...that a costed plan be prepared, outlining an option for the use of these funds. At the June 2006 meeting of the Executive Board, £15k of these surplus funds were earmarked for an inspection allocation software project leaving £23,633 for a marketing and communications project. In light of the significant changes (outlined in the body of this plan) which have recently and will in the near future take place and which impact on the accredited and non-accredited UK ELT sector, this report sets out a comprehensive and strategic marketing and communications plan for the relaunch of the Accreditation UK offer in 2006-2008 using as budget the £23,633 accrued from 2005-06. The proposed marketing and communications programme encompasses above, through and below the line media and includes a comprehensive timetable, budget and mechanisms for effectiveness monitoring. PART 1: Marketing Plan 1. KEY TARGET MARKETS 1.1 The non-accredited UK ELT sector . Our main objective for marketing and communication should be to increase membership of the Scheme, focussing on the private sector and taking advantage of the interest created by the impending Home Office register, set to replace the current DfES register in early 2007. There may be as many as 1000 unaccredited ELT providers; however estimates suggest that only 300 of these are on the current DfES register.This segment of the market appears to be, from past research, predominantly smaller principal owned and managed...
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...education teachers, and often a source of anxiety to both teachers and parents, is how to approach the teaching of English using the first language (L1). This presentation hopes to address these concerns by proposing a World Englishes (WE) approach to English language teaching (ELT) in the Philippines. Introduction ! Just recently, a college freshman who interviewed me for his research paper on mother-tongue based multilingual education (MTBMLE) asked why I supported its promotion even it meant possibly losing my job as an English teacher. The question did not surprise me as it was something that I often encountered whenever teachers, especially English teachers in Metro Manila, are confronted with this unfamiliar creature that is MTBMLE. ! To many stakeholders of the English language--lawmakers, school administrators, teachers, and parents--MTBMLE is perceived as a threat. It is specifically perceived to be anti-English. These perceptions may be traced to beliefs about English that may largely be considered as myths. Facts about the English language ! What do we know about the English language? Let’s consider some facts. Paper presented at the Panel Presentation on ENGAGING ELT IN THE MTBMLE DISCOURSE 2nd Philippine Conference - Workshop on MTBMLE, 16 February 2012, Iloilo City (page 1) • There are approximately 375 million English L1 speakers, 375 million L2 speakers, and 750...
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...Corpus linguistics and language pedagogy: The state of the art – and beyond Joybrato Mukherjee Justus Liebig University, Giessen Abstract The present paper provides a selected overview of the state of the art in corpusinformed language pedagogy. Starting off from a general assessment of the impact that the corpus revolution has already had on English language teaching (ELT), the focus of the main part of this paper is on some typical examples of corpus use in three language-pedagogically relevant areas: (1) using corpora for ELT (e.g. producing learner dictionaries); (2) using corpora in the ELT classroom (e.g. in data-driven learning); (3) using learner corpora. With regard to learner corpus research, for example, the paper also sketches out some prospects for future research, e.g. the compilation of local learner corpora. 1 Introduction: the corpus revolution and English language teaching There is general agreement among empirically-oriented linguists that the advent of large, computerised corpora has revolutionised the linguistic description and analysis of the English language. In modern corpus linguistics, not just any group of texts qualifies as a corpus, but it must be "a collection of texts assumed to be representative of a given language, dialect, or other subset of a language" (Francis 1982: 7). Representativeness is a key issue in corpus design because it captures the attempt to compile a database that provides a statistically viable sample of language...
