...shining hair. * Even though Godrej reigns the powder form of hair colour through its following variants- Godrej Expert Original, Godrej Expert Advanced and Godrej Expert Care. There is still a prevalent market perception that Godrej is meant for men in the age bracket crossing forty who are looking to cover greys. * The urban population also perceives Godrej as a rural brand and also contingency brand as they provide sachets and no variations in their packaging. The brand ambassadors are restricted to daily soap actors like Ram Kapoor. * Entrants like L’Oreal, Shwarzkopf and Wella have come out with crème based combo offerings through their inbuilt conditioners and shampoos likewise huge plethora of shades. * Moreover they portray themselves as an aesthetic and style making provision in the market of hair colour. * Godrej on the other hand focusses on price even though an average Indian consumer is more than willing to spend due to increasing disposable incomes coupled with changing aspirations. The consumer today can spend from 60 to 79 rupees on an average on hair colour. Even still Godrej is pricing its offering at a nominal 59 rupees for its highest offering. * Godrej has restricted its segmentation and thus even though having a high market share they should extend to coming down to a a lower age segment in terms of demographics. * They should experiment with tie ups with saloons and barbershops so as to have a more...
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...Tata Nano background The country The market The Car • 1.21B Population • GDP +8% • Private Consumption +8% • Middle class growing Tata Nano • Market +17% • 76% 2-wheelers • Fuel-Efficient • Safe • Inexpensive • India car market have huge potentials due to growing GDP and middle class • Tata Nano is known for its low-price Sales Forecast |Q1: Sales Goal for 5 years New Passenger car Buyer Probability of purchasing Nano Compute method 2009 2010 2011 2012 2013 2,058,896 2,305,596 2,581,856 2,891,218 3,237,648 0.0020 0.0020 0.0020 0.0020 0.0020 Sales of Nano Probability of purchasing Nano New 2 wheeler buyer Product limit 50000 2009 2010 2011 2012 2013 51,261 57,403 64,281 71,984 80,609 2009 2010 2011 2012 2013 9,428,664 10,558,421 11,823,547 13,240,263 14,826,731 0.0050 0.0050 0.0050 0.0050 0.0050 Assumption: • Tata Nano buyer comes form new passenger car buyers and 2-wheelers buyers • Market research indicate that Probability of those who initially want to purchase Passenger car turn out to purchase Nano is 0.2% , from 2-wheelers to Nano is 0.5% Segmentation|Q2: How to position Young rural • Pragmatic • Entrepreneurial • Cost sensitive y o u n g Young Urban • Fashionable • High income • High education Young rural • Relatively rich • Entrepreneurism • Fashionable y o u n g Yong Urban • Fashionable • High income • High education Rural Urban Rural Urban Old Rural • Low income • Cost sensitive • Care...
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...TABLE OF CONTENTS 1. Introduction 2. Dualism Theories 3. The Concept of Dualism in Economics 4. Does the concept of Dualism adequately portray the development picture in most developing countries? 5. Conclusion 6. Refrences INTRODUCTION Dualism is derived from the Latin word duo meaning "two" denotes the state of two parts. The term 'dualism' was originally coined to denote co-eternal binary opposition, a meaning that is preserved in metaphysical and philosophical duality discourse but has been more generalized in other usages to indicate a system which contains two essential parts. Dualism is a major characteristic of an underdeveloped economy. Dualism refers to that condition of a country when two sectors advanced of modern sector and the backward or traditional exist side by side. For instance we have modern industries and the old cottage industries medieval farming being practiced at the same time. In other words, in an under developed country, there is the bullock cart economy and modern transport operating at the same time. DUALISM THEORIES Dualism theories assume a split of economic and social structures of different sectors so that they differ in organization, level of development, and goal structures. Usually, the concept of economic dualism differentiates between two sectors of economy: * The traditional subsistence sector consists of small-scale agriculture * True, handicraft and petty trade, has a...
