...Discuss the relationship between CSR and PR and analyze the ethical issues that arise. How may practitioners ensure their CSR programs are more than just rhetoric? CSR "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large".(Lord Holme and Richard Watt-Making good business sense) CSR has become a relevent issue in the business field. Nowdays people judge a companys reputation with the way how they deal with their social and environmental responsibilities. Sevral studies revealed that responsible ativities are increasingly valued and demanded by stakeholders.(consumers, investors, community,journalist etc) who see in such activities the civic behavior of bussinesses, and which in turn influences their evaluation of the companies. According to study carried out by MORI in UK indicates that ,75% consumers while evaluating a company considers its level of social responsibility to be important, almost 90% of employees believe that their company should be socially responsible, almost 40% of analyst and investors consider it very important while evaluating the company and over 50 % of journalists consider social responsibility to be very important while judging the company. CSR can be better understood as a means of reinforcing both reputation and legitimacy, as it provides an...
Words: 1453 - Pages: 6
...Responsibility Assignment Question: Is CSR just another form of PR for companies wishing to get an edge on their competitor? Discuss with primary reference to IKEA. Student Name: Pui Tung CHIU Submission Date: 3 April 2015 Introduction A business activity generates both positive and negative influence for both the corporate as well as the society. The growing expectations of social, environmental and legal responsibility gradually rise in the past decades for corporate. Organizations use corporate social responsibility (CSR) to set up activities in order to achieve and respond these expectations. Jamali and Mirshak (2007) state that CSR approach helps to attract global attention and acquire a new resonance in the worldwide economy. However, Frankental (2001) claims “Do CSR is a public relations (PR) invention?” and company focus on promoting itself, getting an edge on its revivals rather than being ethic to protect the environment or maintain human welfare. Therefore, in this essay, author is going to discuss about the different between CSR as well as PR. Moreover, it will apply an example of IKEA to examine the effectiveness of its CSR in supply chain and analyze CSR as a business strategy to maintain the sustainability of business, financial control and risk management. Afterwards, author will highlight the limitations of CSR policy and finally provide some recommendations to improve the CSR strategy for corporates in order to maintain...
Words: 2989 - Pages: 12
...relations (PR) practitioners are likely to face decisions that are ethical in nature. Such decisions reflect a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations and demands placed on the profession. As a profession, public relations have a long and contested relationship with ethics and more...
Words: 2426 - Pages: 10
...function. Thus sparking scepticism that businesses adoption of CSR initiatives are a result of shifting societal trends for financial rewards and not out of ‘good will’. It is therefore a surprising given that this paper, Origins Natural Resources, an international cosmetic superstar adopted CSR since its conception and continues to maintain strong earth friendly practices throughout its operations regardless of substantial costs and burden to uphold. Thereby exploring the possibilities that characteristics of virtue can truly exist in a corporate entity, and perhaps society should be less sceptical of others intentions. Introduction The question of why businesses truly adopted CSR initiatives has never been initiated, thus sparking interests on whether or not it is an authentic act of corporate citizenship or simply a front to financial rewards. This paper aims to analyse Origins Natural Resources dedication towards Corporate Social Responsibilities (CSR) addressing two major issues the organisation perceived as most significant and relevant to its core products and services. The two categories are addressing the importance of animal cruelty via experimentation and environmental sustainability. These issues will be analysed by applying utilitarianism, Kant and Virtue Ethics theories to address whether the current CSR strategies is a normative model of ethical practices. Lastly, a conclusion on whether the CSR initiative fits any ethical or moral value theories and identifying...
Words: 1795 - Pages: 8
...Diageo – Marketing to Remember Introduction The case is about Diageo, a drinks company and a leader in corporate social responsibility issues. The company is running a CSR program from within the marketing function. In 2007 they launched the ‘Choices campaign’, aiming at 18-to-24 age group. The campaign ended with the sentence: ‘A night to remember? Or one to forget? The choice is your’. With this they showed that responsibility is at the heart of all their marketing, with the aim to change the attitude towards alcohol. Ethical strengths - Raising awareness - Closeness to consumer provides something that public health agencies lack - Product safety - They have in-depth knowledge of consumers, the ability to get under their skin and understand what makes them behave in the way they do. - Organization succeeds by outperforming their competitors in providing superior value to their customers, in order to create a positive change in people’s attitudes to alcohol. - They do not mislead their customers - They try to ensure that consumers properly understand the risks involved in consuming their product - Brand names are not dominantly present in the advertisement, focus is on responsibility message Ethical weaknesses - Fitness for purpose - Creation of artificial wants - Reinforcing stereotypes - Targeting vulnerable consumers Issues in Product Policy i) To what lengths should the producers of goods and services...