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...Elwood Leftridge Professor Joanne Land Kazlauskas GPS-4278W 05-01-2013 Putting It All Together a Look at Pfizer Pharmaceutical Company Pfizer Pharmaceutical Company is not only the world’s largest research pharmaceutical company in the world, but also the leader of technological advances. This organization has been in operation for over 160 successful years, and has over 117,000 diverse workers employed worldwide from all facets of life. It is important to employ a solid employee workforce within an organization, this can either make or break an organization. “In 2012 Pfizer was ranked #40 among Fortune 500 with 2011 revenue totaling almost 68 million dollars, and a profit margin of over 10 million dollars”(CNN Money, 2013). The purpose of this paper is to break apart Pfizer into four different organizational perspectives, analyze them, and then put them back together again. Or as with the title of the textbook (Reframing Organizations: Artistry, Choice, and Leadership. Vol. 4) suggests to reframe organizations to a particular frame or frames. The frames that I will be using to analyze Pfizer Pharmaceuticals will be the Structural Frame, the Symbolic Frame, the Human Resources Frame, as well the Political Frame. To begin, I will describe the Pfizer organization using Bolman & Deal’s Structural Frame perspective. The structural components that I will discuss will be the Division of Labor, the Leadership Structure, and Roles and Responsibilities of the organization...
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...Professional Training Year at THE EUROPEAN PARLIAMENT Report submitted by Paul Preda Voicu URN: 6183487 In part fulfilment of the requirements for the award of the Degree of BSc (Honours) in International Hospitality and Tourism Management School of Hospitality and Tourism Management University of Surrey 2014 Table of Contents List of tables and figures 4 Acknowledgements 5 List of Abbreviations 6 Section A. Organisation evaluation 8 The Executive Summary 8 The Placement Overview 9 1. The Evaluation of the EP’s activities 10 1.1 The EP format 11 1.2 The History of the EP 11 1.3 Geographical Locations and Facilities 12 2. The People 16 2.1 Visions and Strategies 16 2.2 Institutional structure and management 16 2.2.1 External structure 16 2.2.2 Internal Structure 17 2.3 Management of the EP 21 2.3.1 EP’s Political management 21 2.3.2 EP’s Organisational management 22 2.3.3 EP’s Communication Management 23 2.4 Staffing, recruiting and training 24 2.4.1 Staffing 24 2.4.2 Recruiting 27 2.4.3 Training 27 3. The Numbers 27 3.1 Strict rules for efficient and transparent budget implementation 32 3.1.1 Separation of functions 32 3.1.2 Use of standard documents 32 3.2 Controls of the budgetary procedure 32 3.2.1 Internal controls 33 3.2.2 Internal audits 33 3.2.3 External controls 33 4. Evaluation and conclusion 34 4.1 SWOT analysis 34 4.2 Conclusions 35 Section B. Personal and professional development 36 ...
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...AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Fall’ 2014-2015 MID-TERM EXAM SCHEDULE [Revised on October 12, 2014] Day 1: Saturday (October 18, 2014) TIME Campus 1, 5 & 4 PRINCIPLES OF ECONOMICS ECONOMIC GEOGRAPHY MEASUREMENT & INSTRUMENTATION BASIC PLANNING CATERING & BANQUET MGMT. [THM] SELECTION AND STAFFING [HRM] INTRODUCTION TO PSYCHOLOGY Campus 7 SECTIONS A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R A,B,C,D,E,F,G,H,I,J A A A A,B,C A A,B,C1,C2,C3,C4,C5 A,B A,B,C A A,B,C,D,E,F A,B,C A,B,C A A,B,C,D B,C,D,E,F,G,I,J,K,L A A,B,C,D,E,F,G,H,I,J,K,L,M,N,O A A A,B,C,D,E,G A A A,B A,B,C,D,E,F,G,H A,E,F,G,H,I A A,B,C A A A,B A A A A A,B,C,D,E,F,G,H,I,J,K,L,M,N A,B,C,D,E,F,G 9:3011:30 CHEMISTRY BRAND & PRODUCT MGMT.[MKT.] GLOBAL FINANCE GLOBAL FINANCE (ECO) MODERN PHYSICS SOFTWARE DEV. & PRO. MGMT. THEORY OF COMPUTATION PROFESSIONAL PRACTICE FINANCIAL INSTITUTIONS AND MARKETS LEGAL ENVIRONMENT IN BUSINESS CYBER JOURNALISM 12-2 PHYSICS 2 STRUCTURE-II (REINFORCED CONCRETE DESIGN) STRUCTURE-I (BASIC MECHANICS OF SOLIDS) CONTROL SYSTEM ADVANCED SOCIOLINGUISTICS & WORLD ENGLISHES ROMANTIC POETRY FINANCIAL STATEMENT ANALYSIS BASICS IN SOCIAL SCIENCE ENTREPRENEURSHIP DEVELOPMENT MUSIC APPRICATION TRAINING & DEVELOPMENT [HRM] COMPUTER VISION & PATTERN RECOGNITION VISUAL ENVIRONMENT SOFTWARE REQUIREMENT ENG. RURAL MARKETING [MKT.] INTRODUCTION TO COMMUNICATION PROFESSIONAL ENGLISH TRADE & DEVELPOMENT IN ECONOMICS STATISTICS & PROBABILITY POWER STATIONS 3-5 Revised on October12, 2014 ...