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...GREAT DEPRESSION EFFECTS ON RURAL POVERTY The stock market crash on October 29, 1929, sent the United States into the longest and darkest economic depression in American history. Between 1929 and 1933, all major economic indexes told the same story. Unemployment statistics revealed the impact of the Depression on Americans. This depression financially devastated all Americans which led to writing personal letters to First Lady Eleanor Roosevelt appealing for help. Letters written to Eleanor Roosevelt by poor children affected by the Great Depression with the photographs compiled by the FSA employees depict the grievances of the people affected. Roosevelt was elected as the president with 89 percent of electrical votes, a landslide victory. New president carried new hopes for the depressed poor people. He made numerous innovations during his first hundred days of his tenure. This reforms and new policies gave Americans sense of hope of steps towards revival from this Great depression. With this positive attitude towards new governance and the hope for help, young people started writing letters to the First Lady Eleanor Roosevelt. Possessing the wealth, power and the face she imprinted over the Americans young people thought her convenient to write a letter and express their situation. The letters written by these young people convey a greater amount of truth and the ground reality which they are facing other than the statistics and the figures. The letters depict a unique...
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...change in the present day. The Common Agricultural Policy was established as a policy that would enhance the social structure of agriculture in Europe while preserving the environment and the safety and quality of the goods that famers were producing. CAP maintains commodity price levels and subsidises production within EU Member States. Many different types of mechanisms are used to achieve this, such as, import quotas and levies as well as internal intervention prices, which serve as a floor for market prices. In addition to this, there are also production quotas. These are in place to avoid the over production of foods that draw in financial support well in excess of their market price. The policy itself is set at the EU level in order to ensure fair conditions for each member state to follow. It is then up to each individual member state to follow these conditions. The main aims set out for the Common Agricultural Policy when it had been established were to stabilise the markets, secure the consistent availability of...
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...produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural diversity. With a variety of cultures in India, Coca Cola faced a challenge in how to target across the cultural lines. Initially, they made the mistake of focusing on the American way of life but they realized their mistake quickly and started researching the Indian market in detail. They found that the 3A’s of availability, affordability and acceptability needed to be employed. Also, affordability was the biggest driver for desirability. Culture: Coca Cola discovered that the values of kinship and togetherness were universal across all cultures in India. So they decided to market coke as a drink for family get-togethers and parties. To achieve this, Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing “Pyar me kabhi kabhi aisa ho jata hai, saath me thanda ho settle ho jata hai…”. Recently, Coca Cola launched “Saath Khao Khushiyan Badhao” campaign which encouraged the younger teenage group to eat with the family. These advertisements showed Coca Cola as a symbol of bringing families together. Subcultures: Coca Cola leveraged the classic North Indian custom of asking guests “Thanda Ya...
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...Olivia Spektner Cultural Anthropology Liana Padilla-Wilson 2/22/2013 Thai Women Thailand is a small country located near Vietnam and adjacent to Cambodia Malaysia and Laos, its population is sixty seven million. The region of Bangkok is a hotspot for tourism known for its amazing beaches, wild parties and incredibly luxurious hotels. But what these tourist never see is the heavily industrialized export minded back bone of Bangkok and the workers who fuel it. From throughout Thailand rural workers migrate to Bangkok, known as the “City of Angels” to work in its factories, on products to almost exclusively be exported out of the country. The products that these people, largely women work to make are too expensive for they themselves to buy, instead these products go zooming back across the globe to the country that offshored its work, to factory where it only had to pay the workers a fraction of what the global corporations would be forced to pay if the work was to be done in the same country to which its products were intended to be bought and sold. But these factories aren’t sweat shops, they don’t utilize forced labor or child workers, the hours these women work aren’t wholly unreasonable. “The reason that global corporations choose to manufacture in Thailand is no secret. A Third World standard of living leads to ultra-cheap labor costs. The best paid workers in this Bangkok factory make all of $25 per week. I can picture the rotund British businessman in Hong Kong explaining...
