Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble. Proctor & Gamble was founded on October 31, 1837. Corporate culture refers to a company's values, beliefs, business principles, traditions, ways of operating, and internal work environment. For over 150 years, Procter & Gamble has worked toward maintaining their standards, which has defined their corporate culture. Procter & Gamble markets everyday products, such as; hair, skin, beauty, home, and fabric care. The corporation is confident in the brands they sell. They maintain Corporate Governance by their principles and values. P&G’s mission is seeking to be the best with the goal to “create and deliver products, packaging and concepts that build winning brand equities.” They accomplish this through being strategically focused and operating “against clearly articulated and aligned objectives and strategies,” as well as only doing work that adds value. (Joseph, 2014)
Certainty risk refers to Theoretical condition in which decision making is without risk, because the decision maker has all the information about the exact outcome of the decision, before he or she makes the decision. I believe that P&G is a certainty risk environment because they set out knowing the desired outcome that they want and they work very hard to achieve thus. They make their decision making process know what the desired outcome should be. They can predict have the factors they implement May or may not affect the company. There is risk associated with almost everything that is done in business but when one strategically plan and make decisions on what they have control over they are more likely to meet the desired outcome. P&G has also been around for a long period of