...Grandma’s Vegetable Pizza One of my family’s favorite foods to make for any holiday is my grandma’s vegetable pizza. It was tradition that my grandma would make it every Christmas Eve when we would go to her house for dinner. Every year all of us would look forward to her making her vegetable pizza. No one ever wanted to be late for Christmas dinner because the vegetable pizza would be gone with-in minutes. When my grandma passed away, I decided to try to make her vegetable pizza recipe. Since then, I have been told by numerous family members that it tastes just like my grandmas, and that I need to make it every holiday or other occasions. . Making vegetable pizza involves three easy steps: plan a grocery trip, prepare spread and crust, and dice vegetables. “When planning a grocery shopping trip, it helps to get yourself organized. Planning ahead will help you not forget ingredients where you will have to make another trip to the grocery store” (Willson). So when going to the store to buy the ingredients for the vegetable pizza you definitely want to make sure you are prepared. I usually write out a list of all the ingredients involved in making the vegetable pizza and how much of each ingredient is needed. To make the pizza crust you need two cans of crescent rolls per pizza. I make sure that I buy the Pillsbury brand over the cheaper brands because it works better when you spread it out for the crust, and it even tastes a lot better. To make the spread that goes across the...
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...Introduction Kraft Foods Group is the largest food and beverage company headquartered in North America and the second-largest in the world after Nestle. As company as large as Kraft Foods Group, it has enough capability and liquility to help the society stakeholders along the world with $19 billions in annual sale. Society expectations are rising and changing nowadays. Kraft should considerate about the expectation and needs of stakeholder when operated its business. Ignoring the expectation of society will bring much negatives impact to the company such as sales going down, reputation damaged, etc. This paper will review the social performance of Kraft Foods and the impact to its stakeholders : the communities, consumer and employee with the aspects of equity and equality and community building. Kraft Fight Hunger Kraft Foods has been proactive in stakeholder management and did well in charity and donation every year for the people who in need and involve themselves in philosophy programmes. Top priorities for Kraft Foods and its Foundation are fighting hunger, malnutirtion and promoting healthy lifestyles around the world. Kraft Foods has championed the fight against hunger for more than 30 years and donated more than $1 billion in cash and food. Since 1997, they have provided more than one billion serving of food to those in need. In 22 August 2010, Kraft Foods launched an integrated marketing campaign named “huddle to fight hunger” to encourage charitable giving to nonprofit...
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...PRODUCT MIX A product mix is the set of all products & items that a particular seller offers for sale. PRODUCT LINE A group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. FOUR DIMENSIONS OF PRODUCT MIX Width Length Depth Consistency KRAFT FOODS Product Mix * Biscuits * Cheese & Grocery * Powered Beverages * Confectionery Product Line * Biscuits * Chips Ahoy! * Oreo * Tiger * Cheese & Grocery * Kraft Eden Cheese * Cheez Whiz * Miracle Whip * Kraft Real Mayo and Kraft Sandwich Spread * Calumet Baking Powder * Kraft Cheddar Cheese * Powered Beverages * Tang * Maxwell House * Kool-Aid * Confectionery * Cadbury * Toblerone * Halls * Clorets * Dentyne Dimensions of Product Mix: Width: Four; There are four product Lines Depth: * Biscuits: 3 * Cheese & Grocery: 6 * Powered Beverages: 3 * Confectionery: 5 Length: Seventeen; There are seventeen products in all. Consistency: The product lines are consistent as all these products are eatables and are useful to the same set of consumers. P&G PRODUCT MIX * Detergents * Hair Care * Food * Other Products * Beauty Products PRODUCT LINE * Detergents * Ariel * Dawn * Gain ...
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...[pic] Instructions • Use black ink or ball-point pen. • Fill in the boxes at the top of this page with your name, centre number and candidate number. • Answer all questions. • Answer the questions in the spaces provided – there may be more space than you need. • Calculators must not be used. Information • There are 19 questions on this paper; the total mark is 78 • The marks for each question are shown in brackets – use this as a guide as to how much time to spend on each question. • All 19 questions are AO2/AO3 only. Advice • Read each question carefully before you start to answer it. • Keep an eye on the time. • Try to answer every question. • Check your answers if you have time at the end. GCSE Mathematics (Linear) 1MA0 Formulae: Foundation Tier You must not write on this formulae page. Anything you write on this formulae page will gain NO credit. Area of trapezium = [pic](a + b)h [pic] Volume of prism = area of cross section × length [pic] Answer ALL NINETEEN questions. Write your answers in the spaces provided. You must write down all stages in your working. You must NOT use a calculator. 1. Susan and Joe are going on holiday. They can take two cases onto the plane free of charge if the total weight of the two cases is no more than 40 kg. Susan’s case has a weight of 22.8 kg. Joe’s case has a weight of 19.5 kg. *(a) Can they take...
