...: COLLABORATING ON NEW PRODUCT INTRODUCTION On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic Cisco fashion: they dialed in from multiple locations around the world for an important meeting. The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic.1 The project’s code name, Viking, said it all. The router for broadband service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting represented a culmination of several years of development work by a cross-functional, global team of Cisco specialists in engineering, manufacturing, marketing and other areas. Just months earlier, in mid-2007, Cisco overhauled the project by sharply boosting the router’s speed and capacity. This would allow the company to leapfrog competitors and offer a low-cost, powerful new router platform for the next 10 to 15 years. That day in November, the Viking team was seeking an “execution commit” from senior management in manufacturing. If it got the go-ahead, Cisco would be ready to commit the resources to launch the new product. But the Cisco team knew it faced many challenges. The Viking project would be one of the company’s most complex new product introductions ever. First, even though...
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... | | |Chapter 2 Review of Related Literature | | | | Introduction to Rev of Literature | | | | Foreign and Local Literature | | | | Foreign and Local Studies | | | | Synthesis | | |Chapter 3 Results and Discussions | | | |Narrative description of the result obtained from the survey questionnaire | | | |Chapter 4 | | | |Conclusions and recommendations | | |References | | |Appendices | | | Survey questionnaire (accomplished) | | |Financial Statement of your surveyed company | Sustainable Business Operation Survey Questionnaire The introduction of cleaner production/operation or sustainable business operation...
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...releases; at times there can be a resistance to innovation. The impact of technology on consumers can be affected by several variables. The method of introduction of the technology to customers, the added value of the technology relative to the technology currently being utilized, the support plan emplaced to address questions and concerns from customers and the importance of new partnerships with technology partners each plays an important role in how technology impacts clients. The method of introduction of new products to customers can be the defining characteristic of a brand; strategically marketed product launches can foster anticipation for new technology. Conversely, radically implemented or poorly released products, (regardless of their value) can be met with opposition. The impact of a poorly introduced product can be greatly affected by the method of introduction. Introduction foul-ups occur when the organization has not clearly defined their respective audience; additional failures include the time and place of the introduction; should we launch online, in retail stores or by direct mail? Understanding the intended consumer and formulating an introduction specifically targeted for easy integration of the new product can create a positive experience and insure positive impact. Each manner of product introduction has a unique set of requirements. For example,...
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...(a) state the problem or problems that you worked on or page summary of the company/institution; (b) brief description your activities; (c) summarize the findings. Limit it to 350 words in length. It should be 1.5 spaced, using only one side of the paper, and should be within the internship report margin requirements and Its pages should be assigned a place in the small Roman number sequence for the preliminary pages, but the numbers should not be displayed on the executive summary pages themselves. 5. Main body of report The first page of either an introduction or a first chapter should be numbered “1” in Arabic numerals. Main body of report should be divided into two parts. 1. Part-I: Introduction, overview of organization and organization structure. 2. Part-II: internees job Part-I 1. Introduction The purpose of the Introduction is to introduce the reader to the problem/work. The Introduction is a concise statement of the internship organization and an outline of the scope, aim, and Objectives of studying the organization 2. Overview...
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...brief introduction of this city. It is the largest city in the U.S. state of North Carolina and the second largest financial center by assets following New York City. For example, Bank of America and the East Coast operations of Wells Fargo are headquartered in the city. Two nick names. Back to the Introduction of Catawba. It is a major supplier of automatic industrial paint systems which is mainly used for painting newly manufactured goods such as agricultural machinery, metal furniture, and appliances and other related industrial equipment. The company employed almost 1,200 persons and had more than $200 million in sales. Within Catawba, it has three major departmens.1.2.3. As for Marketing depart., one of its task is to provide sales forecasts to the manufacturing depart.. For production depart., it has to provide the cost estimate to the manufacturing depart.. Then, after receiving these documents, the manager of manufacturing depart. has to decide whether to produce this product, by what price, what volume and so on. As you see, the compressor manufacturing department is quite an core department in the company, now i'll give you a brief information about it. First, the general manager of this department, Marge McPhee, who earned a Bachelor of Mechanical Engineering Degree from Georgia Tech. University. Due to her strong technical and managerial capabilities, she was recently promoted to this new present position. Second, introduction of product: standard...
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...Worldwide,Inc (PWI) Precision Worldwide,Inc (PWI) is a manufacturing company of industrial machines and equipment for almost 90 years. One of their plants located in Frankfurt, Germany, produces a particular model at a price ranging from $ 18,900 to $ 28,900. Moreover, the plant has another department that manufactures steel retaining rings. These rings are considered as an integrate part of the machines they are actually manufacturing. This department can sell their rings either internally or externally because they are a large market and demand for this product. The general manager of the German plant, Hans Thorborg has been considering the introduction of plastic rings as a substitute for the steel rings. His idea comes from one of his competitor, Henri Poulenc who has already implemented this new product in the market. Precision Worldwide Inc is currently in the dilemma of determining how to go about the introduction of a new Japanese prototype of their steel ring. The Japanese were able to reinvent this plastic ring at a lower cost and more durable at the same time. This is extremely detrimental to the steel ring market and will force Precision Worldwide out of business if action steps are not taken. Some of the factors that Precision Worldwide will be facing are how to deal with their excessive inventory levels of steel rings and how to strategically enter the plastic ring market. Hans Thorborg needs to take into account the sunk cost of the steel ring market and how...
