...Winona Thomas Week 6 case Study 1. How important is the reservation system this system is very important it is because of how quick, easy and convenient it is to the customer especially those that are busy and travel a lot. Before this system the chance for comfort and convenience with seating depended on the attendant. With this system a customer can plan, book and reserve their own tickets also pay all in one step this allows the customer to know where they are seated accommodate their own comfort on the flight. This also allows the customer to shop around for the price they are looking for because they can shop around on different sites for a better deal. This system was a good decision to make on the companies behave and the operation activities run smoother because this system allows the company’s information such as inventory other pertinent information like records are maintained and managed through this system. Because of the communication platform of this system communication between other companies as far as code sharing, plans and or other offices like ticketing booths can access true and accurate information as far as the seat availability for certain dates and the flight load on certain dates. As for the impact it runs easier as far as accounts with other airlines the internal processing that go on amongst the department since all is done online. It has also help with the growth of the company because the customers are happy with this system because as mentioned...
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...Consumer Behavior Consumer Behavior: Contrast Jet Blue vs. Southwest Airlines Trident University MKT501 CS1 Identify key external factors that affect the passenger airline industry and explain how that impact occurs There are several external factors that affect the passenger airline industry. Some of the factors that affect the industry are economic crisis, instability in aviation fuel price, and environmental factors. I will elaborate more in detail in the following paragraphs on these factors. The first area I want to talk about is our countries current Economic Crisis, and in my opinion drives all the other factors that affect airline industry’s the most. The current economic situation is not good and therefore will have an effect on what a customer will or will not do. Air travel is very expensive as it is, in my opinion, so a sluggish economy will add more pressure on an individual or family thinking of flying anywhere. The second area that affects the airline industry is the cost of aviation fuel. If fuel prices are high, the airline will have to charge more for tickets. As I mentioned earlier, higher ticket prices is not what the public wants in our current economy. The airline industry is a business and in order to make money and continue to provide the service, the company has a breakeven price, approximately 66% of their operating cost (Airline Economics Break Even Load Factors Paragraph). If the company doesn’t...
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...CONSUMER BEHAVIOUR Service Quality Perceptions of Domestic Airline Consumers in India: An Empirical Study SUBMIITED TO: MEENAKSHI HANDA BY: SAHIL MALHOTRA (13) RAHUL KALRA (39) Abstract Pricing and service quality are the key variables that decide the brand equity of each player in the airline industry. Existing literature suggests that measurement and management of service quality is the key for survival of airline companies. This research paper examines the service quality delivered by four major airlines in India on the backdrop of stiff competition in the airline service sector. The process of traveling on a domestic airline was divided into pre-flight, in- flight and post-flight experiences. A survey was conducted to find out the perceived service quality of frequent fliers on each of the four airlines across a series of service performance variables. The airline brands were positioned in a perceptual space, where the perceived service attributes were also mapped. Clear differences emerged among the airlines, with two of them perceived as being similar to each other, and the other two differing in many respects. INTRODUCTION India at present has twelve competing airlines in the domestic market as against a single government owned airline in 1991. According to McKinsey Quarterly (2005), the Indian aircraft market is the world’s second largest commercial aircraft market. On-time performance and service levels have risen dramatically and fares have...
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...2010 CASE STUDY ON SOUTHWEST AIRLINE CHUOP Theot Therith TABLE OF CONTENT Table of Content 1. Case Abstract .......................................................................................................................................................... 1 2. Propose a Vision Statement............................................................................................................................ 2 3. The company mission statement and mission statement proposed .................................................. 2 4. List the corresponding Mission Statement components ......................................................................... 2 5. Perform an External Audit.............................................................................................................................. 3 6. Competitive Profile Matrix (CPM) ............................................................................................................... 5 7. The EFE Matrix .................................................................................................................................................... 5 8. Perform an Internal Audit ............................................................................................................................... 7 9. The IFE Matrix ..................................................................................................................................................... 8 10. TOWS Analysis...
