...SWOT Analysis of Poundland Strength Poundland offer a range of over 3000 products,[7] with 10,000 new products featured in any year. David Coxon, Buying & Merchandising Director, defines stock as falling into one of three different categories: ongoing core lines (products bought direct from the manufacturer), seasonal ranges and clearance stock.[32] Until recently, all unbranded products stocked by Poundland, which account for roughly 70% of total stock,[11] would carry the Poundland branding and logo. However, the retailer has found that they could increase sales by removing the Poundland branding and creating around 50 sub-brands, such as Beauty Nation, Kitchen Corner and Toolbox for its value line of DIY products.[7] In total, the retailer stocks 1000 branded products,[7] the majority being food and drink,[33] and more recently have introduced eggs to eight of its stores as part of a trial, which the retailer believes is likely to be a "top 20 volume seller".[30] In 2003, The Grocer reported that approximately 400 of the chain's 2000 stock-keeping units (SKUs) are in impulse and grocery lines.[25] Food products now account for 14 per cent of store space and 28 per cent of revenue,[30] with 55% of its customers purchasing food or drink, particularly taking advantage of their multibuy offers such as four-for-£1 deals on branded crisps, confectionery and soft drinks.[34] In October 2009, Poundland launched their own range of bagged sweets branded "Sweet Heaven", in a bid to...
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...has been the privately-owned Poundland. The chain, which is led by chief executive Jim McCarthy, has been expanding at the rate of 60 new stores a year. It was bought by venture capitalist Advent International for £50m in 2002 and they sold it on to another venture capitalist (Warburg Pincus) eight years later. The first Poundland store was opened in 1990 and it made a £31.7m profit in 2011/12. It aims to reach 500 stores and £1 billion turnover next year. It created 2,000 jobs in 2012 with another 2,000 predicted this year, taking the total staff to 14,000. Poundland is now Europe’s biggest single-price discount retailer as measured by number of stores operated. Poundland currently serves around four million shoppers. Jim McCarthy has explained Poundland's strong growth in recent years as follows: “Our fixed price makes it easy for families to budget as they can see how much they’ve spent, before they get to the checkouts.” "If you buy five products, it can only be £5. I think that the certainty and the ability to budget have an appeal". The retailer said it had also seen an increase in the number of more "affluent" customers looking to save money in difficult economic times. Mr McCarthy also explains that Poundland's expansion had also given it greater power when negotiating deals with manufacturers. He says the firm had been able to reduce a number of its costs in areas such as distribution as the store portfolio has expanded. Poundland is among the retailers that...
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...Research Proposal Working title: Pound land of supermarket is how to adapt to the local market, whether Chinese organizations can learn some valuable experience from pound land Research objective and questions: Research objective: The dissertation is aimed at analyzing the pound land is how to adapt to local market, whether the module can be operated in China. Research questions: The main idea of my dissertation can be divided into two parts including the module in UK and China. Research questions for the module in UK: • The history of pound land is in UK? • What is the business practice of pound land? • What elements of success pound land should have? A stable supply of goods? The quality of product? Reasonable price? Management? Labour? Salary? Research questions for the module in China • Whether the business environment of Chinese market adapt to the module? To research the environment of supermarket in china • Whether Chinese organizations can learn some valuable experience from pound land? Rationale: Everything for £1 was the idea of founders in 1990 and pound land is still true to that great vision today. To work hard bring people amazing value products every day with over half being sourced from the UK. Every week, millions of savvy customers enjoy the fun and exciting shopping experience of Pound land in hundreds of stores nationwide. Pound land is very proud to offer people...
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...Hiromi Ochi ENG112 Professor Ashley Farmer Unit 2 Essay Sweatshops and the benefits of Fair Trade The great Abraham Lincoln once said, “Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on him personally.” In many countries worldwide, people are being exploited on a daily basis by factories around the world known as sweatshops. A sweatshop is a term used to describe a working environment, commonly factories manufacturing textile goods that are deemed dangerous due to poor working conditions. Workers who work at these sweatshops often endure sexual, physical and mental abuse, who work long unreasonable hours with no leave, lacking any health care benefits whatsoever for meager wage. These sweatshops often employ the usage of child labor and women, as they are easier to control. Today, my research essay will be on sweatshops and how the benefits of Fair trade and anti-sweatshop activism in the long run, can be beneficial. I will explore the poor and harsh working conditions of these workers, how working in a sweatshop can affect their health both mentally and physically, how child labor is being employed in these sweatshops and how women and children are mainly the ones being exploited in these sweatshops. More often than not, many Americans assume that these acts are not ongoing today, and are oblivious to the ways we as consumers, are actually supporting these organizations unknowingly. Authorities should further...
