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Planned Change at the San Diego

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Submitted By joywang
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Executive Summary
This report describes the results of a series of six eight-hour dialogues with San Diego County residents on possible approaches to the future of air travel and San Diego’s airport. There are three parts to this summary, which cover methodology, general findings and implications for action for decision-makers committed to leading a public learning process in support of a long-term solution to the San Diego region’s air travel needs.
Methodology
These intense, day-long dialogues were sponsored by the San Diego County Regional Airport
Authority (SDCRAA) and conducted in March and April 2004. They were designed to assess residents’ views about the current airport at Lindbergh Field as well as how their views evolved as they came to terms with the pros and cons of four possible ways of addressing the airport issue.
Viewpoint Learning conducted six specialized “ChoiceWork Dialogues,” each one comprised of 35 to 45 participants randomly selected to be representative of the general population. The dialogues were explicitly not site-specific – rather they focused on what kind of airport citizens would like to see and what their top priorities are for air travel and the future of the region.
The dialogues were designed with several purposes in mind:
• To provide an in-depth understanding of what San Diegans’ values and priorities are regarding air travel, growth, transit, and the economy;
• To inform the design of an airport solution (including the site selection process) so that what goes before the voters in November 2006 will be aligned with those values and priorities;
• To reveal promising ways to bridge the disconnect between leaders’ and the public’s respective priorities as leaders work to find a solution that the public will support;
• To lay the groundwork for broader citizen engagement.

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