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...Case study Main problem Ice storm grounded air bus. Affected 130000 passengers, caused the cancellation of 1100 flights over a six day period, and cost Jetblue an estimated 30 million dollars. The ice storm was a problem in Jetblue’s external environment and as such was out of the company’s control. Stock prices fell from 12.99 to 3.97 from feb 13 2007 to may 30 2008 Rising jet fuel prices – another factor in the firm’s external environment. New competititors – the firm’s industry environment was seeing the rise of many competitors mainly Southwest airlines. Jetblue’s reaction to problem Passenger’s bill of rights- this can be seena as a reactive strategy to correct problem that occurred during ice storm. Assembly of new senior management team Founding of jetblue Neeleman’s vision: a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. Introduction of 24 channel live television via satellite for free to make air travel entertaining. Individual monitors installed in all seats. Introduction of electronic tickets and the allowing of reservation agents to work from home. Money was saved on paper tickets, on postage for mailing of tickets and rental of office space. Competitive advantage – Jetblue was able to obtain a competitive advantage by striving to be the industry’s low cost provider. Feb 11 2000, launching of first flight between buffalo and nyc. This round trip at jetblue cost $98...
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...Hermann Mudgett Case Study Nathan Hanis PSY 410 April 16, 2012 Sarah Wyckoff Hermann Mudgett Case Study “Hermann Webster Mudgett was born into a strict Methodist family on May 16, 1860, in Gilmanton, an isolated village in New Hampshire’s Lake District,” (Meyer & Weaver, 2009). His parents were Levi Horton Mudgett and Theodate Page Price. His mother was a devout Methodist always reading the bible to Hermann, while his father was more of a disciplinarian and alcoholic. “Hermann was a “delicately built boy, blue eyed and brown haired, with a reputation as ‘the brightest lad in town’ … his father… beat the boy with savage regularity,” (Meyer & Weaver, 2009). After a beating, Hermann would ordinarily spend a day in solitary confinement in the attic with no food or water. It was not only his father that was malicious toward him many children were too. “On one occasion they grabbed him, dragged him into the office of the village doctor, who was out on a call, and forced his face into the hands of the skeleton the doctor used for demonstrations,” (Meyer & Weaver). This experience led to his fascination with anatomy. When Hermann was 11 years, he began to dissect live animals and kept their bones. “His closest and possibly only childhood friend was killed in a suspicious “fall” while the two of them were playing in an abandoned house,” and he was apparently standing behind his friend during the incident, (Meyer & Weaver, 2009). When Hermann was 17 he married...
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...Disorder: Causes and effects to an individual Most of us have already or are experiencing trouble in sleeping every night or every time we’re trying to sleep. This might be normal and usually temporary due to stress, night terrors or some different issues. But if sleep problems are a regular occurrence and interfere with the daily life, we may be suffering from a sleep disorder. Sleep disorders cause more than just sleepiness, there are so many causes. The lack of quality of sleep can have a negative impact on our energy, emotional balance, and health to us. Sleep disorders also are serious enough to interfere with our normal physical, mental and social state. And in worst case, death because of sleepiness and mental condition cause of sleeping disorders. Sleep can affect our overall health. In many cases, people in good health tend to sleep well, whereas those suffering from repeated sleeping problems might have an underlying medical or mental health problem, it may be in minor or serious. Sleeping well is good to physical health and emotional well-being. Unfortunately, even minimal sleep loss can take a toll on mood, energy, efficiency, and ability to handle stress. People with daytime sleepiness are physically fatigue, have a tendency of falling asleep in unsuitable places at unsuitable times, and have poor concentration. Ignoring sleep problems and disorders can lead to poor health, accidents, impaired job performance, and relationship stress. It’s not normal to feel sleepy...
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...Contents South West Airlines 4 Goals and Objectives 5 Their Mission and Vision Statement 5 Strengths 6 Weaknesses 6 Opportunities 8 Threats 8 Analyzing company’s external environment 9 Analyzing the nature and strength of competitive forces 11 Competitive pressure stemming from bargaining power of buyer: 16 Determining whether the collective strength of the five competitive forces is conductive to good profitability: 17 Competitive pressure from seller of substitute products 18 Sign that competition from substitute is strong 19 Competitive pressure stunning from supplier bargaining power 20 PESTEL ANALYSIS 24 SCENARIO PLANNING 56 SCENARIO NO.1 58 SCENARIO NO.2 59 SCENARIO NO.3 59 SCENARIO NO.4 60 SCENARIO NO.5 60 SCENARIO NO.6 60 SCENARIO NO.7 61 SCENARIO NO.8 61 Competitors Objectives 62 Competitor's Current Strategy 63 Competitor's Resources and Capabilities 64 Competitor’s Assumptions 66 Regional Factors 67 Value chain activities: 68 Key competitive advantages: 72 Solutions: 82 Weights of Key success factors in five airlines: 86 COMPETITIVE ADVANTAGE 92 FIVE GENERIC COMPETITIVE STRATEGIES: 92 LOW COST PROVIDER STRATEGIES: 92 DIFFERENTIATION STRATEGIES: 95 BEST-COST PROVEDER STRATEGIES: 96 FOCUS (MARKET NICHE) STRATEGY: 96 STRATEGIC ALLIANCE AND PARTNERSHIP: 97 MERGER AND ACQUISITION STRATEGIES. 98 VERTICAL INTEGRATION. 98 OUTSOURSING. 98 OFFENSIVE...
