Submitted to
Mr.Javedul Hossain

Course Title
Marketing Management

Submitted By
Sahar Enam Ahmad

Student ID:
152000206

Submission Date:
24/8/2015

Submitted to
Mr.Javedul Hossain

Course Title
Marketing Management

Submitted By
Sahar Enam Ahmad

Student ID:
152000206

Submission Date:
24/8/2015

PRODUCT MIX
PRODUCT MIX

On footpath for Accurate method of product mix with example of leading consumer product company p&g

PRODUCT MIX involves planning and developing the right type of product that will satisfy fully the needs of customers. A product has several lengths. These dimensions are collectively called product mix.
Product mix for example may consist of * size and weight of the product, * volume of output, * product quality, * product design, * product range, * brand name, * package, * product testing, * warranties * And after sales services and the like. other effects of product mix

Product Mix as Per Financial Dictionary
The set of goods and services a company provides. Generally speaking, a company offering a wider product mix carries less risk but also usually has a lower profit margin. That is, the profit margin for a company like Wal-Mart may not be high, but so long as most of its products have strong sales, it is in no danger of bankruptcy. On the other hand, a company may only offer a few products; this is high risk because there may be low demand for the products, but specializing in a niche market can result in exceptionally large profits.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

Product Mix as Per Investment Term
The composition of goods and services produced and/or sold by a firm. A limited product mix tends to increase the firm's risk at the same time it increases the potential for large profits. Thus, a firm specializing in a niche market in electronics is likely to