...REBRANDING - PROMOTING ‘ELT’ Worldwide CASE STUDY PREPARED BY: Hooman Sabzehzar, Jimmy Zhang, Irene Dai, Ian Zhang, Seyed M Jamali, Miras Ismail STAR Format: Situation, Task, Action, Result SITUATION Enhanced Language Training (ELT) offered by TDSB. • 14-week program experience in-class training followed by a work-placement experience. - Eight-week enhanced language training course, focuses on improving Business English skills and introduces clients to Canadian workplace culture. • Within the first eight weeks, clients receive sector specific training in one of the following fields: • - Accounting, Customer Service & Administration for Immigrant Women, Engineering Financial Services, IT and Sales & Marketing. • Unpaid Work Placement Experience • Job Development Support Program Eligibility • Newcomers that are eligible to work in Canada; • All learners must be Permanent Residents or persons who have been deemed a Convention Refugee; • Canadian Language Benchmark (CLB) 6+ or LINC level 5 (completed); and • Learners must be committed to an 8-week Business English program. TASK: Marketing ELT to a specific audience of other new immigrants, job seekers, people who need to enhance their English language skills – and those unaware of the existence of the ELT Program Suggestions for Improvement: 1- Rebranding and repositioning of the program 2- Increase awareness in different communities ...
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...SIP Report On ANALYSIS OF SALES & PROMOTIONAL ACTIVITIES IN TIERII CITIES From Ishan Shingne (27) Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my guide E. Anand sir and Hemant Bapat Sir for their exemplary guidance, monitoring and constant encouragement throughout the course of this study. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark. I also take this opportunity to express a deep sense of gratitude to Dr. Gopal Iyengar, Director KIAMS, for his cordial support, in selecting us to be on board on the journey of PGDM with the KIAMS. Table of content Topics Number Page Executive Summary------------------------------------------------------(1) Introduction --------------------------------------------------------------(2) Objective of the stud-----------------------------------------------------(3) Concept -------------------------------------------------------------------(4) Brief about the company------------------------------------------------(5) Methodology followed--------------------------------------------------(10) Result----------------------------------------------------------------------(12) Summary------------------------------------------------------------------(13) Recommendations-------------------------------------------------------(15) Limitations of the study-------------------------------------------------(16)...
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...Understanding Institutional Discrimination of Promotion For a person working in a company for more than two or three years, willing to work even more, and having the required skills for the job performed, promotion is an expectation some time in the future. When the promotion is not received for certain unfair reasons, a conflict may arise and needs to be addressed. As a person with an accent and not a perfect English, I decided to choose scenario number 2 for my project. Maria, a person of Latino ancestry, has filed a complaint that she was unfairly eliminated for a promotion because of her distinctive accent. She also points out that she is the only one person of color, the only one woman, and the only one Latina in the department. She is a US citizen with a graduated degree, and has been with the company for 10 years and in her position for 7. The promotion was given to Alex instead, an Anglo, who has less time either with the company or in the position. The scenario shows though that Maria is often loud and aggressive when communicating with co-workers. She also has had some problems with the company. She has been counseled twice by her supervisor for tardiness, and once for absence. She said the reason in each situation was her necessary presence with a family member that needed help. My plan is to start a research about promotion policies, to study laws and regulations, and to analyze different other similar situations I might find. I have the following dilemma:...