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...STRATEGIC MANAGEMENT (EBS5103) CASE STUDY INSTRUCTOR: Dr. Ahmet Beşkese BAHÇEŞEHİR UNIVERSITY May 2015 1. INTRODUCTION This report is based on strategic analysis of JetBlue from it’s the establishment date to year 2003. In order to the analysis, a precise strategy is decided upon for JetBlue Company. 2. HISTORY David Neeleman was born in Brazil, Sao Paulo in 16 October 1959. He attended the University of Utah for three years then he dropped out university and served a mission for The Church of Jesus Christ of Latter-day Saints in Rio de Janeiro, Brazil for two years. He made his beginning in establishing own business by renting out condominiums in Hawaii. Then he established his own travel agency and began chartering flights from Salt Lake City to the islands. He was co-founder with June Morris of charter airline Morris Air, a low-fare airline. From 1984 to 1988, he was an Executive Vice President of Morris Air. From 1988 to 1994, he was the President of Morris Air Corporation. In 1993, Morris Air was then acquired by Southwest Airlines for $129 million. For 5 years, he worked on the Executive Planning Committee at Southwest Airlines. By 1994, he left Southwest Airlines after signing a five year noncompeting agreement. With his experience of aviation, he established a company named Open Skies which a touch screen airline reservation and check-in systems company that acquired by Hewlett Packard in 1999. At the same time, acted as a consultant to another start-up...
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...OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT OPERATIONS AND PROJECT MANAGEMENT www.ibscdc.org 1 Efficient Project Management at TransWorks Information Services Pvt. Ltd., an Indian-based BPO Company This is a real life case taken from a service industry; it discusses the real life problem faced by a BPO Company. It focusess on the problems faced by the calling agents and the management as a whole, many a times it so happens that the management perceives a problem in a different angle and the solution eludes them; this causes a lot of frustration on the part of employees and management resulting in mass attrition. The real concern today for any call centre company is its high attrition rate; the basic reason being the discord between the management and the employee. The employees look out for a congenial and empathetic management and shift to the other competing companies when offered a good work environment. This case study throws light on one such aspect where a mass attrition was avoided by the top management by strategic and lateral thinking. Pedagogical Objectives • How a manager dealt with such a challenging project with support of his team of 14 fresh trainees • How he managed to save the project and bring about some wonderful changes to glide through the difficult times • How innovation and teamwork can change things for an organisation. Industry Reference No. Year of...
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...Extraterrestrial Hypothesis The extraterrestrial hypothesis (ETH) is the hypothesis that some unidentified flying objects (UFOs) are best explained as being physical spacecraft occupied by extraterrestrial life or non-human aliens from other planets visiting Earth. Etymology Origins of the term extraterrestrial hypothesis are unknown, but use in printed material on UFOs seems to date to at least the latter half of the 1960s. French Ufologist Jacques Vallee used it in his 1966 book Challenge to science: the UFO enigma. It was used in a publication by French engineer Aimé Michel in 1967,[1] by Dr. James E. McDonald in a symposium in March 1968[2] and again by McDonald and James Harder while testifying before the Congressional Committee on Science and Astronautics, in July 1968.[3] Skeptic Philip J. Klass used it in his 1968 book UFOs--Identified. In 1969 physicist Edward Condon defined the "Extra-terrestrial Hypothesis" or "ETH" as the "idea that some UFOs may be spacecraft sent to Earth from another civilization or space other than earth, or on a planet associated with a more distant star," while presenting the findings of the much debated Condon Report. Some UFO historians credit Condon with popularizing the term and its abbreviation "ETH". Chronology Although ETH, as a unified and named hypothesis, is a comparatively new concept - one which owes a lot to the saucer sightings of the 1940s–1960s, it can trace its origins back to a number of earlier events such as the now...