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...Patton,1996). Porter’s Five Forces Model will analyze the industry. Finally, a SWOT analysis will be done to determine company’s suitability and vulnerability with UK market. So, the analytical framework will be as below. Figure 1: Framework for environmental Appraisal 1.1PESTEL Analysis The following factors will be considered as influential in PESTEL analysis. More factors will be included which management consider very important to take a strategic marketing decision. 1.1.1Economic Factors Economy of UK is rebounding after recession, which is again restoring consumers’ confidence for purchasing luxury product. Trading Economics (2013) stated The economy in second quarter of 2013 is growing .3% more than in 2012. The following chart will show the recovery of UK economy from fragile situation. Figure 1.2: GDP growth rate of UK Beyond economic parameter, the duty over foreign firm’s motorcycle export to UK is 6% where in addition to that VAT will be 20% on foreign motorcycle. Trading Economics (2013), depicts in the below graph the exchange rate of dollar is becoming stronger against British Pound. Figure 1.3: GBP against USD 1.1.2 Political Factors As a developed democratic country, UK has very stable political environment. Smooth transition of power at the end of the tenure portrays the political resiliency of the country. Therefore, in terms of...
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... it started business as a Tea leader. Their first shop was in Jodia Bazaar. The journey of Tapal's remarkable success is the combined efforts of three dynamic generations of the Tapal Family. It has a diversified customer base ranging from urban to rural areas including various institutions. Hence, Tapal’s target market mainly consists of young adults and adults belonging to high, middle and lower income groups. Tapal has countered this competition strategically by creating positioning and brand pull in customers mind so that they have a separate identity of their own. Catchy slogans like “JAISE CHAHO JEEO” for Tapal Danedar, focusing on the free and radiant spirits of the youth which has also been tagged along with “ZINDAGI MAINBHARO NAYA RANG”. “MUKAMAL GHAR MUKAMAL CHAI” is the slogan for Family Mixture, which positions on the completeness and togetherness of the family and position Tapal as an integral part of the Family. Tapal’s Portfolio: 1. Green Tea 2. Tapal Danedar 3. Tapal Family Mixture 4. Ice Tea 5. Tezdum 6. Mezban Advertisement: (Tapal Danedar): Tapal Danedar has recently launched its new advertising campaign with the slogan “ab dil ki suno” and in all their TVCs they have tried to portray that we should follow our heart and do whatever we want to do. In one of their recent TVC they have shown a boy hugging his principal and dancing with joy because he got his degree and finally graduated. One of the most popular advertising campaign...
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...Lyons ANT 101 Cora Moore January 17, 2016 Economic Culture Culture is a way of life, for a group of people. The behaviors and beliefs of the group become accepted and passed down through generations. Culture defines and differentiates humans from each other. Understanding different cultures from an unbiased view is cultural relativism. That is taking an emic viewpoint into people’s beliefs or practices. Over the course of this paper, I will examine one aspect of my own culture from an etic perspective, and I will examine an aspect of another culture from an insider’s perspective in order to better understand it more. Specifically, I will be examining the American economic culture, contrasted with the introduction of television to rural Fijian villages to show how the economy has almost consumed the culture in America, and that it may not be heathy to be engulfed in a culture that focuses on consumption and driven by the economy. Part I In this section, I will be discussing the state of the economy in America from an etic perspective. Meaning I will take “an outsider's or observer's allegedly ‘objective’ account” (Crapo, 2013, p. 1.1). This will allow me to examine the American economy objectively; even though I will able to pull from my own experiences and knowledge. In the article Body Ritual among the Nacerima by Horace Miner the Nacerima culture is examined from an outsider’s perspective. Miner observes the significance the Nacerima put on their bodies and how...
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...1 Analysis of Vision and Mission Strategy Management Contents 1.ICICI BANK ............................................................................................................................................4 Analysis of Vision: ...............................................................................................................................4 2.BANK OF INDIA.....................................................................................................................................4 Analysis of Mission..............................................................................................................................4 3.CANARA BANK......................................................................................................................................4 Analysis of Vision ................................................................................................................................4 Analysis of Mission..............................................................................................................................4 4.GAIL......................................................................................................................................................5 Analysis of Vision ................................................................................................................................5 5.Infosys................................
