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Plan

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Executive Summary
Belle Dans aims to be the premier spa/salon in the Montclair, CA area. Through a unique combination of offered services and products, they will quickly gain market share. Belle Dans will provide customers with a relaxing, rejuvenating atmosphere where all of their mind and body needs can be met. The business will be set up as a partnership with James Frazier, Angel Frazier, and owning equal portions of the operation.
Products and Services
Belle Dans offers a wide variety of mind and body healing services and products.The spa is devoted to providing holistic methods of professional body treatments, facials, and waxing services. This is all done in a relaxing, serene setting.
Location
Belle Dans has chosen Montclair, CA as their city for the business venture. Montclair has consistently over the last few years been voted the best place to work and live in the USA, frequently making the top five and ten lists of Forbes, Money, and Inc. magazines. Montclair has one of the most educated populations that loosely correlates to earning potential, or at least indicates a higher average household income. Additionally, the downtown area has undergone a recent renovation that has attracted a lot of new businesses as well as become a hot urban area.
Competitive Edge
Belle Dans's competitive edge is their unique combination of services, location, and customer-centric focus. Both the extraordinary services and location has been detailed previously. Belle Dans has set out since its inception to provide quality, dependable services. Belle Dans has an innovative training program that is extensive in its depth, properly training employees to provide an unprecedented level of customer service. All customers will leave Belle Dans with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor.

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