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...where a corrupt elite rules over an impoverished and increasingly violent population? Is it wise to back “friendly” authoritarians like the Saudis, and turn the blind eye to their human rights abuses and support for extremists? After listening to these questions, it is clear that no good options exist, and much is at stake in terms of money and lives. Wenar argues how the West can lead a peaceful global revolution by ending its dependence on the authoritarians who are stealing their countries’ oil and minerals. Our laws are up to us -- and of course other countries might still by oil from them, but if we took the lead to abolish such a brutal rule, we might just inspire the rest of the world to join us in taking humanity’s next big step toward freedom and peace. The first part of the book discusses how natural resources empower the world’s most coercive men. Authoritarians like Putin and the Saudis spend oil money on weapons and repression. ISIS and the Congo’s militias spend resource money on atrocities and ammunition. For decades, resource-fueled autocrats and extremists have forced endless crises on the West-- and the ultimate...
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...Southwest Airlines, Case Analysis Your name BUSN412 Business Policy August 7th, 2011 CASE ANALYSIS Southwest Airlines. COMPANY NAME: Southwest Airlines. INDUSTRY: Air Travel. COMPANY WEBSITE: (www.southwest.com) COMPANY BACKGROUND: Southwest Airlines Co. incorporated in 1967, is a passenger airline that provides scheduled air transportation in the United States. As of December 31, 2010, the company had 548 Boeing 737 aircraft serving 69 cities in 35 states (Southwest Airlines Company profile, 2011). Key officers include: Herbert D. Kelleher – Founder and Chairman Emeritus. Colleen C. Barrett – President Emeritus. Gary C. Kelly – Chairman, President & Chief Executive Officer. The Company functions primarily on point-to-point service rather than focusing on hub and spoke service. About 78% of the passengers of the airline travel on non-stop flights and the Company predominantly serve short-haul routes with flights operating highly frequent. (Southwest Airlines Company profile, 2011) SWOT ANALYSIS: Strengths: By far the biggest strength of Southwest Airlines is the ability of the company to offer reliable low-cost prices; they are also able to maintain lower operating cost which enhances its profitability. They were the first to introduce online booking, ticket less traveling, and no reserved seating, thus making it easier to turn around flights. The teamwork and efficiency within the company’s employees is widely recognized as one of the reasons...
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...Three Effects of Climate Change By: Nehanda Spencer Contents Introduction 2-4 Public Health 4-5 Water Crisis 6-7 Human Migration 7-8 Summary 9 Works Cited 10 Work Cited Pages 11-30 Introduction Well before the term climate change was used to describe the weather effects on the earth, I was informed about global warming. During high school when I was instructed to learn about global warming it was just a mere discussion based on the potential effects humans had on the climate. Approximately eight years later the suspected effects, of careless exertion of the earths resources among other influences, have drastically impacted the world and scientist have agreed that it is the cause of climate change. I was aware of climate change and I’ve witness many natural disasters over the years due to news broadcastings; such as hurricane Katrina, Washington’s mudslide and most recently Arkansas deadly tornado. However, I never truly grasp the importance of the earth’s current situation until I furthered my research in college. According to the ShowTime docu-series “Years of living dangerously” climate change is inevitable due to the amount of earth’s resources used verses those that are replenished. The documentary opened my eyes to the high tempatures that are spreading across the country and one of the biggest causes of climate change, which are green house gases. The tragic causes of these gases develop from the burning of fossil fuels...
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...Office of Inspector General AVIATION INDUSTRY PERFORMANCE A Review of the Aviation Industry, 2008–2011 Number: CC-2012-029 Date Issued: September 24, 2012 Memorandum U.S. Department of Transportation Office of the Secretary of Transportation Office of Inspector General Subject: INFORMATION: Aviation Industry Performance: A Review of the Aviation Industry, 2008–2011 Controlled Correspondence No. 2012-029 Calvin L. Scovel III Inspector General The Secretary Acting Federal Aviation Administrator Assistant Secretary for Aviation and International Affairs Date: September 24, 2012 From: To: Since its inception, the aviation industry has undergone significant transformations as a result of technological developments, economic pressures, and other factors. Most recently, economic recession and recurrent high fuel costs have challenged U.S. airlines, which have taken a number of actions to lower costs and increase revenue—including capacity reductions, fare increases, baggage fees, and mergers. Beginning in 2002, the Office of Inspector General has issued periodic reports regarding the performance of the aviation industry. This report, the 11th in the series, focuses primarily on industry performance during the 2008–2011 period and summarizes long-term trends since 2000. This report also highlights issues related to changes in airlines’ business environment, the industry’s reactions to those changes, and the impact of these actions on the traveling public...
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