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...What is the current situation facing the brand and company? The Bel Brand in the United States is a subsidiary of Fromageries, a family-owned cheese maker. The flag ship company in the USA is, “The Laughing Cow”. This cheese is a cream cheese brand. In 2003, this company had strong sales in the United States because of its association with the South Beach Diet. (Kellogg School of Management, 2012, pg 1) The South Beach Diet was a popular low carbohydrate diet for losing weight. However, as the craze for the low carbohydrate diet diminished so did the sales for The Laughing Cow brand? Ann Legan, the marketing director of Bel Brand USA called a meeting and discussed and debated with her team whether the product’s position needed to be changed? (Kellogg School of Management, 2012, pg 1)They debated if the brand should give up its healthy-snack position in the United States in favor of the family-focused positioning globally. She discussed three alternatives in the meeting. The first position was more consistent with the Europeans. The cheese would be positioned in a way to stress family values and meet children’s needs. The second position is to spring off the South Beach Diet and focus on the healthy aspect of the product as a low calorie nutritional snack. The third option is to choose a new position all together. The brand would have its own identity in the United States and will distance itself from the European values and even the emphasis of the brands great taste. (Kellogg...
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...1. Analyze Bel Brand’s current situation in the U.S. market? What are the strengths and weaknesses of the brand? Bel Brand is currently in a downward sales trend after the South Beach Diet craze ended in 2006. Before this diet became popular, Bel Brand applied a global “one size fits all” marketing campaign promoting wholesome family values and a passion for providing nutrition. They wish to somehow reinstall such values into their brand image while trying to differentiate themselves from the flood of other United States cheese brands using a similar family-oriented approach. Some of their current strengths include an increased brand awareness resulting from the South Beach Diet craze. This provides the Bel Brand with credibility in the health food industry, thus presenting Laughing Cow with an opportunity to leverage their healthy image to appeal towards a larger audience of health-conscious Americans. Weaknesses however, include Bel’s declining market share (5%) and intense competition in United States cheese industry. Competitors such as Kraft and Sargento are currently using their traditional method of stressing family-oriented products and wholesome values. Now, Bel Brand finds itself in a situation where they need to act quickly to make some repositioning decisions. 2. Consider each of the 3 positioning alternatives described in the case and list several strengths and weaknesses of each alternative. The first alternative is to position the brand in a manner consistent...
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...Amul Processed Cheese Product Details Product Name | Amul Processed Cheese | Description | Amul Pasteurised Processed Cheddar Cheese is made from Cheese, Sodium Citrate, Common Salt, Citric Acid, permitted natural colour - Annatto. Emulsifier and Class II preservatives. It is made from graded cow/buffalo milk using microbial rennet. The product meets BIS specification No.IS:2785. | Packing | Cheese Block( 200g,500g,1 kg) Cheese Tins (400g, EOE) Cheese Slices (100g,200g,400g,750g), Amul A+ Cheese Slices 200g Cheese Chiplets (200g, 500g and 1 kg) | Product Specifications Composition | Fat 26% Moisture 45% (approx) Proteins 20% Added salt 2.5% | Nutritional Information | Nutritional Information* | Amount per 100 g | Energy, kcal | 314 | Energy from Fat, kcal | 234 | Total Fat, g | 26 | Saturated fat,g | 16 | Cholesterol, mg | 70 | Protein, g | 20 | Sodium, mg | 1400 | Calcium, mg | 343 | Vitamin A ,mcg | 51 | Not a significant source of Vitamin C, Iron and Dietary fiber. | *Approx. values | | Shelf Life | 9 Months for Cheese Tins and Cheese Chiplets and 6 Months for Cheese Blocks and Cheese Slices | Storage condition | Refrigerated at 4°C or below. Do not deep freeze. | Product Features * Wholesome cheese. * Good source of Calcium and milk Proteins. Product Application * It is a popular cheese for snacking on its own as chiplets and slices. * It adds flavor in melted dishes such as soup and sauce recipes. ...
