E-Business Roadmap

Attend the Getting started Webinar

Part A Develop an online business expansion Proposal

1. Viability of product or service

a. What is the business’s case?

b. Why does it make sense to go online and be successful?

c. Pro’s and Challenges of going online

2. Current Online Competitor Assessment

a. What are the ramifications of not having that component?

b. What’s going on in the market place?

i. Trends

ii. Concepts

c. Analyze top THREE competitor’s website. (Who does a little or close to what your business does.)

i. Talk about same objective for each competitor. Examples are

1. Social Media

2. Ecommerce

a. Ability to pay online

3. CRM

4. International Consideration

3. Online Marketing Suggestions & Strategies

a. Talk about your market

i. Who is your customer base & demographics and why

ii. Why are you going after them

b. Identify competitive advantages, Target Audience, and online branding for client: Use the Marketing Management Book

i. How can you set yourself from the competitors

ii. How can you improve the customer experience

c. Talk about Strategies you can use: Pick a couple and then do the follow for all.

i. Talk about strategy it self

1. Talk about how the strategy benefits the Company

2. Talk about how the Strategy benefits the Customer

4. Search Engine Considerations & Optimization Strategies

a. Explain Importance of SEO

b. Give specific recommendations and strategies. Choose up to 3 Different Strategies

i. Define the Strategies you chose and why

ii. How can you make sure your company comes up on that first or second page if a person was to search Yahoo, Google, Bing, etc..

iii. How does the strategy benefit the customer

iv. How does the