INTRODUCTION Jumbo Pacific offers a variety of items made from fresh seashells of the Philippines. The business shall put up bricks and mortar location in Singapore to cater the target audience, also cater on customization; as clients may request it in the store and shall be made in the home country, Philippines. Posters will be put outside the store in which it shows Jumbo Pacific’s product offerings. There will be specific packaging in each product that the business is selling specially on fragile items like the jewelries.
We grouped our products into 6 categories, namely: 1. Jewelries - All original hand crafted Philippine costume jewelry designs. Choose from our puka shell components, fashion jewelry components, shell fashions, coco jewelry, pukka tiger heishe, Wood Jewelry, fashion accessories, shell jewelry inlay and Philippines handicraft such as natural shell necklace, natural shell bracelet, natural shell earrings and natural shell pendant collection.

* Bangles - It is made from the laminated bark of banana tree and supported by wood, some are made of inlayed shell that supported by stainless steel, and etc. * Bracelets - It is an article of jewelry which is worn around the wrist. Made from natural components like leather, cloth, hemp, plastic or metal, and sometimes contain rocks, wood, and/or shells. * Shell Brooches - Jewelry Brooches made from the finest shells product and naturally handmade. * Buttons - Jewelry quality handcrafted products from horns, bones and graduated stones. * Chokers - Nugget with the combination of heishe, white rose and pukalet. * Earrings – Made from exquisite and precious shells with selected wood and glass beads. * Pendants - This jewelry piece is a hanging object that is attached to the necklace or earring. Pendants are handmade from natural materials such as shells, wood, resin, stone casting, bone and coco products. * Hairclips - Jewelries with various designs made from different shells. * Heishe Necklace - are bunch of necklaces that are purely made of coco heishe cut. * Necklaces - are purely made of PUKA, WHITE CLAM, COCO, MOP, CUT, TIGER and WHITE SHELL. All purely handcrafted from the finest natural materials. * Pony Tail - CRAZY COCO COLLECTION, all handmade Coco Pukalet or Coconut Beads Pony Tails in various designs and color combinations. Choose from wide array of natural colors and hand painted coco pukalet. Excellent in all types of hair styles and colors. * Stranding Components - Where you find colorful wood beads, tubes, coco, limestones, shells, and many more. * Coco Belts - The finest coco belt collection. All natural materials are purely comes from coco. It is available in different colors, designs and shape depending on customers’ choice and preference. * Rings – comes from different sizes, made from hammer shell, paua shell, mop etc. 2. Decorative Items

* Lampshades - made of natural shells like Capiz Shell, MOP shells and other shells. * Capiz Floor Lamp Shades Collection - made of capiz shell and chrome plated metal frames with electric fitting and bulb holder best for your home decoration. * Table decorations – made from shell, wrought iron, fiber glass, stone and brass. * Chandeliers - made of capiz shell in chrome plated metal frames, adjustable stainless wire rope with hooks, electric fitting and bulb holder. Available in any colors, design and size.

3. Novelty/Gift Items - Perfect gift items like surfboards, phone cradles, brooches, key chains, wooden animals, jewelry boxes, miniatures, hand wood carving, wood handicraft, wood carving decoration, ethnic product decoration and more. All natural sea shell, wood components, shell components, shells products and raw shell.

* Candle Holder made of Capiz Shells - The floors of the expansive Pacific Ocean are seeded with millions of these beautiful, iridescent, naturally transparent shells famously known as capiz. The splendid combination of brass and capiz in our candle holder made it exquisite in style. * Shell Wallet or Coin Purses - are purely handcrafted and handmade from the finest shells. * Handmade keychains - comes in a variety of styles made of natural wood, coconut, shells or any other components which is found in the Philippines. * Jewelry Box collection - was made from the high quality materials known from nature. All jewelry boxes beautifully hand-made from the world-class shell crafters. * Picture Frame Inlay - All different hand crafted materials inlayed with Shell are very much available and affordable in any shapes, designs and color. It is purely handmade & handcrafted by the finest shell inlay maker here in the Philippines. * Pill boxes – made from different shell inlays. * Raffia Collection – Also known as Sinamay cloth or fibers. Which is made from Banana plants where fibers are removed and stripped then spun into rough of threads from the banana stalk. * Phone cradle – cradle accessories, cradles with various color leatherettes. Cradle secures any cellular phone snugly in place.

