1.0 INTRODUCTION

As we know, each of the organization have their own business environmental which the organization need to identify, analyse, organize, and others for achieve the organizational goals and objectives. Business environment can define as everything that surrounds a system which it will give an impact either positive impact or negative impact on the system’s ability to operate effectively and efficiently. The importances of business environment are to determine and identify the interaction between the opportunities and threats to the business. It helps the business enterprises for meeting the challenges successfully. Next, business environment also helps to identify the organization’s strength and weakness in view of the technological and global developments. With the implementation of business environment, the image of an organization can improve by showing their sensitivity to the work environment. There are three important of components in business environment such as the macroenvironment, the microenvironment and the internal environment. The example of organization in the business environment is The Chicken Rice Shop (TRCS). The logo of The Chicken Rice Shop The history of The Chicken Rice Shop was starting on 18th June 2000, the first restaurant of The Chicken Rice Shop was opened and the response was overwhelming. Nowadays, there are 60 and more outlets which has a wide network of family restaurants strategically located in major shopping malls, business and residential areas across all markets in Malaysia. The chicken rice who serves by TRCS is authentic “grandmother’s traditional Hainanese secret recipe” brought down from generations and maternal grandmother’s treasured recipe from Penang. The recipes were perfected and introduced into the menu. A special selection of local Malaysian delicacies in a mode, clean and