Words: 614 - Pages: 3
...Good morning everyone, today I would to talk about CSR, before I start , I would like to present some picture, @ P6 These are just a few example you may have heard about under the topics of @ Sustainability @ Business ethics @ Corporate Social Responsibility @ These pictures raise question about justice for current as well as for future generations. We want to ask corporate social responsibility, CSR for short, what is this? @ P7 The task of CSR is to prevent these and other morally reprehensible practices, which can weaken society @, damage companies @and hurt employees. More and more companies have realized the relevance of moral practices in their business, Concrete preventative measures are often labeled “risk management @”, a term more commonly used for avoiding financial crisis @ and damage to a company’s reputation. However, CSR is not just about preventing “bad practices”, like corruption and fraud and so on. how business activities operate is also improtant. @ P8 The more challenging question is: How can companies behave in a socially responsible way to contribute to a “good society” through “good business” practices? What about create a charity foundation or donate a lot of money, and thus, do good ? @ Wrong! That won’t hurt and may even help society, but it is not CSR.@ CSR is about how companies make profits, not about how they spend them, it lead to sustainability develop and long-run profitability. P9 this require a new role for the...
Words: 735 - Pages: 3
...ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | Course Code & Course Title: MSJ 11345 Created Private Media Term & Year : Fall 2016 Submitted To : Mohammad Shazzad Hossain Lecturer, MSJ Department Submitted By : Muctadir Imam – 131012032 Abdullah All Mamun - 131012056 Sadman Hasan – 131012073 Submission Date: 15th March, 2016 PSA Campaign Proposal CONDUCTED BY ABC PR Agency March 15, 2016 Please direct all of your questions or comments at Contact: 02-9554251 E-mail: abc.pr.agency@outlook.com Block: B; Road: 3; House: 73 2 no. Gulshan, Dhaka – 1212 March 15, 2016 To, The Chairman Partex Group 74 Bir Uttam A.K. Khandaker Sarak, Mohakhali C/A, Dhaka - 1212, Bangladesh. Phone: +8802 8822888 Fax: +880 2 8821888 E-mail: mailbox@partex.net Subject: Proposal for running a PSA campaign for the company Dear Sir, With the due respect we are introducing ourselves ABC PR is an integrated agency with offices in Gulshan, driven by 120 creative, smart and sassy brainiest. We have come to know that, this year your company declared five...
Words: 1624 - Pages: 7
...Corporate Social Responsibility and Ethics Stephen M Russell University of Phoenix International Marketing MK 571 Mr. Danny Rubick June 13, 2011 Abstract Ethics is sometimes described as a body of standards or human conduct that governs the behavior of individuals and groups. Corporate social responsibility (CSR) is the way a company manage the business processes to produce and overall positive impact on society. The three levels of this CSR are economic, legal and ethical. A company needs to be more than economically and legally responsible, it must include ethics and these ethics must be above the bare minimum legal requirements. (Gehrke, 2008) You hear of labor issues, environmental issues and the one this paper will discuss is government corruption. Many companies allow governments to be corrupt and they are allowed to steal from their own people. Such is the case in Nigeria, so PUR Packets will need to be aware of this dilemma and work closely with the government to make sure all business is legal, economical and ethical. Corporate Social Responsibility and Ethics Corporate Social Responsibility is a form of self regulation, conscious attempts and self efforts undertaken by an organization for enhancement of operations. CSR is usually part of a business model and should be part of the marketing strategy. CSR in its best element promotes public interest encouraging community growth and development, and it eliminates practices that harm that...
Words: 813 - Pages: 4
...Management Of Ethics And Corporate Social Responsibility Issues In Public Relations INTRODUCTION At multiple points in their careers, public relations (PR) practitioners are likely to face decisions that are ethical in nature. Such decisions reflect a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations...
Words: 311 - Pages: 2
...so much instruction and support. 3. Thank all the respondents in Panasonic company who have helped me complete the survey with their enthusiastic and supporting manner. 2 A CASE STUDY OF CORPORATE SOCIAL RESPONSIBILITY: A SUSTAINABLE TOOL OF COMPANIES’ DEVELOPMENT IN VIETNAM By HOANG THUY HANG October 2011 Supervisor: Dr. PHAM DUC HIEU ABSTRACT With the increasing effects of ASEAN over the world, Vietnam is an ideal market for corporations. Furthermore, becoming the member of WTO since 2007 is an opportunity as well as the threats for local companies. Following the globalization trend, corporate social responsibility (CSR) has been the vital issue in both national and global market. CSR has recently emerged in Vietnam’s market, however, the knowledge and actions of CSR is limited. Many scandals occurred relating to CSR issues such as the case of Vedan Co. Ltd, Sabeco...
Words: 10324 - Pages: 42
...CSR 2014 www.educationpost.com.hk/csr2014 MBAs and social responsibility The green trend in business Lowdown on courses and events Hong Kong Brazil Singapore Miami Manchester Shanghai Dubai 25 Nobel Prize Winners 22 4 Top in Hong Kong * | World 34 # | 6th in UK * | 14th in Europe * years in Hong Kong 3 Accreditations + Registration No. 250144. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Source: * Financial Times ranking 2014 # Financial Times 3 year average rank (2012-14) + Part of 1% of business schools to be awarded tripe accreditation status (AMBA, EQUIS, AACSB) Original Thinking Applied CONTENTS CSR 2014 04 The Trend The rise of CSR in business education 07 Case Study 10 Teaching CSR 14 16 18 Event The green trend in business Advertorial Economy MBAs and social responsibility Industry 08 CSR 2014 Lowdown on courses and events Oil companies and MBAs: a pipeline for corporate social responsibility www.educationpost.com.hk/csr2014 MBS stresses importance of social responsibility Teaching China’s business leaders the importance of CSR PolyU means business when it comes to creating a better world 04 07 08 10 14 16 18 Corporate social responsibility will revitalise the world’s economy CUHK CSR case competition winner will be awarded a Swire...
