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Power Root Paper

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Submitted By LeighLeanne
Words 6851
Pages 28
1. INTRODUCTION
This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION
Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium health beverages. Power Root’s company share is 19.9% in the coffee industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root.
The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION
Power Root’s mission is to provide only the best quality in products and services to their customers. 3.2. VISION
Power Root’s vision is to make its brand "Power Root" a household name globally.

3.3. COMPANY’S 6 YEARS FINANCIAL PERFORMANCE Income Statement(RM '000) | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | Revenue | 178,479 | 138,146 | 153,107 | 184,824 | 217,036 | 279,355 | Cost of

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