...of Newfoundland Case Analysis A case analysis method of study provides experiential education—learning by doing. Therefore, the amount of learning students receive from an individual case is directly related to the amount of work they put into it. A major goal of the use of cases is to allow students to gain experience in problem solving. Cases help students learn to: • Develop an understanding of problems • Learn how to dissect various factors relevant to problems • Learn how to think creatively about solutions to problems • Learn to critically and thoroughly evaluate alternative solutions • Learn how to make a final decision that you are confident in supporting Through the use of cases, students learn that the most obvious solution is not always the best solution. The only way to discover a “best” solution is to consider all possible alternatives, to identify the potential positive and negative outcomes for all possible alternatives, and then to select an alternative course of action that seems best based on the application of relevant theory concepts from the course. Students need to understand the basic factual and theoretical foundations of organizational theory to make well-reasoned decisions. There are no right and wrong answers, but some recommendations are better supported than others. Outline for Analysis of Cases 1. Problem Statement This statement should state clearly,...
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...Course Project Structure 1. Executive Summary 2. Company Overview and Project Focus - Company Background - Company Mission - Sources of Competitive Advantage - Course Project Focus - Market Opportunity/Problem Statement 3. Situational Analysis - Industry Analysis o Market Size o Market Growth o Market Trends - Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis - Competition - Customer Analysis - Product (AND 4 P )Analysis – WHAT IS the current marketing mix 4. Segmentation, Targeting and Positioning (STP) – WHAT IS it currently - Market Segments - Target Market Identification - Positioning 5. Marketing Strategy & Marketing Mix Recommendations (THIS IS YOUR PLAN) Marketing Strategy (What should it BE?) - Market Segments - Target Market Identification - Positioning If it is the same, then you just need to explain that and justify it. (For example, if you are suggesting improving the current product to sell more to the current customer (market penetration) or if you are suggesting launching a new product for current customers (product development), then your segment would be the same. Else, it might change. ...
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...CASE ANALYSIS A case analysis method of study provides experiential education—learning by doing. Therefore, the amount of learning students receive from an individual case is directly related to the amount of work they put into it. A major goal of the use of cases is to allow students to gain experience in problem solving. Cases help students learn to: • develop an understanding of problems, • learn how to dissect the various factors relevant to a problem, • learn how to think creatively about solutions to a problem, • learn to critically and thoroughly evaluate alternative solutions, • learn how to make a final decision—one that you are willing to move forward with and one that you feel confident in supporting. Through the use of cases, students learn that the most obvious solution is not always the best solution. The only way to discover a “best” solution is to consider all (the emphasis here is on the ALL) possible alternatives, to identify the potential positive and negative outcomes for all alternatives possible, and then to select which alternative course of action seems best, based on their analysis, and marketing theory, concepts, and principles. Students need to understand the basic factual and theoretical foundations for marketing management...
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...in the Steps for Approaching Business and Corporate Strategy to a small business case. As mentioned previously, these steps provide candidates with a systematic approach for addressing a case involving business-level strategic issues. Applying this approach effectively is one of the important competencies that candidates will learn in the CMA Canada Professional Programs. The starting point for solving a business problem is to analyze the current situation and identify the problems that need to be addressed. A major component of the situational analysis is to take a close look at the environments within which an organization finds itself. One of the methods commonly used in such an environmental analysis is “SWOT” (an acronym for Strengths, Weaknesses, Opportunities and Threats), which considers the strengths and weaknesses in the internal environment as well as the opportunities and threats in the external environment. Candidates can refer to the required reading Situational Analysis Tools mentioned below for more information on how to go about doing a SWOT analysis. The next major step is to identify the issues and analyze various alternatives for addressing the major issues. In this case, a shortage of available cash is a major issue and needs to be addressed. Therefore, one of the main topics for this assignment is cash flow management, i.e. managing the movement of money into and out of a business. Many supervisors and/or managers who oversee functions such as accounts receivable...
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...Excellence in Financial Management Course 10: Strategic Planning Prepared by: Matt H. Evans, CPA, CMA, CFM This course provides a concise overview of how to do a strategic plan. The entire strategic planning process is outlined within this course. This course is recommended for 2 hours of Continuing Professional Education. In order to receive credit, you will need to pass a multiple choice exam which is administered over the internet at www.exinfm.com/training Chapter 1 Preliminary Considerations What is Strategic Planning? The essence of management includes the ability to plan. As you work your way up the organization, planning moves from operational to strategic. Strategic Planning is one of the principal responsibilities of upper-level management. Once management decides on the Strategic Plan, lower-level managers implement the Strategic Plan through an Operating Plan. Strategic Planning attempts to answer a very fundamental question: Where do we want to be one year from now, two years from now, three years from now, etc.? Strategic Planning requires that an organization develop a vision of itself - how do we see ourselves in the future? Strategic Planning looks at the big picture from a long-range perspective whereas the Operating Plan represents the specific tactics for carrying out the Strategic Plan year to year. Strategic Planning is a process whereby an organization makes choices about: ▪...