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...This item was submitted to Loughborough’s Institutional Repository (https://dspace.lboro.ac.uk/) by the author and is made available under the following Creative Commons Licence conditions. For the full text of this licence, please go to: http://creativecommons.org/licenses/by-nc-nd/2.5/ COMPUTER ASSISTED TESTING OF SPOKEN ENGLISH: A STUDY TO EVALUATE THE SFLEP COLLEGE ENGLISH ORAL TEST IN CHINA Xin Yu and John Lowe Computer Assisted Testing of Spoken English: A Study to Evaluate the SFLEP College English Oral Test in China Xin Yu and John Lowe University of Bath Introduction ‘If you want to encourage oral ability, then test oral ability’ (Hughes, 1989:44) Since its opening up to the outside world in the 1980s and the introduction of economic reforms that have involved engagement with the global economy and wider community, the Chinese government has become determined to promote the teaching and learning of English as a foreign language among its citizens. In particular, it has mandated the study of English for all college and university students and has made the passing of the College English Test (CET) at Band 4 level a requirement for obtaining a degree. With some ten million candidates annually (and rising) CET Band 4 has become the world’s largest language test administered nationwide (Jin and Yang, 2006). In a deliberate attempt to harness the backwash effect of examinations on teaching and learning, the Ministry of Education has insisted that all college...
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...Confirming a Vacancy and Creating the JD’s 26 II. Placing Advertisements 27 III. Applying For a Position 28 IV. Short listing Candidates for Interview 28 V. Interviewing Candidates 30 VI. Using Tests and Presentations 32 VII. Making a Selection Decision 34 5. FINDINGS (Key issues) 35 6. RECOMMENDATIONS 36 List of Tables Page Table 1 (table which includes the guidelines to be used when 31 Interviewing candidates. For example: Time) Table 2 (The record sheet used when doing the presentations 33 and tests) ACKNOWLEDGMENT I sincerely acknowledge with thanks the time and expertise shared with me by everyone who contributed towards completing this project report. Special thanks to the HR manager, staff members at the British Council, Colombo who supported me to gather data on this particular area and for the valuable information provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. of Human Resource Management. I take this opportunity to express my profound gratitude to my lecturers at IPM who freely imparted knowledge on Human Resources management and shared their expertise and experiences and encouraged in further pursuing this subject. Last but never the least I thank my family and friends who helped...
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...The Future of English? A guide to forecasting the popularity of the English language in the 21st century David Graddol First published 1997 © The British Council 1997, 2000 All Rights Reserved This digital edition created by The English Company (UK) Ltd David Graddol hereby asserts and gives notice of his right under section 77 of the UK Copyright, Designs and Patents Act 1988 to be identified as the author of this work. What is this book about? This book is about the English language in of the English language and concludes that forecasting, identifies the patterns which the 21st century: about who will speak it and for what purposes. It is a practical the future is more complex and less predictable than has usually been assumed. underlie typical linguistic change and describes the way large corporations have briefing document, written for educationists, politicians, managers – indeed any decision maker or planning team with a professional interest in the development of English worldwide. The book has been commissioned by the British Council to complement the many texts already available about the teaching and learning of English, the history and used ‘scenario planning’ as a strategy for coping with unpredictable futures. Section three outlines significant global trends which will shape the social and economic world in the 21st century. Section four discusses the impacts these trends are The Future of English? takes stock...
