...write an essay on a novel that depicts the marketing phenomena I drew a blank, I immediately thought about how ridiculous a novel would be based on such a thing. As I did my research I was proved very wrong, I found that in many ways the roles of marketing is depicted in novels in a much broader sense. The novel that I chose is Animal Farm by George Orwell. Our aim in this essay is to write about what the novel tells us about marketing or consumer society. What does Animal Farm tell us about consumer behaviour? It is a message targeted at emotion, aspiration and hope that can trigger deeply emotive and primal response, which often results in us buying into an idea/product irrationally. Also, it speaks to the idea of...
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...The pigs become ambitious because they have so much more power over the other animals which allows them to do whatever they want without question. The hard work of Boxer the cart horse and the extra hours he contributes to the farm believing that it will benefit the revolution, before his injury he adopted the motto’s of “I will work harder” and “Napoleon is always right” (Pg. 41). He used these mottos to express how much he wants the Animal Farm to succeed and maintain a good life, due to his low unintelligent he “Tries with all his might” to learn to read but unfortunately, he “Could not get beyond the letter D” (Pg. 21). The pigs are related to human nature by using the power that they acquired from all the animals, in a bad way, which lead to becoming corrupt. Therefore, the pig's successful reign over Animal Farm was due to ambition and power over the other animals....
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...Comparative essay- Animal Farm Animal farm- Paragraph 1- manipulation by the pigs State they are educated elite, use intellectual superiority to manipulate the other animals. Quote shows them as apathetic and meddlers. State how Orwell is criticising Stalin and his Government. Paragraph 2- Propaganda by the pigs State Napoleon uses propaganda through squealer to push his ideas and implement his plans. Quote shows that Napoleon uses propaganda to get what he wants. State that Orwell is criticising Stalin’s manipulation of the Russian society a big ally of the propaganda is the animal’s ignorance and false memory Paragraph 3- Power of Napoleon State that Napoleon, whom represents Stalin, only gained and keeps his power through cruelty, treachery and making the other animals scared of him. Show that after the rebellion, Napoleon has taken the place of Mr Jones (seen through quote) State that the quote shows that Napoleon has dominance over the farm like Mr Jones. State that Orwell is criticising that after a rebellion, inevitably someone will rise to power over all and everything will be the same, maybe worse. Quotes- For manipulation- ‘Does it not say something about never sleeping in a bed? ... It says, ‘no animal shall sleep in a bed with sheets.’ (cynicism) For propaganda- When squealer assures the animals about trading with humans- ...
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...The novel Animal Farm, written by George Orwell, tells a story about the irony of the Russian Revolution-how the people traded one cruel form of government to another. The lives of the animals in Animal Farm symbolize the lives of the Russian citizens before, during and after the revolution. The problem with the government before and after the revolution was corruption. All of the animals ultimately suffer, because of the corruption of the pigs. This essay will cover the people, their actions and decisions throughout the book Animal Farm. Mr. Jones was the owner of Manor Farm; he is cruel to his animals by under feeding them and over working them. During Mr. Jones's rein over Animal Farm the animals felt that they must do something so that they can be free of the Tyrant Mr. Jones. The animals of Animal Farm are symbolically representing the lower class Russian people during the reign of Czar Nicholas II. Mr. Jones was corrupt with power, because he had control over all of the animals. He controlled how much food they received and how much and how hard they were forced to work. The way Mr. Jones controls the animals on the farm parallels how Czar Nicholas II controlled the Russian people. There was an old pig called Old Major, who symbolizes Karl Marx, in that, Old Major convinced all of the animals to rebel. Before the rebellion took place Old Major died, the same as Karl Marx. In the Battle of Cowshed which parallels the Russian revolution, one pig named Snowball stood...
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...Animal Farm Essay: Topic 9 The novel Animal Farm, by George Orwell, is an allegory that highlights the weaknesses of the human nature through the telling of a story about the rebellion of animals on Manor Farm. These weaknesses are the sources of all malignity throughout the novel, causing most of its major conflicts and poisoning the minds of its characters. Specifically, Orwell’s writing focuses on the greed of the pigs and the ignorance of the rest of the farm animals. Together, these traits establish the totalitarian society that the farm becomes. Orwell considers the traits of greed and gullibility to be the most detrimental human attributes to hopes of an equitable society. Orwell considers greed to be one of the most dangerous faults...