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...must demonstrate relevance. In general, please focus your energy on the content and the quality of your assessment. NOTE: This is not a summary of the case but a true case analysis. 1. Problems statement — please, state the “problem” using one paragraph and a few sentences. Try to be clear, precise and concise. Try to formulate the problem from the perspective of the decision maker by highlighting the decision that must be made, the “tasks” he or she has to perform, and the issues that he or she is facing. 2. Situational analysis — this is the “meat” of the case brief, and as such it should be the longest section of the paper. Please do not just repeat the facts of the case. Discuss, integrate, and synthesize the important factors that have a significant bearing on the case — dismiss unimportant irrelevant information. A very useful tool to make this assessment is the SWOT analysis framework (see Exhibit 1.1 in the book for an illustration). Do not feel that you have to discuss all the internal factors and external factors which are presented in Exhibit 1.1. You should just focus on the factors that are relevant to the problem that you are trying to solve. At this stage, the use of a matrix is highly recommended. If you use a matrix, it should be included as an appendix and in situation analysis in the case should discuss the factors and linages in the matrix. Depending of the...
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...Running head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS Krispy Kreme Doughnuts, Inc.: A Case Analysis Presented to By October 09, 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement of tertiary problem. 13 VI. Formulate, evaluate, and record alternative course(s) of action 14 A. Strategic Alternative 1 14 1. Benefits 14 2. Costs 15 B. Strategic Alternative 2 16 1. Benefits 16 2. Costs 19 C. Strategic Alternative 3 19 1. Benefits 19 2. Costs 21 VII. Selection of Strategic Alternative and Implementation 22 A. Statement of Selected Strategy 22 B. Justification of Selected Strategy 23 C. Description of the implementation of strategy. 23 VIII. Summary 28 IX. Appendices 29 A. Financial Analysis and Selected Tables 29 B. Reference List 32 Executive Summary Krispy Kreme Doughnuts, Inc., began as a family-owned business back in 1937, as an expansion of a pre-existing business, when Vernon Rudolph purchased a doughnut shop along with the now-famous secret recipe for making yeast-raised doughnuts. His doughnuts, which he delivered to grocery stores in the Winston-Salem, North Carolina area, quickly became...
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...UNIVERSITY TAFT AVENUE, MANILA GRADUATE SCHOOL RESEARCH CASE PAPER FORMAT Title Page Acknowledgment Approval Sheet Executive Summary The case paper synopsis discussing the company’s current situation and the problems besetting the firm. The final paragraph states the possible alternative courses of actions solution to the problem. Possibly 1-2 pages only. Table of Contents (include all details of List of Appendices, Exhibits, etc) Chapter 1 The Problem and Its Background a) Introduction The researcher cites the relevance and the importance of the study in term of its existence. The researcher likewise mention theories or concepts linked with his/her present study in relation to the total industry setting where it belongs and how it helped them to overcome problems of the firm. The introductory chapter will have the background of the problems to give the reader a bird’s eye view of the study. b) Background of the Study This section discusses the research environment (locate) under study stating briefly the history of the company. It contains concise situational analysis of the past, present and the future outlook of the company. It discusses the thorough analysis of the organization problems and how the company will solve them. There are case papers which include: c) Scope and Limitation of the Study This includes the coverage of the study, the participants, the issues and constraints that...
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...overview of the entire marketing plan. It highlights key recommendations, as well as their required costs and benefits from implementation. It is the first thing read by the client’s manager and should be the last part of the marketing plan composed. It is a roadmap previewing what needs to be done. 2. INTRODUCTION The introduction provides a description of the organization, its product/service offerings, and the problems it faces, as well as a background of the marketing plan. 3. CURRENT SITUATIONAL ANALYSIS This section should contain an analysis of the organization’s strengths, weaknesses, opportunities, and threats (SWOT). It should also contain the organization’s current strategy, current tactics (marketing mix), current target marketing, current customer needs, and competitive advantage. 4. PROBLEM/OBJECTIVE/GOAL This section will contain: (1) a problem statement identifying the underlying difficulty faced by the firm, (2) an objective statement reflecting the problem that needs to be solved, and (3) a goal statement which explains how that problem will be solved. This/these goal(s) should be SMART: specific, measurable, achievable, relevant, and time-bound 5. RECOMMENDATIONS This section should contain the actions you recommend the firm to take, what its competitive advantage SHOULD be, what its target market SHOULD be, as well as your proposed strategy, proposed tactics (marketing mix), desired positioning of the firm, and the costs and benefits of implementing...
