...(Punjabi:ਬ੍ਰਿਜਮੋਹਨ ਲਾਲ ਮੁੰਜਾਲ; 1 July 1923 – 1 November 2015) was an Indian businessman, founder and the chairman of Hero Motocorp (Hero Group). He was among the top 30 richest people in India.[ It would not be wrong to say that Brijmohan Lall Munjal, ex-chairman of HERO Group, was one of the first generation entrepreneur that India has seen. He was as well responsible for actually starting of industrial revolution in India, which was way back in 1954. Business world is familiar with the name Brijmohan Lall Munjal. The journey of starting from scratch and then building and managing an over $4-billion worth group was not an easy task even though Brijmohan Lall Munjal made it look like a smooth dream. Early Life Brijmohan Lall Munjal was born in 1923[2] at Kamalia, district Toba Tek Singh in unpartitioned Punjab, British India. Kamalia is now in Pakistan. He was from a simple middle-classArora/Khatri family. After completing his formal education, he worked at the Army Ordnance Factory, before moving his base to India after partition. Munjal was born in 1923 at Kamalia (in present day Pakistan). During the partition, his family decided to shift to India and settled down in Amritsar. When the brothers decided to start a bicycle parts manufacturing business, they felt Ludhiana was a better location and moved into the city. In 1956, they decided to venture into manufacturing bicycles. Hero Cycles was launched. It was not easy as no ecosystem existed for producing cycles. Munjal and his brothers...
Words: 1999 - Pages: 8
...This became a problem to Frederick all his life. His mother was a slave by the name of Harriet Bailey. Frederick was not aware of his father identity until, he “subsequent discovered that his master Aaron Anthony was a possible candidate. Frederick lived on the plantation of the “white master father” Aaron Anthony, the general superintendent. Along with his family, expect for his mother, who lived about twenty miles up the road. His “white master father,” served for one richest largest slaveholder in the Maryland at the time name Colonel Edward Lloyd. Frederick relationship with his father was not close at all. His “white master father,” would completely ignore him at times and this would make Frederick feel very hurt (Martin, 1984). Frederick remembers being mistreated by his master, but does not remember being whipped. Also, he remember his master use to call him “little Indian boy” because of his pastel skin texture and light brown tones. To his “white master father,” Frederick was “signified as a sin.” To Frederick this was very painful rejection coming from his father. He only saw his mother several times, due to she had to travel on feet. Frederick leaned toward...
Words: 1644 - Pages: 7
...company’s proposition. 3 Chronology in introducing products, and other landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History. Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three manufacturing facilities in Dharuhera, Gurgaon at Haryana and Haridwar at Uttarak-hand. The company head quarter is based in New Delhi, India .It started manufacturing bicycles, in 1984 the company was incorporated in a joint venture with Honda and given the name Hero Honda Ltd. Honda was making the R&D work and Hero was manufacturing. The company’s proposition. In the 1980s, Hero Honda grabbed everyone's attention with its campaign 'Fill it - Shut it - Forget it' Chronology in introducing products, and other landmarks 1985 : CD100 1989: Sleek 1991: CD 100 SS 1995 : Splendor 1999: Hero Honda CBZ first 150 cc in Indian market 2001: Passion and joy 2002: Dawn and Ambition 2003: CD Dawn, Splendor+ and Passion Plus, and Hero Honda Karizma, the industry's first 223cc motorcycle. 2004: Ambition 135 and CBZ 2005: Super Splendor, CD Deluxe, Glamour and Achiever 2006: company started making scooter...
Words: 1941 - Pages: 8
...P1 For this part of my assignment I will be talking about two organisations promotion mix and how they use them. I will select a product from an organisation and explain how this organisation uses promotional strategy to promote their products. Sponsorship Sponsorship is a fee paid to an organization or groups for example sports, arts, entertainment in return for increased awareness. Awareness for that organisation increases because the logo is on display for everyone to see. Unlike advertising, sponsorship cannot communicate specific product attributes because it only shows the logo not the products. While advertising messages are controlled by the advertiser, sponsors do not control the message that is communicated. The business Apple uses sponsorship as a promotional mix. They have done this by sponsoring the American TV show American Idol. In return, Apple’s iPod becomes the official digital music player for American Idol, while the iPhone becomes the shows official handset. By doing this it pr0omotes their products, due to American Idol being a popular TV show millions of people will see Apple’s products. Nike use sponsorship as well, they sponsor popular athletes. These include superstars like Ronaldinho, Cristiano Ronaldo, Didier Drogba and Neymar. Cristiano Ronaldo is a prime example; he makes £14.1million per year from being sponsored by Nike. By sponsoring Ronaldo their logo will appear on what he wears. When he plays a football match, he will wear Nike boots and this...
