...Brand Consultant: It's all in the Image Suggest a Career ------------------------------------------------- Top of Form Bottom of Form A branding consultant’s role straddles commercial, market opportunity, consumer connect and future scenarios. Consultants create, manage or alter the brand’s construct and path. They work on defining the brand, its business, its character, its architecture and how it would engage with employees internally and consumers externally. Consultants immerse themselves completely in a brand and then view the analysis objectively. Working across categories can be a fantastic experience. out A brand consultant helps a client build, manage, change or revive its brand image. S/he works with a team in the consultancy as well as with the clients’ marketing, advertising, merchandising, and legal divisions. Pay Off Depends on various factors but could begin at about Rs. 5 lakh to Rs. 8 lakh per annum in a good consultancy. Clock Work 9am: Chat with colleagues on cultural or commercial developments 10am: Plan the day, meetings 10.30am: Quick conversation with boss - any lead, new discussion 11am: Finish proposal. Skills * Strong business sense * Be an extrovert and dynamic * Curiosity to understand the company, the market, the customer * Analytical and creative skills - ability to quick Pros & Cons * You help give birth to brands * Develop an insight into diverse industries * Very good money and international...
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...utilized to promote the product. The learner will be utilizing information obtained from lectures on technology research, promotional strategies, and distribution intensities. Identify a specialty that fits for your geographic area and justify your selection. “Cancer is defined as the uncontrolled growth of abnormal cells in the body. Cancer appears to occur when the growth of cells in the body is out of control and cells divide too quickly. There’re numerous forms of cancer, it can develop on any organ or tissue in the body, such as lungs, colon, or breast, skin, bones or nerve tissue. Drinking excessive alcohol, or obesity, Benzene and other chemicals are some causes of cancer. The most common forms of cancer for both sexes are colon and lung cancer. Most cancers are diagnosed by biopsy. Treatments are based on the stage and type of cancer.” According to State Center for Health Statistics, North Carolina (2009), Forsyth County was ranked number one for the leading cause of mortality at 24.1%. As the Vice President of Marketing implementing a specialization in cancer could possibly reduce the death rate and increase profit margin for the hospital. Indicate what level of intensity would promote this transition effectively, keeping in mind those physicians, employees, and consumers who will be affected by the change provide support for your answers. The level of intensity for this specialization would be presented as Exclusive. Exclusive distribution is defined by Berkowitz...
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...behavior that impinges on health, with consequent increased morbidity and mortality (p. 68).” Various complications of dietary behaviors such as elevated consumption of fat, sodium and sugar that can all lead to obesity and other problems can all enhance morbidity and mortality. As a society, we must adequately address the social, behavioral and economic causes of diseases and illnesses before things get out of hand. The three states of medical technology development are: 1. Scientific background and development of the idea for a product. 2. Product development, approval, and distribution. 3. Diffusion, adoption, and utilization of the product. In the first state a lot of time must be spent on individual basic science research. This research eventually come together to develop an idea for a treatment, a drug, a medical device, or a piece of medical equipment. This stage could take many years before the product is visualized or even imagined. In the...
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...Product, Price, Distribution, and Promotion Shenetter C. Morris Dr. Cynthia Davis HSA 505 December 11, 2011 Product, Price, Distribution, and Promotion Identify a specialty that fits for your geographic area and justify your selection. A specialty that’s fits the Alabama geographic area is women’s health. The top five areas of women’s health that are affecting the lives of women on a daily basis are: heart disease, breast cancer, stroke, autoimmune diseases, and osteoporosis. Based on research I will attempt to prove why women’s health was chosen as a specialty by providing statistical facts and benefits. Worldwide, 8.6 million women die from heart disease each year, accounting for a third of all deaths in women. Heart disease is the number one killer in the state of Alabama. Research shows that in the year 2007 a total of 11,926 people died of heart disease and of that number 6, 018 were females. On an average, nearly twenty-one females die from heart disease in Alabama each day. Alabama is one of five states to have the highest death rate from heart disease. Alabama has the second highest death rate from cardiovascular disease in the country ("Alabama state fact,”). Statistics for the Alabama area show that per 100,000 women a rate of 116.8 was white and a rate of 116.2 was black that reported breast cancer incidents. Based on 100,000 women rates of 24.1 experienced deaths by breast cancer, rates show that 21.5 of women that died by breast cancer were white and...
