...list of new features, which will require personnel to be trained to ensure daily operations are in compliance with future audits. Included in this will be a defined list of network protocol measures, which each employee will be trained. In relation to network protocol will also be security measures, which will serve as the company standard to support compliance for Sarbanes-Oxley requirements. Finally, the newly implemented Fast action response team will need to be knowledgeable in the inspection requirements of Sarbanes-Oxley requirements. Testing The second major cost of the proposed information system will be testing, which will have to be coordinated from several locations. One of the features of the new information will be automatic network enumeration, which will scan remote pc throughout the network. Technicians will require time properly to evaluate the new network and capacity. Second, is the issue of system compatibility between the old and new system components. The testing process will be time sensitive and in some instances may require parts of the older network to be placed on stand –by. Response team The third major cost of the newly proposed information system is the response team. The response team is primarily designed to counter security threats and enforce network protocol in compliance with Sarbanes-Oxley audits. This team will need to be readily available throughout the entire project. The costs of this team are a combination of the training, and man-hours...
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...IDNP:Part 2 NTC/362 06/29/2015 Importance of Communication Protocols Communications protocols are a very important communication capability. Communications protocols allow two systems or more to communicate effectively and to pass data over a network and between different communication devices. Communication protocols allows for the process of breaking data down into tiny packets that are the encrypted and signed by the sending device. Each of these packets are sent individually to cut down on errors. If any errors occur, instead of resending the whole line of data it is only necessary to send that specific packet to complete the transfer. Communications protocols also allow you to have secure and private communications when transferring data. Each packet we previously discussed has a header imbedded in its data that signifies where it is going. It will then only open on the device it has been addressed to. Also if someone were to intercept one of your packages it is still not the whole transfer since all the data is sent separately in smaller packages and they wouldn’t receive the full data transfer. There are many different kinds of protocols that govern how computers interact with each other through the internet and govern how they communicate most effectively. Common communication protocols include everything from how the data is secure to how the packets are structured and sent. Identifying Protocols/Network Architecture The links of communication and how they...
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...Communication Protocols Communication is defined as the exchanging of information or news. Protocol, for all intents and purposes, means an official way or agreed upon procedure or standards to accomplish a task. In this case, it would be rules to help transmit data. In networking, there are various protocols needed to make transmission of data easier. In today’s fast paced environment, the standards of information sharing are increasing exponentially. Adhering to the standards are also becoming more important than before. Design Kudler Fine Foods is dedicated to ensuring that the customer information in their possession remains secure from unapproved access. Securing their network is one of the highest priorities for Kudler. Since the new enterprise network will be integrating a wide area network to connect all the sites, which will have their own individual wireless local networks. Choosing the correct communication protocol stack is vital to the security and availability of both the WAN and WLAN network. In...
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...is send by two working stations at a time there occurs collision and it stops transmitting and sends again when it founds the line is idle but it’s not defined till which period or duration it has to wait is called non deterministic protocol. It can be also defined as the system that has the possibility of multiple output for each input so that the output cannot be predict. Example: CSMA/CD Q2 Answer A timer is set, before the timer runs out, a clear to send (CTS) will be received from the access point. Q3 Answer No, for the 5 Ghz protocol have a small transmission distance approximately 30 meters and this frequency has trouble to transmit over floors and walls. If we needed to utilize the IEEE 802.11a we need multiple contact...
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...format of the data being used. Communications protocols must adhere to the following; the rate of transmission either in baud or bps. The transmission is to be synchronous or asynchronous. Also, the data is to be transmitted in half-duplex or full-duplex mode. Baud transmission is the number of signaling elements that occur each second. At slower speeds, only 1 bit of information is encoded in each electrical change. When saying 1500 baud, it means that 1500 bits are transmitted each second, this is also shown as 1500bps. Communication protocols can also describe the syntax, semantics, and synchronization of analog and digital communications. Communications protocols are implemented in hardware and software. There are thousands of communications protocols that are used everywhere in analog and digital communications. Computer networks cannot exist without them. With KFF, being that the Home Office or Headquarters is located in La Jolla, there is a T3 dedicated line that connects HQ with Del Mar and Encinitas locations. These lines are usually rented at a monthly or yearly rate to connect geographically separate offices for private voice and or data networking. It is also very costly averaging over $3000 USD per month, so most don’t lease these lines. They are also reserved circuits that operate over either copper or fiber optics cables. One of the protocols that should be implemented is the Transmission Control Protocol/Internet Protocol (TCP/IP). TCP/IP is the set of rules for...