Words: 942 - Pages: 4
...HERO HONDA-BUSINESS Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985 | Hero Honda CD-100 | 1989 | Hero Honda SLEEK | 1991 | Hero Honda CD-100 SS | 1994 | Hero Honda Spelendor | 1997 | Hero Honda Street | 1999 | Hero Honda CBZ | 2001 | Hero Honda PASSION | 2002 | Hero Honda DAWN, AMBITION | 2003 | Hero Honda CD-DAWN, SPLENDOR +, PASSION + and Hero Honda KARIZMA | 2005 | Hero Honda SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar...
Words: 4931 - Pages: 20
...and expectations, these objects take on meaning specific to that group. For example, the cross is an ancient archetypal symbol. When cultural groups adopt it, the meanings become both universal and specific. For most cultures the cross holds spiritual significance; hence its archetypal meaning. For Christians the cross takes on specific representation of Christ’s crucifixion. Nuance – These objects take on symbolic meaning in the work in which they appear. Modern writers often create their own symbols by repeatedly using the object in meaningful ways. For example, Golding used the conch shell to represent order and governmental control. NOTABLE ARCHETYPAL SYMBOLS, CHARACTERS, AND STORY PATERNS Characters: Hero (Epic, Classical, Romantic, Realistic, Anti-Hero) Outcast, Scapegoat, Trickster, Platonic Ideal, Monster, Temptress, Star-crossed lovers, Clown/jester, Prophet Story Patterns: Rite of Passage/Initiation, Creation, Fall, Expulsion, Death & Rebirth, Journey, Quest Symbols: (Archetypal symbols have duel nature and are often objects that we find in nature) Water, Fire, Wind, Earth, All colors, Snakes, Birds/Flight, Trees, Gold, Iron, Silver, Sun, Moon, Cross, Seasons Why study myth & symbols? 1. They enrich our encounters with art & literature as we discover the layers of meaning they hold. 2. We understand the values of cultures different from our own and at the same time discover...
Words: 1504 - Pages: 7
...A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23 Under the guidance of MR.HORMAZ.D.PATEL Submitted To: THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION UDHNA (SUART) March 2007 1 THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION 2 I , TARANG P PATIL , here by declare that the project report entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and...
Words: 4101 - Pages: 17
...Murai: (1982-1985) Very good as Instigator? Not much for vision; Used McKinsey work for strategy; Leadership style: - “Authentic?” - no prejudice; avoid “naked king” - Reputed as turnaround manager (Mazda experience) - Believed in empowering and people development? Vs. “upward looking” organization - “ignited middle management”, “prepares a positive environment and waits for subordinates to come up with the right idea”, ”accessible”, “cheerful”, “communicator”, “dauntless” - Decision by committee - Work by teams - Management by consensus – broad representation in surveys Accomplishments: - Focused on credo – highlighted organization departmental conflicts o Policies - 38 o Mission - 56 - Connected directly with managers; night time casual review of reading materials - Instigated action on McK recommendations - Setup action teams CI and TQC Financials: - Fixed culture and provoked action on turnaround - But neglected financials – not hands on enough Higuchi: (1986 – 1989) Leadership style: - Top-down, controlling - Ownership and decision making - Unconstrained scenario planning – “don’t worry about numbers”, “spend as much as necessary” o lowered personal risk (pg 60) - Emphasis on people – early raise, memorial, benefits - Personally managed investment portfolio Accomplishments - Action oriented...
Words: 592 - Pages: 3
...CHAPTER 1 INTRODUCTION 1.1 Inroduction about the topic Man is a social animal. He has to make a contact with his fellow beings; hence he has to travel one destination to another. The progress of automobile industry tries to full fill this purpose with the help of four wheelers and especially two wheelers. When we take into consideration of our country India, it is a fast growing developing country. This growth can be seen in the field of automobile industry also. India is a very good market of many globalized automobile giant brands like Mercedes-Benz, Vox Wagon, Fiat, Toyota, Hero, Yamaha, Bajaj etc. In this scenario it would be better to mention about the satisfaction of customers who are using the vehicles. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The customer satisfaction varies from person to person and also one group to another. In the marketing context it is important to understand about the satisfaction level of the customers based on the analysis of data. In earlier periods, i.e. immediately after the independence dependence of foreign technology was banned and manufacturers were forced to localize their products. The automotive industry in our country declined under the government’s stifling restrictions and the Indian buyer was saddled with products of appalling quality. This attempt at self-sufficiency failed miserably...
Words: 11313 - Pages: 46
...after his daughter’s death, and will do anything to find the killer. Lindsey, Susie’s younger sister, helps him along the way. However, Len Fenerman, the detective, tries to work on the case by himself. Susie watches her family from up above, watching them experience grief, happiness, true love. She watches her friends grow up, become successful, and get married. She watches her first and only kiss, Ray Singh find another girl. Susie also watches George. She watches as he lies to the police, as he leaves town, and watches him as he slips off a mountain, plunging to his death. TIME The Lovely Bones begins on December 6, 1973, with Susie's brutal beating, rape, murder, and dismemberment by her Then novel ends in the spring or summer of 1984. Weaves backwards and forwards through time from the date of Susie's death. Susie remembers her earlier life. She also learns about Mr. Harvey's, while watching the lives of those she left behind over the next ten years.neighbor Mr. Harvey. PLACE The Lovely Bones is set mostly in an unnamed Pennsylvania suburb. * The Salmon House and the Harvey House Mr....