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...Being competitive means offering something that other, similar companies do not offer. To stay competitive during a recession it is important to focus on the marketing mix. For example pricing is a crucial element that directly affects the number of sales especially at a time when people are being more careful with their money. An example of a company who uses pricing to their advantage would be Poundland as they use a consistent penetrative pricing strategy to entice sales. This is more effective during a recession as people will choose lower prices to save their limited budgets. The chain ‘99p Store’ uses a similar strategy but also uses Physiological pricing as a way to compete with Poundland. This is because 99p sounds allot less than £1 although there’s only 1p between them, however many stores believe due to this strategies commonality amongst pricing choices that it no longer has any significant effect on customer choices. A company who failed to adapt their price strategy and chose to stick to high prices even during the recession was HMV. This is one of the main reasons they became less competitive and lost their customer to other cheaper stores, such as Sainsburys. However HMV were also struggling due to the boom in e-commerce. This would be classed as location in the marketing mix. For example; when Apple made it so all music could easily be bought and downloaded online, the sales of CD’s came to a standstill. Similarly to this companies like Netflix and Sky have...
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...Unit 29 – Understanding Retailing M1 - Compare the function of formats and locations in retailing Retailing is simply the act of selling products in small quantities to members of the public. There are many different formats of retailing that are available to members of the public. The retailing sector is therefore very complex and diverse and filled with many different formats. And the reason for this is so that every retailer will specialise in a particular field of product that will appeal to a specific group of people. For example, there may be a retailer that specialises in selling only sporting goods, another may sell only children’s toys, and another may be a discount store that doesn’t sell anything over the price of £1. When dealing with the different formats of retail, it is also important to look into the different locations these retailers are usually based in as this is usually strategically chosen by the business, as they feel that a particular location will bring them more sales. This report will focus on three particular retail types and they are Hybrid Stores, Supermarkets and Variety Stores. I will be looking at these retail formats, comparing them with each other, as well as looking at their locations. Hybrid Stores Hybrid Stores are a fairly modern form of retailing that has been introduced into the business world. It features two separate and different businesses, sharing a building usually one smaller business within one main larger business. This has...
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...JANSHER SOOMRO 13 Clovelly Road, Southampton, SO14 0AT Mobile: +44(0)7438200083 Email: jsher_live@hotmail.com OBJECTIVE I am a highly motivated, confident and hardworking person seeking a part-time position in an ambitious organisation which allows me to utilise my skills and expertise I gained from my qualifications and work experience, towards the growth and progress of an organisation. SKILL SET * Experienced (more than three years), competent and hardworking professional with excellent Customer service skills and a methodical approach to responsibilities with more than two years of professional experience in a reputable Companies such as, KFC, Al warid Telecom and International store. * Worked as a student ambassador at Southampton solent university. * Fully aware of security issues concerning stock in relation to shoplifting, leakage and theft. * Experience of working in a commission based sales environment. * Able to maintain high standards of display & visual merchandising to ensure the store is well presented. * Ready and able to work individually or within a team environment. * Good with numbers, and able to use modern computerised equipment and specialist retailing software. * Good numerical skills with the ability to manually calculate costs without error. ...
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...Unit 3 Marketing relationship Task 1 (P1) | |Business 1 name: Superdrug |Business 2 name: | | | |Exeter College | | | | | | |Product: Foundation |Product: BTEC, range of different courses | | | |for students | |Brand identity |Branding is very important for this typical business, |This organisation does not take branding as | | |because on every product which has been produced by |serious as Superdrug; because they have a | | |them, they advertise it by putting the slogan there. So|different purpose to advertise and to exist. | | |costumers will know who made the product and where they|However every time when Exeter College is | | |can get it from. Also i think Superdrug takes branding |advertising something, they put their logo at| | |very seriously,...