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...Channels of Distribution on the Sales of a Product CHAPTER ONE Introduction 1.1 Background to the Study Most producers do not sell their goods directly to the final users between them stands a set of intermediaries performing a variety of functions. The process of distribution of goods involves all human and physical means which aid the smooth transfer of such good from the manufacturer to the final consumer. Nickeil (1998) The growing of distribution is a key strategy variable in marketing management. In deed, if one look at the major strategy of the marketing mix – product, price, promotion and distribution, the greatest potential for achieving a competitive advantage now lines in distribution. Distribution still offers a new frontier for competing usefully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer services. Yet design optimal marketing channel system to boost sales, formulating innovative distribution strategies and management channels system effectively is no simple task. To day, companies are faced with choice of distribution path or strategy that will make product readily available to potential customers. Achumba (1994). Also the need for other institutions or intermediaries in the delivery of good is sometime questioned, particularly since the profits they make are viewed as adding to the cost of product which may eventually slow down sales of the product. The concept...
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...directly to the final users between them stands a set of intermediaries performing a variety of functions. The process of distribution of goods involves all human and physical means which aid the smooth transfer of such good from the manufacturer to the final consumer. Nickeil (1998) The growing of distribution is a key strategy variable in marketing management. In deed, if one look at the major strategy of the marketing mix – product, price, promotion and distribution, the greatest potential for achieving a competitive advantage now lines in distribution. Distribution still offers a new frontier for competing usefully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer services. Yet design optimal marketing channel system to boost sales, formulating innovative distribution strategies and management channels system effectively is no simple task. To day, companies are faced with choice of distribution path or strategy that will make product readily available to potential customers. Achumba (1994). Also the need for other institutions or intermediaries in the delivery of good is sometime questioned, particularly since the profits they make are viewed as adding to the cost of product which may eventually slow down sales of the product. The concept of distribution refers to where and how product and services to be offered for sale and all essential mechanism and logistical supports for the transfer of goods...
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...Outsourcing Product Distribution The Right Way By Gregory Wick of Quovera As seen in: Logistics and Supply Chain online magazine Aug. 2, 2000 For Internet companies that cannot afford to buy and store their inventory or hire an internal logistics staff, outsourcing the product distribution function can be either a smart business decision or a disaster. Success or failure in distribution depends on how carefully and continuously you manage this function to make sure your distribution partners are doing the job that is expected. B2C Drives DSF Growth When distribution is not a core competency for your company and you do not have the resources to make it one, outsourcing the function can help your company grow by allowing you to focus on your mission-critical activities. There are two types of outsourcing that are common among start-ups - traditional distribution and drop ship fulfillment (DSF). Traditional distribution outsourcing involves hiring a third party to store and distribute your products through its national or international distribution network; this party provides the staff, warehouses, distribution center and transportation fleet. The second type of outsourcing, DSF, has grown in parallel with B2C retailing over the Internet. With DSF, a start-up company sells a product, charges the customer, generates a purchase order, and sends the PO to the manufacturer or supplier, who then fulfills the order by shipping the product directly to the customer. Since...