Words: 1774 - Pages: 8
...Durham, Carolyn A.. "Medea: Hero or Heroine?" Frontiers: A Journal of Women Studies 8.1 (1984): 54-59. JSTOR. Web. 2 Nov. 2015. . In her writing “Medea: Hero or Heroine,” Carolyn Durham analyzes Euripides’ “The Medea” through the lens of feminist criticism. Her main argument is that women protagonists are always “societal facts” as opposed to “tragic heroes.” She utilizes the character Medea as an example of this claim, stating “the treatment of Medea in the play of Euripides suggests that the limitations associated with women somehow never seem to be those inherent in being human.” The bulk of Durham’s feminist criticism deals with how Medea is depicted before and after Jason leaves her for a new wife. She claims Euripides “uses Medea to illustrate by contrast the Greek ideal of moderation,” but does so by describing her as a “treacherous...
Words: 1981 - Pages: 8
...Shelley typifies the Romantic Movement as she forebodes her enlightened society of playing God. Her warning permeates through the character of Victor, whose self-aggrandising diction “many excellent natures would owe their being to me” represents a society engrossed with reanimation. Shelley moreover questions the morality her microcosm’s pursuit of omnipotence through Victor’s retrospection “lost all soul or sensation but for this one pursuit”, as the juxtaposition of “all” and “one” emphasises Victor’s cavernous obsession to conquer death; akin to scientists of her time such as Erasmus Darwin. Moreover, recurring mythical allusions to Prometheus, “how dangerous is the acquirement of knowledge” further portray Victor as an Aristotelian Tragic Hero; a noble character whose hamartia of blind ambition foreshadows his own downfall and dehumanisation, “swallowed up every habit of my nature”. In addition, Victor’s impulsive denunciation of his grotesque creation,...
Words: 982 - Pages: 4
...Shelley typifies the Romantic Movement as she forebodes her enlightened society of playing God. Her warning permeates through the character of Victor, whose self-aggrandising diction “many excellent natures would owe their being to me” represents a society engrossed with reanimation. Shelley moreover questions the morality her microcosm’s pursuit of omnipotence through Victor’s retrospection “lost all soul or sensation but for this one pursuit”, as the juxtaposition of “all” and “one” emphasises Victor’s cavernous obsession to conquer death; akin to scientists of her time such as Erasmus Darwin. Moreover, recurring mythical allusions to Prometheus, “how dangerous is the acquirement of knowledge” further portray Victor as an Aristotelian Tragic Hero; a noble character whose hamartia of blind ambition foreshadows his own downfall and dehumanisation, “swallowed up every habit of my nature”. In addition, Victor’s impulsive denunciation of his grotesque creation,...
Words: 982 - Pages: 4
...British Board of Film Classification (BBFC) Alana Finn 14R Media Studies Miss Garry The British Board of Film Classification, known as the BBFC, was set up in the film industry in 1984. It is an independent regulator of non-governmental body that classify films before they go to the cinema. They are currently based in Soho Square, London, Regulating the UK only and have a requirement to classify videos, and DVDs as well as some video games under the Video Recordings Act (1984), acknowledging and reflecting the UK's diverse cultural society. Originally set up in 1912 in order to put together rules and judgement on censorship, the British Board of Film Classification was known as the British Board of Film Censors until 1985. The BBFC then changed their name for the reason that they wanted to be known for the much larger role of actual classification that went into the boards work, rather than censorship, also applying the test of 'suitability for viewing in the home'. In the case of films shown in cinemas, local authorities have the final legal authorisation over who can view a particular film. The majority of the time, legal authorities accepts the Board's recommendation for a certificate for a film. Although there have been some exceptions, particularly in the 1970's when the board allowed films such as The Last Tango In Paris and The Exorcist to be released with an X certificate (18+), but many local authorities chose to ban the films regardless. The BBFC is a non-profit...
Words: 1704 - Pages: 7
...A PROJECT REPORT ON “COMPARITIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” FOR HEROHONDA, BAJAJAUTO, TVSMOTOR. SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: IRFANHUSEN BHORANIA (Batch 2008-10) Guided By: Prof.R.GANESHAN 1 MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001 CERTIFICATE This is certify that BHORANIA IRFANHUSEN student of PAI international centre for management excellence, Maharashtra Cosmopolitan Education society, Pune has completed his field work report on the topic of COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES and has submitted the field work report in partial fulfillment of MBA of the college for the academic year 2008-2010. He has worked under our guidance and direction. The said report is based on bonafide information. Project guide name Prof. R Ganesan Designation Director 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that the project titled “COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” is an original piece of research work carried out by me under the guidance and supervision of Prof.R.GANESHAN. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfilment of the requirement...
Words: 8258 - Pages: 34