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...confirmed by various academics (Rowe, 2001; Riaz & Haider, 2010). Many argue and suggest that there is a connection between an organization’s leadership style and its ability to implement and manage quality initiatives. That being said, researchers still encounter difficulties when assessing the effect of leadership styles on healthcare quality management, as most of the available theories were developed outside of healthcare setting. This paper aims to present an evaluation and a review of published scholarly articles discussing three styles of leadership and their association with quality management initiatives. The three leadership styles chosen for this evaluation are: Transformational leadership, servant leadership, and situational leadership. The paper will also describe my current leadership style, then compare it to the transformational model, and finally outline the changes I need to implement in order to incorporate its key characteristics into my own style. Research Summaries In the first article titled “Knowledge Management as a Mediator for the Efficacy of Transformational Leadership and Quality Management Initiatives in U.S. Health Care” (2009) Gowen, Henagan, and McFadden examined the transformational leadership and quality management initiatives, since the existing literature has neglected the relationship among these two. They surveyed over 350 U.S hospitals across the country and obtained data revealing that transformational leadership did actually...
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...valuation of W ritten C ase A nalysis Reports The report should be written for a management team displaying your analysis of a given situation. Submit work that is worthy of being seen by professional colleagues that reflects your capabilities and represents your work in your absence, i.e., something that can be forwarded within a firm, sent to the board of directors, suppliers and/or customers. + Superior Coverage Good Needs Work 0 Missing Report Guidelines1 Content + Superior: frame the problem statement and situational analysis for common context; identify primary and secondary issues and opportunities considering a range of dimensions (strategic, financial, operational, human, stakeholders, systems, environmental); support with relevant data; cites multiple sources for information outside of assigned readings; application of relevant theoretical perspectives; answers all case questions posted within Blackboard. - Needs Work: too abstract in defining the problem statement and/or situation analysis; does not identify primary issues; guideline infractions (bottom of page); lacks data or examples to support claims. Communication + Superior: uses headers to differentiate information; includes a statement of the purpose of the report early in the problem statement or situation analysis sections; cite sources including sources for pictures; can easily comprehend visuals (not too small or complex);...
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...campaigns must demonstrate a return in order to justify their existence. Since I have written more marketing plans than I care to tell you, I can share with you my knowledge and experience of what has worked almost all the time, some of the time and none of the time. While this is not the single tome on marketing plans, I hope that this helps you balance the unlimited creative ideas with the budget you have to work with and find a mix that is both innovative and results in sales. I invite you to explore as many resources out there, some of which are mentioned at the end of this book. I don’t need to wish you luck. Just get started, get out there and crush it. Overview: Section 1: Product and Purpose Part 1 – 5 Section 2: Analysis and Competition...
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...(max +10%) | | |(excl assignment cover page & reference list) | |Due Date: midnight, Sun, week 6 | | Format –Project Proposal PART 1: Project Proposal (15%) GROUP Assignment Cover Page incl. problem statement (title) Your Proposal must cover the below areas: 1. Overview of the issue/opportunity (situational analysis) a) Good explanation of the issue/opportunity of the client company leading to a plausible thesis statement 2. Identification of the specific problem/opportunity/gaps a) Analyse the issues/gaps/root causes for your specific client company b) Synthesize the findings from your analysis into the commentary. You must use a minimum of 2 analytical tools to support your analysis. Tools/diagrams should be placed in the appendices. If you only use 2 tools, use Ishikawa diagram and rich picture. c) Clear Project Objectives are given ( these should be clearly related to the identified issues/opportunities) 3. Literature Review a) Review the literature critically; focusing on expert and academic views on the themes identified for your client company. This should be in academic style. b)...
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...************************************************************************ Course Objectives 1. Recognize, understand and interpret emerging trends. Example: All drug trends start on the west coast. 2. Describe leadership traits of future leaders. Visionary, competent, lead by example, integrity, 3. Develop a positive organizational culture. Example: Foster learning, don't micromanage, don't manage for the slugs (10%) manage for the good workers (90%), treat people differently on how they perform not treating everyone the same, PASSION/POSITIVE ATTITUDE people who come to work and want to be there, 4. Initiate and manage successful change. You lead change...you don't manage it. You lead people you manage bullets. There needs to be a sense of urgency. - 2 - 5. Conduct a situational audit. 6. Create buy-in for...
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...college. The sample was nonrandom, including 162 coaches that were chosen on a volunteer basis. Within the sample, 118 (0.73) of the coaches were male, while 44 (0.27) were female. With regard to coaching level, 25 (0.15) were junior high coaches, 99 (0.61) high school, and 38 (0.24) at the college level. While this is a good sample size, the problem lies with the distribution of the sample. The sample number for junior high coaches, in particular, is rather low. A larger sample with regard to all categories would have aided in the data analysis, particularly when looking for possible interactions between gender and coaching level. The instrument utilized was the Revised Leadership for Sport Scale (RLSS) developed by Zhang, Jensen, and Mann in 1996. This scale is used to measure six leadership behaviors: training and instruction, democratic, autocratic, social support, positive feedback, and situational consideration. The scale uses 60 statements, which were preceded by �In coaching, I:� A Likert scale was then given for each statement: 1 = never; 2 = seldom; 3 = occasionally; 4 = often; and 5 = always. This produced an ordinal level data set. Scales were administered in a number of environmental settings: classrooms, gymnasiums, practice fields, and...
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