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...correlation of sales with expenses in order to project turnover. So we are required to use project and decision techniques to create plan for business development. Introduction TASK1 TASK2 PCMM of the Luxury price product Let x bethe number of items sold, y be the pronotion expenses. x | 24 | 34 | 18 | 13 | y | 25,000 | 30,000 | 18,000 | 12,000 | i | 1 | 2 | 3 | 4 | Sum(Σ) | x² | 576 | 1,156 | 324 | 169 | 2225 | x | 24 | 34 | 18 | 13 | 89 | xy | 600,000 | 1,020,000 | 324,000 | 156,000 | 2,100,000 | y | 25,000 | 30,000 | 18,000 | 12,000 | 85,000 | y² | 625,000,000 | 900,000,000 | 324,000,000 | 144,000,000 | 1,993,000,000 | r=4×2,100,000-89×850004×2225-892×4×1,993,000,000-850002=0.976415868 Such as 0.976415868 is ready close to +1, it mean this is a perfect uphill linear relationship between product and promotion expenses. So the promotion expenses is a correlated. We set HK$300,000 of the total promotion expenses budget for the whole year that plan it in the remaining months (May to November). Also we will be increased to HK$80,000 for the promotion expenses that elevate sales of this product. May | June | July | August | September | October | November | December | HK$30,000 | HK$28000 | HK$55,000 | HK$69,000 | HK$17,000 | HK$49,000 | HK$52,000 | HK$80,000 | In May there will be a large number of visitors to Hong Kong consumption. But not too long so we just focus on the Golden Week promotion. In June, usually do not have more people to...
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...HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should...
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...appropriate experience project based on Lenovo products. 3.12 Quality Huge cost and rigorous inspection, can guarantee the quality of the park. The staff will make the reliable test, for nothing going wrong. 3.13 Design The design of mechanical parts will be carried out according to people's favorite cartoon characters. And, of course, there's a sign of Lenovo everywhere. Of course, there are some romantic elements in it. Each age group will find the suitable style in the park. 3.14 Features The whole park will reflect the characteristics of high-tech and Lenovo. The park is filled with technology, making people feel amazing. And people will experience the feeling of 3D, not just the sight. 3.15 Brand name The brand name is Lenovo's park of somatosensory interaction. This is also referred to as Lenovo Park. 3.16 Packaging and service Entertainment facilities in the park will reflect the development history of Lenovo and some special products of Lenovo. There will be electronic commentary in the park, as well as artificial services. 3.17 Warranties All the impact of the park and the accident will be responsible for Lenovo company. 3.2 Promotion 3.21 Advertising The park will be carried out through the media and video. In the Lenovo direct store, the staff will play the Lenovo park's promotional video, and Lenovo company will also be carried out in various important occasions. The video will be produced by Lenovo company 3.22 Promotions Pre - will be through...
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...CUPCAKES Cupcakes are a world-wide phenomenon, almost everyone loves a cupcake. Cupcakes are even a household name, which is why I have begun to start this business. Each of the 4 ps are important because they put together the whole business. You first need a product so you have something to sell; otherwise it’s not a business. Then you need a price to make a profit, a place to sell your product, and finally a promotion. The promotion helps to get your business going. Without all of these, even just missing one, you have no business. The idea for “IN THE MIDDLE” was actually a pregnancy craving I was having. One night I wanted a cupcake but I also wanted a cookie. So I got to thinking what if you could do both? So I went out and bought some stuff and it took off from there. Everyone loved the idea and not many had heard of such a thing. So I took it farther, brownie in the middle, cheesecake and every day I try to take it one step further. Maybe one day I can finally open my own shop. I love to bake always have, I find it relaxing and soothing. So I thought why not make this project on something I know, my own business. The product is cupcakes, with a cookie, brownie, or cheesecake in the middle. Which is where the name came from thought it would be something fun and cute. These cupcakes are made from scratch, from the dough in the middle, to the cupcake batter, to the icing. All done by my hand from my own recipe, nothing is used in someone else’s recipe. It took me months to get...
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...their sword in an act of career suicide. Managing the delicate balance of politics, power and influence can ensure that the manager survives their trip through the minefield. What can influence the way a manager or supervisor navigates this minefield, besides experiencing it firsthand, learning about the short comings of other managers and supervisors who share their story. During the course of the project, Tom Green and his experience at Dynamic Displays is a case study in which a student can see how to better apply power and influence to navigate the workplace and a chosen career. Where did the power players of Dynamic Displays appropriately use and miss use power and information? The Problem No two people are alike; Davis expected his replacement to be as much like he was and use his style when Green took on the promotion. It appears as though Green does everything but the expectations that Davis envisions; however, it is not evident that Davis ever clearly laid out the expectations to the subordinate. Davis having held this position prior to Green’s promotion, had expert power from his experience, skills and knowledge (French & Raven, 1959). With his experience from working many years in Green’s...
