“Love that chicken from Popeyes”, is the jazzy and r&b infused jingle that has captivated the nation and reminds you of who's the target audience. “There is no North American city with its blend of French, Spanish, Vietnamese, Canary Island, Caribbean, German, Irish, and American Dixie culture. It's a Catholic city and has affinities with Boston and Chicago and Miami in that sense...”(qtd. in Quora). Having all that diversity of New Orleans, Lousiana, why in the hell is the spokesperson for Popeyes Lousiana Fried Chicken, a sassy black woman character appropriately named “Annie the Chicken Queen” or to some known as the modern day “Mammie”, with her in your face quips like “Get up off that floor…show more content… “As an employee there, let me be very CLEAR when I say that he [ECD Mark Taylor] as well as all other creative directors, and pretty much the entire creative Dept. [sic] actually fought this campaign to the bitter end.... The [sic] higher ups in the agency actually went behind the creative department’s back and hired a freelancer to do this. He is rumored to be pretty ethnically insensitive..” (ctd. in Edwards). But really at the end of the day the decision for this ad falls on popeyes itself, who recently release a statement about the character Annie and the accusations of racism: “The "Annie" character was created to express the pride, passion and authenticity that go into our carefully prepared, delicious Louisiana-style chicken. There have been various points of view on Annie, and we are taking these perspectives into consideration as we plan new iterations of the campaign with the goal of broadening her appeal” (qtd in…show more content… Stereotypes in the media have been use as a ploy to depict how we see other cultures since the beginning of motion picture. D.W. Griffith's movie “A Birth of A Nation has a scene where a congress of black folks are suppose to be taking legislation votes but instead they are shucking and jiving, eating fried chicken. Because this movie was so popular, this image of the black man is now in the minds of all non-blacks in America. In “Racial and Racist Stereotypes in Media”, Ken Padgett says “The media uses stereotypes as a shorthand method of defining characters in ways that are easy for people to identify and categorize”(Padgett), but this oversimplified justification can and has been used in a negative way, not always but most of the time. Sometimes stereotypes are used in the form of comedy, but at who's expense. A lot of the racial stereotypes that people believe to be true are to some extent because it applies to a majority people in said group, but not all. I know plenty of black people who don't eat fried chicken, but it's the use of repetition in the media that would have you think otherwise. If I constantly show or tell you that there is “police brutality” against blacks in america, then that's what you are going to believe about all cops. It's the same for any group of people who have been categorized by the actions of a