4. Crafts - Handwoven or handmade native baskets, bags, wood products, footwear like sandals and slippers, beachwear, capiz shell tiles, sea shell products, natural jewelry shell supply and jewelry shell boxes. Raffia cloth, abacca rope, jute, table ware carving, basket, mask ethnic and sinamay are also available.

* Bags and baskets - The art and craft of making interwoven objects, usually containers, from flexible vegetable fibers, such as twigs, grasses, osiers, bamboo, and rushes. * Trays - made of aluminum foil, paperboard, plastic, or ceramic. Jumbo Pacific brings you hand woven trays which is made of beadwork bamboo. * Footwear - are made from all natural fiber like sinamay, jute, pandan and raffia, leather, some with shells and with extra durable rubber sole. * Wood craft and Woven Mattings

5. Raw Materials * Shell Components * Sigay Shells * Shell Basquet * MOP Shell or Chips * Shell Specimens

PRODUCT STRATEGY
As Jumbo Pacific enters the market of Singapore, the present product line in its home country will be introduced as well. But with emphasis on the following: 1. Jewelries – since there is a wide range of Jewelries that Jumbo Pacific have, what we will be doing is that, we’ll be introducing first some of the selected jewelries to be displayed in our store and then as time passes by we will add up the other products. The following is stated below: * Earrings * Bracelets * Necklaces * Rings * Bangles 2. Decorative Items * Lamp Shades * Floor Lamp * Chandeliers 3. Novelty gifts * Keychain * Surfboards * Jewelry Box * Picture Frame 4. Crafts * Bags and Basket * Footwear * Table ware carvings 5. Raw Materials * Shell Basquet * Shell Specimens
Another Category 1. Packaging – This is important to be able to make sure that our products will be protected and to ensure that it reaches our buyers in good condition. As for the packaging there will be two kinds, one for the small items and one for the big items. The first photo is a sample of a packaging for those who purchase the small items. The second on is a box for the big items like the chandeliers, lamps etc.

2. Design – Jumbo Pacific will also customize its product depending on what the customers want. This is needed to be able to compete against mass producers of standardized products through product-design flexibility. 3. Licensing - The business shall acquire license from the state and shall also need a license from the city where our business is located. Sales to the general public require obtaining a sales privilege license and collecting sales tax from buyers in your state. Jumbo Pacific must register their business within the state and the city as well; Different states and cities have contrasting requirements regarding the information that's required. 4. Niche market - Avid shell collectors would be one niche; customers who buy shells for craft projects is another niche; and rare shell collectors would be a third niche. There isn't much similarity between shell collectors and crafters who need shells, so trying to market to both niches results in confusion. For example, crafters want inexpensive shells while collectors are willing to pay for rare shells. Focusing on one niche results in more effective marketing strategies because you can tailor your marketing strategies to the needs of your niche. 5. Store – Since we will be having our store in Singapore our store layout is one important factor to attract the customers to go inside our store and make purchase. To do that the store should be visible to the customers and can be accessed easily, posters will be posted outside which showcase product offerings and other promos. The front of the store will have a glass window to create transparency for the customers and for those who pass by our store.

PRICING STRATEGY
The company will used Cost-based pricing. Jumbo Pacific will priced its products based on the cost of producing, exporting and selling the product such as shipping cost, rent for the place, packaging, utilities, equipment, labor and tax. After computing the fixed cost and variable cost the company will add the percentage mark-up (profit). This approach will cover the cost of production and provide enough profit-margin to the company to earn its target rate of return. Cost-based pricing uses manufacturing or production costs as its basis for pricing. The cost-based pricing company uses its costs to find a price floor and a price ceiling. The floor and the ceiling are the minimum and maximum prices for a specific product or service; they serve as a price range. If the market conditions are such that the going competitive price is under the price floor, the company may price at the floor or attempt to lower its costs to lower the floor.
Jumbo Pacific will also consider the following prices: * Shipping Cost * Rent for the Place * Packaging * Utilities -Electricity -Water * Equipment * Labor * Tax

SOURCES: http://smallbusiness.chron.com/differences-between-valuebased-pricing-costbased-pricing-23095.html