Proposal for Business Expansion Online
Presented to
J. Smith Construction Co. J. Smith Construction Company is a small, but talented, general contractor and building company. The company specializes in remodeling and room additions with an emphasis on kitchen and baths. J. Smith has the experience and ability to add residential and commercial building projects, starting from the ground up. It has the personnel and suppliers, in place, to take on several projects, simultaneously. J. Smith has a website built. The basic graphics the company has chosen, the services offered, former customer referrals, pictures of previous jobs completed, contact information, is good. This website is not getting the attention it needs, though, because J. Smith currently does not have any online tools in place to attract a new customer base to it. The company is located in the moderately sized area of Branson, Missouri and has been doing business for about 17 years. The business has held its own for several years, but, a change in location and recessionary times have created a need for growth to survive. An untapped source for growth, Springfield, Missouri, a much larger city than Branson, is about 30 – 40 miles away and should be considered. Due to the recessionary downturn in the economy, marketing funds are limited. Creativity will be needed to stretch available finances. Paying thousands of dollars for ads in a phonebook are costly. If the phone book makes any unfortunate mistakes, a company cannot go back and fix it. Despite any errors that might be made, the yearly contract that has been signed, still remains and must be paid for. The use of door knockers and bulk mail to advertise is certainly not cheap. Presumably, the majority of consumers receiving these will never even look at them, but will place them