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...to the final users between them stands a set of intermediaries performing a variety of functions. The process of distribution of goods involves all human and physical means which aid the smooth transfer of such good from the manufacturer to the final consumer. Nickeil (1998) The growing of distribution is a key strategy variable in marketing management. In deed, if one look at the major strategy of the marketing mix – product, price, promotion and distribution, the greatest potential for achieving a competitive advantage now lines in distribution. Distribution still offers a new frontier for competing usefully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer services. Yet design optimal marketing channel system to boost sales, formulating innovative distribution strategies and management channels system effectively is no simple task. To day, companies are faced with choice of distribution path or strategy that will make product readily available to potential customers. Achumba (1994). Also the need for other institutions or intermediaries in the delivery of good is sometime questioned, particularly since the profits they make are viewed as adding to the cost of product which may eventually slow down sales of the product. The concept of distribution refers to where and how product and services to be offered for sale and all essential mechanism and logistical supports for the transfer of goods...
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...CHAPTER 15 CUSTOMER SERVICE, PRODUCT AND DISTRIBUTION STRATEGIES To be successful in the long run , small firms must develop and maintain loyal customers, as it costs for more to replace than keep one. There are three basic beliefs that forms the foundation of customer loyalty: 1. Superior customer service creates customer satisfaction 2. customer’s satisfaction produces customer loyalty 3. Small firms possess great potential for providing superior customer service Failure to emphasis customer service jeopardizes the attainment of customer satisfaction and customer loyalty. I. Components of Customer Satisfaction According to Thomas Jones and W. Earl Sasser Jr., in an article entitled “why satisfied customers Defect, “ (Harvard Business Review, Vol. 73, No. 6, Nov.-Dec. 1995, p. 90), there are four major elements that lead to satisfaction: 1. The most basic benefits of the product or service – the elements that customers expect all competitors to deliver. 2. General support services, such as customer assistance. 3. A recovery process for counteracting bad experiences. 4. Extraordinary services that excel in meeting customers’ preferences and make the product or service seem customized. Extraordinary service is the ingredient that small firms are in a unique position to offer. The following are ways to develop extraordinary services: 1. Naming names: Nothing is more well received than individual personalized attention. Besides courteous and...
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...Gross Rating Points (GRPs) Gross Rating Points (GRPs) equal Reach times Frequency, expressed as a percentage. GRPs measure the total of all Rating Points during an advertising campaign. A Rating Point is one percent of the potential audience. For example, if 25 percent of all targeted televisions are tuned a show that contains your commercial, you have 25 Rating Points. If, the next time the show is on the air, 32 percent are tuned in, you have a total of 25 + 32 = 57, and so on through the campaign. The word "gross" reflects that the calculation double-counts (actually multiple-counts) the audience; that is to say, it is possible to reach a percentage higher than 100. Gross Rating Points could also be applied to other media besides television: radio, print, billboards, the web, and so on. If you attach a United Way banner to your corporate headquarters building, and 3 percent of your target population drives by the billboard twice every day for 120 days, then GRPs = 3 x 2 x 120 = 720. How You Do It Media planners calculate total Reach, average Frequency, and GRPs as part of the planning of a campaign. The goal is to obtain the highest possible GRPs at the lowest possible cost, while remaining focused on the target market. After the campaign, you can calculate actual Reach x Frequency = GRPs to produce a permanent record. Strengths This is a fundamental navigational metric. It is a coarse measurement of how you approached your target audience and how you spent...
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...Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere. Kunal Academy of Management Studies Dehradun CERTIFICATE This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance. He has done this project by himself. I wish him success in future. Mr. Manish Sahay (Marketing Developing Officer) PEPSI, Bihar PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according...