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...HOW TO DEVELOP A MEASUREMENT FRAMEWORK THAT DELIVERS BUSINESS INTELLIGENCE A SIMPLE STEP BY STEP GUIDE TO BUILDING REPORTS THAT ACTUALLY ALLOW BUSINESSES TO MAKE ACTIONABLE INSIGHTS PAGE 1 INTRODUCTION HOW OFTEN HAVE YOU LOOKED FOR REPORTING AND ANALYTICS TO GET BUSINESS INTELLIGENCE AND HAVE END UP WITH MOUNDS OF DATA ON EXCEL SPREADSHEETS? MORE OFTEN THAN NOT, YOU FIND YOURSELF WITH AN ENDLESS SUPPLY OF REPORTS BUT ARE STILL UNABLE TO GET ANSWERS TO YOUR MOST CRITICAL BUSINESS QUESTIONS? DON’T WORRY – YOU’RE NOT ALONE. Many companies are faced with the same exact issues that you are. It’s very likely these companies have one or more of the following foundational problems: ›› They don’t tie business results back to business objectives or measure against a set of key goals THE 6 STEPS FOR BETTER REPORTING Instead of diving right in and building another report, I’m going to recommend that you take a step back to outline a measurement framework using the following steps: ›› They lack a cohesive strategy to measure 01 IDENTIFY BUSINESS OBJECTIVES ›› They tend to build reports from the 02 DETERMINE KPIs 03 DEFINE KPI GOALS 04 IDENTIFY SUPPORTING METRICS 05 DETERMINE REPORTING DIMENSIONALITY 06 ORGANIZE INTO A FRAMEWORK their efforts across the entire business ground up and overload their end-users with pages of data and metrics with few next steps or optimization suggestions DO YOU...
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...product, price, place and promotion and collectively they are referred to as the 4 P’s. The 4 P’s are very much the foundation of marketing in in this essay I will define each of the 4 P’s and discuss their roles within the marketing mix of the petrol retail environment. This essay will then conclude with a review of the 4P’s, their relevance within the marketing mix and their overall significance within the retail petrol environment. PRODUCT Product can be defined as what is exchanged in a sale with the customer, whether that is a good, service, idea people or places. Within the retail petrol environment there are countless products, the majority of which are non-durable goods such as the core product of the outlet, fuel, and all the convenience products such as the food, drinks and entertainment products (magazines etc). Many retail petrol outlets have become stores within a store, where there is the main store that sells the petrol and convenience products, and a second store that is a fast food outlet. These stores within a store add to the appeal of outlet, customers understand that they have a greater choice and subsequently a greater chance that their needs can be satisfied. Jerath and Zhang commented that “the introduction of new products through stores within a store can bring new customers to the store who want to purchase the focal product and also purchase other products” (Jerath and Zhang, 2010, pg 756). PRICE PLACE PROMOTION...
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...Using aims and objectives to create a business strategy Using aims and objectives to create a business strategy Introduction Kellogg is the world's leading supplier of breakfast cereal with 39 brands and a 42% share of the UK market. Kellogg's success is achieved through the use of a carefully planned strategy. It sets clear aims and objectives and uses the strength of its brands to help it reach them. Kellogg manages its brands to ensure that each has a unique position in the minds of its customers. This is called product positioning. Kellogg has developed a range of products for the various segments of the UK's £1.1 billion cereals market. Developing aims Kellogg's managers realise that its aim needs to match the expectations of its consumers. Consumers, backed by research and publicity, increasingly want to lead a healthier lifestyle. Kellogg wanted to be part of this debate and to promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health...