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...• Create an advertising plan. Advertising strategies are key factors in the successful launch of 2Bucks Coffee. Promotions will be the tools that will be used to communicate with our customers. Sales promotions will help to ensure that the right price for our product is being offered and marketed to the correct market. 2Bucks Coffee advertising plan is an outlined guide to put help introduce the coffee brand in action. The action plan consists of offering exceptional coffee products, good customer service, attainment of new customers and retaining our current customers. The objective of 2Bucks Coffee is to give individuals the opportunity drink great products at affordable prices. We are confident that positioning our coffee shop in a location that is centrally located in an area that has high amount of customer traffic will help with the branding of our product. There are other coffee shops in the area that have loyal customers, but when the introduction of our products indicates the great prices will catch the eye of potential clients. The introduction of our new coffee shop will take 3 important steps to announce the opening of our shop. We will become involved in community projects, which will demonstrate our commitment to our public. Partnerships with current businesses in the area, and offering special services for local offices will increase the number of customers. The last and most important factor for the advertising will be the most expensive. We will market...
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...ADVOCACY ESSAY: PEER REVIEW MEMO When you are ready to review a peer’s essay, open this document in one window and the essay in another window (you’ll be cutting and pasting information from the essay into this memo. Place your cursor in the gray field to record your answer. Refer to specific parts of paper by paragraph number. Reviewer’s Name: Karen Adame Title of Essay Reviewed: Intervention Programs for Youth to Reduce Deliquency Author’s Name: Jessica Leal-Rosas Date: 6/4/13 GENERAL COMMENTS Begin by reading your peer’s essay all the way through. Mark areas that are difficult to read, or don’t make sense, or that you think have some grammatical/usage problems. When you have read through the entire essay, come back and choose up to five sentences/areas that you marked for readability. Copy the text and insert it here, along with the paragraph number. You do not have to identify the error or fix it… just locate problems. No more than five sentences: For the past decades, researchers such as Peter Greenwood have focused their attention… Indeed, any program that is introduced to help reduce… After having read the whole paper through the first time, write out a few “big picture” comments. What one element of the paper do you think needs the most work before your peer turns it in as a final draft? There are several grammar errors and to explain what are concepts such as zero tolerance and get tough on crime. If you had to grade it right now based...
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...How to Write a Critique The critique is a rigorous critical reading of a passage. As such, it picks up where the objective summary leaves off. In fact, a critique often includes a brief summary so that its readers will be able to quickly grasp the main ideas and proofs of the passage under examination. Critiques come in all shapes and sizes, but a good way to get used to writing critically is to plan your earliest critiques along the following lines. First, read the passage thoroughly. Make plenty of notes, ask lots of questions, and highlight or underline anything you may wish to quote in your paper. Spend some time on this step. It is impossibly to adequately critique something if you don't fully understand it. Next, write a summary. Identify the author's main point (thesis) and list the types of proofs he or she employs to persuade the reader to believe or accept the thesis. For example, does the author use historical anecdotes, quote noted authorities, provide statistical evidence, or appeal to a reader's sense of patriotism or generosity? These are all common types of proofs used in persuasive writing. You should also try to figure out why the author is writing, and to whom. Remember that the purpose of a paper and its intended audience can affect the way the paper is written. Now, set your own agreement or disagreement with the author aside for a moment and investigate the validity of his or her argument. Does the author provide complete and accurate information...
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...other students. Therefore, your teacher may use this to test you on a lot of things. The assignment will also have different aims. With the aim of the paper in mind, your teacher will use this to determine if the research topic ought to be given to you or you have to select the topic on your own. If the teacher wants to have something particular from the students, for example, their level of understanding of interpretation of question, the topic will be provided to the students.If the idea of your topic has been settled, you will have to compose your assignment paper taking into consideration the basic principles of a good research paper. Your assignment paper will start with an introduction, a body, followed by a conclusion. You should not just jump into the introduction. You can only begin the introduction subsequent to conducting some preliminary research on the research paper topic. Preliminary research is what will give an arrangement and a purpose to your paper. This is because you have to know where to start your paper and what direction your paper should take. If you are already...