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...Unit 29: Understanding Retail (10 Credits) Assessment Sheet Name: Rory Adamson ……………………………………………………………………………… | | | | | |Assessment Criteria |Achieved | | | | | |Pass 1 |Describe the structure and organisation of the retail sector | | | | | | |Pass 2 |Explain the process of distributing goods through different channels from the | | | |manufacturer to the customer. | | | | | | |Merit 1 |Compare the function of formats and locations in retailing. | | | | | | |Merit 2 |Compare the methods used to distribute products and services. ...
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...Introduction to unit and the structure of the programme Introduction to LO1 Range of different businesses: local; national; international; global; public; private; not-for-profit/voluntary; sectors of business activity (primary, secondary and tertiary) Business purposes: supply of products or services; difference between profit and not-for profit organisations Set up file for new unit Reflective questions AS1 Business types and ownership, Task 1; as individual or pair activity SB activities: • Starter stimulus • Tony and Guy • Aresenal • VSO • Primary, secondary and tertiary businesses Sample assignment brief Task 1.1 for P1; learners should spend the session time and NS time on this activity SB activities: • Poundland AS1 Business types and ownership SB Sample assignment brief Task 1.1 Stretch and support Assessment P1 PLTS RL BTEC National Business © Pearson Education Ltd 2010. Copying permitted for purchasing institution only. This material is not copyright free. BTEC National Business Unit 1 The business environment Unit 1 The business environment Scheme of work 5 3 4 5 Content...
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...TERM PAPER TERM 4 PGPME167 STRATEGY EXECUTION & MANAGEMENT OF CHANGE Strategy Execution and Organizing for Success SUBMITTED BY NITYA RANJAN MAITY MSL-126 PART I CONCEPT: The rapid pace of change, increasing competition; globalization and new opportunities made possible by technology all contribute to the need for executives to be able to effectively develop, communicate and manage the execution of organizational strategy. Few quotes on the concept; Michel Porter; “Operational effectiveness and strategy are both essential for superior performance but they work in very different ways” Dr, Robert Kaplan & David Norton; “Managing Strategy differs from managing operation.” Because of the differences, it should not be surprise that the performance management tools for operations are different from those ideally-suited for strategic management. Strategy without execution is like a sports car without horse power. It looks great in the driveway but impresses no one out in the road. Maximizing the organization’s potential and ultimate success depends on accelerating the alignment of strategy, organizational model and people. In other words, success requires the people with right profile and motivation find the organization to be an environment that is conducive to flawless execution. This is a difficult process that is aided greatly by an objective and robust analysis of a company’s people and culture...
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...Describe the structure and organisation of the retail sector What is retailing? Retailing is selling products or services to consumers/customers for their own use, Examples of retail stores are Primark, Next, River Island and Tesco. There are thousands and thousands of different retail stores across the country. Retailers are a vital part of the business world as they add value to products and services. The organisation – Retailing takes on many forms in the market. They are… - Types of retailers - Online and physical stores - Clicks and bricks - Emerging stores for example; Shopping villages, teleshopping and hybrid stores. There are many types of retailers. Some examples are as follow Type of Retailer Example Department Stores Marks and Spencer, John Lewis, Top Shop, Debenhams Multiple Chains WHSmith, McDonald’s, Burger King Independents Spar Supermarkets Morrisons, Tesco, Sainsbury’s and ASDA Specialist Stores Pc World, Kodak, Jessops Catalogue Stores Argos, Currys, Membership clubs Matalan Discount Stores Superdrug, Pound Land, Pound world Internet Stores Amazon Internet Auction EBay Online and physical stores – Online shopping consists of going on a website which allows you to order your product or service straight from your home. A very well-known website for this is amazon.com. However buying products and services are not the only thing you can get. Many supermarkets such as Tesco’s can allow you to order you’re shopping from...
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...The influence culture has on the success of an International Franchise: The case of McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in a foreign country. This discussion would be restricted to international franchises in the fast food industry examining the case of McDonalds in particular as well as how its global success has led to the term known as McDonaldisation. Definition of Franchise: The right granted by a company to an individual or group to market its products or services in specific territory. Definition of Culture: Ideas, customs and social behaviour of a particular people or society. (These definitions are from a dictionary, is that allowed?) LITERATURE REVIEW This literature review would discuss the evolvement of franchising as well as how it has spread on an international scale. It would further enlighten us on the benefits franchising brings to individuals and the economies of various countries. Lastly, it would highlight the birth of the McDonalds franchise as well as how this business medium has adapted to cultural differences in various countries in terms of the operations and its...
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