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...University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”. 2. Background Youth segment is largely untapped and untargeted by the current mobile operators of Bangladesh, which itself is a significant potential market (40% of population). If the appropriate communication tools are applied to attract the potential target group, then the transition from youth to higher age group (Established Consumer or Business Segments) can be attained, which will assist in total life cycle management of a significant subscriber base (loyalty). Majority of the Youth segment tends to be more tech savvy, early users of new technology, high user of data services (SMS) and uses mobile phone as the primary mode of communication. GrameenPhone launched a youth brand on 14th of April 05 with its own identity and value proposition tailored to the youth segment’s mobile behavior, preferences and lifestyle to strengthen its position in the youth market through a strong and differentiated mobile and lifestyle offering. 3. Research Objectives The primary target of djuice is youth who are open-minded and maintain urban lifestyle. djuice must...
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...to control and manipulate international trade links and destroy industrial sectors of poorer countries. The rise of the export-oriented Garment industry has been a major result of trade liberalisation in Bangladesh. Major Oxford street retailers including Wal-Mart, Tesco, Sainsbury’s, H&M, Zara, Carrefour, Gap, Primark, Marks & Spencer, you name it, all import clothes in bulk from Bangladesh, in return for some of the lowest labour costs in the world, often below minimum wage, if they are paid at all. The pressure to supply mass produced garments to foreign buyers via cheap labour is even higher during times of global economic crisis when prices on the international market are falling. Yet, the bad image these retailer chains have received through many ethical consumption boycott campaigns does not always portray the full picture of this very complex issue. Following my meeting with major buyers based here in Dhaka, I have learned that both Tesco’s and Sainsbury’s have commitments (tho not sufficient),...
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...Executive Summary The aim of this report is to focus on the major decision that the management team of Nestlé had to take in determining whether to introduce the Partners’ Blend Coffee into the UK market with their own Nestlé Initiative or to introduce the coffee into the market with Fairtrade certification. This decision was prompted by the feedback they received from their customers to introduce a coffee line that has Fairtrade certification. The main idea of the Fairtrade movement is to address issues of unfair conventional trade practices that discriminate against the poorest and weakest producers in order to empower them to improve their position and have more control over their lives. In the course of analyzing where to introduce Partners’ Blend, the management decided to incorporate it with Nestlé UK because the UK has a natural desire to donate to other less fortunate nations especially as they are a relatively wealthy nation. As a result, many charity organizations have their headquarters in UK. This report would analyze the challenges and opportunities that Nestlé should consider in making the final decision to introduce the coffee either with or without the Fairtrade logo. It includes analyzing the power of suppliers, consumers, the competitive rivalry, the threat of substitute goods and the threat of new entrants when they want to take advantage of the opportunity to position Nestlé in a positive light with ethical coffee line. This report concludes...
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...Renaissance was the migration of African-Americans to the northern cities. Between 1919 and 1926, large numbers of black Americans left their rural southern states homes to move to urban centers such as New York City, Chicago, and Washington, DC. This black urban migration combined with the experimental trends occurring throughout 1920s American society and the rise of a group of radical black intellectuals all contributed to the particular styles and unprecedented success of black artists. What began as a series of literary discussions in lower Manhattan (Greenwich Village) and upper Manhattan (Harlem) was first known as the 'New Negro Movement.' Later termed the Harlem Renaissance, this movement brought unprecedented creative activity in writing, art, and music and redefined expressions of African-Americans and their heritage. Historians disagree as to when the Harlem Renaissance began and ended. The Harlem Renaissance is unofficially recognized to have spanned from about 1919 until the early or mid-1930s. Many of its ideas lived on much longer. The zenith of this "flowering of Negro literature", as James Weldon Johnson preferred to call the Harlem Renaissance, was placed between 1924 (the year that Opportunity: A Journal of Negro Life hosted a party for black writers where many white publishers were in attendance) and 1929 (the year of the stock market crash and the beginning of the Great Depression). Some common themes represented during the Harlem Renaissance were the influence of...
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