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...Planning a Presentation © 2013 Learning Development Basic structure (e.g. 20 min presentation) 2 • Introduction (1-2 mins) • Body or discussion: – 3-5 sections (3-5 mins each) • Conclusion (1-2 mins) March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au The Introduction • Greet the audience • Gain their attention – how? • Tell them what to expect – topic, purpose, outline • ‘Housekeeping’ – documents, questions March 6, 2013 3 LD Planning a Presentation | www.newcastle.edu.au The Introduction: tell them what to expect • Topic: – We are discussing the marketing plan of Company X… 4 • Purpose: – We’ll be analysing the current marketing strategy in order to make recommendations for future action • Outline: – We’ll do this through a situational analysis and a SWOT analysis. We will then outline objectives, alternative strategies, and, finally, present an action plan March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au Body of the Presentation • 3-5 Sections – Select key themes/points – Include details to illustrate these – Decide what can be omitted – Don’t have too many visuals • Signpost: introduce & conclude each section 5 March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au The Body (cont’d): ‘signposting’ • Introduce: – Firstly, I’d like to analyse the internal factors for company X… • Conclude: – It is apparent, therefore, that while the company’s capabilities vary, the company’s...
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...Initial impressions of Gatsby - Chapters 1-4 We see and hear relatively little of Gatsby in the opening chapter of the novel; he is presented as an almost ephemeral, ghost like figure. However we are drawn to his character by the way he is described: ‘There was something gorgeous about him, some heightened sensitivity to the promises of life’. Consequently, Every time he is mentioned there is always something to interrupt which adds to the mysteriousness of his character. At the end of chapter 1 we catch a glimpse of him where he is bonded with strong romantic imagery, he comes out to see ‘the silver pepper of the stars’ and is spotted when ‘the silhouette of a moving cat wavered across the moonlight’. Fitzgerald combines the purity and romance of Gatsby’s dream with these symbols. On the contrary when he gives a ‘sudden imitation that he was content to be alone’ by stretching out his arms towards the ‘dark water in a curious way’ the purity of his character seems to disappear as the ‘single green light, minute and far away’ suggests the ill omen of his character. In Chapter 3 Fitzgerald uses the part scene to introduce Gatsby to the reader, here Gatsby emerges as a mysterious character who is the subject of gossip, He is well known but ironically nobody seems to have any verifiable information about him. Nick then describes him and says ‘he had one of those rare smiles with a quality of eternal reassurance in it’ the way Gatsby us portrayed is one of extreme modesty, he appears...
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...What are the values, needs, and beliefs of the audience? What are the motivations of the audience? What are the demographics of the audience? Analyze the following: • • • • • • Age Gender Education Group Affiliations Socio-economic Status Ethnicity 7. What is your context? • • • • • • • • • • Large or small audience? What are the expectations? Do current events affect your speech? Outdoors or indoors? Noise? Are appropriate teaching tools available? What is the size of the room? Is the audience seated or standing? Is the room hot or cold? Are there chairs or tables? INTRODUCTIONS AND CONCLUSIONS Purposes of the Introduction: To obtain the listener’s attention. To create a favorable first impression; if you lose them here, you may lose them for good. To arouse interest in your subject. To orient the audience to the different parts of your speech. 1. 2. 3. 4. Four Parts to an Introduction: 1. Attention-getting Phase—capture the interest of audience. 2. Orientation Phase—articulate the purpose and identify with audience (why should they listen?). 3. Credibility Phase—what type of expertise do you have? 4. Preview of Main Points—delineate main topics. First: ATTENTION-GETTING PHASE Ask Audience to Physically Move. Create Curiosity. Refer to the Setting or the Occasion. Compliment Your Audience. Use a Startling Statement or Statistic. Use a Quotation. Use Humor. Use a Short Story. Pose a Question. Second: ORIENTATION PHASE Introduce...
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...feedback Explanations of whether the message and technology were appropriate given the environment and purpose Respond to one of these messages and insert it as Appendix D in the Appendix Section. Use direct, effective writing techniques. Explain how the content, media, and technology of the feedback are appropriate for the purpose and audience of all the messages. Insert each of these messages as separate appendices (A, B, C and D) in an Appendix Section following the Reference section. See Pages 4 and 12-16 of the Sample APA Student Paper for Style and Mechanics for examples of how to format an appendix reference in the text and in the end Appendix Section . Organize the paper to reflect an introduction, body/discussion and conclusion as follows: Introduction states purpose, captures attention by indicating what the paper will be about and how you will be approaching...
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...During the in class exercises I truly learned a lot about myself. I was completely amazed at how I never knew the things about myself. I remember on the first day of class we had this ice breaker/Activity we had done that really made me get in the spotlight. We had to introduce ourselves. As I walked in front of the class I realized that I was truly nervous. The closer and closer I got to the front of the class the more nervous I became. When I finally had reached the front I had turned to my peers and realized that all eyes were all on me. Being overwhelmed, I continued you on to the introduction of myself by saying “Hi, my name is Roman Guillory…” and the rest of my introduction. As I closed my remarks and had a seat I just set back and watched my peers as they tackled the same situation. Watching them speak made me feel better because I realized that they were feeling the same way that I had felt when I was up there. Another activity that I remember doing is the group activity. We all had to cut things out the magazine representing what looked ugly to us and what looked good. This activity really engaged us to communicate with each other effectively and ultimately decide which things we should do as a team. Even though we all had different personalities and viewed different things as looking bad or good, we all came to a considerable decision on what will be glued to the poster and what wasn’t. All in all, I truly liked most of the activities that we did in class and some them...
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