect, in which a fake medication can give patients the benefits of having taken the real drug, the nocebo effect is the little-studied fact that patients taking a fake drug can also experience real negative side effects. "In one remarkable case, a participant in an antidepressant drug trial was given placebo tablets—and...

Words: 518 - Pages: 3

Free Essay

Placebos and Nocebos with and Without Deception and Their Effect on Cognitive Performance

...Placebos and Nocebos With and Without Deception and their Effect on Cognitive Performance NAME University of Sydney Abstract Past research has produced conflicting conclusions about the effectiveness placebos with and without deception. It has been argued that, although placebos sometimes appear to be more effective with deceptive administration, it is not an ethical way to carry out research or provide treatment. This study aimed to determine whether a significant placebo effect could be achieved through deceptive as well as open administration. Cognitive performance was measured and results were collected for both positive and negative outcomes. The 512 participants were given different instructions and suggestions about the placebo (or nocebo) and then asked to sniff an odour while completing a visual search task. Results indicated that both placebos and nocebos require deception to have a significant effect. Groups with open administration did not show significant effects. It was also shown that odour did not have an effect on performance. Further research is needed to investigate different ways to introduce a placebo to patients, for example, alternative wording in instructions and suggestions. Placebos and Nocebos With and Without Deception and their Effect on Cognitive Performance Many researchers have been interested in determining the most effective and ethical way to administer a placebo. The placebo...

Words: 836 - Pages: 4

Premium Essay

The Placebo Effect

...Health care providers may use placebos intentionally or unintentionally. When used intentionally, as in giving a sugar pill for pain or prescribing oral vitamins for fatigue, an element of deception is involved. The doctor does not believe the treatment is effective for the condition but believes it will be helpful for the patient because of the patient’s belief in the doctor’s prescription. This is an ethically compromised position regardless of the possible benefit to be derived and usually is not considered acceptable practice. Unintentionally, providers often create placebo responses just by their enthusiastic endorsement of and belief in a treatment. In this case, there is no deception, as the provider genuinely believes in the treatment...

Words: 1048 - Pages: 5

Premium Essay

Essay On The Placebo Effect

...As much as people dispute, the placebo isn’t a replacement for medicine. It is still a lookalike false treatment even if it can produce the same results as actual medicine. Moreover, what is called a ‘placebo effect’ may have an explanation, one that certainly isn’t real treatment. Like any other power, the placebo effect also has its limits, as well as its possible reverse effect. Steven Novella (2010), an assistant professor of neurology in Yale University, describes the placebo effect as the result of the circumstances of the disease, bias, physiological effects, or the desire for success (Placebo Effects, para. 1-4). The circumstances of the condition are completely independent from human interference or bias. Some diseases exist in phases. These phases can be described as the high and low points of discomfort. What is sometimes considered a placebo effect is just the condition entering its milder phase. It isn’t even a cure; it’s only chance. The other three classifications all involve human interference. All three of them can vary in...

Words: 867 - Pages: 4

Free Essay

Disclosure and Deception

...productive protocol. I would instruct my staff to deliver truthful information to patients during transportation to the trauma unit.  However, I would also advise that the information during this critical time, to be focused on positive points. I believe this to be the most effective approach because of two primary reasons:  first, studies using placebos have shown the substantial effect that a person's emotions can have on their physical health. Thereby, keeping a patient's hopes alive could be essential to their rescue.  Secondly, the patient is not in a position to make productive decisions based on many details of their condition at this point; so to give what could be an overwhelming amount of information could be confusing or based on research, potentially harmful. First I’ll address the reason why keeping a patient’s hopes up is so important. Since the publication of Henry Beecher’s The Powerful Placebo in 1955, which brought the idea of this phenomenon to public attention, there have been many experiments conducted to test the placebo effect. A good deal of these experiments involved the consumption of alcohol and the effect it can have on our bodies. A specific example of such an experiment would be one conducted by Seema Assefi and Maryanne Garry, two psychologists from Victoria University in New Zealand. They split 148 students into two groups and told one group that they were being served vodka and tonic while telling the other that they were being served just...

Words: 998 - Pages: 4

Premium Essay

Placebos Should Be Restricted In Hospitals

...The idea of the placebo effect has been around for centuries. Placebos were originally used to please patients when a successful treatment wasn’t available. It was never thought that a placebo might actually improve the health of a patient or cure them in any way (Kerr). Many experiments have been conducted to determine how successful placebos are capable of being. As placebo studies become more efficient and more data is collected, doctors have begun to prescribe placebos more frequently. People have started to understand the positive effects placebos are capable of having; therefore, in order to benefit the maximum number of people, placebos should be prescribed in hospitals through doctors. Placebos should be prescribed by doctors because they are an inexpensive way to improve the health of the patients physically and mentally. There are many reasons that prescribed placebos are beneficial. One reason is that they are an inexpensive way to get treatment. For some people,...