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...Animal Farm Essay What would a society be like if all of its inhabitants were uneducated? What if no one could make a clear and distinct decision for themselves about what is right and what is wrong? If they allowed a ruler to have absolute control over their future lives and present quality of life, then the ruler would promptly become corrupt from this new overload of authority. An uneducated person is taught how to think whereas an indoctrinated person is taught what to think. There is an unmistakable difference; the ability to formulate one’s own opinion and draw one’s own conclusions greatly influences the structure of any society. George Orwell emphasizes the importance of an education in his allegorical and satirical novel "Animal Farm". The political nature within the book leads to the questioning of propaganda and indoctrination. Readers will recognize after reading the novel that education and who delivers the education are important matters. It is clear that Orwell suggests that the animals within the book do not think for themselves, and only do what they are told too. From the beginning of the novel, readers become aware of educations role in stratifying Animal Farm’s population. Following Old Major’s death the pigs are the ones that take on the task of organizing and mobilizing the other animals because they are “generally recognized as being the cleverest of the animals” (Orwell 35). At first the pigs are loyal to their fellow animals and to the revolutionary...
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...from Burma think to believe that Orwell’s best works, Nineteen Eighty-Four and Animal Farm, are about the country itself (Larkin). While they may be about Burma, they were not just about the country, but how colonialism was affecting their society. Colonialism, as Orwell observed, was very harmful to the colonists and caused it’s people to become oppressed and hateful (Sobel). Because he was in authority he felt that he, even...
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...Animal Farm is a historical novel, set in England but dealing with the events leading up to and after the Russian Revolution of 1917. It illustrates the idea expressed by Lord Acton that power corrupts and absolute power corrupts absolutely. This abuse of power can be demonstrated by studying Napoleon’s actions in the book(Alex K.). In this essay, comparisons include the character Napolean and how he relates to Korean dictator, Kim Jong Un, how the Pentagon's destruction compares with the destruction of the windmill and the last comparison includes how Napolean started underfeeding the other animals and how it compares too Kim Jong Un letting his people...
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...entertainment works feature animals as pivotal characters to help propagate their story. These anthropomorphized characters act, talk and think like humans as they obtain our abilities, personality traits, and even moral codes. So the question is why do writers resort to the personification of animals rather than making use of the traditional human form? There are many reasons for this. Most often, they want to make new characters appear more familiar to readers through animal stereotypes. Sometimes, the use of specific animals is a reference to history or culture and a gateway to deeper discussions about human society. Other times,...
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...Essay response to: Why did Stalin implement forced Industrialization, Collectivized Agriculture, and the Terror in the Soviet Union? Why did many Soviet peoples cooperate in this “Stalin Revolution,” despite the violence, cruelty, and tremendous sacrifices involved? Joseph Jughashvili (1878 – 1953), later known as Joseph Stalin believed that industrialization was necessary in order to create a true proletariat class so a true communist revolution could occur. Stalin and true Marxists believed that only through a modern industrialized economy could a true proletariat class be developed. Additionally, Stalin believed that the Soviet Union was “backward” and behind in the times and had to catch up with the rest of the world, otherwise the Nation would be conquered. Stalin made this clear when he said, “we are fifty or a hundred years behind the advanced countries. Either we do it, or they crush us” (Perry, 193). In doing so, Stalin brought about sweeping changes of economic reform. While Vladimir Lenin’s New Economic Policy (NEP) was successful in returning agricultural harvests to prewar levels, by the late 1920’s, Stalin sided with the critics of Lenin’s NEP in that the Soviet Union could not catch up with other industrialized countries by relying on taxes from peasant farmers (Coffin/Stacey, 908). In 1927, Stalin implemented the first five-year plan, which he referred to as the “revolution from above” and called for a command economy (McKay et al., 907). The five-year...