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...MARKETING OF PETROLEUM PRODUCT; THE ROLE OF PHYSICAL DISTRIBUTION A Graduate Seminar Paper Submitted to the Department of Marketing Faculty of business administration University of Nigeria Enugu Campus In partial fulfillment of the requirements for the degree Master of Business Administration (MBA) Graduate seminar (MKT 803) By Onah Godfrey C. PG/MBA/12/62555 AUGUST 2014 APPROVAL PAGE This review by: GODFREY. C. ONAH Titled: Ensuring efficient marketing of petroleum product; the role of physical distribution Has been approved for meeting the research requirement for the award of Degree of master of Business Administration (MBA) in Marketing Prof. Ogwo E. Ogwo Date Approved SupervisorProf. Ugwuonah | Date Approved Head, Department of Marketing | INTRODUCTION The marketing of petroleum products in Nigeria has been inefficient and has faced a lot of problems over the years. Therefore this paper examines the role of physical distribution and how it can help to ensure greater efficiency in the marketing of petroleum products. We shall be reviewing the problems of inefficiency in the marketing of petroleum products in Nigeria, the essence or thrust of physical distribution in marketing, and how...
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..."Distribution and Pricing" Please respond to the following: • Discuss the various ways that distribution adds value (or utility) to a product or service, the impact that wholesalers and retailers have on that value, and how it can be used as a competitive advantage. Strictly speaking, although a wholesaler may own or control retail operations, wholesalers do not sell to end customers. Indeed, many wholesale operations are themselves owned by retailers or manufacturers. Wholesalers are extremely important in a variety of industries, including automobiles, grocery products, plumbing supplies, electrical supplies, and raw farm produce. Wholesaling involves that part of the marketing process in which intermediaries, i.e., those between the producer and end consumer, buy and resell goods, making them available to an expanded buyer's market over an expanded geographical market area. As middle agents, wholesalers are only effective when the price they charge for goods and services is less than the value placed by customers. By facilitating the transfer of title of goods, they are involved in the bulking and distributing of goods. (www.referenceforbusiness.com/encyclopedia/Val-Z/Wholesaling.html#ixzz1nOmy6Yk2 ) • As you market yourself to employers, the salary you demand is essentially your personal price. Keeping that in mind, determine the pricing strategy should you follow (penetration, skimming, or competitive). Explain your rationale. In most cases competitive pricing strategy...
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...PROJECT PROPOSAL Title The title of the project is “To identify, study and suggest improvements on the sales and distribution strategies of FMCG products in Rural India.” Rationale Rural marketing and rural penetration are very key issues in FMCG companies today. With heavy penetration of all FMCG categories in urban India and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural India. This involves creating product awareness, creating brand awareness, generating trials and facilitating repeats. In the whole process, sales and distribution of these products forms the backbone. The dynamics of selling FMCG products in rural areas is very different from urban areas, especially because media has a lower reach in these areas and Cable & Satellite penetration in these areas is quite low. Hence the sales and distribution function of a company will largely determine the fate of its products in rural areas. Therefore it will be very interesting to study what works for a category in rural areas and whether such learnings can be applied across categories to facilitate growth in rural areas. Scope The project would comprehensively cover S&D issues in rural India and will try to address them. Some of these issues are: Channel design and channel features Retailer profiling and retailer management Operational design associated with channel management ...
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...Proposal: 1.1 An Evaluation of the Effectiveness of Distribution Strategies on customer satisfaction: A case of Delta Beverages in Gweru 1.2 Back ground to the study Delta Beverages is a monopolistic producer of lagers in Zimbabwe. Though it has some competition from other liquor companies, the author is going to concentrate on Gweru as the area of research on customer dissatisfaction on distribution. According to Oxford Dictionary,’ distribution is the transport and supply of goods to various people or places’. Therefore distribution is a marketing activity aimed at taking manufactured goods close to customers. There is direct and indirect distribution. Delta Beverages uses indirect distribution. According to htt.www.com distribution (or place) is the fourth traditional element of the marketing mix. The other three are Product, Price and Promotion. Most businesses use third parties or intermediaries to bring their products to the market. They try to forge a “distribution channel” which can be defined as “all the organizations through which a product must pass between its point of production and consumption” Delta Beverages is no exception as it also heavily relies on stockists and retailers for its products to rich the consumer at a place convenient to him/her. Giving the job of selling products to intermediaries reduces the costs of distribution. Also these distribution channels are specialists in selling. They have the contacts...
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