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...Date of Submission Introduction The marketing is an essential business tool used by marketing professionals in determining a brand’s offering. It is normally described as the four P’s of marketing; the product, price, place, and promotion. However, in some cases, the four P’s have been expanded to incorporate other elements thus making them five or seven P’s with some scholars. The four P’s of marketing will be discussed. Product Product is anything that satisfies a need or wants and can be offered in an exchange in its tangible (good) or intangible (service). The product may either generate a functional or a linking relationship with the prospect. The functional relationship refers to the value of using the product. The product’s value is crucial in the purchasing decision process. The link with the product may be defined by the complementarity between the client and the product. It is the basis of individuals’ interests in the product. If the perceived link lacks in a product, no interest may be derived in the product. The product has several dimensions such as a support system, attributes, and benefits. The support system entails features such as the sales force, advertising, warranty, delivery, promotion systems, and reputation. Attributes include features such as the ingredients, style, quality, brand, and package. There are several benefits that may be derived from a product and such entail functional, psychological, sensory, economic, and social...
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...Task 4 Jasmine Tucker Promotional activities Suitability of the promotional methods- Although I have came up with four different methods of promotion I will have to analyse the suitability of each of the methods. I will have to see if the budget that TOPSHOP currently have will be enough in order to be able to afford to use these methods, I will need to ensure that these methods would work within the town and I will also need to ensure that each of them would work within the business. Method 1- Newspaper article. As you can see below I have created a newspaper article that I would like to show in The Bucks Herald, one of the most popular local pages. The reason In Adv- primary research shows that majority of pregnant people read newapaper Adv- The bucks herald is a local newspaper with … readers and whole range will be shown Disad- Even though pregnant people read newspaper it would not be for sure they would see article Disadv- article is quite small and therefore customers would not be able to Cost- Metod 2- Merchandising Explination Adv- whole range will be shown Adv- by having in shop window pregnant people will become aware Disadv- hiring a merchandiser is quite expensive Disadv- if maternity id on mannequins for 6 weeks the other ranges wont be shown and may stop selling as well Cost Method 3-Competition Explination Adv- interactive...
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...Marketing Learning Transfer The Four Ps: Controllable Marketing Mix Factors Tools to develop a complete marketing program to reach the target market consumers. Product. A good, service, or idea to satisfy the consumer’s needs. Price: What is exchanged for the product. Promotion: A means of communication between the seller and buyer. Place. A means of getting the product to the consumer. The 4 Ps elements of the marketing mix must be blended to produce a cohesive marketing program. Consumer Purchase Decision Process and Experience The stages a buyer passes through in making choices about which products or services to buy is the purchase decision process. This process has five stages: Problem Recognition. The initial step in the purchase decision, is perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. Information Search. After recognizing a problem, a consumer begins to search for information. First, you may use internal search (scan your memory for previous experiences with product or brand). In other cases you can you external search for information. The primary sources for external information are: personal sources, public sources and marketer-dominated sources. Alternative Evaluation. The information provided might be inadequate because it does not contain all the factors you might consider when evaluating a product. These factors are a consumer’s evaluative criteria. Purchase Decision. Having...
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...CiTylinK Promotion General Terms and Conditions CiTylinK Promotion General Terms and Conditions These Promotion general terms and conditions apply to each and every Promotion. In addition, all instructions, rules and conditions relating to a specific Promotion form part of these general Promotion terms and conditions but in the event of conflict these provisions shall prevail. Standard CiTylinK Terms and Conditions (including Terms and Conditions for Passengers and Baggage, Carrier’s Regulations and Privacy Policy) apply (please visit www.flycitylink.com for full details). In the event of any conflict Standard flycitylink.com Terms and Conditions shall prevail over these provisions. CiTylinK reserves the right to change the terms and conditions of its Promotions (and any Standard CiTylinK Terms and Conditions) at its discretion. Promotion A Promotion is an entitlement to a Discount (up to the amount stated) off a qualifying booking, including airfare, taxes and charges. A Promotion is valid on the CiTylinK website, at all CiTylinK sales outlets and all ticketing agencies as well as for corporate clients who operate their own ticketing accounts with CiTylinK. A Promotion is subject to availability and is not an indication of availability. In particular, CiTylinK reserves the right to cancel a Promotion. A Promotion is not an entitlement to make a specific booking or to travel on a specific date or via a specific route. Redeeming Promotion A Promotion can only be...
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