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...Task-based Teaching of Grammar By: V. yousefi, Ave Sina Shahed High School, Hamedan I. Introduction The idea of getting learners to acquire English through tasks was developed in India by N.S.Prabhu in the 1980s. Prabhu made a strong Communicative Approach Project in Banglore, south India . He put forward many kinds of tasks, and designed the learning contents into all kinds of communicative tasks. He thinks learners may learn more effectively when their minds are focused on tasks, rather than on the language they are using. Prabhu’s Banglore Project can be regarded as a first try that tasks can be designed into a unit in classroom design (Li,2004). In recent years increasing numbers of teachers, in all subjects, have been looking for ways to change the traditional forms of instruction in which knowledge is transmitted, in a one-way process, from a dominant teacher to a class of silent, obedient, “passive” learners. They have sought ways to make the classroom more “student-centred” and have investigated the different ways in which students can play more active roles in discovering and processing knowledge. The result of the research is the outcome of task-based learning. Although task-based learning is regarded as one particular approach to implementing the broader “communicative approach” and, as with the communicative approach in general, one of the features of task-based learning that often worries teachers is that it seems to have no place for the teaching of grammar. Actually...
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...Table of Contents 1.0 INTRODUCTION 1 2.0 ANALYSE PERCEIVED DEVELOPMENT NEEDS AT THE BEGINNING OF THE MODULE 1 2.1 Vision Statement 1 2.2 Self Assessment 2 References 6 3.0 REFLECTS CRITICALLY ON TWO OF THE ACTIVITIES UNDERTAKEN DURING THE MODULE IN WEEKS 2 TO 7 8 3.1 Teamwork (Activity 3) 8 3.1.1 Definition 8 3.1.2 Self Review & Learning Outcomes 8 3.1.3 Football Team 11 3.1.4 Conclusion 12 3.2 Communication (Activity 4) 13 3.2.1 Definition 13 3.2.2 Self Review & Learning Outcomes 13 3.2.3 Conclusion 15 References 16 Appendices 19 4.0 DEVELOP AN ACTION PLAN FOR FUTURE DEVELOPMENT 29 4.1 Five Year Action Plan 29 4.2 Ten Year Action Plan 35 4.3 Contingency Plan 42 4.4 Future Plan 44 Conclusion 45 References 46 PROFESSIONAL REFLECTIVE JOURNAL 1.0 INTRODUCTION Personal development can be defined as “activities that improve self-knowledge and identity, develop talents and potential, build human capital and employability, enhance quality of life and contribute to the realization of dreams and aspirations” (Aubrey, cited in Bernelo et al. 2011). Everyone have their perspectives, goals and vision. Thus, some of them develop a plan to follow and review the progress from time to time. For me, personal development can’t develop within overnight, it is a lifelong learning process, I believed education and personal growth is never-ending process. 2.0 ANALYSE PERCEIVED DEVELOPMENT NEEDS AT THE BEGINNING OF THE MODULE ...
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...NAAC The NATIONAL ASSESSMENT AND ACCREDITATION COUNCIL (NAAC) is an autonomous body established by the University Grants Commission (UGC) of India to assess and accredit institutions of higher education in the country. It is an outcome of the recommendations of the National Policy in Education (1986) that laid special emphasis on upholding the quality of higher education in India. The system of higher education in India has expanded rapidly during the last fifty years. In spite of the built-in regulatory mechanisms that ensure satisfactory levels of quality in the functioning of higher education institutions, there have been criticisms that the country has permitted the mushrooming of institutions of higher education with fancy programme and substandard facilities and consequent dilution of standards.To address the issues of deterioration in quality, the National Policy on Education (1986) and the Plan of Action (POA-1992) that spelt out the strategic plans for the policies, advocated the establishment of an independent national accreditation body. Consequently, the NAAC was established in 1994 with its headquarters at Bangalore. Governance The NAAC functions through its General Council (GC) and Executive Committee (EC) where educational administrators, policy makers and senior academicians from a cross-section of the system of higher education are represented. The Chairperson of the UGC is the President of the GC of the NAAC, the Chairperson of the EC is an eminent academician...