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...The importance of communication protocols: Unless Patton Fuller Community Hospital has an agreement between the two communicating parties information may get lost or un-communicated. This agreement is called the protocol. Communications protocols usually have a number of parts, Handshake, encoding method, compressions methods, packet / frame structure, and addressing.. This is why protocols are often defined by standards bodies, but some protocols SSL can be used widely even though they are not specifically from a standards body. A protocol must be implemented to enable effective, efficient communication by using a set of rules. Protocols are also described as hardware or software components that carry out the OSI model guidelines for transferring information on a network In short - if we don't have a protocol we won't be able to communicate between different devices. Identify the protocols in your design and provide rationale for your decision Define the overall network architecture. The design of a communications system, which includes the backbones, routers, switches, wireless access points, access methods and protocols used May refer only to the access method in a LAN, such as Ethernet or Token Ring Network architecture is the design of a communications network. It is a framework for the specification of a network's physical components and their functional organization and configuration, its operational principles and procedures, as well as data formats used in its...
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...Retail Advertising and Marketing Association Gen/200 Retail Advertising and Marketing Association "Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likable as they would like it to be” (Phil Dussonberry, former BBDO advertising executive). In the world of retail things are ever changing there is a constant need for new advertising or marketing to grab the consumers attention. Without these tools a retailers profits can quickly dwindle leaving them in the dust. One great tool for retailers is the Retail Advertising and Marketing Association(RAMA). This paper will explain what RAMA is, how it can increase my professional knowledge and abilities, and how perfecting my knowledge and abilities can affect my career success. The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world’s largest retail trade association (National Retail Federation, 2011). RAMA also is the producer of the annual Racie Awards Competition, the industry’s most prestigious creative contest for retail broadcast, web and print advertising (National Retail Federation, 2011). RAMA is an innovative association that connects retailers...
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...the strategic life cycle challenges for Paramount's current products as well as for Clean Edge? Changes in Non-Disposable Razor Category: The non-disposable razor category has seen changes in the recent years. A 5% growth per year from 2007 to 2010, attributed to innovations and product introductions, has to be the biggest change that the category has seen. Advertising expenditures increased dramatically for several non-disposable razor companies over the last couple of years because of the need to promote new benefits from advances in razor technologies. Changes in retail channel distribution have also been noted in the category. Male-grooming products seemed to be a bright spot in the industry from 2007 to 2010 and the segment saw more growth because shaving became more than just shaving – it started to include body spray, shower gel, etc. Channel distribution for the razor category has become increasingly important, with the recent re-introduction of Old Spice; there has been quite the demand for male-grooming products. Competitive Position: Paramount has established itself as a global consumer products giant with over $13 billion in worldwide sales and $7 billion in gross profits for 2009 since its entry into the market in 1962. Paramount established itself as unit-volume leader in 2009 based on non-disposable razor sales. The non-disposable razor category market is entering a new phase with technology products and new competitors entering the market, posing a threat to...
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... How Our Marketing Research Lead To A Position So Compelling That Consumers Chose Our Client’s Product Over A Larger, Wealthier Competitor CASE STUDY #64 “We are not as broadly distributed as our competition. What can we say - other than „free‟ that will convince consumers to inconvenience themselves and leave (or “walk”) from a retailer that doesn‟t carry our products to a retailer that does?” POINT OF VIEW We never lost sight of the mission: GET THE CUSTOMERS TO PREFER US, EVEN THOUGH WE AREN’T AS WELL DISTRIBUTED OR WEALTHY. The actionable marketing research we conducted enabled us to leap over our competitor’s entrenched, better-distributed brand, craft a message that resonated with the audience, and build preference for our client’s product. Win / Win for everybody except the competition. Situation The client had a great product, but was being outspent by the competition, which also had broader distribution. Our challenge was to craft a concept for the product so unique and compelling, it would encourage consumers to “walk” from a store they typically shop at that carries only the competitor’s product and go to a store that carries the client’s product. Approach Quantitative, qualitative and ethnographic research enabled us to uncover aspects of the client’s product that made it stand out over the competition’s. Then we developed a unique marketing research measurement that tracked awareness, interest, and the actual shopping trip. Result ...