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...#8 – EGG and Ham – Ham, Egg (made your way), Pepper jack, #8 – EGG and Ham – Ham, Egg (made your way), Pepper jack, 110 Wisconsin Street Oshkosh, Wisconsin 54901 Phone: (920) 235-1782 110 Wisconsin Street Oshkosh, Wisconsin 54901 Phone: (920) 235-1782 $6.00 $6.00 $6.00 $6.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 #4 – Italian BMT – Ham, Salami, Peperoni, Lettuce (spinach), Tomatoes, Green Peppers, Mayo, and Provolone Cheese #4 – Italian BMT – Ham, Salami, Peperoni, Lettuce (spinach), Tomatoes, Green Peppers, Mayo, and Provolone Cheese #7 – Veggies – Provolone Cheese, Lettuce, Spinach, Tomatoes, Green Peppers, Cucumbers, Mushrooms, Onions and Black olives #7 – Veggies – Provolone Cheese, Lettuce, Spinach, Tomatoes, Green Peppers, Cucumbers, Mushrooms, Onions and Black olives #5 – Meatball – Meatball, Marinara sauce, Mozzarella cheese, Parmesan cheese #5 – Meatball – Meatball, Marinara sauce, Mozzarella cheese, Parmesan cheese $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 #1 – Ham and Cheese – Lettuce (spinach), Tomatoes, Green Peppers, Mayo and Provolone cheese #1 – Ham and Cheese – Lettuce (spinach), Tomatoes, Green Peppers, Mayo and Provolone cheese Meals come with chips and soda if you want to make a combo. Meals come with chips and soda if you want to make a combo. -Standard- -Standard- -Supreme- -Supreme- -Specials- -Specials- EAT FRESH EAT FRESH SUBWAY SUBWAY #6 – Roasted Chicken – Chicken, Lettuce (spinach), Tomatoes, Green Peppers, Onions...
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...Macaroni and Cheese * 8 ounces dried small whole wheat or spelt elbow macaroni * 1 (12 ounces) jar red and yellow roasted peppers, drained * 1/4 teaspoon dry mustard * 1/8 teaspoon cayenne pepper * 2 cloves garlic, peeled * 2 cups low-fat (1%) milk * 2 tablespoons wheat or spelt flour * 1 cup shredded sharp cheddar cheese, divided * Salt and pepper, to taste * Preheat the oven to 400°F. Cook macaroni according to package directions and drain well. Meanwhile, cut peppers into quarters and place in the bowl of a food processor. Add mustard, cayenne, and garlic and process until smooth. Transfer mixture to a small pot and whisk in milk and flour. Cook over medium high heat, whisking constantly, until thickened. Stir in cooked and drained macaroni and 3/4 cup of the cheese and season with salt and pepper. Transfer macaroni mixture to a 9x9-inch baking dish. Sprinkle remaining cheese over the top and bake for 20 to 25 minutes, or until browned and bubbly. Serve hot. * Nutritional Info: * Per Serving:410 calories (100 from fat), 11g total fat, 7g saturated fat, 35mg cholesterol, 480mg sodium, 61g carbohydrate (5g dietary fiber, 3g sugar), 20g protein Cornbread Stuffing Ingredients: * 1 tablespoon olive oil * 1/2 pound mild-apple chicken sausage * 1 cup chopped celery * 1 cup chopped yellow onion * 1 tablespoon finely chopped garlic * 2 tablespoons finely chopped fresh sage * 1 tablespoon finely...
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...Both companies were started very differently and have backgrounds that have made the companies what they are today. They have introduced products that consumers use in the beginning as well as in the present times. Kraft Foods began as a small wholesale cheese in which James L Kraft started in 1903. James L. Kraft was born December 11th 1874 to George and Minerva Kraft. Driving a horse name Paddy, he made sure that Chicago area grocers were supplied with the cheese he purchased at wholesale pricing. Business started growing and he acquired his own dairy facilities and solved the spoilage problems by shredding and heating the cheese enough to kill mold and bacteria, thus stopping the aging process of the cheese. This later became known as “processed cheese” Over the next 55 years they introduced six different products. He remained CEO and founder until his death in 1953. Unlike Kraft Foods, Nestle was created when a German pharmacist launched his “Farine Lactée” which was a combination of cow’s milk, wheat flour and sugar which he created to save a neighbor’s child. Since that very day nutrition has been the cornerstone of the company. On their...
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...Cowgirl creamery produces 300,000 pounds of cheese per year and distributes to over 400 retail stores and 500 restaurants across the country. They also sell it at their own stores. The recession in the economy has hit the company slowing down the growth significantly Alternatives strategies: * Reposition the existing products at the retail stores and Marketing to large chain stores. They are currently selling processed cheese, they should consider introducing new products that are made with cheese product like “Cheese cake”. * Expand and renovate current website 1. Cowgirl creamery cheese is currently sold in various restaurants and retail stores. But the sales are not strong and the growth has been flat. Repositioning the product and selling exclusively at the co-op stores will help increase sales. Advertise products more on the internet and create press releases with small ads . The website should contain these store locations to send customers to these stores to purchase products. Try to introduce new line of products like “Cheese cake” with a small ad campaign. The inclusion of new products will help in attracting new customers to local stores Market the product to large chain stores, this could increase production. This will give an ability to sell into larger markets with its existing product. This alternative can also be used to promote their new line of products. The company’s website is also offering cheese products. The site is good for people...