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...Building a sustainable tomorrow our journey in 2012 Corporate Responsibility & Sustainability Report 2012/2013 number of employees at CCE and CCGB over * Average a 12-month period. About this Report CoRpoRAte ResponsibiLity And sustAinAbiLity RepoRt 2012/2013 1/24 CCe’s Corporate Responsibility and sustainability Report 2012/2013 is comprised of a series of 24 factsheets. About tHis RepoRt this is Coca-Cola enterprises’ (CCe’s) eighth annual Corporate Responsibility and sustainability (CRs) Report. it replaces CCe’s 2011/2012 CRs Report as the company’s most recent CRs disclosure and contains a full year of data from January 1, 2012 to december 31, 2012 for our business operations covering eight Western european territories: great britain, France and Monaco, belgium, Luxembourg, the netherlands, norway and sweden and our offices in the united states. it also includes some illustrative case studies and business activities from 2013. For news on CCe’s sustainability initiatives and further resources, see our website www.cokecce.com. RepoRting boundARies And stAndARds Unless otherwise indicated, the environmental and workplace data in this report covers all operations owned or controlled (production, sales/distribution, combination sales/production facilities, administrative offices and fleet) by Coca-Cola Enterprises. Our workplace, community and carbon data includes our administrative offices in the United States. Our carbon footprint is calculated...
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...Chapter 1: Strategic Role of HRM Strategic Role of Human Resources Management Human Resources Management (HRM): management of people in organizations to drive successful organizational performance and achievement of organization's strategic goals - Attract, retain, engage diverse talent - Hire best, develop talent, create productive work environment ** HR Strategy align with Company Strategy Better HR practices = Better Organizational performance Which practices? ○ Profit Sharing Result? Positive Relationship with turnover, productivity, corporate performance ○ Results Oriented Performance Appraisal ○ Employment Security Human Resource Management Responsibilities 1) Traditional: Operational (Administrative) Category - Hire/maintain employees - Offer advice - Plan future workforce requirements - Appraising performance - Disciplining/counselling - Health and safety - Complaints Handling Outsourcing: using outside vendors to handle specified functions on permanent basis Employee counselling, recruitment, payroll, training, benefits administration 2) Strategic Category - Strategic partner ○ Help achieve strategic objectives Strategy: company's plan on how it will balance internal strengths and weaknesses with external opportunities and threats to maintain competitive advantage • HR Challenge: building leadership pipeline (manage talent shortage) Role in Formulating Strategy - HR professionals + line managers do environmental scanning: identify and analyze...
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...models. Retail organizations are familiar with using structured data for planning and decision making and are now looking to combine data from external sources to better predict future risks, Infosys Labs Briefings (2013). The objective here is to understand the role of big data and predictive analytics in retail industry supply chain and its impact on its future growth. Figure 1: Big Data sources for the retail industry, IDC Retail Insights (2012) Picture above presents a laundry list of Big Data sources for the retail industry. There are four dimensions of data source: 1) Market; 2) Customer; 3) Supply and 4) Social media. • From marketing perspective data is derived from events, weather, economic, place or promotions. • From supply point of view the company need to asses data from Stocks, Shipments, Purchase orders, Product information and Design Specification. • From customer relationship management perspective organization needs to collect and analyze data from surveys, email, rating, reviews and loyalty profiles. • From Social media, high volume unstructured data flows in at a high velocity. Some of the known sources of social data are You Tube, Twitter, Facebook, Blogs and Wikis. The focus area for this chapter would be as follows: • The role of Big Data Analytics in Retail Supply Chain • The challenges ahead that will force retail companies to change their operation. • What impact will Big Data have on the design of future Retail supply chains...
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