Words: 1448 - Pages: 6

Free Essay

Phobia Chronicles

...phobia is a type of anxiety disorder, usually defined as a persistent fear of an object or situation in which the sufferer commits to great lengths in avoiding, typically disproportional to the actual danger posed, often being recognized as irrational. In the event the phobia cannot be avoided entirely, the sufferer will endure the situation or object with marked distress and significant interference in social or occupational activities. Symptoms involve an irrational, persistent fear of a specific object or situation that's out of proportion to the actual risk. This includes a fear of situations (such as airplanes or enclosed spaces); nature (such as thunderstorms or heights); animals or insects (such as dogs or spiders); blood, injection or injury (such as knives or medical procedures); or other phobias (such as loud noises or clowns). There are many other types of specific phobias. It's not unusual to experience phobias about more than one object or situation. It’s only natural to want to avoid the thing or situation you fear. But when it comes to conquering phobias, facing your fears is the key. While avoidance may make you feel better in the short-term, it prevents you from learning that your phobia may not be as frightening or overwhelming as you think. You never get the chance to learn how to cope with your fears and experience control over the situation. As a result, the phobia becomes increasingly scarier and more daunting in your mind. Exposure: Gradually and...

Words: 1529 - Pages: 7

Free Essay

Homeopathy

...Garrett Lundry AS 101 Homeopathy Homeopathy is an alternative form of medicine which involves treating individuals with “natural” substances at an attempt to trigger the body’s natural method of healing. There are three basic principles of Homeopathy. First, Homeopaths believe in the idea that you can treat “like with like.” Homeopathy contends that substances that produce symptoms in healthy people can cure those symptoms in sick people. The second is the principle of minimum dose which says that extreme dilution enhances the curative properties of a substance, while eliminating any possible side effects. Homeopathic remedies are prepared by highly diluting the substance in water or alcohol, often until none of the original substance remains. Last is the idea that when prescribing a remedy a doctor must study the person as whole. Basically your emotional characteristics and personality might match you with a different treatment then someone is exhibiting identical symptoms. This means there could be countless possible remedies for each person. (ICBS, Inc) The idea of Homeopathy has been around for around 200 years and the supporting evidence is continued to be tested and analyzed. The theory that you can treat “like with like”, or Law of Similars, was developed by Samueal Hahnemann, the founder of Homeopathy. Hahnemann based this idea off of his study of cinchona bark, which is used to treat malaria. Upon ingesting the substance he experienced symptoms...

Words: 900 - Pages: 4

Free Essay

Palcebo

...A Placebo is defined as any medication or procedure that the physician believes has no specific pharmacological activity against the condition being treated. A Placebo just looks like a regular treatment or medicine, but it’s not. The person getting a placebo does not know for sure that the treatment is not real. A placebo often take the form of sugar pills, saline injections, miniscule doses of drugs, or sham procedures designed to be void of any known therapeutic value. They may be used in clinical practice to determine a diagnosis or appropriate treatment in the face of clinical uncertainty. The use of placebo in clinical practice has received much more attention since past few years. A national Survey of primary care practitioners has found that nearly all doctors have given their patients placebos. The study shows placebo use is widespread in the UK, and doctors clearly believe placebos can help patients. Researchers say 97 percent admitted giving ‘impure’ placebos, those which have medical value but are unproven in the illness they are given for. Meanwhile, 12 percent had used ‘pure’ placebos, such as sugar pills. Of the doctors surveyed, 66 percent said pure placebos were ethically acceptable in certain circumstances, while 33 percent said they were never acceptable. Impure placebos were considered acceptable by 84 percent of doctors. More than 90 percent objected to using either type if it endangered patient-doctor trust, but nearly 20 percent said they might use placebos...

Words: 620 - Pages: 3

Free Essay

Placebos Ethical vs. Unethical

...Running Head: Placebos Paris Barnett Placebos Ethical vs. Unethical Dr. Boehm April 21, 2014 Introduction The placebo drug, commonly known as the “sugar pill”, is a drug used by many physicians and doctors to test their patients on mind-control and their behavior to a trial or experiment. Patients however, do not know they are given the placebo and routinely report changes in their behavior and/or state of being. Many even report the symptoms of the drug they originally thought they were receiving. The articles used are common studies of the Placebo Effect. The first article is about the unethical use of the placebo and how many persons are deceived by the drug that encompasses their body. The second article speaks on the clinical and neurobiology aspects of placebo drugs. The third article is a study that Dove manufactured for women and their inner beauty; the study went viral throughout the United States very quickly. All three articles build upon one another to show how science has evolved throughout the years. Study Dove composed a research study in which participants were to use a patch to make them feel more beautiful than they already felt. They wanted to see if women would be able to feel their inner beauty by themselves or would they need help from a stimulant of some sort. They used several different women; of different races and backgrounds, to make the trial study a reality. The women were to place the RB-X, or beauty patch, on their...

Words: 1247 - Pages: 5

Free Essay

Paper

...Maria Ivy B. Jovellanos Marketing Management, Saturday 9am- 12nn Prof. Ringo M. Gamboa San Beda College-Graduate School of Business Art. 5: Placebo effects of marketing actions: consumers may get what they pay for Welcome to the power of the placebo effect. A placebo is a substance that does not actually provide the promised benefit. In other words, it’s not real. The placebo effect, however, is very existent. Researches done in the past prove that placebos have resulted in true beneficial results - give a group of patients a sugar pill instead of a medication with active ingredients, and some of them will show an improvement in their sickness. The placebo effect works in very real ways because people consciously believe the treatment will work. Not only that but the experience of being treated, even with a “fake” medication creates subconscious associations that lead to recovery. The world of medicine sees it as remarkable evidence of human capacity for self-healing. But what relevance does it have for marketers? Belief and experience are two vital ingredients of effective marketing. In other words, the things we buy fulfill our expectations if belief and experience remain consistent. Simply, marketers know that if they can create a positive expectation in the mind of their customers, and then not do anything to contradict that expectation then they have a good chance that the customer will find that...

Words: 664 - Pages: 3