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...Strategy Memo for Case 2-2, James S. O'rourke Date: August 24, 2014 To: Ms. Laurie Gannon, Public Relations Director Copy: Confidential to the file From: Esmira Gheisary, Consultant Backround: • Taco Bell is a quick-service restaurant concept and operates in a very competitive climate. Was founded in 1962 by Glen Bell. • Kraft Foods Inc., is the largest food and beverage company in North America and the second largest in the world. Was founded in 1903 by James L. Kraft. • On August 1, 1996, Taco Bell and Kraft announced the formation of a license agreement for Kraft to manufacture and distribute Taco Bell-branded taco shells in grocery stores. • Taco Bell branding may be damaged in public perception because their Taco Bell-labeled taco shells sold by Kraft Foods Inc. might contain a corn ingredient unapproved for human consumption. • StarLink, developed by Aventis (a world leader in life science), is a genetically modified strain of corn engineered to produce a toxin to ward off crop-harming pests. This toxin is actually called «Cry9c» which is made only for commercial use as animal feed. • Nongovernmental organizations (widely known as NGO's) publicly rallied against those who support the use of genetically modified ingredients. They conducted a series of tests on 23 of the leading corn-based foods, including the Taco Bell Home Originals taco shells, which contained the «Cry9c» protein. • Kraft announced a voluntary recall of its...
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...KRAFT’S BUDGETING AND STRATEGY A case study Presented to CASE STUDY IN PRODUCTION AND OPERATION MANAGEMENT BUDGETING AND STRATEGY A KRAFT FOOD INTRODUCTION The company has its origin as National Dairy Products Corporation (National Dairy), formed on December 10, 1923, by Thomas H. McInnerney. The firm was initially set up to execute on a rollup strategy in the then fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930 it was the largest dairy company in the United States and the world, exceeding Borden. McInnerney operated the Hydrox Corporation, an ice cream company located in Chicago, Illinois. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry. He initially found "hard sledding" with one banker saying the dairy industry "lacked dignity." He persevered and convinced a consortium including Goldman Sachs and Lehman Brothers to finance a rollup strategy. As a result of his efforts, National Dairy Products Corporation was formed in 1923 in a merger of McInnerney's Hydrox with Rieck McJunkin Dairy Co of Pittsburgh, Pennsylvania. The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been The firm grew quickly through a large number of acquisitions. As it is typical...
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...Marketing a n d t h e Disclosure of Information 339 CASE 5. Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines The room fell silent as Dr. Ellen Wartella, Dean of the College of Communications at the Univeristy of Texas at Austin, gave Kraft executives her opinions on a presentation they had just made regarding Kraft and advertising to children. Wartella characterized Kraft's online marketing as "indefensible" and concluded that Kraft's claim that it was not advertising to children under the age of six was "at best disingenuous and at worst a downright lie."1 The executives in the room were visibly shaken by her comments. In late 2003, Kraft formed the Worldwide Health & Wellness Advisory Council, comprising 10 nutritionists and media experts, including Wartella, to investigate allegations that Kraft had been knowingly advertising unhealthy foods and to help address the rise in obesity, among other health issues. The pressure for Kraft to review its advertising policies came amidst increasing criticism from congressional panels, parent groups and other concerned citizens, that food corporations, such as Kraft Foods and McDonald's Corporation, have been knowingly targeting young children (up to age 12) in their advertising campaigns. The concern surrounding childhood obesity stems from statistics showing a 200 percent increase in childhood obesity since the 1980s. Between the 1960s and the 1980s, the percentage of overweight children hovered around 6 percent...
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....................................................................................................................................... 2 Category Data .............................................................................................................................. 3 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Sales of Cheese by Category: Volume 2010-2015 ...................................... 3 Sales of Cheese by Category: Value 2010-2015 ......................................... 3 Sales of Cheese by Category: % Volume Growth 2010-2015 ...................... 3 Sales of Cheese by Category: % Value Growth 2010-2015 ......................... 4 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015 ................................................................................. 4 Sales of Unprocessed Cheese by Type: % Value Breakdown 20102015 ............................................................................................................. 4 NBO Company Shares of Cheese: % Value 2011-2015 .............................. 5 LBN Brand Shares of Cheese: % Value 2012-2015 ..................................... 5 Distribution of Cheese by Format: % Value 2010-2015................................ 5 Forecast Sales of Cheese by...
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