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...potential customers. You have to figure out who your going to sell your product to and how to reach these individuals. The third challenge I see with setting up a business is coming up with the capital to start the business. It takes money to make money. Unless you have a nice savings account, you will probably have to get a business loan or find people who are willing to invest in your company. 2. Define what a “niche” product is. Give at least three examples of niche products. A niche product is something designed to appeal to specialized interests. Not for everyone, but a specific customer. Examples; speakers at the Bose store, Starbucks Coffee, a restaurant that sells Chinese food. 3. Explain why a niche company might have an advantage in a market. Would price necessarily be an advantage? Explain why or why not. A niche company has an advantage in the market because the customers are coming to the store specifically for a product that the company sells. If a woman walks into Victoria’s Secret, she’s shopping for women’s underclothes and she’s completely surrounded by women’s underclothes from the minute she walks into the store. Price might be an advantage if the company has a large enough surplus of the product, like Victoria‘s Secret. The product can be cheaper. But if the product is a specialty item the price might be higher. I think that the customer will be willing to pay more for a product at a niche...
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...STAT2011 Statistical Models sydney.edu.au/science/maths/stat2011 Semester 1, 2014 Computer Exercise Weeks 1 Due by the end of your week 2 session Last compiled: March 11, 2014 Username: mac 1. Below appears the code to generate a single sample of size 4000 from the population {1, 2, 3, 4, 5, 6}. form it into a 1000-by-4 matrix and then find the minimum of each row: > rolls1 table(rolls1) rolls1 1 2 3 4 5 6 703 625 679 662 672 659 2. Next we form this 4000-long vector into a 1000-by-4 matrix: > four.rolls=matrix(rolls1,ncol=4,nrow=1000) 3. Next we find the minimum of each row: > min.roll=apply(four.rolls,1,min) 4. Finally we count how many times the minimum of the 4 rolls was a 1: > sum(min.roll==1) [1] 549 5. (a) First simulate 48,000 rolls: > rolls2=sample(x=c(1,2,3,4,5,6),size=48000,replace=TRUE) > table(rolls2) rolls2 1 2 3 4 5 6 8166 8027 8068 7868 7912 7959 (b) Next we form this into a 2-column matrix (thus with 24,000 rows): > two.rolls=matrix(rolls2,nrow=24000,ncol=2) (c) Here we compute the sum of each (2-roll) row: > sum.rolls=apply(two.rolls,1,sum) > table(sum.rolls) sum.rolls 2 3 4 5 6 7 8 9 10 11 742 1339 2006 2570 3409 4013 3423 2651 1913 1291 1 12 643 Note table() gives us the frequency table for the 24,000 row sums. (d) Next we form the vector of sums into a 24-row matrix (thus with 1,000 columns): > twodozen=matrix(sum.rolls,nrow=24,ncol=1000,byrow=TRUE) (e) To find the 1,000 column minima use > min.pair=apply(twodozen,2,min) (f) Finally compute the...