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...The Novel Project Your name: Giselle Gonzalez Your Novel: 1984 – George Orwell 1. Explain how the novel represents two or more concerns of its historical time period; these concerns may be economic, political, cultural, social, or moral concerns. Clarify the author’s view on one of the following as s/he presents the concerns: right vs wrong; conservative vs radical, or elite vs commonplace. Orwell published “1984” in 1948 just after the end of World War II. Although at this time, Hitler’s reign was brought to an end, Joseph Stalin, another ruthless leader was still in power. Though they were adversaries during WW II, both men shared acute similarities in their success towards creating a totalitarian government much like the one seen in “Nineteen Eighty-Four.” The ghastly, but impressive ease with which each ruler rose and remained in power is possibly what caused Orwell to focus so heavily on political concerns in his novel. While there are no direct allusions to the Adolf Hitler or Stalin, the political devices used by the Party to control Party members in Oceania are undeniably parallel to the manipulation and brutality that each ruler used to control government. Big Brother for instance, is a fearless leader who is loved by all of the Party members. Though it is never confirmed whether or not he is a real person or just an idea, citizens praise him almost instinctively, posters of him are found in every building, and badmouthing him is not only an act of audacity, but punishable...
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...Author: Mashell Chapeyama Institution: University of the People Course: History Bachelor’s Degree Selected essays on Roman Civilization Plebeian revolt There are a number of causes that led to the first revolt by the Plebeians. Some of the causes of the revolt are poor distribution of land, poverty among the Plebeians, and the harsh debt law that affected the plebs. This essay will discuss the causes of the first Plebeian revolt as well as the results of the revolt. One of the main causes of the plebeian revolt was the existence of poverty among the Plebeians. The poverty was a result of the actions of the Patrician, in some ways. What happened was that the Plebs assisted the Patrician to expel the kings from Rome and led to a republican state. The fight against the kings left the plebs in a very worse off condition. Since the patricians lived in the city, during the war their property would remain secure. The city was guarded by walls. However, since the plebs lived in the countryside, which was not guarded, their property was greatly destroyed during the wars. The plebs’ fields were destroyed as much as their property. The destruction of the property and fields was possible since the Plebs men were fighting in the wars leaving their homes unprotected. So, whereas the men were fighting during the wars their properties and fields were being plundered, making them very poor at the end of the wars. So the Plebs were not happy that their properties and fields were being...
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...INTRODUCTION Most of the influential masterpieces in the literary world are undeniably, from Western Literature. Those that shaped most of the modern day thinking are found in books that belong to the Western Literary Canon. Any literary work can be considered as Western Literature as long as it is written in the context of Western Culture, in the languages of Europe and some other Indo-European languages. Tales of frontier heroes Daniel Boone and Davy Crockett set the stage for the Western hero and the Lewis and Clark Expedition written in the early nineteenth century gave readers some of their first visions of the landscape and native peoples of the West. Later explorers added to the colorful picture of the West. However, as the realities of the West changed, so did the focus of writers who used the West as subject and symbol. Land became less available and the uses of land came into question. The environmental movement led to a reevaluation of humanity’s relationship to nature. As the region was settled a mix of cultures came into play. Writers now have come to emphasize the complexity of Western life, rather than its simplicity. Contemporary Westerns sound with more diverse voices than ever before. In George Orwell’s novel, 1984, he writes about his dark vision of the future. It may not just be of the future of the West, but the way of thinking and system portrayed are particularly Western in nature. A lot of terms coined in this novel are also use widely already in...
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...Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS ...
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...The period 1928 to 1933 marked a transition, perhaps the most decisive turning point in the history of the country of Russia. While the NEP system was not formally repudiated, official policies increasingly came to contradicts fundamental assumptions. The first five year plan (1928-1933) could be construed as a general success even though it did have its moment of failure. The first five year plan was introduced in Russia in an attempt to catch up with the more advanced west. As Stalin said 'We are fifty or a hundred years behind the advanced countries. We must make good this distance in ten years.' The focus of the first five year plan on heavy industry made huge strides in modernising industry and increasing output, in that 'Coal, iron, and the generation of electrical power all increased in huge proportion’s and Russia felt it could compete again on a scale with its western rivals. However, despite overarching economic development, many of the targets set by central panning didn't consider the quality of products or waste of materials and on reflection, highlight a number of fundamental flaws in the measurement of success of the first five year plan. Stalin's idea of collectivisation forced the peasants to move to a commune, share the livestock and equipment whilst having to give the government their share of the revenue. 'The government figured that new technology and new farming machines, would allow mass production of food without the large amount of workers that...
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