Project Management Case Studies: IKEA and Timbuk2

Table of Contents
Case I: IKEA Design and Pricing 3
Case Summary: 3
Key Terms: 3
Case Questions 5
Conclusions 9
Case II: The Tao of Timbuk2 9
Case Summary: 9
Key Terms: 10
Questions: 11
Conclusions: 15
Bibliography 16

Case I: IKEA Design and Pricing

Case Summary:

IKEA is a Swedish retailer that dominates the home market in 32 countries and is currently expanding in the United States. The success of the company is providing low cost products that include function, modern design, environmental considerations and healthy manufacturing conditions. IKEA designs its products, manufacturing, and distribution systems with the target price in mind.

IKEA’s processes and corporate mantras feel unique and cheerful. Both customers and employees count on the company to operate responsibly. IKEA makes customers feel like they are living well even though they aren’t paying for premium product. There is a great deal to learn from its operations and management. The company’s goals have been incorporated into the product design process that IKEA uses.

Key Terms:
• Triple bottom line – A business strategy that includes social, economic and environmental criteria. IKEA is an example of a company that judges itself by the triple bottom line. While it strives to do good business, it includes a business and operating model designed to minimize the impacts on the environment. The company markets its philosophy to stakeholders and customers.
• Productivity – A measure of how well resources are used. IKEA continuously works to improve productivity through design, partnering with suppliers and saving on shipping. One great example is knock-down furniture design that minimizes the cost and environmental impact of shipping larger pieces.
• Order winners and qualifiers – Order winners differentiate