Words: 5446 - Pages: 22
...be your argument to defend the decision of the management? Give your opinion. ### Tutorial 3: Kempen Tandas Bersih Mid Term Test (May 2010) In South Korea, the public toilet has become a tourist attraction; in Malaysia, public toilets are tourist attractions, too – for the wrong reason. 1. Looking at the cartoon above, suggest the negative impact of dirty public toilet in Malaysia. 2. Instead of using TV1 and TV2 to promote a campaign, what other electronic communication channels would be more suitable and why? 3. Suggest the possible ‘source’ of this campaign. 4. Suggest two possible ‘noise’ in this campaign. 5. Why is evaluation important in a campaign? 6. Why is research important in a campaign? ### Tutorial 4 (PR Publics) 1. Why do public relations practitioners try to identify opinion leaders and decision makers for each public? 2. Why is it important to identify a public’s stake or interest in an issue of importance to a practitioner’s organization? Give an example of a stakeholder who is important to an organization. 3. Who are some of the traditional...
Words: 1739 - Pages: 7
...Learning Activity #1 Ethics Although there are many companies that are run by ethical managers, the business world has experienced several shake ups over the past 10 years with the Enron scandal and in 2007 unethical business practices brought down many huge, long-standing financial institutions. One example is seen in the article: “Google Forfeits $500 Million Generated by Online Ads & Prescription Drug Sales by Canadian Online Pharmacies” http://www.justice.gov/opa/pr/2011/August/11-dag-1078.html Question #1 - Ethics. a. Based on the article, what did Google do wrong ethically? (Cite the article) b.Give another example of an unethical situation other than the Google example (Provide support). (Please provide support. Each week, you need at least one eResource textbook reference for every question including each part. In addition you need at least one Web or UMUC Library reference for Week 1, not each question. The use of APA is required; opinion is not acceptable without support). Don’t forget to also cite from the required Google article. Learning Activity #2 Social Responsibility Question #2 – Corporate Social Responsibility (CSR). Some organizations seem to be interested only in profit. However, there are many corporations who see societal well being and making a profit as equally important. Hint: Social responsibility is the same except it does not refer to a corporation. Provide an example of how organizations can show corporate social responsibility...
Words: 383 - Pages: 2
...Southern New Hampshire University Muad Elmuntasar OL- 690 Definition of Corporate Social Responsibility October 2, 2012 Pr. Katrina Kerr The definition of corporate social responsibility Introduction The corporate social responsibility ( CSR) seems to be came in the beginning of the millennium after so many wrong actions in past decades. May be, after the shock of scandals business such as Enron, WorldCom and Parmalat, also with the effect of weather change on the environment, all in consider have make many companies and organizations to rethink about their responsibilities towards their customers and stakeholders. Nowadays, business suggested that CSR is a normative, has different levels of concepts, which definition depends on many different of views and relationships, and changes in response to social directions (Silberhorn & Warren, 2007) . This study will examine how CSR is defined from different perspectives. There are different businesses see CSR from different concepts, they have their own trends. By looking at statement of missions of large companies publish on their web sites, we will find it explores their social responsibility and there view for their nation. Some businesses see CSR is about making profit. Unlike others businesses, attempt to do more than to make a profit (Struijk, 2012). Despite the fact that the main responsibility of a firm is to make a profit, in order to provide a product or excellent service that people are looking for. For...
Words: 1439 - Pages: 6
...Introduction 2. A Young Company’s CSR Motives 3. The Potential for Backfire 4. CSR Development: The Three Phases 5. A Mature Company’s CSR Motives 6. Vice Industries CRS Initiatives 7. Other Schools of Thought 8. Conclusion 1. Introduction Scholars explain the surprising fact that companies in the United States alone spend $9 billion annually on philanthropic causes by investigating the motives behind such apparent generosity (e.g. Cone et al., 2003). The critical importance of CSR derives from the fact that CSR practices have considerable influence on a company’s reputation and “the reputation of a firm is arguably the most valuable asset” (Peloza, 2006: 69). The term “corporate social responsibility,” or CSR, can be defined broadly as a firm’s charitable contributions and social initiatives, such as “philanthropy, cause-related marketing, environmental responsibility, and humane employee treatment, among others” (Ellen et al., 2006: 148). Researchers have found that over the past 30 years CSR correlated positively with corporate financial performance (CFP) (Orlitzky et al., 2003). “At its simplest, some argue that this ‘trend’ is purely self-serving marketing or philanthropy to offset concern over organizations’ increasing profit or corporate scandals.” (Brock, 2005: 58). By examining the motives behind CSR as purported by a broad spectrum of scholars, this paper will argue that companies initially implement CSR initiatives in an effort to...
Words: 3514 - Pages: 15