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...Instamatic – Old Video Cameras Technology has changed greatly over the years. Specifically video cameras, they have decreased in the products size but increased in the quality over time. When video cameras were introduced back in the 1970’s, they were using an old film format as compared to digital in today’s era. As these video cameras were being developed and launched into the market for the first time, it reflected the way retailers could examine buyer behaviour. Even back when the first sets of video cameras were released, retail stores were mounting them on the ceilings not only for security purposes, but to track consumers shopping habits. This helps these stores better understand how consumers are shopping so they can predict the next move. As the format back in the 70’s was film, retailers had to manually view the cameras to predict popular areas in the store, for example. This helped retailers effectively manage their stores as they would place the newest, popular products in areas that attracted the highest number of consumers. Another way video cameras have impacted buyer behaviour is through the product mix. By retailers using cameras to evaluate their retail stores, they are able to evaluate their product density (too high or too low); amount of signage and even the labelling within the store that could’ve been confusing. A retail stores product mix is important to upper management, as they want to ensure the best possible consumer experience. In order for the customer...
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...Pick Me: Slotting Product “Some have argued that slotting allowances – and a variant known as pay-to-stay fees, paid by manufacturers to keep existing products on retailers’ shelves – harm consumers by, among other things, excluding certain manufacturers and thereby impairing competition that otherwise would take place. Defenders of slotting allowances have asserted that, among other things, they cover the cost of introducing new products to the marketplace and thereby tend to foster entry and innovation”. (ftc.gov 2001) While the Department of Justice concludes that the practice of slotting allowance is not an antitrust issue there is a possibility that there may be issues in the future with anticompetitive exclusion. Slotting allowance is a practice used by manufacturers and retailer to stock certain products on the shelves. It was most prevalent in supermarkets but spread to other store i.e. electronic stores and computer stores. For example, Microsoft pays a fee to have an end cap (spot at the end of an aisle) to display their product only. Some feel that it is an exclusivity practice that leaves out smaller businesses that cannot compete with the fees required by retailers. The process was for manufactures to introduce new product to customers. But it is now a wide spread practice to charge a fee to keep their mature (older) products on the shelf. The practice allows for retailers to build their market power. Pros and cons of slotting allowances: 1) Pros ...
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...Write a short critical essay explaining how the poor economic climate in the UK might affect the marketing mix of a start-up retail venture in the high street. I will look critically at setting up a retail business on the high street in the current economic climate and the affect this may have on the marketing mix. I will first give a brief overview of the economic situation in the UK and high street retail in general. The UK economy has undergone a protracted period of instability since the banking crisis of 2007/08, which sparked economic downturn for the UK and caused a dramatic fall in both consumer and business confidence. Between 2008 and 2012, the UK experienced two periods of recession and has been subject to austerity measures, such as public spending cuts, welfare reforms and increased taxation, imposed by the UK Government in an attempt to reduce the country’s budget deficit and reverse economic decline. These measures coupled with high inflation, rising levels of unemployment and low wage growth have contributed to less disposable household income and subsequently lower consumer spending across most of the UK. The economic constraints of the last five years, such as falling consumer spending, increasing operating costs for businesses (20% rise since 2006) alongside less available, affordable borrowing to businesses have led to large numbers of high street retailers closing their doors. The Centre for Retail Research (2013) reported that 54 retail companies...
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...different strategies. One of Victoria’s secret strategies is not just to focus on a specific group of women but women of all ages. They concentrate on their entire customer base & focus on their 1000 retail stores, $400 mil famed catalogue, & lingerie super brand through the site, victoriassecret.com, where social media is also found, which help Victoria’s Secret stay in touch with their consumers, by making announcements of future new merchandise and offer special promotions. Arguably the most important marketing strategy is Victoria’s Secret fashion show – the epitome of glamour and glitz and a huge marketing machine. The retail chain expands into new products by taking advantage of their brand name, (ex; their new perfume; “Bombshell In Love”. They develop a strong brand and have been able to leverage its name in other products. Ethical & Legal Issues (solutions, perspectives and recommendations) U4 ISSUE: VS brought cotton from a company called Burkina Faso, which had a deal to ensure that the cotton is organic and fair-trade, but in Dec 2011, Bloomberg revealed that Faso was using child labour to gather the cottons. On line of VS that has been contreversal is the line called “Backstage Sexy”, where some stores arranged “mannequins (that were) blind folded and arranged in various sexual positions” in front view of the store. Many consumers began avoiding shopping at the store due to potential negative influence on their young. But the store`s mannequins displays were to...
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